Đề tài Hoàn thiện chiến lược marketing – Mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang

Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) Chương 1: giới thiệu 1 Lý do chọn đề tài 2 mục tiêu nghiên cứu 3. phạm vi nghiên cứu 4. Lược khảo tài liệu Chương 2: Phương pháp luận và phương pháp nghiên cứu 1. phương pháp luận - Marketing trong hoạt động kinh doanh của doanh nghiệp - Những vấn đề về marketing - mix - HOạch định chiến lược marketing - mix cho công ty 2. Phương pháp nghiên cứu Chương 3: thực trạng marketing mix của Co.op Kiên giang 3.1 Tổng quan về co.op kiên giang 3.2 Nhiệm vụ, chức năng và quyền hạn của công ty 3.3 cơ cấu tổ chức 3.4 Những thuận lợi và khó khăn của công ty 3.5 thực trạng marketing mix của công ty 3.6 kết quả hoạt động kinh doanh trong những năm qua 3.7 phương hướng hoạt động trong những năm tới chương 4: Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) 4.1 thực trạng về hệ thống bán lẻ ở tp rạch giá 4.2 phân tích môi trường kinh doanh 4.3 Phân tích SWOT 4.4 Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) Chương 5: kết luận và kiến nghị tài liệu tham khao phụ lục

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