Đề tài Đánh giá sự hài lòng của khách hàng về chất lượng dịch vụ của khách sạn Ninh Kiều 2 thành phố Cần Thơ
nghiệp thì khi đó doanh nghiệp mới có thể không ngừng nâng cao quản lý, cải
thiện chất lượng dịch vụ nhằm đảm bảo cung cấp cho khách hàng những dịch vụ
có chất lượng tốt nhất, không ngừng đáp ứng nhu cầu của khách bởi chất lượng
tốt luôn là một vấn đề sống còn đối với các doanh nghiệp khách sạn, là một lợi
thế cạnh tranh trên thị trường cạnh tranh ngày càng gay gắt. Điều này là do việc
nâng cao chất lượng dịch vụ sẽ tạo ra nhiều lợi ích cho doanh nghiệp khách sạn
như:
- Giảm thiểu các chi phí marketing, chi phí quảng cáo tức là làm
giảm giá thành của sản phẩm cho khách sạn.
- Tăng thị phần và duy trì tốc độ tăng trưởng cao về chỉ tiêu khách
của khách sạn sẽ làm tăng doanh thu cho khách sạn.
- Tăng khách hàng chung thủy cho khách sạn chính là biện pháp
nhằm khuếch trương uy tín cho thương hiệu của khách sạn.
Cả ba vấn đề trên đều dẫn đến kết quả là làm tăng lợi nhuận cho doanh
nghiệp khách sạn.
Chính vì sự cần thiết đó, đề tài “Đánh giá sự hài lòng của khách hàng
về chất lượng dịch vụ của khách sạn Ninh Kiều 2 – Thành phố Cần Thơ” ra đời
nhằm giúp khách sạn hiểu rõ hơn về sự cảm nhận của khách hàng đối với chất
lượng dịch vụ của khách sạn để từ đó khách sạn có thể không ngừng nâng cao
quản lý chất lượng dịch vụ nhằm thỏa mãn ở mức cao nhất những nhu cầu của
khách hàng.
1.1.2 Căn cứ khoa học và thực tiễn:
Chất lượng và quản lý chất lượng sản phẩm dù chưa thật sự trở thành
sự quan tâm hàng đầu của nhiều doanh nghiệp khách sạn tại Việt Nam, song thực
177 trang |
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on san sang giup
do khach 3.6111 .76273 54
san long dap lai yeu
cau cua khach 3.3704 .73449 54
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
dich vu co mau man 6.9815 1.792 .564 .749
luon san sang giup
do khach 6.2963 1.797 .613 .692
san long dap lai yeu
cau cua khach 6.5370 1.800 .656 .647
Scale Statistics
Mean Variance Std. Deviation N of Items
9.9074 3.633 1.90598 3
107
SỰ ĐẢM BẢO
RELIABILITY
/VARIABLES=ass1 ass2 ass3 ass4
/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE SCALE
/SUMMARY=TOTAL .
Reliability
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 54 100.0
Excluded(
a) 0 .0
Total 54 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.786 4
Item Statistics
Mean Std. Deviation N
than thien lich su
nha nhan 4.0370 .80007 54
kien thuc hieu biet
ve cac dich vu 3.8519 .71129 54
dam bao chuyen
rieng tu kin dao 2.8704 .77815 54
dam bao an toan
cho khach 3.7778 .74395 54
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
than thien lich su
nha nhan 10.5000 2.934 .743 .649
kien thuc hieu biet
ve cac dich vu 10.6852 3.314 .692 .686
dam bao chuyen
rieng tu kin dao 11.6667 3.698 .437 .711
dam bao an toan
cho khach 10.7593 3.582 .524 .767
Scale Statistics
Mean Variance Std. Deviation N of Items
14.5370 5.612 2.36893 4
108
LÒNG THÔNG CẢM
RELIABILITY
/VARIABLES=emp1 emp2
/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE SCALE
/SUMMARY=TOTAL .
Reliability
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 54 100.0
Excluded(
a) 0 .0
Total 54 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.758 2
Item Statistics
Mean Std. Deviation N
quan tam den
tung ca nhan 2.6296 .75975 54
thau hieu nhung
gi khach can 2.7963 .80984 54
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
quan tam den
tung ca nhan 2.7963 .656 .611 .742
thau hieu nhung
gi khach can 2.6296 .577 .611 .727
Scale Statistics
Mean Variance Std. Deviation N of Items
5.4259 1.985 1.40889 2
109
PHỤ LỤC 6
THỐNG KÊ MÔ TẢ SỰ HÀI LÒNG
DESCRIPTIVES
VARIABLES=tan1 tan2 tan3 tan4 tan5 tan6 rel1 rel2 rel3 res1 res2
res3 ass1 ass2 ass3 ass4 emp1 emp2 tan rel res ass emp sat
/STATISTICS=MEAN STDDEV MIN MAX .
Descriptives
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
co so vat chat va trang thiet bi
54 2.00 5.00 3.8519 .78686
dien mao nhan vien 54 2.00 5.00 3.2778 .68451
dia diem toa lac 54 2.00 5.00 3.4259 .68960
moi truong canh quang 54 2.00 4.00 2.9630 .75143
chat luong mon an 54 2.00 5.00 3.5185 .69338
chat luong phong 54 2.00 5.00 3.5926 .68731
su tin tuong vao khach san
54 2.00 5.00 2.9815 .76456
nhan vien cung cap thong tin day
du chinh xac 54 2.00 5.00 2.9815 .71350
su thanh that khi giai quyet kho
khan cho khach 54 2.00 5.00 3.0926 .62249
dich vu co mau man 54 1.00 5.00 2.9259 .79745
luon san sang giup do khach
54 2.00 5.00 3.6111 .76273
san long dap lai yeu cau cua
khach 54 2.00 5.00 3.3704 .73449
than thien lich su nha nhan
54 3.00 5.00 4.0370 .80007
kien thuc hieu biet ve cac dich vu
54 3.00 5.00 3.8519 .71129
dam bao chuyen rieng tu kin dao
54 1.00 5.00 2.8704 .77815
dam bao an toan cho khach
54 3.00 5.00 3.7778 .74395
quan tam den tung ca nhan
54 1.00 4.00 2.6296 .75975
thau hieu nhung gi khach can
54 1.00 4.00 2.7963 .80984
yeu to huu hinh 54 2.00 5.00 3.3519 .75629
su dang tin cay 54 2.00 5.00 2.8889 .76889
su nhiet tinh 54 1.00 5.00 3.0741 .90807
su dam bao 54 2.00 5.00 3.5185 .79481
long thong cam 54 1.00 4.00 2.5556 .81650
su hai long 54 2.00 5.00 3.2407 .88882
Valid N (listwise) 54
110
PHỤ LỤC 7
MA TRẬN HỆ SỐ TƯƠNG QUAN
SỰ HÀI LÒNG
CORRELATIONS
/VARIABLES=sat tan rel res ass emp
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE .
Correlations
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Correlations
su hai long
yeu to huu
hinh
su dang tin
cay su nhiet tinh su dam bao
long thong
cam
su hai long Pearson Correlation 1 .601(**) .620(**) .632(**) .621(**) .722(**)
Sig. (2-tailed) .000 .000 .000 .000 .000
N 54 54 54 54 54 54
yeu to huu hinh Pearson Correlation .601(**) 1 .490(**) .373(**) .381(**) .441(**)
Sig. (2-tailed) .000 .000 .005 .004 .001
N 54 54 54 54 54 54
su dang tin cay Pearson Correlation .620(**) .490(**) 1 .471(**) .467(**) .431(**)
Sig. (2-tailed) .000 .000 .000 .000 .001
N 54 54 54 54 54 54
su nhiet tinh Pearson Correlation .632(**) .373(**) .471(**) 1 .469(**) .503(**)
Sig. (2-tailed) .000 .005 .000 .000 .000
N 54 54 54 54 54 54
su dam bao Pearson Correlation .621(**) .381(**) .467(**) .469(**) 1 .507(**)
Sig. (2-tailed) .000 .004 .000 .000 .000
N 54 54 54 54 54 54
long thong cam Pearson Correlation .722(**) .441(**) .431(**) .503(**) .507(**) 1
Sig. (2-tailed) .000 .001 .001 .000 .000
N 54 54 54 54 54 54
** Correlation is significant at the 0.01 level (2-tailed).
111
YẾU TỐ HỮU HÌNH
CORRELATIONS
/VARIABLES=tan tan1 tan2 tan3 tan4 tan5 tan6
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE .
Correlations
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Correlations
yeu to huu
hinh
co so vat chat
va trang thiet
bi
dien mao
nhan vien
dia diem
toa lac
moi truong
canh quang
chat luong
mon an
chat luong
phong
yeu to huu hinh Pearson Correlation 1 .597(**) .573(**) .648(**) .621(**) .545(**) .644(**)
Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 54 54 54 54 54 54 54
co so vat chat va trang
thiet bi
Pearson Correlation .597(**) 1 .568(**) .571(**) .469(**) .489(**) .584(**)
Sig. (2-tailed) .000 .000 .000 .000 .000 .000
N 54 54 54 54 54 54 54
dien mao nhan vien Pearson Correlation .573(**) .568(**) 1 .424(**) .461(**) .287(*) .486(**)
Sig. (2-tailed) .000 .000 .001 .000 .035 .000
N 54 54 54 54 54 54 54
dia diem toa lac Pearson Correlation .648(**) .571(**) .424(**) 1 .504(**) .476(**) .373(**)
Sig. (2-tailed) .000 .000 .001 .000 .000 .005
N 54 54 54 54 54 54 54
moi truong canh quang Pearson Correlation .621(**) .469(**) .461(**) .504(**) 1 .400(**) .664(**)
Sig. (2-tailed) .000 .000 .000 .000 .003 .000
N 54 54 54 54 54 54 54
chat luong mon an Pearson Correlation .545(**) .489(**) .487(*) .476(**) .400(**) 1 .610(**)
Sig. (2-tailed) .000 .000 .035 .000 .003 .000
N 54 54 54 54 54 54 54
chat luong phong Pearson Correlation .644(**) .584(**) .486(**) .473(**) .664(**) .610(**) 1
Sig. (2-tailed) .000 .000 .000 .005 .000 .000
N 54 54 54 54 54 54 54
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
112
SỰ ĐÁNG TIN CẬY
CORRELATIONS
/VARIABLES=rel rel1 rel2 rel3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE .
Correlations
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Correlations
su dang tin
cay
su tin tuong
vao khach
san
nhan vien
cung cap
thong tin day
du chinh xac
su thanh that
khi giai quyet
kho khan cho
khach
su dang tin cay Pearson Correlation 1 .703(**) .787(**) .574(**)
Sig. (2-tailed) .000 .000 .000
N 54 54 54 54
su tin tuong vao khach san Pearson Correlation .703(**) 1 .587(**) .479(**)
Sig. (2-tailed) .000 .000 .000
N 54 54 54 54
nhan vien cung cap thong
tin day du chinh xac
Pearson Correlation .787(**) .587(**) 1 .429(**)
Sig. (2-tailed) .000 .000 .001
N
54 54 54 54
su thanh that khi giai quyet
kho khan cho khach
Pearson Correlation .574(**) .479(**) .429(**) 1
Sig. (2-tailed) .000 .000 .001
N 54 54 54 54
** Correlation is significant at the 0.01 level (2-tailed).
113
SỰ NHIỆT TÌNH
CORRELATIONS
/VARIABLES=res res1 res2 res3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE .
Correlations
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Correlations
su nhiet tinh
dich vu co
mau man
luon san
sang giup
do khach
san long dap
lai yeu cau
cua khach
su nhiet tinh Pearson Correlation 1 .763(**) .723(**) .665(**)
Sig. (2-tailed) .000 .000 .000
N 54 54 54 54
dich vu co mau man Pearson Correlation .763(**) 1 .479(**) .531(**)
Sig. (2-tailed) .000 .000 .000
N 54 54 54 54
luon san sang giup
do khach
Pearson Correlation .723(**) .479(**) 1 .599(**)
Sig. (2-tailed) .000 .000 .000
N
54 54 54 54
san long dap lai yeu
cau cua khach
Pearson Correlation .665(**) .531(**) .599(**) 1
Sig. (2-tailed) .000 .000 .000
N 54 54 54 54
** Correlation is significant at the 0.01 level (2-tailed).
114
LÒNG THÔNG CẢM
CORRELATIONS
/VARIABLES=emp emp1 emp2
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE .
Correlations
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Correlations
long thong
cam
quan tam den
tung ca nhan
thau hieu
nhung gi
khach can
long thong cam Pearson Correlation 1 .855(**) .802(**)
Sig. (2-tailed) .000 .000
N 54 54 54
quan tam den
tung ca nhan
Pearson Correlation .855(**) 1 .611(**)
Sig. (2-tailed) .000 .000
N 54 54 54
thau hieu nhung
gi khach can
Pearson Correlation .802(**) .611(**) 1
Sig. (2-tailed) .000 .000
N
54 54 54
** Correlation is significant at the 0.01 level (2-tailed).
115
PHỤ LỤC 8
KẾT QUẢ HỒI QUY - SỰ HÀI LÒNG SAT
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT sat
/METHOD=STEPWISE tan rel res ass emp
/RESIDUALS DURBIN
/SAVE ZPRED ZRESID .
Regression
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Variables Entered/Removed(a)
Model
Variables
Entered
Variables
Removed Method
1
long thong
cam .
Stepwise
(Criteria:
Probability
-of-F-to-
enter <=
.050,
Probability
-of-F-to-
remove >=
.100).
116
2
su dang tin
cay .
Stepwise
(Criteria:
Probability
-of-F-to-
enter <=
.050,
Probability
-of-F-to-
remove >=
.100).
3
su nhiet tinh .
Stepwise
(Criteria:
Probability
-of-F-to-
enter <=
.050,
Probability
-of-F-to-
remove >=
.100).
4
yeu to huu
hinh .
Stepwise
(Criteria:
Probability
-of-F-to-
enter <=
.050,
Probability
-of-F-to-
remove >=
.100).
a Dependent Variable: su hai long
Model Summary(e)
117
Model R R Square
Adjusted R
Square
Std. Error of
the Estimate Durbin-Watson
1 .722(a) .522 .512 .62068
2 .799(b) .638 .624 .54481
3 .826(c) .683 .664 .51534
4 .847(d) .717 .694 .49150 1.922
a Predictors: (Constant), long thong cam
b Predictors: (Constant), long thong cam, su dang tin cay
c Predictors: (Constant), long thong cam, su dang tin cay, su nhiet tinh
d Predictors: (Constant), long thong cam, su dang tin cay, su nhiet tinh, yeu to huu hinh
e Dependent Variable: su hai long
ANOVA(e)
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 21.838 1 21.838 56.686 .000(a)
Residual 20.032 52 .385
Total 41.870 53
2 Regression 26.732 2 13.366 45.031 .000(b)
Residual 15.138 51 .297
Total 41.870 53
3 Regression 28.592 3 9.531 35.887 .000(c)
Residual 13.279 50 .266
Total 41.870 53
4 Regression 30.034 4 7.508 31.082 .000(d)
Residual 11.837 49 .242
Total 41.870 53
a Predictors: (Constant), long thong cam
b Predictors: (Constant), long thong cam, su dang tin cay
c Predictors: (Constant), long thong cam, su dang tin cay, su nhiet tinh
d Predictors: (Constant), long thong cam, su dang tin cay, su nhiet tinh, yeu to huu hinh
e Dependent Variable: su hai long
118
Coefficientsa
1.232 .280 4.400 .000
.786 .104 .722 7.529 .000 1.000 1.000
.420 .317 1.328 .190
.609 .102 .559 5.991 .000 .814 1.228
.438 .108 .379 4.061 .000 .814 1.228
.178 .313 .569 .572
.505 .104 .464 4.868 .000 .699 1.432
.345 .108 .298 3.194 .002 .728 1.374
.253 .095 .258 2.646 .011 .667 1.499
-.233 .343 -.680 .499
.444 .102 .408 4.351 .000 .657 1.523
.256 .109 .222 2.351 .023 .648 1.544
.234 .091 .239 2.558 .014 .662 1.510
.263 .107 .223 2.443 .018 .690 1.450
(Constant)
long thong cam
(Constant)
long thong cam
su dang tin cay
(Constant)
long thong cam
su dang tin cay
su nhiet tinh
(Constant)
long thong cam
su dang tin cay
su nhiet tinh
yeu to huu hinh
Model
1
2
3
4
B Std. Error
Unstandardized
Coefficients
Beta
Standardized
Coefficients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: su hai longa.
119
Excluded Variablese
.351a 3.653 .001 .455 .805 1.242 .805
.379a 4.061 .000 .494 .814 1.228 .814
.360a 3.592 .001 .449 .747 1.339 .747
.343a 3.379 .001 .428 .743 1.346 .743
.243b 2.532 .015 .337 .695 1.440 .695
.258b 2.646 .011 .350 .667 1.499 .667
.241b 2.453 .018 .328 .667 1.499 .667
.223c 2.443 .018 .330 .690 1.450 .648
.197c 2.038 .047 .280 .640 1.564 .636
.179d 1.931 .059 .268 .635 1.574 .607
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
yeu to huu hinh
su nhiet tinh
su dam bao
yeu to huu hinh
su dam bao
su dam bao
Model
1
2
3
4
Beta In t Sig.
Partial
Correlation Tolerance VIF
Minimum
Tolerance
Collinearity Statistics
Predictors in the Model: (Constant), long thong cama.
Predictors in the Model: (Constant), long thong cam, su dang tin cayb.
Predictors in the Model: (Constant), long thong cam, su dang tin cay, su nhiet tinhc.
Predictors in the Model: (Constant), long thong cam, su dang tin cay, su nhiet tinh, yeu to huu hinhd.
Dependent Variable: su hai longe.
120
Collinearity Diagnosticsa
1.953 1.000 .02 .02
.047 6.473 .98 .98
2.917 1.000 .01 .01 .01
.050 7.631 .22 .99 .14
.033 9.402 .78 .00 .85
3.877 1.000 .00 .00 .00 .00
.050 8.792 .22 .79 .14 .01
.040 9.886 .14 .21 .03 .97
.033 10.859 .63 .00 .82 .02
4.848 1.000 .00 .00 .00 .00 .00
.053 9.528 .14 .60 .06 .09 .07
.042 10.707 .01 .36 .01 .79 .06
.033 12.080 .30 .00 .85 .08 .02
.023 14.553 .55 .04 .07 .04 .86
Dimension
1
2
1
2
3
1
2
3
4
1
2
3
4
5
Model
1
2
3
4
Eigenvalue
Condition
Index (Constant)
long thong
cam
su dang
tin cay su nhiet tinh
yeu to
huu hinh
Variance Proportions
Dependent Variable: su hai longa.
Residuals Statisticsa
2.1601 5.0499 3.2407 .75278 54
-.67920 1.32080 .00000 .47259 54
-1.436 2.403 .000 1.000 54
-1.382 2.687 .000 .962 54
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: su hai longa.
121
PHỤ LỤC 9
KẾT QUẢ HỒI QUY EMP
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT emp
/METHOD=STEPWISE emp1 emp2
/RESIDUALS DURBIN
/SAVE ZPRED ZRESID .
Regression
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Variables Entered/Removed a
quan tam
den tung
ca nhan
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
thau hieu
nhung gi
khach can
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
Model
1
2
Variables
Entered
Variables
Removed Method
Dependent Variable: long thong cama.
122
Model Summaryc
.855a .731 .726 .42748
.925b .856 .850 .31597 1.893
Model
1
2
R R Square
Adjusted
R Square
Std. Error of
the Estimate
Durbin-
Watson
Predictors: (Constant), quan tam den tung ca nhana.
Predictors: (Constant), quan tam den tung ca nhan, thau hieu nhung gi
khach can
b.
Dependent Variable: long thong camc.
ANOVAc
25.831 1 25.831 141.354 .000a
9.502 52 .183
35.333 53
30.242 2 15.121 151.453 .000b
5.092 51 .100
35.333 53
Regression
Residual
Total
Regression
Residual
Total
Model
1
2
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), quan tam den tung ca nhana.
Predictors: (Constant), quan tam den tung ca nhan, thau hieu nhung gi khach canb.
Dependent Variable: long thong camc.
123
Coefficientsa
.139 .211 .659 .513
.919 .077 .855 11.889 .000 1.000 1.000
-.348 .173 -2.018 .049
.626 .072 .582 8.671 .000 .627 1.596
.450 .068 .446 6.647 .000 .627 1.596
(Constant)
quan tam den
tung ca nhan
(Constant)
quan tam den
tung ca nhan
thau hieu nhung
gi khach can
Model
1
2
B Std. Error
Unstandardized
Coefficients
Beta
Standardized
Coefficients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: long thong cama.
Excluded Variablesb
.446
a
6.647 .000 .681 .627 1.596 .627
thau hieu nhung
gi khach can
Model
1
Beta In t Sig.
Partial
Correlation Tolerance VIF
Minimum
Tolerance
Collinearity Statistics
Predictors in the Model: (Constant), quan tam den tung ca nhana.
Dependent Variable: long thong camb.
124
Collinearity Diagnosticsa
1.961 1.000 .02 .02
.039 7.128 .98 .98
2.929 1.000 .01 .01 .01
.042 8.376 .99 .18 .19
.030 9.961 .00 .81 .80
Dimension
1
2
1
2
3
Model
1
2
Eigenvalue
Condition
Index (Constant)
quan tam den
tung ca nhan
thau hieu
nhung gi
khach can
Variance Proportions
Dependent Variable: long thong cama.
Residuals Statisticsa
1.1774 3.9548 2.5556 .75538 54
-.70321 .74679 .00000 .30995 54
-1.824 1.852 .000 1.000 54
-2.226 2.363 .000 .981 54
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: long thong cama.
125
PHỤ LỤC 10
KẾT QUẢ HỒI QUY REL
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT rel
/METHOD=STEPWISE rel1 rel2 rel3
/RESIDUALS DURBIN
/SAVE ZPRED ZRESID .
Regression
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
126
Variables Entered/Removed a
nhan vien
cung cap
thong tin
day du
chinh xac
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
su tin
tuong vao
khach san
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
su thanh
that khi
giai quyet
kho khan
cho khach
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
Model
1
2
3
Variables
Entered
Variables
Removed Method
Dependent Variable: su dang tin caya.
127
Model Summaryd
.787a .620 .612 .47871
.841b .708 .696 .42373
.860c .739 .724 .40408 1.882
Model
1
2
3
R R Square
Adjusted
R Square
Std. Error of
the Estimate
Durbin-
Watson
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xaca.
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xac, su
tin tuong vao khach san
b.
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xac, su
tin tuong vao khach san, su thanh that khi giai quyet kho khan cho khach
c.
Dependent Variable: su dang tin cayd.
128
ANOVAd
19.417 1 19.417 84.732 .000a
11.916 52 .229
31.333 53
22.176 2 11.088 61.757 .000b
9.157 51 .180
31.333 53
23.169 3 7.723 47.300 .000c
8.164 50 .163
31.333 53
Regression
Residual
Total
Regression
Residual
Total
Regression
Residual
Total
Model
1
2
3
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xaca.
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xac, su tin tuong
vao khach san
b.
Predictors: (Constant), nhan vien cung cap thong tin day du chinh xac, su tin tuong
vao khach san, su thanh that khi giai quyet kho khan cho khach
c.
Dependent Variable: su dang tin cayd.
129
Coefficientsa
.360 .282 1.274 .208
.848 .092 .787 9.205 .000 1.000 1.000
-.048 .271 -.177 .860
.616 .101 .572 6.114 .000 .655 1.527
.369 .094 .367 3.920 .000 .655 1.527
-.474 .311 -1.526 .133
.566 .098 .525 5.761 .000 .627 1.595
.296 .094 .295 3.139 .003 .592 1.690
.256 .104 .207 2.466 .017 .737 1.357
(Constant)
nhan vien cung cap thong
tin day du chinh xac
(Constant)
nhan vien cung cap thong
tin day du chinh xac
su tin tuong vao khach
san
(Constant)
nhan vien cung cap thong
tin day du chinh xac
su tin tuong vao khach
san
su thanh that khi giai
quyet kho khan cho khach
Model
1
2
3
B Std. Error
Unstandardized
Coefficients
Beta
Standardized
Coefficients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: su dang tin caya.
130
Excluded Variablesc
.367
a
3.920 .000 .481 .655 1.527 .655
.289
a
3.344 .002 .424 .816 1.225 .816
.207
b
2.466 .017 .329 .737 1.357 .592
su tin tuong vao khach
san
su thanh that khi giai
quyet kho khan cho khach
su thanh that khi giai
quyet kho khan cho khach
Model
1
2
Beta In t Sig.
Partial
Correlation Tolerance VIF
Minimum
Tolerance
Collinearity Statistics
Predictors in the Model: (Constant), nhan vien cung cap thong tin day du chinh xaca.
Predictors in the Model: (Constant), nhan vien cung cap thong tin day du chinh xac, su tin tuong vao khach sanb.
Dependent Variable: su dang tin cayc.
131
Collinearity Diagnosticsa
1.973 1.000 .01 .01
.027 8.553 .99 .99
2.946 1.000 .01 .00 .00
.031 9.704 .89 .04 .44
.023 11.333 .10 .95 .56
3.923 1.000 .00 .00 .00 .00
.034 10.695 .31 .15 .37 .13
.024 12.799 .02 .78 .48 .12
.018 14.567 .66 .07 .15 .75
Dimension
1
2
1
2
3
1
2
3
4
Model
1
2
3
Eigenvalue
Condition
Index (Constant)
nhan vien
cung cap
thong tin day
du chinh xac
su tin
tuong vao
khach san
su thanh that
khi giai quyet
kho khan cho
khach
Variance Proportions
Dependent Variable: su dang tin caya.
Residuals Statisticsa
1.7627 5.1180 2.8889 .66118 54
-.88114 .86274 .00000 .39247 54
-1.703 3.371 .000 1.000 54
-2.181 2.135 .000 .971 54
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: su dang tin caya.
132
PHỤ LỤC 11
KẾT QUẢ HỒI QUY TAN
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT tan
/METHOD=STEPWISE tan1 tan2 tan3 tan4 tan5 tan6
/RESIDUALS DURBIN
/SAVE ZPRED ZRESID .
Regression
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
133
Variables Entered/Removeda
dia diem
toa lac .
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
chat luong
phong .
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
dien mao
nhan vien .
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
Model
1
2
3
Variables
Entered
Variables
Removed Method
Dependent Variable: yeu to huu hinha.
134
Model Summaryd
.648a .420 .409 .58163
.780b .608 .592 .48289
.799c .638 .616 .46848 1.785
Model
1
2
3
R R Square
Adjusted
R Square
Std. Error of
the Estimate
Durbin-
Watson
Predictors: (Constant), dia diem toa laca.
Predictors: (Constant), dia diem toa lac, chat luong phongb.
Predictors: (Constant), dia diem toa lac, chat luong phong, dien mao
nhan vien
c.
Dependent Variable: yeu to huu hinhd.
ANOVAd
12.723 1 12.723 37.610 .000a
17.591 52 .338
30.315 53
18.422 2 9.211 39.502 .000b
11.892 51 .233
30.315 53
19.341 3 6.447 29.376 .000c
10.974 50 .219
30.315 53
Regression
Residual
Total
Regression
Residual
Total
Regression
Residual
Total
Model
1
2
3
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), dia diem toa laca.
Predictors: (Constant), dia diem toa lac, chat luong phongb.
Predictors: (Constant), dia diem toa lac, chat luong phong, dien mao nhan vienc.
Dependent Variable: yeu to huu hinhd.
135
Coefficientsa
.918 .405 2.267 .028
.711 .116 .648 6.133 .000 1.000 1.000
-.275 .414 -.664 .510
.519 .104 .474 5.009 .000 .861 1.162
.514 .104 .467 4.944 .000 .861 1.162
-.495 .416 -1.192 .239
.455 .105 .415 4.313 .000 .784 1.276
.427 .110 .388 3.895 .000 .730 1.370
.231 .113 .209 2.046 .046 .696 1.438
(Constant)
dia diem toa lac
(Constant)
dia diem toa lac
chat luong phong
(Constant)
dia diem toa lac
chat luong phong
dien mao nhan vien
Model
1
2
3
B Std. Error
Unstandardized
Coefficients
Beta
Standardized
Coefficients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: yeu to huu hinha.
136
Excluded Variablesd
.336
a
2.780 .008 .363 .675 1.483 .675
.364a 3.424 .001 .432 .820 1.219 .820
.395a 3.572 .001 .447 .746 1.341 .746
.306a 2.694 .010 .353 .773 1.294 .773
.467a 4.944 .000 .569 .861 1.162 .861
.104
b
.847 .401 .119 .514 1.944 .514
.209b 2.046 .046 .278 .696 1.438 .696
.149b 1.182 .243 .165 .482 2.074 .482
.062b .522 .604 .074 .556 1.799 .556
.032
c
.253 .801 .036 .465 2.150 .465
.122c .988 .328 .140 .476 2.101 .476
.093c .807 .424 .114 .547 1.829 .522
co so vat chat va trang
thiet bi
dien mao nhan vien
moi truong canh quang
chat luong mon an
chat luong phong
co so vat chat va trang
thiet bi
dien mao nhan vien
moi truong canh quang
chat luong mon an
co so vat chat va trang
thiet bi
moi truong canh quang
chat luong mon an
Model
1
2
3
Beta In t Sig.
Partial
Correlation Tolerance VIF
Minimum
Tolerance
Collinearity Statistics
Predictors in the Model: (Constant), dia diem toa laca.
Predictors in the Model: (Constant), dia diem toa lac, chat luong phongb.
Predictors in the Model: (Constant), dia diem toa lac, chat luong phong, dien mao nhan vienc.
Dependent Variable: yeu to huu hinhd.
137
Collinearity Diagnosticsa
1.981 1.000 .01 .01
.019 10.128 .99 .99
2.960 1.000 .00 .00 .00
.023 11.331 .02 .84 .51
.017 13.303 .98 .16 .49
3.939 1.000 .00 .00 .00 .00
.024 12.799 .01 .75 .17 .27
.021 13.748 .25 .09 .28 .68
.017 15.442 .74 .16 .55 .05
Dimension
1
2
1
2
3
1
2
3
4
Model
1
2
3
Eigenvalue
Condition
Index (Constant)
dia diem
toa lac
chat luong
phong
dien mao
nhan vien
Variance Proportions
Dependent Variable: yeu to huu hinha.
Residuals Statisticsa
2.1558 4.6108 3.3519 .60409 54
-.95336 1.35500 .00000 .45502 54
-1.980 2.084 .000 1.000 54
-2.035 2.892 .000 .971 54
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: yeu to huu hinha.
138
PHỤ LỤC 12
KẾT QUẢ HỒI QUY RES
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT res
/METHOD=STEPWISE res1 res2 res3
/RESIDUALS DURBIN
/SAVE ZPRED ZRESID .
Regression
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
139
Variables Entered/Removed a
dich vu co
mau man .
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
luon san
sang giup
do khach
.
Stepwise
(Criteria:
Probabilit
y-of-
F-to-enter
<= .050,
Probabilit
y-of-
F-to-remo
ve >= .
100).
Model
1
2
Variables
Entered
Variables
Removed Method
Dependent Variable: su nhiet tinha.
140
Model Summaryc
.763a .583 .575 .59223
.865b .749 .739 .46401 2.504
Model
1
2
R R Square
Adjusted
R Square
Std. Error of
the Estimate
Durbin-
Watson
Predictors: (Constant), dich vu co mau mana.
Predictors: (Constant), dich vu co mau man, luon san sang giup do
khach
b.
Dependent Variable: su nhiet tinhc.
ANOVAc
25.465 1 25.465 72.604 .000a
18.238 52 .351
43.704 53
32.723 2 16.362 75.992 .000b
10.981 51 .215
43.704 53
Regression
Residual
Total
Regression
Residual
Total
Model
1
2
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), dich vu co mau mana.
Predictors: (Constant), dich vu co mau man, luon san sang giup do khachb.
Dependent Variable: su nhiet tinhc.
141
Coefficientsa
.531 .309 1.717 .092
.869 .102 .763 8.521 .000 1.000 1.000
-.724 .325 -2.231 .030
.616 .091 .541 6.764 .000 .770 1.298
.553 .095 .464 5.806 .000 .770 1.298
(Constant)
dich vu co mau man
(Constant)
dich vu co mau man
luon san sang giup
do khach
Model
1
2
B Std. Error
Unstandardized
Coefficients
Beta
Standardized
Coefficients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: su nhiet tinha.
Excluded Variablesc
.464
a
5.806 .000 .631 .770 1.298 .770
.362
a
3.855 .000 .475 .718 1.393 .718
.178
b
1.951 .057 .266 .564 1.772 .564
luon san sang
giup do khach
san long dap lai
yeu cau cua khach
san long dap lai
yeu cau cua khach
Model
1
2
Beta In t Sig.
Partial
Correlation Tolerance VIF
Minimum
Tolerance
Collinearity Statistics
Predictors in the Model: (Constant), dich vu co mau mana.
Predictors in the Model: (Constant), dich vu co mau man, luon san sang giup do khachb.
Dependent Variable: su nhiet tinhc.
142
Collinearity Diagnosticsa
1.965 1.000 .02 .02
.035 7.540 .98 .98
2.943 1.000 .00 .01 .00
.036 9.017 .30 .93 .06
.021 11.948 .70 .06 .93
Dimension
1
2
1
2
3
Model
1
2
Eigenvalue
Condition
Index (Constant)
dich vu co
mau man
luon san
sang giup
do khach
Variance Proportions
Dependent Variable: su nhiet tinha.
Residuals Statisticsa
1.5500 5.1193 3.0741 .78576 54
-.95060 1.28129 .00000 .45517 54
-1.940 2.603 .000 1.000 54
-2.049 2.761 .000 .981 54
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: su nhiet tinha.
143
PHỤ LỤC 13
PHÂN TÍCH KHÁC BIỆT T-TEST THEO LOẠI KHÁCH
T-TEST
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = sat
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
22 3.4545 .96250 .20521
32 3.0938 .81752 .14452
loai khach
khach noi dia
khach quoc te
su hai long
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
1.219 .275 1.482 52 .144 .36080 .24343 -.12769 .84928
1.437 40.284 .158 .36080 .25099 -.14636 .86795
Equal variances
assumed
Equal variances
not assumed
su hai long
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
144
T-TEST
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = tan
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
22 3.3636 .72673 .15494
32 3.3438 .78738 .13919
loai khach
khach noi dia
khach quoc te
yeu to huu hinh
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
.390 .535 .094 52 .925 .01989 .21145 -.40441 .44418
.095 47.580 .924 .01989 .20828 -.39898 .43875
Equal variances
assumed
Equal variances
not assumed
yeu to huu hinh
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
T-TEST
145
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = rel
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
22 3.1818 .79501 .16950
32 2.6875 .69270 .12245
loai khach
khach noi dia
khach quoc te
su dang tin cay
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
.008 .928 2.426 52 .019 .49432 .20377 .08543 .90320
2.364 41.064 .023 .49432 .20910 .07205 .91659
Equal variances
assumed
Equal variances
not assumed
su dang tin cay
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
T-TEST
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = res
/CRITERIA = CI(.95) .
146
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
22 3.2273 1.02036 .21754
32 2.9688 .82244 .14539
loai khach
khach noi dia
khach quoc te
su nhiet tinh
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
1.785 .187 1.028 52 .308 .25852 .25136 -.24587 .76291
.988 38.717 .329 .25852 .26165 -.27084 .78789
Equal variances
assumed
Equal variances
not assumed
su nhiet tinh
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
T-TEST
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = ass
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
147
Group Statistics
22 3.8182 .79501 .16950
32 3.3125 .73780 .13043
loai khach
khach noi dia
khach quoc te
su dam bao
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
.006 .936 2.398 52 .020 .50568 .21088 .08252 .92884
2.364 43.015 .023 .50568 .21387 .07438 .93699
Equal variances
assumed
Equal variances
not assumed
su dam bao
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
T-TEST
GROUPS = kind(1 2)
/MISSING = ANALYSIS
/VARIABLES = emp
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
148
Group Statistics
22 2.7273 .93513 .19937
32 2.4375 .71561 .12650
loai khach
khach noi dia
khach quoc te
long thong cam
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
1.970 .166 1.289 52 .203 .28977 .22473 -.16119 .74073
1.227 37.226 .227 .28977 .23612 -.18855 .76809
Equal variances
assumed
Equal variances
not assumed
long thong cam
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
149
PHỤ LỤC 14
PHÂN TÍCH KHÁC BIỆT T-TEST THEO GIỚI TÍNH
T-TEST
GROUPS = gender(1 2)
/MISSING = ANALYSIS
/VARIABLES = sat
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
33 3.0909 1.04174 .18134
21 3.4762 .51177 .11168
gioi tinh
nam
nu
su hai long
N Mean Std. Deviation
Std. Error
Mean
Independent Samples Test
13.091 .001 -1.574 52 .121 -.38528 .24472 -.87635 .10579
-1.809 49.486 .077 -.38528 .21297 -.81316 .04260
Equal variances
assumed
Equal variances
not assumed
su hai long
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
150
T-TEST
GROUPS = gender(1 2)
/MISSING = ANALYSIS
/VARIABLES = tan rel res ass emp
/CRITERIA = CI(.95) .
T-Test
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Group Statistics
33 3.3939 .74747 .13012
21 3.2857 .78376 .17103
33 2.8485 .79535 .13845
21 2.9524 .74001 .16148
33 3.0000 .96825 .16855
21 3.1905 .81358 .17754
33 3.4242 .75126 .13078
21 3.6667 .85635 .18687
33 2.6061 .86384 .15037
21 2.4762 .74960 .16358
gioi tinh
nam
nu
nam
nu
nam
nu
nam
nu
nam
nu
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
N Mean Std. Deviation
Std. Error
Mean
151
Independent Samples Test
.022 .884 .509 52 .613 .10823 .21261 -.31840 .53485
.504 41.221 .617 .10823 .21490 -.32571 .54216
.285 .595 -.481 52 .633 -.10390 .21621 -.53775 .32995
-.488 45.010 .628 -.10390 .21271 -.53232 .32452
.329 .569 -.748 52 .458 -.19048 .25454 -.70125 .32030
-.778 47.953 .440 -.19048 .24480 -.68270 .30175
.065 .800 -1.095 52 .279 -.24242 .22145 -.68680 .20196
-1.063 38.601 .294 -.24242 .22809 -.70393 .21908
.660 .420 .566 52 .574 .12987 .22940 -.33045 .59019
.584 47.075 .562 .12987 .22219 -.31711 .57685
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
F Sig.
Levene's Test for
Equality of Variances
t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference Lower Upper
95% Confidence
Interval of the
Difference
t-test for Equality of Means
152
PHỤ LỤC 15
PHÂN TÍCH ANOVA THEO TRÌNH ĐỘ
ONEWAY
sat BY level
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS .
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
su hai long
8 3.7500 .70711 .25000 3.1588 4.3412 3.00 5.00
21 3.4762 .81358 .17754 3.1059 3.8465 2.00 5.00
25 2.8800 .88129 .17626 2.5162 3.2438 2.00 5.00
54 3.2407 .88882 .12095 2.9981 3.4833 2.00 5.00
duoi dai hoc
dai hoc
sau dai hoc
Total
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
Test of Homogeneity of Variances
su hai long
.318 2 51 .729
Levene
Statistic df1 df2 Sig.
153
ANOVA
su hai long
6.492 2 3.246 4.680 .014
35.378 51 .694
41.870 53
Between Groups
Within Groups
Total
Sum of
Squares df Mean Square F Sig.
ONEWAY
sat BY level
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS
/POSTHOC = BONFERRONI ALPHA(.05).
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
su hai long
8 3.7500 .70711 .25000 3.1588 4.3412 3.00 5.00
21 3.4762 .81358 .17754 3.1059 3.8465 2.00 5.00
25 2.8800 .88129 .17626 2.5162 3.2438 2.00 5.00
54 3.2407 .88882 .12095 2.9981 3.4833 2.00 5.00
duoi dai hoc
dai hoc
sau dai hoc
Total
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
154
Test of Homogeneity of Variances
su hai long
.318 2 51 .729
Levene
Statistic df1 df2 Sig.
ANOVA
su hai long
6.492 2 3.246 4.680 .014
35.378 51 .694
41.870 53
Between Groups
Within Groups
Total
Sum of
Squares df Mean Square F Sig.
Post Hoc Tests
Multiple Comparisons
Dependent Variable: su hai long
Bonferroni
.27381 .34604 1.000 -.5828 1.1304
.87000* .33832 .039 .0325 1.7075
-.27381 .34604 1.000 -1.1304 .5828
.59619 .24654 .058 -.0141 1.2065
-.87000* .33832 .039 -1.7075 -.0325
-.59619 .24654 .058 -1.2065 .0141
(J) trinh do
dai hoc
sau dai hoc
duoi dai hoc
sau dai hoc
duoi dai hoc
dai hoc
(I) trinh do
duoi dai hoc
dai hoc
sau dai hoc
Mean
Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
95% Confidence Interval
The mean difference is significant at the .05 level.*.
155
ONEWAY
tan rel res ass emp BY level
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS .
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
156
Descriptives
8 3.5000 1.19523 .42258 2.5008 4.4992 2.00 5.00
21 3.6190 .66904 .14600 3.3145 3.9236 3.00 5.00
25 3.0800 .57155 .11431 2.8441 3.3159 2.00 4.00
54 3.3519 .75629 .10292 3.1454 3.5583 2.00 5.00
8 3.0000 .75593 .26726 2.3680 3.6320 2.00 4.00
21 3.0476 .74001 .16148 2.7108 3.3845 2.00 4.00
25 2.7200 .79162 .15832 2.3932 3.0468 2.00 5.00
54 2.8889 .76889 .10463 2.6790 3.0988 2.00 5.00
8 3.0000 .92582 .32733 2.2260 3.7740 2.00 4.00
21 3.2381 .88909 .19401 2.8334 3.6428 2.00 5.00
25 2.9600 .93452 .18690 2.5742 3.3458 1.00 5.00
54 3.0741 .90807 .12357 2.8262 3.3219 1.00 5.00
8 3.8750 .64087 .22658 3.3392 4.4108 3.00 5.00
21 3.3810 .86465 .18868 2.9874 3.7745 2.00 5.00
25 3.5200 .77028 .15406 3.2020 3.8380 2.00 5.00
54 3.5185 .79481 .10816 3.3016 3.7355 2.00 5.00
8 2.6250 .91613 .32390 1.8591 3.3909 2.00 4.00
21 2.6667 .73030 .15936 2.3342 2.9991 1.00 4.00
25 2.4400 .86987 .17397 2.0809 2.7991 1.00 4.00
54 2.5556 .81650 .11111 2.3327 2.7784 1.00 4.00
duoi dai hoc
dai hoc
sau dai hoc
Total
duoi dai hoc
dai hoc
sau dai hoc
Total
duoi dai hoc
dai hoc
sau dai hoc
Total
duoi dai hoc
dai hoc
sau dai hoc
Total
duoi dai hoc
dai hoc
sau dai hoc
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
157
Test of Homogeneity of Variances
7.803 2 51 .001
.326 2 51 .724
.032 2 51 .969
1.368 2 51 .264
.789 2 51 .460
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Levene
Statistic df1 df2 Sig.
ANOVA
3.522 2 1.761 3.353 .043
26.792 51 .525
30.315 53
1.341 2 .670 1.140 .328
29.992 51 .588
31.333 53
.934 2 .467 .557 .576
42.770 51 .839
43.704 53
1.414 2 .707 1.124 .333
32.067 51 .629
33.481 53
.632 2 .316 .464 .631
34.702 51 .680
35.333 53
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Sum of
Squares df Mean Square F Sig.
158
PHỤ LỤC 16
PHÂN TÍCH ANOVA THEO ĐỘ TUỔI
ONEWAY
sat BY age
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS
/POSTHOC = BONFERRONI ALPHA(.05).
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
su hai long
11 3.8182 .60302 .18182 3.4131 4.2233 3.00 5.00
21 3.6190 .66904 .14600 3.3145 3.9236 3.00 5.00
11 2.7273 .90453 .27273 2.1196 3.3349 2.00 4.00
11 2.4545 .68755 .20730 1.9926 2.9164 2.00 4.00
54 3.2407 .88882 .12095 2.9981 3.4833 2.00 5.00
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
Test of Homogeneity of Variances
su hai long
2.094 3 50 .113
Levene
Statistic df1 df2 Sig.
159
ANOVA
su hai long
16.373 3 5.458 10.702 .000
25.498 50 .510
41.870 53
Between Groups
Within Groups
Total
Sum of
Squares df Mean Square F Sig.
Post Hoc Tests
Multiple Comparisons
Dependent Variable: su hai long
Bonferroni
.19913 .26579 1.000 -.5311 .9293
1.09091* .30450 .005 .2544 1.9275
1.36364* .30450 .000 .5271 2.2002
-.19913 .26579 1.000 -.9293 .5311
.89177* .26579 .009 .1616 1.6220
1.16450* .26579 .000 .4343 1.8947
-1.09091* .30450 .005 -1.9275 -.2544
-.89177* .26579 .009 -1.6220 -.1616
.27273 .30450 1.000 -.5638 1.1093
-1.36364* .30450 .000 -2.2002 -.5271
-1.16450* .26579 .000 -1.8947 -.4343
-.27273 .30450 1.000 -1.1093 .5638
(J) do tuoi
tu 20 den 35
tu 36 den 50
tren 50
duoi 20
tu 36 den 50
tren 50
duoi 20
tu 20 den 35
tren 50
duoi 20
tu 20 den 35
tu 36 den 50
(I) do tuoi
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Mean
Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
95% Confidence Interval
The mean difference is significant at the .05 level.*.
160
ONEWAY
tan rel res ass emp BY age
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS .
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
11 3.6364 1.12006 .33771 2.8839 4.3888 2.00 5.00
21 3.4762 .67964 .14831 3.1668 3.7856 2.00 5.00
11 3.2727 .46710 .14084 2.9589 3.5865 3.00 4.00
11 2.9091 .53936 .16262 2.5467 3.2714 2.00 4.00
54 3.3519 .75629 .10292 3.1454 3.5583 2.00 5.00
11 3.0909 .70065 .21125 2.6202 3.5616 2.00 4.00
21 3.1905 .81358 .17754 2.8201 3.5608 2.00 5.00
11 2.6364 .67420 .20328 2.1834 3.0893 2.00 4.00
11 2.3636 .50452 .15212 2.0247 2.7026 2.00 3.00
54 2.8889 .76889 .10463 2.6790 3.0988 2.00 5.00
11 3.1818 1.07872 .32525 2.4571 3.9065 2.00 5.00
21 3.4762 .74960 .16358 3.1350 3.8174 2.00 5.00
11 2.6364 .92442 .27872 2.0153 3.2574 1.00 4.00
11 2.6364 .67420 .20328 2.1834 3.0893 2.00 4.00
54 3.0741 .90807 .12357 2.8262 3.3219 1.00 5.00
11 3.8182 .60302 .18182 3.4131 4.2233 3.00 5.00
21 3.5714 .92582 .20203 3.1500 3.9929 2.00 5.00
11 3.2727 .64667 .19498 2.8383 3.7072 2.00 4.00
11 3.3636 .80904 .24393 2.8201 3.9072 2.00 5.00
54 3.5185 .79481 .10816 3.3016 3.7355 2.00 5.00
11 2.7273 .78625 .23706 2.1991 3.2555 2.00 4.00
21 2.7619 .76842 .16768 2.4121 3.1117 1.00 4.00
11 2.1818 1.07872 .32525 1.4571 2.9065 1.00 4.00
11 2.3636 .50452 .15212 2.0247 2.7026 2.00 3.00
54 2.5556 .81650 .11111 2.3327 2.7784 1.00 4.00
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
duoi 20
tu 20 den 35
tu 36 den 50
tren 50
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
161
Test of Homogeneity of Variances
6.150 3 50 .001
.562 3 50 .643
1.756 3 50 .168
1.716 3 50 .176
1.131 3 50 .345
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Levene
Statistic df1 df2 Sig.
ANOVA
3.440 3 1.147 2.134 .108
26.874 50 .537
30.315 53
6.095 3 2.032 4.025 .012
25.238 50 .505
31.333 53
7.738 3 2.579 3.586 .020
35.965 50 .719
43.704 53
1.975 3 .658 1.045 .381
31.506 50 .630
33.481 53
3.160 3 1.053 1.637 .193
32.173 50 .643
35.333 53
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Sum of
Squares df Mean Square F Sig.
162
PHỤ LỤC 17
PHÂN TÍCH ANOVA THEO THU NHẬP
ONEWAY
sat BY income
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS
/POSTHOC = BONFERRONI ALPHA(.05).
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
su hai long
27 3.7407 .65590 .12623 3.4813 4.0002 3.00 5.00
22 2.8636 .83355 .17771 2.4941 3.2332 2.00 4.00
5 2.2000 .44721 .20000 1.6447 2.7553 2.00 3.00
54 3.2407 .88882 .12095 2.9981 3.4833 2.00 5.00
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
Test of Homogeneity of Variances
su hai long
2.603 2 51 .084
Levene
Statistic df1 df2 Sig.
163
ANOVA
su hai long
15.294 2 7.647 14.675 .000
26.576 51 .521
41.870 53
Between Groups
Within Groups
Total
Sum of
Squares df Mean Square F Sig.
Post Hoc Tests
Multiple Comparisons
Dependent Variable: su hai long
Bonferroni
.87710* .20733 .000 .3639 1.3904
1.54074* .35145 .000 .6707 2.4108
-.87710* .20733 .000 -1.3904 -.3639
.66364 .35764 .208 -.2217 1.5490
-1.54074* .35145 .000 -2.4108 -.6707
-.66364 .35764 .208 -1.5490 .2217
(J) thu nhap
tu 2000 USD
den 6000 USD
tren 6000 USD
duoi 2000 USD
tren 6000 USD
duoi 2000 USD
tu 2000 USD
den 6000 USD
(I) thu nhap
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Mean
Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
95% Confidence Interval
The mean difference is significant at the .05 level.*.
ONEWAY
tan rel res ass emp BY income
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS .
164
Oneway
[DataSet1] D:\LUAN VAN - XIU\du lieu xu ly.sav
Descriptives
27 3.5556 .89156 .17158 3.2029 3.9082 2.00 5.00
22 3.1818 .58849 .12547 2.9209 3.4427 2.00 4.00
5 3.0000 .00000 .00000 3.0000 3.0000 3.00 3.00
54 3.3519 .75629 .10292 3.1454 3.5583 2.00 5.00
27 3.2222 .80064 .15408 2.9055 3.5389 2.00 5.00
22 2.5909 .59033 .12586 2.3292 2.8526 2.00 4.00
5 2.4000 .54772 .24495 1.7199 3.0801 2.00 3.00
54 2.8889 .76889 .10463 2.6790 3.0988 2.00 5.00
27 3.3333 .91987 .17703 2.9694 3.6972 2.00 5.00
22 2.9545 .84387 .17991 2.5804 3.3287 1.00 4.00
5 2.2000 .44721 .20000 1.6447 2.7553 2.00 3.00
54 3.0741 .90807 .12357 2.8262 3.3219 1.00 5.00
27 3.7407 .76423 .14708 3.4384 4.0431 2.00 5.00
22 3.3182 .71623 .15270 3.0006 3.6357 2.00 4.00
5 3.2000 1.09545 .48990 1.8398 4.5602 2.00 5.00
54 3.5185 .79481 .10816 3.3016 3.7355 2.00 5.00
27 2.8889 .75107 .14454 2.5918 3.1860 2.00 4.00
22 2.2273 .81251 .17323 1.8670 2.5875 1.00 4.00
5 2.2000 .44721 .20000 1.6447 2.7553 2.00 3.00
54 2.5556 .81650 .11111 2.3327 2.7784 1.00 4.00
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
duoi 2000 USD
tu 2000 USD
den 6000 USD
tren 6000 USD
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
N Mean Std. Deviation Std. Error Lower Bound Upper Bound
95% Confidence Interval for
Mean
Minimum Maximum
165
Test of Homogeneity of Variances
9.163 2 51 .000
.893 2 51 .416
1.796 2 51 .176
.122 2 51 .886
1.156 2 51 .323
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Levene
Statistic df1 df2 Sig.
ANOVA
2.375 2 1.188 2.168 .125
27.939 51 .548
30.315 53
6.148 2 3.074 6.225 .004
25.185 51 .494
31.333 53
5.949 2 2.975 4.018 .024
37.755 51 .740
43.704 53
2.724 2 1.362 2.258 .115
30.758 51 .603
33.481 53
6.003 2 3.002 5.219 .009
29.330 51 .575
35.333 53
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
yeu to huu hinh
su dang tin cay
su nhiet tinh
su dam bao
long thong cam
Sum of
Squares df Mean Square F Sig.
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- Đánh giá sự hài lòng của khách hàng về chất lượng dịch vụ của khách sạn ninh kiều 2 thành phố cần thơ.pdf