Đề tài Hoàn thiện chiến lược marketing – Mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang

Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) Chương 1: giới thiệu 1 Lý do chọn đề tài 2 mục tiêu nghiên cứu 3. phạm vi nghiên cứu 4. Lược khảo tài liệu Chương 2: Phương pháp luận và phương pháp nghiên cứu 1. phương pháp luận - Marketing trong hoạt động kinh doanh của doanh nghiệp - Những vấn đề về marketing - mix - HOạch định chiến lược marketing - mix cho công ty 2. Phương pháp nghiên cứu Chương 3: thực trạng marketing mix của Co.op Kiên giang 3.1 Tổng quan về co.op kiên giang 3.2 Nhiệm vụ, chức năng và quyền hạn của công ty 3.3 cơ cấu tổ chức 3.4 Những thuận lợi và khó khăn của công ty 3.5 thực trạng marketing mix của công ty 3.6 kết quả hoạt động kinh doanh trong những năm qua 3.7 phương hướng hoạt động trong những năm tới chương 4: Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) 4.1 thực trạng về hệ thống bán lẻ ở tp rạch giá 4.2 phân tích môi trường kinh doanh 4.3 Phân tích SWOT 4.4 Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Co.opmart Kiên Giang) Chương 5: kết luận và kiến nghị tài liệu tham khao phụ lục

85 trang | Chia sẻ: lvcdongnoi | Lượt xem: 4087 | Lượt tải: 1

Bạn đang xem trước 20 trang tài liệu Đề tài Hoàn thiện chiến lược marketing – Mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang, để xem tài liệu hoàn chỉnh bạn click vào nút DOWNLOAD ở trên

3 C !C ,- C (A A 4F$ 8E FE A ECE9 (A A 4F$ 8E FE£E)E CRC¤EC*EE5F9!F$FECECXEC1CGF$;@E!K5 CUE;C1CCDECUECC3E&£EECCC;C1CCDEE4EBE4- C ! "#$$ %&'()"#$$ %E*)+! %&'()$$ C ! $$ C ! "#$ $ %&'()"#$ $ %E*)+! %&'()$$ C ! $$ DC ED C D ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _a AACAFE D@AB<C BBADBA!D"#A$"A%DB+A-B D/ "A-A /G/+F!DBB[(£ ABB B DBA( ACDEC CC]&C1<D4MCDEC CC$³,-ECEE4EBE C1$KE9 !OP3<DC$%EP1E<³?!UEDDEECMEEC AC@ACCE;CAC.9 E4ZP1ECMCDEEB4!&{ yz^9r¹ !YE,DBEPDEC:UE`{9|`¼§EB4 3EEF9CDEC CC]&C1LEC` C9^$EU4C*E4&9;CARE^aC,DCDE$B4¨FCDEP1E<³ U<D4MC$%EP1E<³*E!C0!ME9!L¡<DC1CCZ!C,-CA& !ME#FC(A A 4F$8EFE$AEC3E&,D*E<F NIEECEEYE,CE9A ]&C1/ $E!)C©EC$FE9EUE . ,DHUVE1$EU4C*E4&9C9C$E!FPDEECI4!1 ZEEC);ECVAFEC94FP1E#FECUEVUE9 EP-EUE <E;CREBE EZE,D<D!)4CFAC*ECDECLF,-1E*$AE9EAD©EC YE C%9 ;CE ;CXC ,D &A !E ;3E CA ECUE VUE 4? $ME EDEC ECE ;EC VAFEC94FP1E$E4MCE!%E9 C1$KE CCC*E4&9C!4? EC5EE*L!E;3EECI4 Co,oEC)4F¤4CAE%VUE /6/ B ¤DB ")A AB B DR +A- B D/ "A-A /6/G/"gF=>Ae<CJDg I/DTMOP:=UJriF<@=P AC@AP1A1A0EPCDECCDEC;ECH>CM:=^EB4`a^a#FNM 8CA&C,D) &MC' N1A(CXEC C#ED^§r§`a^a94OV+!ZE $-ECE ;CL;CBE9 C1C CZ9 CR C 1!MEEOEEE#FM;C#E CARE;ECADE)9ECE$AE:=cEB4`a^aEEE;ECE-F,WE o Co CY ? EC5E := C #FEB4`aa|9 ,- C!M BE E RE C}4 $AEE-!&_9{p¼9. )E^9|<)EC!MBE$AE:=cEB4`aa| 1E C=<D CoCYVÆE$F?C)C1EDEC91<~EC,;ECC@ECC EC1$REH.E0E9<U4EC3 ,DC#REBE_9{¼90EEC3 BE ^p9y¼ AC$%E$AEE- o C1$KEE!EC,-C!MBE$?E ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _^ AACAFE FA9CEC/ ,D!%CE#FE%VUEEDDE!RC3E9V+E1 ECUEBEEFR$AEPCREC;C#ECARE;ECADE)b A&!MEV <C0E9<E;C1C:C!E32F4BEpy9`¼A,-+E;ªEB4 $- O P3 <D9 C $%E CUE CC P1E <³ #F3 2F4 !FE C1 $KE ECFECEC.$AE;C,CUw AEVAFECCP1E<³CDECA1,DVAFECC VC,oV+E?32F4EB4`aa|,WEBE^{9y¼A,-EB4$- QFz C1E!)EB4`a^a9 EVAFECCP1E<³CDECA1,DVAFECCVC,o V+E #F32F4!>!& {zz _aa ¹ !YE9 BE `y9r¼ A ,-+E ;ª EB4 `aa|,D!LEL ;CARE^r¼#F32F4 (LCKEL9 32F4<D4MC$%E CUE CCP1E<³C. VWECC1ECD!)$E C- 3EL_/ !ADEP1E<³E-EADL:40<-E!FECA&!ME &32F4<DG@$ACA&!MEP1EP0EECECC.<DP1E<³9N(P1E <³EC 9F$;AECEVAFECCDE0EEC3 9A@;ECVAFECR C,D¨FCDEP1EEC3#FC' A¹ <3 <&4 C1-4o BE $?E ;EC ?4Z FA z {¼9+E,-DECCDECC-LECEP.E &4 C1LHC-EBEFA $AE*E<F 2CE$AE,6E4MC/ EE$?<&!U9<&4 C1?E-F <0E ! V $D ?4Z C. V- CF AE C9 EB4`aa| ¹ <3 <&4 C1 !& y9|¼9!EEDCAC.!E#FCXEC C#<D C ]BE¦EC. <D9 $- DECCDECPE!ME CZ& #F1HBEV)$AEEB4:F,DC3EEF9CXEC C#,WEV$D!4Z!M<&4 C1V-CFAEC4D,WE!R4PRA4o BE$?E;EC U<D4MXEC3CCA1AFEC2C3 REH.,D ;ECVAFEC$AE40$%E;EC#F32F4 \/DTMOP:=UJrM@{?9@T9s:= 3CCE C1 </#F32F4EDDECADEC3E9L$.ECE PM</EPM!PFECDEC¨F!9PE,D!!ECADEC©ECEC/ <FA!ME9</;CE;CXC!)E-EAD9</C*E4&b1CXEC1C ,E!.!F9,E:EE?C5 A.R!EC-E,E,3&A$F!E;3EC/E< ,D4M40 $%E C0E CA1ECA1ECD!),D1VAFECEC3 C1 $KE ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _` AACAFE 32F4C3EEF<D!H ,DAEC5EE-LEEECXEC$E !ECFA EEDCAC.PEE,5E#F40$%E!) A !L&AEE4 ECA1ECD!) 9£EEC1VAFECEC3 4CE4?$ME:40RE H. / AFEC 2C3 !> ! ¨F ! ,D P E ED DE CADE C3E9*CC0ECA1E;CE;CXCAFEC2C3 !),D C1$KE U <D4MC/E<!C,-EDEC£EEC<DCA C1$KE#FVAFECEC3 $AE*E<F M/DTMOP:=UJrJo<@HIt@lF AC@A C <3 4- EC. #F A2 @EF49 (0E 2CE Z C $%E932F4<D4ME-LVUEC $³9L!E_z¼VUECV-`_ E!L *EZE,-HC-E V+E4&EC4¡ *EE5F9 CEC/ PDEC :UE !) E% #FE- F BE :F 1EB4 DA EB4`aaz9 CEC/ PDEC :UEC@A!)E%<D{p_f 2B4`aa{CD!&^a`rf§E%9BEy9`¼ A,-EB4`aaz EEB4`aa|CDCEC/ PDEC:UE<D^araf§E%9BE _9p¼A,*EB4`aa{ DV;ECEC/ PDEC:UEC@A!)E%¡ BE y9_¼,DAEB4`a^a U<D*?C;XCCXCV+E C1$KE;ECH>CM!YEEC~F,-!%CE,/C.AEE% ;C0EE E!RC3E,DEDDEEUEFA A$-;FAEE%C©<A BEEA,D4O.4 <D!#ECEEF CD CR BECAEAE4OCA!\ GOV+ :FE!K4,E4ZCE#FE%V+EC3EEF!>!EUEFAECE ,WEYE&PFECL4E%V+E;C1ECF 2CL4^L;CREBECFECA1E?4ZFAC4;CARE`a¼VUE C#FC-9V+ECDELC.<ECEC.,D1R£E!¤EC.CAO EC5E4OCDEC4,D!M!1A 2CL4`L;CREBECFECA1E?4Z$EPDECC4y{¼VUE C9¨VoEC#E<A&CDELC.<E;¦4C*EA,-ECL4^,D1R£E $¡C*E· 2CL4pL;CREBECFECA1E?4ZC. C4C*E^a¼VUEC9 V+EEC5E<A&CDELC.<E,D1!EC. C*EA,-ECL4` 2C ,/!FV&E,EC#E<A&RE C}4,DC.<E!R4PRA¡<D<C#F VAFECEC3 !K!1 ZEHCV+EC3EEF ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _p AACAFE *E E5F9 VUE CED DE BE FA CD Z Co CDE CA1ED DEECE AXEC!EEB4`aa|VUEC32F4!>C*E{y$3E%,-¹<3 BEVUEC<D^9z¼ U;C0EEC5E<D*CM!K1VAFECEC3 P1E! ECERE C}44D6E<D!E;3EC!KC4-E<FA!ME,-1$³ AL4CME-FC3EEF<D*CM!KHXEC3 4?$ME:40REH.9!L<DPZ$FEC;CR:FECAC3CCEP1E<³C3E!& ?E-F C1$KE$AE*E<F Y/DTMOP:=UJrDgF=>Ae<C=L<@FK< C(A A 4F$8EFEEI4$AE!FPDE#FCDEC CC]&C 19 <D4M $AE EC5E !0 C $'E !K4 #F !YE PIE 0E(¨AE9 <D $EU4CXEC$;EC,BECLFH>CM#F©EC8EFE ]&C1<D 4MCDEC CC,@EPKELE4EBE,D<C,E C1$KEC*E4&VC ,oV<C9;CFC1CRRE,D;ECE0EEC3 !0C ACDEC CC]&C1LEV3EXCECE)E^ar;4`9PFAY4 ^`!*E,CDECCXEC9LEVUEC$E`_a yyaE%9,-|a¼<DVUE!0 C 3CCEFAC0EEDDE C1$KE9ECEC3CCE!%E!HUVE ,D4?$ME9C/E3ECA,3!<&$AE;C, j/DTMOP:=UMg<C<C@N (0E EC3 <D 4M $AE EC5E C :FE $'E ! 1 VAFEC EC3 :FEU4!KEUEFAEBE<&EC$FEC#F4DEC$EC*E$%E EPM,P/,E;CAFC',D0EEC3$EC-EDEF!>LEC5E REC C?E XC !E4¥ VAFEC EC3 E PM ED ¡ CA VAFEC EC3 EUEFAEBE<REH.9C. <E,DC&1 CDECRE C}4!YE C%!1 ZE CEC),D CC#FE% V+E AECE;CREBE CKEFA0EEC34-?HXEC3 ,WECF!1 VoE!1E;K C)E<-E HXEC3 4F1CP0EEC3!>:F¨VoEEEEBE.CFFA,D VÆU0ECÆ440$%E A$AE <~EC , ;EC VAFEC C*E 4&9 +E ,- C1 $KE #F 0EEC3C0EE91VAFECEC3 1 VoECDECCZCFECA1E;C0EV+E EE4O9!L <DCDEC CZ CFECA1E:F C³AG9!U <D4MCDECCZ CFEC A1EECFEC,D'E <\ R EED ¡ VAFECEC3 L CK:RE <=VÆ VDEC*E9EUEFAC3:RCA&!ME;ECVAFEC#F4DEC ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _r AACAFE /6/6/"gF=>Ae<CJFDg I/DTMOP:=Ui@TM@@u<C 2CUE C ;C1C CDE <D4M PM C/E ;C0E 1C $% $AE 40 $%E &EC$FEC XEEC34#F;C1CCDELCK<DDRE<-EEC.R(0E XEEC34!L!&!VAPCAR4>ECC*E1EC),DCC!C ;C1CCDE#F(0E C*EA,-1!C C#&EC $FEC AC@ACCE;CA C.9;C1CCDE#F0EC#<DE%VUE&CDEC CC]&C1 ACEC/ #F;C1CCDE¡:!EC XEC XC V+ECFC&E CV+E#FC' 2C,/9CEC/ #F;C1CCDE¡$ RECC?E !E;CREBE4?$MECFCC\ #F0E AC@A;:RCCE;CAC. 4ZCEC/ #FE%VUE;C0EE EBEFA2B4`aa|9CDEC CC$&C 1L4ZPDEC:UECEC/ ;C1FA9,DA;CARE`| `r`$3!YE§E%9Z ;CARE ^y`a V§E% ]E y C1E EB4 `a^a9 ;EC CDEC CC !& BE $?E^r z¼ EED£EEL<EPZ$FEC;CR:FECA0E \/*P:=U<@uM:<Cf<C A$AEEEE;EC C $%E9:1$DECCA&!ME;ECVAFEC#FVAFEC EC3 CRL4C:FEC34/C,-1EYEEZE1C!),DA *PRE9C<E9C.<E1EYEEZE1CLRECC?E$.<-E !E;CREBE<FC'E,DH1!EC C*E1E;ECVAFEC C (A A 4F$ 8E FE <0E E C'E EC5E ECD E . EC5ERE C}4C.<E9LCZEC©ch|aaaCAO4MC3CCE:RE<= C.<E*E!*E9CCK<DECDREH.LCDE32F4C.<E FAVAE%V+EPDECC'E LF C}4ECEC#E<'FCDECLF EC5EECDE. CDE!) ECfE<@,@$9µ9G« C}4FAE9G«RAb YV+E,-1C*EC3EEECF (AA;92C0484 IE9 A$9CF<3A3 92CFC1ACDECb GF4O<D1C*EC34F4OCDE!)32F4EC3 AE93AC¤E9@$@(F$VE9EC-,D1ECDE. RE C}44F 4OEE;C1 AC C}4*CE(1EYECDE!<FC'E;«,D!C 4F$ C1CFEAC9$FFEADED&9]F. DEC(#(C9 ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC __ AACAFE $FEC19$FFA3 +E,-,3C 15FE0EVUE9EVUE ,DC3CCE(A A GF$ AC C}4 0E EC3 L EC5E ECD E . ,D 1 !C 1 CE <ECNPF9FE9@ (A9)A%EE9YM &AE9b M/UF=@mMEI<@ ACCE;CAC.9C3CCE CUE CCEC CDEV+EPFAY4 )E| `aaC,-;CARE^{ aaa¨FCDE4OEEP1E<³ (6EC3CCEP1E<³ C3E!&L;CAREza$EU4C*E4&$EU44F¤49C*E^ra C,DCDE$B41¨FCDE3E<;C1 E- F9 1¨FCDEP1E <³ C3E!& ED DEH. C3EECEEC G@$A9N(9F $AGF$9¢,4F$9(4F$9zGF$b]E?!FPDECDEC CC]&C1CDLC(4F$8EFE9!FECA&!ME?+E<~EC ,9!U<D!CC#&EC$FEC$ #F0E 2AD$F9?CDEC CC]&C16EL$.ECEC,D$EU4C*E 4&,-ECE¨FCDEP1E<³ECCN¤*E9C~ECNRA9CA¤]1E9 $EU4C*E4&pa7r9C]&C[b A!L90E)E CR C.E!. C1$KE9 Co,o;C1CCDECEC. !KLCK!ZE,5E$EC$%E4DEC!FECA&!ME Y/UF=@mMEI<@=FrD|< CC#&EC$FEC4-CF4F;ECVAFEC$AEEDECLCK<D C<D4R4<EC/E#F(0EVAC'!F,DA;CFC11EBE<REH. 4-9,-4AE4CEDEC!C C)E,D1EYE<)EC -C$%EE4EBE#FCDEC CC]&C19¡CCECEC*E 1ECDP1E<³C3E!&,DAC$%EED9<D4CA4Z!M&EC$FEC¡ED DE;CC<3C*E 1EC=<DV1E#FC3CCECG@$A9¡HU4EC/ ,DA]&C1$AEC%FE¤ - L<D!E!1E<AE&,D)E CR:FE U4!C,-C(A A 4F$8EFE$AEC%FE¤ - /6/7/ @z<={M@+X= /6/7/G/ @z<={M@kFcDDE<@kFcDOP:MB@lFJukjYI I/FcDDEj<C=@y$+0 CL,$XC/E<9!CV3E,-0E,E,BECLFE6F<D;C ,C*R$X<-E#FCDEC CC]&C1 3CCEC(A A 4F$!>!ECEE%P!E,DE/ ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _y AACAFE (0E !> ! CZE EC/E C3 CCE :RE <= C. <E C@A C}E:Cch|aa^`aaa!EED!>EUEFAXE#FC(A A 4F$ $EC$%E ME£1EPM0EECUE,E$³9L$DEC!MFA9EC3DEC91E&A9 LECC)E$1CEC34FA$AE0E,3·L!ADE;9 !"#FEC !&A(0E,DECUE,E 3CCE*?,/C.C3E!& (L¬EEC5EECDE. :@ECM,DLXE$EC$%EEC fE4FE<& EC5E4OCDEC.<E9 CA(0ECo!CDECLF NE&EC !L94MCECDE. 6E&A!E;3ECA(0ECoCDECLFECE C*EPIE1CE. CDE Co,oCA,3;CE4> \/FcDOP:.jIi<jyyjy$0 d(£EECEC5E CDEC,E;C1 #FD6E(A A 9 !E C C CC,D!ECDEC#FAE(0E (1EPM0EECUE,ECFL;ECEC34FA 1R6EC*FAA,-C$%E M/DB@lF.99X>=:<F=jy$0 ACEC/ PDEC:UE#FE%VUEEDDE BE9EC)V+E #F;C1CCDEEDDEFA 2-FLEEECXEC$E!EC940$%E C1 <=EDDE! CADEC3EC*E¡&A!E;3EC/E<CACA&!ME;ECVAFECCED C1$KEC*E NM(CXECA$ , F !F $F C# $*E F2%32F4 V+E CDE 32F4J9;CE;CXCE%VUEV+ECDE3 Y/jYXE.@>jI=y$0 dADECCDEC;ECLECEPE!ME9¹<3<&4 C1!FEFBE<D4 CA1RBE<ERECC?E!EZ4F#FE%V+E ACDEC CC]&C1<DE*LE4EBE C1$KE;EC9CC!) ;EC VAFEC *E E5F9 3 2F4 F4 ; 4? ¨F <~EC , CUE CC ^§^§`aa|9 $E C $%EEM!F ¡L CF4F#F1VAFECEC3 CUE CCE-EAD9VA!L4Z!M&EC$FECEDDE;CC<3 ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _z AACAFE /6/7/6/+Bkx+ DFBA.0 ^ ACEC/ PDEC:UE#F E%VUEEDDEBE9 EC ) V+E #F ;C1C CDE ED DE FA ` 2-FLEEECXEC$ E!EC940 $%E C1 <= ED DE ! CADE C3EC*E¡ &A!E;3E C/E < CA CA& !ME ;EC VAFEC C ED C1$KEC*E p NM(CXECA$, F!F$F C# $*E F2% 3 2F4 V+E CDE 3 2F4J9 ;CE ;CXC E%VUEV+ECDE3 # .0 ^ ADEC CDEC ;EC L ECEPE!ME9¹<3<&4 C1 !FE F BE <D4 CA 1 R BE <E REC C?E !E Z 4F #F E%V+E ` H.C3E#FEC5E !C C# &EC $FEC E4 }E9!OP3 <D1!CC# &EC $FEC E- EAD HU4 EC/ ,DA 3 2F49 ;C!L4Z!M&EC $FEC ¡F¤C*E A"" B.+0 ^ C L , $X C/E <9 EI4 $AE !F PDE CDEC CC9 C/E < CA CA&!ME;ECVAFEC ` 3 CCE C (A A 4F$ !> ! ECE E%P!E,DE/ p (0E!>!CZE EC/E C3 CCE :RE <= C.<EC@AC}E BAB! +$ A oV$DCC3 CCE :RE <= C. <E C@A C}E :C ch |aa^`aaa !K EUE FA XE #F (0E $E C $%E ,D C C ! EC5E ;C1C CDE E4 EBE ? EC5E ;C ,EADCDEC CC ¨ VoE EC5E C BAB! +$ A o !} 4&EC C*E E5F 0E 1 GF$;@E #F (0E 9 EC. <D 0E 1 H E ;CC $*E ,D EC5E CXEC 1C 1 C <= !K L CK 5 CUE ;C1C CDE C3E & ,D ;C1C CDEE4EBE4- ()E C1 $KE 4M ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _{ AACAFE :C ch |aa^`aaa !E ED !> EUE FA XE#FC(A A 4F$ $EC$%E r 3CCE*?,/C. C3E!& _ RE C}4 C. <E9 EYEC $B $DE 2AD $F9 L RE C}4 4FE EC>E CDE $E #F (A A 4F$ y M E£ 1E PM 0E ECUE ,E $³9 L $DEC!M FA9 EC3 DEC 9 1E &A9 L EC C)E $1C EC34 FA$AE0E,3 4&EC !K C?E ZE C*E $DECF2%3 2F4 V+E CDE 3 2F4J#F(CXEC C# F $F ECE CXEC 1CRE C}4!K Co,o !#EC)#FE% V+E CDECCZ CUE<³4-PE &ECC9!LLCK <D 1 ¨F CDE C/E 3E9 LCK<DCRAb A"*.0 ^ (£EECEC5E CDEC ,E ;C1 #F D 6E (A A 9 !E C C CC ,D !E CDEC #F AE(0E ` (1EPM0EECUE,E CFL;ECEC34FA p 1 R 6E C* FA A ,-C$%E r (C#E <A& RE C}4 6EC&EC BAB! $ ()E C# !ME C*E $AE 1 CA& !ME ;EC VAFEC9 /E VoE 1 C 4&EC#F4DEC!K&AC 4&EC!D4 C1E ACC3E1C*E $DEC C.E <3E ,D !DA &A ECUE ,E !K L CK CA& !ME CE EC3 C*E ()E C $'E ECE ,DA CXEC 1C RE C}4 !K &A XE ,- ;C1C CDE BAB! $ ()E BE %E CA&C !EC CE < GF$;@E o CK R ,E RE C}49 1 R9 CUE CCCDECLF,DHE ;CC $*E !K !C CL,-EC5E C1C CZ ,D;C¤ CoEC5E!K4 PIE 1C ¨ VoE EC5E C ,E 4O 4&ECR(0E ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC _| AACAFE /7/DBA!D"#A$"A%DB+A-BD/ " A-A /7/G/D@FP<sAhMy;<9@|D D C (A A 4F$ 8E FE <D CDEC ,E #F C¥ C FAE(A A !>!. CZEEC/Ech|aa^`aaa9EECDECLF&C <0E!R4PRA1C©,EC.<E9 C+C ,-C}E:!EC A ECE9!KEUEFA XE,D XEEC34#F;C1CCDE CD4M C:FE $'E<D CR!R4PRAC.<E,DC<ECDECA1$AEC:1$DEC;EC VAFEC9 :1$DECEC/ CDE9H V"9<;CA9PRA:RECA!E;CCDECA1 !EF;C1CCDE,DE%V+EC+E!K!R4PRA<XC,D:EE <#F;C1CCDE FV&ECLF1C#E<A&RE C}49BE%EC4RE C}44-!K Co,o!)!#EC)#F;C1CCDE ABE%E C4CDE3!K &A!E;3ECA;C1CCDEC?EZE C*E$DECF2%32F4V+ECDE32F4J#F(CXEC C# R4 PRA 1 C© ,E FE ADE ,3 EC C C}49 £E EC 1 C}E,ECDECLF9CC3E,D:RE<=C.<EC@Ach,D(AE@ VA1 PFEEDEC!>:!EC /7/6/D@FP<sAhMCFT A$-EC5EPE!ME#F;C#ECARE;EC 91RCDECLFED DEBEFA¡1!ME9RECC?E$.ECE!EEYECDE9RECC?E!E Z4F#FE%V+E DC1RC <=<D4MC:FE$AE!KL CK5CUE;C1CCDE (LCKEL91P1E&C(A A 4F$<DC <=C*E A,-4MCC;C1$EC$%EECE1P1E&C(A A 4F$ ,WEL4M C)EEDAFAC*EA,-1EADC$%E D,/)EL4MC CE<CXCC !KL1RC <=C*EPIE1CCC3E1P3E C1 R4C CXEC R4C CX1,CECDEP1E (0E¡!E$F1P3E C1 oCKCA E4'C%!K4,D4F ,- C <E C <= C ,- 14O CDE C%E HE VDEC CA V+E CDEED9C%E<0EPE!ME,D;CLV!A1E^1CCXECH1 D,/!K !R4PRACA,3;ECVAFEC!&^1CC3:RCD(0E)ELEC5E1C ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC ya AACAFE < o CK ,E ,34F CDE,- C <E , F CR9 !1 ZE , F!# CA C $%EC3E&9$1EC$%EC CRYE!'ECDE 3EEF<DC%!K4EC)4F¤4E%V+EED4MBE FA9!U£E<D4M,.E!E:FE$'E4D(0E)E!F$F4MCCE< ,- CXF!C1 2(0EP1E!,-4MC<ECDE;C1<-ECD)E ! CXF!C1¡$XCC?E!PFAEC¼CAFCYE$EVAFECCP1E !9ECI4LP3E C1 R4C CX1,CECDEP1E,DLCE<&EC $FEC,E1$EC$%EP1E<³$AE,DEADE- G¥ <A&CDECLF!EL4M4Z<EC/E$E9EE;C ECDEC ;ECVAFECEEC'EEC5E4OCDEL4ZEC<FA9<FC'EECDE. ,-1$³ECE£E)E CRC=!EC.<ECDECLF R4C CX$AECA&!ME;EC (0E <0E;CE;CXC1EPM0EECUE,E!EFA= CZ9 EC C)E$1CEC34CE,E;K4A11C CX,DR44M1CC!FC CX !3E9E-$AE;C¨VoE 8K4A1C CX!3ECA&9,BE C6E C}49PIE1CC&EC,3 ¨ VoE ' !3E CA& ,DA ,3 $E9 ;C0E ¨ VoE ,BE C6E C}4 E CXb /7/7/D@FP<sAhM9@z<9@UF (CE < CUE CC !LE ,F $6:FE $'E !C ,-(0E 9 !C ,- ,3;ECVAFECCCDEL<D0Eo:FE$'E¡!}ECFECC!MCo CDE CLF9 !R4 PRA ; C% EYE CDE Co ;C1C CDE9 R4 C CX ,/E CKE,D C% FEFACDE 3E;EC CUE CC#F0E <D *E!C C3:R F!U <D4M,D!EH.ECI4EUEFAC*EE5FCE < CUE CC&(0E CUE CCCDECLFFACA<EYE;CA, F!#!K!R4PRAC<E CDECLFE. CA;C1CCDE NC $X 1 ;3 CDE P¤ 4¤ C*E9 !O EC5E RE C}4 L ;CE 4> EFE,-)44¤#F;C1CCDE!K&AR4CZE4FCDECA;C1CCDE C*E ()EL4MPRE!Y1FECDE&:)VC,o!K;C1CCDELCK VÆVDE$AE,3D4;41;C,CDECLF4DC')E4F ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC y^ AACAFE /7/3/D@FPAB<C KEUEFAC*EE5FC3:R;ECVAFEC9(0E)EBE%EC $'EC*EE5F!E0E1CC#F4DEC NE&EC!L9¡&A4C:FEC3 ED4MPEECO9CUEC9<UVD,-;C1CCDE9!YEC%¡;CE;CXC Z4F9!}ECFECCoCDECA1#F4DEC$AEC%FE- 2ADEC5E CDEC CZ C C $AE C% FE :F 0E L CK C C3E C44M C CE<CCF GÆE CX¨H@CA;C1CCDE;C4F¤4&C AC C3E CXEC 1C ;CE4> PIE 1C C ;C. EE4O CA ;C1CCDE4F,-C<E<-E,DCFECA1EEEECFEC;C4FCDE9!KBE C<EP1E$F,DCCC=#F;C1CCDE AC C3E 1 C*E $DEC !F CDE3 ,E E0E C0E !K Co ,o ;C1CCDE&!F C*E9&A!E;3E;CE;CXC;C1CCDE?E0EC0E ¨VoECDE3!R4PRAC.<E A oCF4F1CA&!MEH>CM0EXCEC#ECM!YEPDA CEF9P>A<o9!YEPDAECSA9E%L0E,-1C4&E90E11A Vob:F!L¡&A!#ECM#FCXEC:EE!F C*E9#F1. EC!&A91?PFEEDEC£EECCCXEEC349E/9:FEU4#F ;C1CCDE<D1*:FECDECCXECEC3 $AE©EC (0E)ECC3E:REP1C*EC3C*EE5F9PIE1C$@A1 PRE C39 FE0 :RE 1A & 1 $o !%E <-E EC 2ÆE A$E A$9 A$)ECb 2UEFAC.<E Co,o#FECUE,E!C,-;C1CCDEEC!LE ;C1CCDE;CP-,DAC91CHZ!C,-;C1CCDEb AC%E HE CB4 V6 ,D CB4 L ;C1C CDE9 C@A VB ,D ? :D !E<ECUEV ECEC/#F;C1CCDE QFEU4,D5CUE;C1CCDE :@ECMPIE1CXEC1C!>,DXE#FC*EC3 AC%EHE C11%$*&1$o<MCXECCAO$ !E E ECD;C1CCDECUEC9!OP3<D;C1CCDEc9!KC0EE; C%!E ;C1CCDEEC5EC0EEC5XCECC0EE,ECDECLF91C*E$DEC ;CE4>#F1ECDE. £EEC#FC3CCEFAE(AA ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC y` AACAFE /7//DTMM@FP<sAhMi@TM /7//G/C:x<<@z<sLM NC$X,D¨VoEEYEECUE< C+C CE40E9EDECECE #F EE% (LC!M,DCXEC1C!DA&A9 C1$KEECUE,E1. C+ C ,-EC),DC CX UVE4M/ CK!ADE;EC.$X EC!&ARE9NFE14 C!E1!ADECK1EPM0EECUE,EL: U4FA9 C.E!.CADE CDEC;CA&C!E$F 2UEFAC3:RCA&!ME#FPM41:RE <=9HUVE4C :FEC3C5FE%:RE<=,DE%<FA!ME/ (C. <E <FA !ME ED DE ! EUE FA9 C%E HE CZCC3E0E1!DA&A,D!DA&A<&CA.R(1EPM0EECUE,E ,ECE40E9EC3 ,o9FECE9$DEC!M:RE<=9<=</ECXEC$b!OP3 <DEC5E1EPM$³ECI4!1 ZEEC) C1$KE#F(A A GF$$-4¤,D ;C F FC'E!EE%9PC$X!EC¥9¡!R4PRA:1$DEC;ECVAFEC !ECDECC/E<9!1 ZE!EC)¨VoE<FA!ME4M1CL C3:REC. GO;C1!E;3E<FA!ME CR<0E!C$'E9!R4PRAFE ADE <FA!ME940 $%E <FA!ME CR C0E CA1E9 CAR41 &AC3:R U4<=;C<D4,3 ACC3ECXEC1C;C@EC?E7;¹</C <=9CZEC5E C*E$DECECCA&!ADECKECUEEC5EED<Æ9EC5EV ;©E34!K1E PM0EECUE,EC!,C*9EC©E*,DC¤COC4DEC!ADE ;EMPM dE $F EC5E C© C !F C+ C ECI4;CE ;CXC CAE $DAC!F<D4,3$AEADEC0!MEC*E9C3:RC*E ¨VoE<FA!MEC <=9LCXEC1CECUEC[F!1E¡ CA CL!E;3E;CF C1 $3!KEYEEM <9 C!};ECVAFEC C1$KE ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC yp AACAFE (LCKEL,-EYEECUE<VYVDA9;«EBE<D4,3FA9EBE< C9 !ADE; CCEEC. CD ;C0EC© BEVAFEC C9EUE FA < EC/E R C4D6ELCK!&!EC5ECDECFAC*EE5F$AE*E<F /7//6/ @AB<C@A8<C<@FNDJb ABE%EC%FECA&!ME;KE$F9;C <¤EEC@=;E CRE 1EC#F1CDEC,E$AE,DEAD!*E,!KCZCA&!0E;ECVAFEC9 CUE CC<EC/Eb C1C14O!><D4!$AEEC5EEB4:F 2CFECCLE;C¤ CoEC5E4O6EYE&CF<D4! /7//7/"l=yU\FN<9@T9:;<si@TM GCE!&C3:R;ECVAFEC9VAFECEC3 ;C0EEC5EC©LEC5E P3E C1 ¨VoEEYE<PE$AEC3:R4D6E CRC%EHE CUE XC PE!ME#F40 $%E;ECVAFEC#FVAFECEC3 9!K !L C1 C3E,DD4;41*CM$AE;ECVAFECCA4DEC (LCK!EH.4MC R C1 ECI4EUEFAC3:R;ECVAFECCA0EECF 2UEFAC3:RC!ME,D¨VoE,CE $AEVAFECEC3 3 !R4PRA!)!#9; C%,D¨VoELC3:R,CE¡<DECUEC:FE$'E1 !ME!EC3:R;ECVAFEC#FVAFECEC3 D,/9VAFECEC3 )E CR L;CA&C¨VoEC3:R,D CRLEC5EP3E C1 C6ECCEEC5E $# $A9 CRH1!EC*.,CEC <=9 CO C¡ CXCZE,-:40VAFEC EC3 9$1EC;C0E<&4VoE,CE,F:14Z9!OP3<D,CEE¤EC&E 2UE FA C3:R CA& !ME #FPM41 :RE <= VAFEC EC3 U VEC4C:FEC35FE%:RE<=,DE% <FA!ME9 <0E0E$'E,D ;CE;CXCXECC#1E&A#F<<E<FA!ME9&A$FZ4&ECE C C1 C C3:R #F 1 C9 !OP3 <D C AEE% ()E BE %ECE40ECA19;C !FV&ECA1+E,-EC5E C*E1E:40 C <=9CA C¦ ;CFC1C!F<C:409R4C CX9EUEFAC3:R ¨VoE1 C!),DA 3 CZ9 CCC ,-1CA& !ME;EC C0E:F1CDEC CZ CZ <EVAFEC9 <E;ECI4 C1 C Z4&EC CE9BE;CREBE&EC$FEC,DCo$EC$%E<D4M$AE1P3E C1 BEC3:R;ECVAFEC UVEC3CCE$FA!,DH¨<=C0EE$AEVAFECEC3 ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC yr AACAFE C&EC$FEC#FVAFECEC3 9 CoCMC#,DAC3CCE$FA!,DH¨ <=C0EE U<DC1!ME$ !EC3:R;ECVAFEC9!EED !6C[)E CRC3E!&CA1C3CCE$FA!,DH¨<=C0EE Co,o9;C0E E EEUEFAC3:R;ECVAFEC /E VoE ;CAF C' ;« C/ 0E EC3 E E ,DA ;EC VAFEC9 1 VAFECEC3 4CE;C¸E!EC,$X $EC*E$%E9ECI4!&C3:R ;ECVAFEC9!KR4CKC CX9 <EC/EFA9!YEC%!K C $%EC. EC/E CDE CLF !FE ;EC VAFEC9 !6 C[ CDE CLF !L CR !& ! 1 C}E9!& C. <E LCZEEC/E#F1PFEEDEC <E:FE GCE,/9 )E /E,-;CAFC';«C/0EEC3EE9,/EVoE,DACA&!ME ;ECVAFEC9 CR;C0EE ERE9!)0EEC3!K VAFECEC3 CA&!MEC3:RC*E QRE$40$%E91;CXF&ECCM,E40$%E;ECVAFEC!E REC C?E !E C3 :R CA& !ME ;EC VAFEC #F VAFEC EC3 EC * C CXEC1C#F2CDE-9 DECCDEC;EC C-9 $FA!:C9C3 CCE CXEC$94C:FEC3AE C*E5F1:CF91C3 !EC!F C*E !E;CKE4C:FEC35F 1ECL4:CF9 1 CZ:C D,/9 4CECA&!ME;ECVAFECLC3:R)E CR:RE$40$%E L<D,3 CC/ C0EE9V!A1E9-<EEC5ECF!9P.$¤#F40$%E $AE,DEADE-9!F$FEC5EP3E C1 !C CLECI4R4P-EC5E1 !ME9EC5EEC.LCKLVACF!9P.$¤!L AC/4CX9EV!A1E $-!CF!40$%EFLCK/EVoE!EC5ECF!ED9 PEELCDEC*CMCA,3REH.9;ECVAFEC#FVAFECEC3 ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC y_ AACAFE D@AB<C AB /G/ A$AEEC5EEB4)E!U9C!MBE$?EEEE;EC#F3EF4 <0EBE!E,DE!EC AE$DECCMEC/ EEE;EC3EF4,-;C, ,DAC-!FE!C!}ECFECCLE,D4&EC4¡94ECCZE$BEC.<D 3EF4!>$?CDECCDEC,E#FACZAC*E4&AC-Ah L <D4M$AEEC5ECXEC1C!E#FRE,D2CDE-F9ECI4!F,C #FEEE;EC 3EF4<E4M )4FA4- D!L£E!FE,D¡ <D4M C1CCZ<-E!C,-1VAFECEC3 $AEE-CE,DCAADE3CCE (A A GF$EL$E9!6C[1VAFECEC3 )E CREUEFA;CREBE&EC $FEC4-9LCKYE&!$AEEEE;EC4- KLCK<D4!!E!L9 1 VAFEC EC3 3 EF4 )E CR EC/E CZ $B ,F $6 ,D $1C EC34 #F 4DEC$AE,3EUEFA;CREBE:RE<=,D1419CC3E;ECVAFECL C3:R!K C1$KE,D&A!,C&EC$FEC<DEC4&EC;C0EEC5E& C$%E$AEE-4D6E,-RC$%EE-EAD QF:1$DEC CUEXCDECCDECCA&!ME4F$;@E&C(A A 8EFE $AEEB4:F ECDE CE L4FE <& ECEC3 :R9 VAFEC C BE :F E :=9 !FE E P- C6F EC/ ,DA C $%E P1E <³ & 8E FE AECE9C<E;C1CCDECC,WECFFA9CF*EHZE ,-CA&!ME#FC(A A LCK,DECEEEECUE9!L<D)E CR!E C©EC1FACAC* <=C*EPIE1CR4C CX,-ECECDECCZ ()E CR!F $FECECE <GF$;@EC*EE5F!KL CK CC ;C1CCDE ECEEC.LCK A$E!UC©<DEC5E=;ELXECC.;C1:1<=C,D1ECUE9 VF$E,3 CUEXCC,D!FE C C3E !K L CK L C)E CADE C3E CE < GF$;@E & C (A A 4F$8EFEEE,WE6EECECL9!YEC%C$%E<0EL EC5E PE !ME EE !K V !A1E !9 !L <D !E ;C0E VÆ VDE D ,/9 (A A GF$L CKECEZ,DVF,DADECCDECC#FC $%E!K$F :!ECCXECH19ELCE.R!EECI44o!XCEUEFA <EC/E ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC yy AACAFE CA(A A GF$ GCE<D4!!EED)E CRLC%FE,D!6C[E¥ <$.<-E#F/ CK9$AE!LECUEC:FE$'EEC.:!ECCDEC0E CXECEC!&A A$-CE4!.E-!FEC}EP EP-CMEC/ ,DAEEE;EC C -9 ,- VFEC C3 4D FAE (A A !> !& ! JNR EB4 <EE `aar `a^a!EC/ER C?E,DEECDP1E <³CDE!)32F4,DAA _aa ECDP1E<³CDE!)(CUwVAA& CX(CUwAC1NDEC*EPDECC'EJ9 C¤ C¤E $IE(A A GF$8EFE ¡ ED DE C1 $KE,D ,5E P-9 ;C¸E!EC,F$6#F4DECC*E$EC*E$%E9L C)E<D4BE$?E ;EC#FEDECC*E4&EL$E,DEEE;EC#FRE-ELCE /6/AB /6/G/UFJ8F@u<A8M K!R4PRACACDEC0E#F1(0E;ECVAFEC)E CR LC$#F1*:FE:RE<=ECDE-ECECI4&A!E;3EC/E< CA(0E$AE:1$DEC;ECVAFEC 2CDE-)ECADEC3EC3CCE C1 <=ECI4!R4PRACA40$%E CA&!ME;ECVAFECVÆE $F <DEC4&EC9 C0E CA1E9!YE C% &A 4E4 V³A,DEDDEE!ECC*E$AEC%!&;ECVAFECC3EEF AXCR1C,DECRE1C#oCDECCXEC9!4-<E<C91 CAE<D4,39EUEFA$DEC!M:RE<=,D Co,o#F1PFEEDECL1 !ME!ECA&!ME;ECVAFEC (1NM9?EDECCZE. C0EE C$%E!EC;DCA1 EDECC*E4&32F4 (*:FEC2CDE-)ECKC3EFAC*EE5F,ECZEBE:RE<=9 ;K4$FCOC¡!),DA9!)$F#F1*?;ECVAFEC!OP3<D1*? ECUEECI4C&EC,3;ECVAFEC$CEC ]E¤EC%FECADECA (0ECADECECFEC9 $1EC ,F,CEEUECDE,-C<E;C1<-E R4CC*EE5F (0ECA&!ME;ECVAFEC!&<EC/EFA C*EE5F ACC3EC!M CUE CC<EC/ECADEC3E$E*?, F!R4PRA : !EC #FNMAD(CXEC9 , F R : !4C :FE C3 5F E% <FA ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC yz AACAFE !ME AECDEC CUE CCC[F!1E9¤ECEC/ #FE%<FA!ME,-C3 :RCA&!ME;ECVAFEC#F(0E BEV) <D4OCDE C!C,C4'E%9VA!L2CDE-)E CRL*C9P3E C1 !#4&EC,E:RE<=C.<E9EBEE F C6EC1 ,DC5FC19R4CK!MC&VAHBEV)9!YEC%2CDE-£E CRV $+4ZP.EVA4OCDEHBEV)$EC-U$F /6/6/UFJ8FMg<C=O ()EL4MPM C/E<D40E1GF$;@ECEEC3 CA 0E·C$'E0E1!DA&A,EEC3 ,oGF$;@ECAECUE,EP1E CDE9PEC4<<E<D40E1GF$;@E&0E (C$'EEUEFA$DEC!MFECE9EC3 ,oCE40ECA .R11EPM0EECUE,E,DE%<FA!ME!K; C%!1 ZE) C1 $KE #F(0E ?C3E & ,D $AE *E <F 8CE ;CXC4' E% $DECPD1=?E#F4DEC!K C1CC!F;CREBE1E&A9EC&P¦E9 <ECCA&$AE0E,3 $D C ,3 1 VoE C3 CCE :RE <= C. <E C@A C}E:C ch|aa^`aaa,D C.E!. 1 VoE $AE ADEPMC3 CCE!K !F C*E C3 (A A 4F$ ! U ,DA E4 CZ #F ;C1C CDE9 E% V+E,DEDDE!#EC,5EC¤$EC$%E ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC y{ AACAFE AAB"B ^ AACFECZR`aaz NDREGF$;@EZEVoE A#1C& '()EAC* ` ACQFE `aaz NDRE:RE $GF$;@E A# 1C&' ()EAC* ACAEAC/E`aaz NDRE:RE$GF$;@E A#1C&' ()EAC* r 2ÆEA.ENDEC`aaa <EICD@EEA7D+OCFCE-ACE9ECDH.PRE& 'QCFACDEC CCY(CXGEC _ (1CC0EEC<3!E. 0E y GMC@P@ ººº FAEAA A4 ,E ººº AA<@ A4 ,E ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE B]]DG [ B¥`+SB¥"DRB(DBBA VAB "#ADR+A-BD/ " A-A A0 E <D AC A FE9 EC ,E EDEC QRE $ ;EC VAFEC 7 AC*E4&9CM$%E&C'()EAC* 3EEF0!FECC3E!ED <D AC / ) "# $ % C0 1$ &'()#*C+ (M;CRA1ED¡ 0LCKEUEFA;CREBE Co,o#F C(A A 4F$8EFEECI4!1 ZEEC)EDDEFA#F:=;C1C A,/9 0 $.4AEEC/E! ME 1CUE DECEC. #FEC§(C A0 4AEEC§CP[CC%FE$R<%1UC[V-!UPIE1C+BCE-. P*BAKDE@EE$# CCZ4W AE!1 ,E C!3ECA& -XEC^ 2F4` 25 Abbbbbbbb AE C[E,.E,Ebbbbbbbb 2D C[E,.Ebbbbbbbbb Dz:G2 C ¨VoEVC,oCAO! CF4:FE94F¤4& C(A A 4F$8EFE$AEEB4, F:F<D 8C0E<)EEDA^<)E`<)Ep<)E2CEC*Ep <)E Dz:62)E)EEC.1C!U;CAREbbb ED9,-4o!XCLCK!1EC V.,DAECE4o ACF4:FENRACDECRE C}4GF¤4 Dz:7C EEEC§(CV+ECA4¥ <)E4FCDE & C <DPFAEC± *E,^aaa!YE -^aaA ^aa_aaA$E_aa^aaaA$E^aaa Dz: 32 - !U <D EC5E C1 PK L <E :FE !E B "#A4D C (A A 4F$8EFE !> C C3E9 HE CA P "aD¢_#FEC§(CPIE1CkT<@Yq:%,DA0CXCC C@A :¤ ^ADEADE;C0E!YE=`A*E!C;C0E!YE= p8C0E!YE=£E;C0E CRE!CrA*E!C!YE=_ADEADE !YE= ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE + @T=\Fc: G 6 7 3 +;<9@|D ^ RE C}4C(A A 4F$8EFEP1ELEYE C$B$DE ` (C.<ERE C}4!1EE/ p (C!MPRACDEC$.C r (1RE C}44-EC.!-C3$EC$%E <0E!PDP1E&C(A A 4F$8EFE _ 114OCDE!E4$B$FE FTM; y 1P1E&C(A A 4F$8EFE<DC <= z 1P1E&C(A A 4F$8EFEFAC*E EADC$%E { 1P1E&C(A A 4F$8EFEC. C*E EADC$%E K<@9@z<9@UF | EC§CVÆVCKE:F<&5F1;C,CDECLF ^a DECLF!$EPDP¤4¤ ^^ Æ VDE EC/E P C0E E ,E 1 4O CDE !FE ;CE4> ^` EC§CVÆD4;41;C,CDECLF %M=FPAB<C ^p C(A A 4F$8EFE EI4? , $X C/E 3E CA,3$F,DA ^r GOEEC(A A 4F$8EFE$ME$> ^_ GOEEC(A A 4F$8EFEUC= ^y EC§C4.$.XC%FE¨H@,DACAO<.H@$F ^z EC§C ! !LE EF ;C P- ,DA C (A A 4F$8EFE ^{ 8C,4F¤4PE$AEC&C¡9CA1E41 ^| 2CUE,EC(A A 4F$8EFEBE4O!\ `a A$FECP Co,oC3E!& `^ EEECFEADE&C(A A 4F$8EFE !CC3E$.C `` C(A A 4F$8EFEL1C*E$DEC ;CE4>C. VWE `p C(A A 4F$8EFEL1C*E$DEC :RE1A!M!1A `r EC§C4.$.XC%FE;CXECEE&:)CFEC A1E `_ 8C0EXECEC)4EE#FEC§C `y 2CUE,EC(A A 4F$8EFEFACDE !EC\E `z C(A A 4F$8EFE<0ECC3E!E EC5E!E!>CZF,-EC§C `{ ÆVDE$AE,3$R<&CAO$FA!CDECLF `| 2CUE,EC(A A 4F$8EFECFEC3E,D ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE <C pa 2CUE,EC(A A 4F$8EFEEC3DEC;C !"EC§C p^ 2CUE,EC(A A 4F$8EFEP1C<¤E EC@,DCK!,.E!ECAFEC)#FEC§C p` 0EH¨<=DECCCEC@A1C3E<EC.VDECCA EC§C pp 2CUE,EC(A A 4F$8EFER!1 1 C¤4¤CAO,.ECAEC§C,ERE C}44M1C $B$DE,DVÆCK pr ¨<= CDEEDE9;CE&#FEC§CECFECCLE p_ EC§CFEU4;C!4F¤4,D¨VoE1VC,o #FC(A A 4F$8EFE Dz:EEC§CkT<@Yq:%JuXgCXCC C@A:-$AEPRE _ ^GZ!MCD <6ECE#FEC§(C,ECA&!ME4F$;@E#FC (A A 4F$8EFE!>CC3E ]. 8C0ECD<6E A*E!C 8C0ECD<6E A&4! A*E!C D<6E ]. D<6E _ `2<)EFLEC)CDEC§(C¡$?<&4F¤4CAO¨VoEVC ,o#FC(A A 4F$8EFE;C0E± ADEADE 8C0EC¤C¤E A*E!C 8C0EC¤C¤E (CFP A*E!C (C¤C¤E ADEADE (C¤C¤E _ pEC§(C¡-C3CAEC5EE%:@ELEC)!E4F¤4CAO ¨VoEVC,o#FC(A A 4F$8EFE± ADEADE 8C0EC¤C¤E A*E!C 8C0EC¤C¤E (CFP A*E!C (C¤C¤E ADEADE (C¤C¤E %F<<@¦D@?J:Fsn<CM@X\FP=Dl=yU=@g<C=F<MT<@z<yI:2 Dz:2E,<6ECAPEC§(CCMECL4EDAF!U ^{`r`_p^p`p{p|r_°r_ Dz:52ECAPCEC/ CDEC1E#FEC§(C ¾`$3`_$3_^a$3°^a$3 ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE Dz: §2 E , <6E CA P ECE EC3 #F EC§ (Cbbbbbbbbbbb Dz:2A$DEC!MC',.E#FEC§(C CC0EA$E. (FA!¸E&'F!&' (CUECDECR4*EEC§(C ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE B]]D6 DB *+ ++ d:<C\w<@DfMklkx<CMmIi@TM@@u<CJrMTM@XE=kl<C "I>ij=F<C AB C , - .- . , - .B/ . A - B./B ./, , - B.BB .,0 , - .A .0, , - B.-/ .B , - .A .-/ A A.- .,- , - ., .-0 , - B./ .,- , - . .A , - B.-B A.BB , - .A/ . , - .-/ ., , - B. .0 A - B.B- ./ A - B.B ./B , - . .AA , - B.B, .0, , - .AB .,B B - .B .A0 , - .,/ .A , - B. .-- , - B.A/ ./- , - . .0 , - B./ .-0 , - B.0 .A , - ,.0- .,B , - B.-B .- , - B.0- .-, , - B., .- , - B./ .-B , - B.B .A , - B. .-, B - .A/ .0 1B.A 1B., 1B.B 1B. 1B.- 1B. 1B. 1B./ 1B.0 1B.A 1B.AA 1B.A, 1B.AB 1B.A 1B.A- 1B.A 1B.A 1B.A/ 1B.A0 1B., 1B.,A 1B.,, 1B.,B 1B., 1B.,- 1B., 1B., 1B.,/ 1B.,0 1B.B 1B.BA 1B.B, 1B.BB 1B.B 1B.B- 2E3)43)5!6)578 ))9 E:)9 7E !.;7<)E!) ABCDEFCEFCDFCFEAF DE!"A#A$%D&FC'FC ABACDECFEC AACAFE D"fMkl=@z:<C=@u<@MmIi@TM@@u<C 8C1CCDECUEC =>7?97 7>7! 2E3)7>7! 993E!)<7 7>7! B 0 A-. A-. A-. B/ B.B B.B /.B - AB ,A. ,A. A. 2E3) !E3 A. A. 8C1CCDE$ECDEC =>7?97 7>7! 2E3)7>7! 993E!)<7 7>7! B A0 BA. BA. BA. B/ B.B B.B 0-. - B -. -. A. @;2E3 ) !E3 A. A.

Các file đính kèm theo tài liệu này:

Hoàn thiện chiến lược marketing – mix nhằm thu hút khách hàng cho công ty TNHH thương mại Sài Gòn – Kiên Giang (Siêu thị Coopmart Kiên Giang).pdf