Đổi mới sáng tạo sản phẩm và quy trình trong ngành khách sạn tại Việt Nam

Nghiên cứu này đã giúp đưa ra một bức tranh mô tả sự khác biệt giữa đổi mới sáng tạo sản phẩm và quy trình. Để thúc đẩy đổi mới sáng tạo sản phẩm xanh và quy trình xanh trong khách sạn, đối với các nhà quản lý phải nhìn nhận đổi mới sáng tạo từ quan điểm chiến lược và cần phải có lộ trình. Bên cạnh việc chú trọng nghiên cứu xu hướng tiêu dùng xanh, các nhà quản lý cần mở rộng và tích cực tham gia để thắt chặt các kết nối trong mạng lưới quan hệ.

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