As E-commerce as well as State management of E-commerce is a fairly new area
in Vietnam, there have not yet been many studies of theory and reality in this area.
Theoretical and practical basis studies and learning of State management of Ecommerce will have considerable contributions to State management of E-commerce
completion, creating a basis for State management activities of E-commerce.
The thesis content as: “State management of E-commerce” has partially satisfied
the needs of theory and reality in State management of E-commerce”. Owing to the
constraints of research extent, the thesis has some following conclusions:
Firstly, the thesis systemized basic theoretical issues of state management for Ecommerce such as concepts, objectives, principles and contents of E-commerce
State management which have not been mentioned by any previous studies.
Secondly, the thesis summarized several experience in E-commerce State
management in E-commerce developing countries. Thanks to countries’ experience,
the thesis drew some of lessons learnt which are beneficial for Vietnam’s E commerce state management.
Thirdly, the thesis analyzed actual status of Vietnam’s E-commerce State
management in the recent period by the scientific use of research methods. The
thesis composed a set of criteria for evaluating contents of E-commerce State
management. Through these criteria; the thesis evaluated the performance of Ecommerce State management contents and therefore, illustrate achievements,
problems needed to be solved in E-commerce State management.
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integrity and confidentiality of information exchanged in e-commerce;
(iii) Protection of intellectual property rights in e-commerce;
(iv) Consumer protection in e-commerce;
(v) Prevention of crime and breaches in e-commerce.
2.2.4.3. Implementation of e-commerce development plans and policies
This is the implementation stage of e-commerce development plans and policies
in reality. This stage includes: communication and consultancy, implementation of
development programs and projects; operation of funds; coordination to implement
activities; assurance of operation of support service supply system.
2.2.4.4. Control of e-commerce
E-commerce control is a group of activities of the state management agency to
promptly detect and handle errors, congestion, disruption, difficulties and obstacles
as well as e-commerce development opportunities to ensure that e-commerce
activities comply with the set e-commerce development orientations and objectives.
Forms of e-commerce controls include: examination, inspection, supervision and
state auditing, of which the form of e-commerce examination plays the particularly
important role.
2.2.5. State management apparatus of electronic commerce
State management apparatus of electronic commerce is a constituent part of the
state management apparatus of economy and has relative independence, including
State authorities performing the e-commerce management function from central to
grassroots levels.
State management of e-commerce is implemented at 2 levels: central and
grassroots levels. At the central level, state management agency of e-commercial is
central state management agencies including the National Assembly, Government,
People’s Court. Agencies assisting the Government in performance of state
management function of e-commerce are ministries and ministerial-level agencies.
With the characteristics of e-commerce as stated above, in order to manage e-
commerce activities, it is very necessary to have the participation of many
management agencies with different management functions including: state
management authorities of commerce; state management agency of IT and
communication, network safety, security; state management agency of payment
technology infrastructure in e-commerce.
At the grassroots level: People’s Committees at all levels perform the state
management of e-commerce in the local scope as assigned by the Government.
Department of Industry and Trade is a consulting agency, directly supporting
People’s Committee to perform the state management of e-commerce in the local
scope.
2.2.6. Factors affecting the state management of electronic commerce include
human resources of state management authorities of e-commerce, level of IT
application in state management authorities; international commitments in e-
commerce development; e-commerce development trend in the world.
2.2.7. Assessment of state management of e-commerce
The thesis uses four assessment criteria of the SM of e-commerce, including
efficiency, effectiveness, conformity and sustainability.
Table 2.1. Assessment criteria of the SM of e-commerce
Criterion Assessment indicators
EFFICIENCY
1 Awareness level of enterprises and society about
e-commerce.
2 Support level of e-commerce application for
enterprises of state management authorities.
3 Consumer protection level in e-commercetransactions.
4 Appropriate and favorable level of payment formsin e-commerce.
5
Appropriate and sufficient level of e-commerce
standards promulgated by state management
agency.
6 Demand satisfaction level of e-commerce humanresources in enterprise’s activities.
7 Satisfaction level of information technologyinfrastructure for e-commerce development.
8 Completion level of objectives stated in e-
commerce strategies and development plan.
EFFECTIVENESS 1 Popularity of e-commerce in the economy.2 Benefits of e-commerce for enterprises.
CONFORMITY
1 Conformity of the law system on e-commerce
with e-commerce applications in enterprises.
2
Conformity of objectives in e-commerce
development plan with e-commerce application in
enterprises.
3 Conformity of e-commerce policies in Vietnam
with international practices.
SUSTAINABILITY
1
Connection between e-commerce development
policies with other socio-economic development
policies of the country.
2
Level of socio-economic development promotion
in general and enterprise development promotion
in particular.
3 Level of impacts of e-commerce developmentpolicies on e-commerce application in enterprises.
2.3. International experience in state management of e-commerce
Firstly, elaboration of e-commerce development strategy. In countries with
developed e-commerce such as the United States, Korea, Singapore, in order to
support the development of national e-commerce, the governments always focuses
on the elaboration of national e-commerce development strategies with long-term
oriented objectives. National e-commerce development strategies are elaborated
independently of other socio-economic development strategies of the country.
Secondly, elaboration and promulgation of policies and laws on e-commerce.
For elaboration of legal framework for the e-commerce development: the
governments particularly focus on construction and creation of a favorable legal
environment for e-commerce. In order to promote e-commerce, countries must
elaborate a specific legal framework. This legal framework will be applied to
regulate commercial activities in general and e-commerce transactions in particular
for both consumption and business purposes. The governments elaborate legal
frameworks for the problems being considered as obstacles and legal difficulties for
e-commerce development.
For construction and development of infrastructure for e-commerce development:
The governments of countries play an important role in development of
infrastructure for e-commerce development, and particularly focus on IT, payment
and human resources infrastructure.
Thirdly, implementation of e-commerce development strategies, plans and
policies: during the deployment process of e-commerce, the governments of
countries often build centers to support e-commerce deployment of enterprises. The
mission of these centers is to find the most modern and suitable e-commerce model
to apply and deploy in enterprises of the countries.
CHAPTER 3
ACTUAL STATUS ANALYSIS OF STATE MANAGEMENT OF
ELECTRONIC COMMERCE IN VIETNAM
3.1. Actual status of electronic commerce development in Vietnam
3.1.1. Period of E-commerce formation and official recognition by law
This is considered a premise period of E-commerce application in Vietnam’s
enterprises. In this period, the environment for E-commerce development was just
formed in Vietnam, and some enterprises were initially aware of the great role in
applying E-commerce in production and business activities and started to apply E-
commerce at different levels.
3.1.2. Drastic development period of E-commerce in Vietnam
Following successful applications of E-commerce in enterprises, since 2006, E-
commerce in Vietnam has had such drastic progresses as: E-commerce has been
extensively applied in numerous enterprises, online shopping habits have been
gradually formed by consumers, E-commerce has been socially and commercially
accepted as a new business line, bringing numerous benefits to not only consumers
but also enterprises.
3.2. Actual status of E-commerce state management
3.2.1. Elaboration of E-commerce development plan
E-commerce development plan is one part of country’s socio-economic
development plan. The current system of E-commerce development plans includes:
national E-commerce development plan and local E-commerce development plan.
3.2.1.1. National E-commerce development plan
The overall E-commerce development plan in the 2006-2010 period puts forth the
following E-commerce development objectives:
(i) E-commerce development contributes to promoting trade and improving
competitiveness of enterprises in the context of Vietnam’s increasingly wide and
deep integration in to the world economy;
(ii) The State plays an important role in creating favorable legal environment and
policy mechanism to attract advanced technologies and encourage enterprises to
apply E-commerce; providing public services to support E-commerce activities.
(iii) E-commerce development needs to be closely associated with application and
development of IT and communication;
(iv) Review, supplementation and amendment of legal normative documents to
ensure the whole legal system is commonly oriented in supporting, facilitating E-
commerce development.
The overall E-commerce development plan in the 2011-2015 period with the
general objective as: “E-commerce will be commonly used and achieve the
advanced level in countries of the Association of Southeast Asian Nations
(ASEAN), contributing to competiveness improvement of enterprises and nations,
and promoting national industrialization and modernization”
3.2.1.2. E-commerce development plans of localities
By the end of October 2011, implementing Decision No.1073/QD-TTg of the
Prime Minister, 56 provinces and cities under central agency elaborated and
promulgated their next five-year E-commerce development plans.
3.2.2. Elaboration of policies and promulgation of laws on E-commerce
3.2.2.1. E-commerce development policies
Business people policy: defines conditions, procedures when registering
establishment of E-commerce websites; rights and duties of business people when
participating in E-commerce; Acts of business people prohibited in E-commerce
activities.
Consumer protection policy in E-commerce: For the past time, consumer
protection policies in E-commerce have mainly concentrated on 2 specific aspects
such as protection of consumer’s personal information and protection of consumer’s
rights in their contract commitment process via E-commerce websites.
The protection of consumer’s personal information in E-commerce transactions
includes managing and using consumer’s personal information in E-commerce,
avoiding junk emails and managing commercial advertisement emails and handling
personal information crimes in E-commerce.
Consumer protection in contract commitment process via E-commerce websites
includes: focusing on adjustment of information supply and contract commitment in
electronic environment to narrow the gaps of information inequality for consumers
and improve transparency of E-commerce environment.
Tax policy in E-commerce: determines taxpayers; ratepayers; and tax management
Policies on E-commerce human resources training and development: these
policies include E-commerce training for State management and enterprise
community officers; full-time E-commerce training in colleges and universities:
according to results surveyed by Vietnam E-Commerce and Information Technology
Agency in 2008, 2010 and 2012, there were 88 colleges and universities including
52 universities and 36 colleges which implemented E-commerce training activities
by the end of 2012. Until the end of 2012, Ministry of Education and Training did
not announce the framework curriculum for E-commerce and there was no separate
subject code in the list of level 4 subject codes of Ministry of Education and
Training.
Policies on E-commerce Technology Infrastructure Development:
The public IT & Communication Infrastructure has been developing drastically in
Vietnam; national modern information network covers the entire country,
connecting with almost all countries in the region and the world. By the end of
December 2012, the number of people with Internet access reached 31.3 million in
Vietnam, accounting for 35.3% per 100 people. The number of immobile broadband
Internet subscribers reached 4.87 million; the percentage of families has computers
per 100 families attained 18.8%.
Electronic payment infrastructure: the development of payment card market is the
important key, creating a premise for modern payment service execution with the
application of IT and E-commerce. Bank cards have been a common means of
payment with dramatic development rate. By the end of June 2012, the number of
issued bank cards reached 47.22 million, of which debit cards accounted for 94%.
The infrastructure for card payment has been significantly improved with 13,920
ATM machines and 89,957 POS machines which were installed nationwide.
3.2.2.2. Elaboration and promulgation of E-commerce law.
Regulations related to electronic transaction in the system of civil-commercial
legal documents: Civil and Commercial laws have recognized the legal validity of
electronic transaction by acknowledgement of data message – a specific
performance mode of electronic transaction.
Regulations on electronic transaction and IT: legal framework of electronic
transaction in general and E-commerce in particular is divided into 2 main pillars,
including Law on Electronic Transactions and IT Law, 8 decrees guiding Law
together with a host of circulars detailing particular aspects of electronic transaction
in each specific application area.
Regulations on tax and accounting include regulations on electronic documents,
invoices; and tax collection in E-commerce.
Regulations on sanctions and handling of violations: sanctions against acts of
violation are divided into 2 types: administrative penalty and criminal penalty.
Inadequacies in current E-commerce law in Vietnam:
(i) Management, supply and usage of Internet service and electronic information
on the Internet still have many inadequacies without keeping pace with new trends
of E-commerce.
(ii) Regulations on consumer protection in E-commerce still have many
limitations
(iii) Licensing and management of post-licensing for websites providing E-
commerce trading floor services operate quite loosely.
(iv) Legal validity of electronic documents has not clearly defined.
3.2.3. Organization of E-commerce development plan implementation
3.2.3.1. Communication and consultancy:
Changing and raising awareness about E-commerce is a process which requires
participation of all social classes, of which enterprises and mass media play an
important role. These are considered the two most dynamic and sensitive groups to
grasp new social trends. During the last 5 years, communication activities on E-
commerce have been taking place effervescently thanks to proactive and positive
participation of these 2 groups.
3.2.3.2. Implementation of programs and projects
During 2006-2007 period, Vietnam E-Commerce and Information Technology
Agency conducted development and implementation of 6 large programs including:
Program on E-commerce dissemination, propaganda and training;
Program on E-commerce legal system development and completion with
objectives;
Program on online provision of public services for E-commerce applications in
procurement of the Government;
Program on E-commerce support technology development;
Program on law execution relating to E-commerce;
Program on E-commerce international cooperation.
Each program was concretized in numerous projects with specific goals and duties
assigned for each execution office. After 5 years of execution, almost all above
programs were completed.
Since 2012, to execute the overall E-commerce development plan in the 2011-
2015 period, Vietnam E-commerce and Information Technology Agency has
cooperated with Vietnam E-commerce Union in introducing E-business index (EBI)
to assess E-commerce application in the whole country as well as in provinces and
cities under central agency.
3.2.3.3. Cooperation for performance
Recently, Ministry of Industry and Trade (MOIT), known as a State Management
agency of E-commerce has carried out E-commerce development projects and
programs in cooperation with other Ministries and Branches. Specifically, MOIT has
cooperated with Ministry of Justice to perfect E-commerce legal framework; MOIT
has also cooperated with Ministry of Education and Training, Ministry of Labor,
Invalids and Social Affairs, Vietnam’s communications agencies in training,
propagandizing and disseminating knowledge about E-commerce; and cooperated
with Ministry of Science and Technology, and the State Bank of Vietnam in
building E-commerce support technology development programs, etc. The
cooperation achievements are considered an initial step in establishing a relatively
perfect environment for E-commerce development.
Apart from the cooperation with Ministries and Branches to establish an E-
commerce development environment, State management authorities have recently
paid special attention to the international cooperation in E-commerce, including
bilateral and multilateral cooperation.
3.2.3.4. Development of Support Service System
E-commerce support services include: digital signature certification (digital
certification), electronic payment, online public services of State management
authorities, Ministries and Branches.
Digital signature certification service, estimated by end of 2012, includes 9
providers: FPT IS, VDC (VNPT), Nacencom Card Technology Company, Bkav,
Viettel, CK Technology-Communication., Jsc, Newtel-ca Company, Safe CA
Company and Vina Company. Digital Certification provided by those companies
offered an optimal condition for digital signature application to E-commerce activity
by enterprises and organizations.
Electronic payment service: Bank system is now providing such several popular
electronic payment services as: Internet banking; Mobile Banking; intermediate
payment service with application of digital payment such as financial switching,
electronic payment gateway, and digital wallet service.
Online public service: in 2012, 48 provinces and cities under central agency
provided online public service at level 3 and 4, accounting for 76% of total
provinces and cities.
3.2.4. E-commerce examination and inspection
Examination and inspection tools: Inspection on electronic information in general
and E-commerce in particular has been considered a relatively new activity in
Vietnam. State Management authorities have initially composed legal bases for
carrying out these inspection activities.
E-commerce examination and inspection activities: as E-commerce activities are
carried out in an electronic environment, the supervision of legal normative
document implementation inside this area is considered a big challenge for State
Management offices. Supervision, examination and inspection activities have only
been inspection of information content supply in Electronic Information website
pages and examination of conformity level with Circular No. 09/2008/TT-BCT of
several typical E-commerce websites.
3.3. State management apparatus of E-commerce in Vietnam
3.3.1. Central level State management apparatus of E-commerce
* Line agency performing State Management function of E-commerce
Pursuant to State Management functions and duties assigned by the Government,
at Central level, Ministry of Industry and Trade is assigned duties to perform the
State management function of E-commerce. In Ministry of Industry and Trade, the
agency directly assisting Minister to perform the State management function of E-
commerce is Vietnam E-Commerce and Information Technology Agency.
* Agencies participating in performing the State management function of E-
commerce.
Apart from Ministry of Industry and Trade, other Central level agencies
participating in performing State management functions related to E-commerce
include: Ministry of Information and Communications; the State Bank of Vietnam;
Ministry of Education and Training; Ministry of Public Security.
During the process of performing the State management function of E-commerce,
it is illustrated that many of the E-commerce areas have not been mentioned in the
State management duties of E-commerce of State management agencies or there has
been no transparent and specific regulation on State management duties of E-
commerce in these agencies. The shortcomings of these management duties are
demonstrated in these following contents:
Firstly, State management duties of electronic payment in E-commerce have not
been regulated in detail while electronic payment is a key to the success of E-
commerce. In E-commerce, Banks are an intermediate agency of electronic
payments. Such popular electronic payment modes as card, POS, Internet Banking,
Mobile Banking, Digital Wallet…are certificated by the State Bank, besides,
intermediate payment organizations/individuals also have to satisfy all requirements
regulated by the State Bank and law. However, now such duties as electronic
payment examination and supervision; safety and security in electronic payment;
examination, supervision of defrauds and fakes in electronic payment have not been
specifically regulated within the State Bank’s Management functions.
Secondly, no particular unit is authorized for electronic market management
duties in the Internet environment by Ministry of Industry and Trade which are
similar to the duties in the traditional commerce by the Market Management Agency
of Ministry of Industry and Trade.
Thirdly E-commerce specialty inspection activities have not been assigned for any
particular unit. Currently, only inspection agency of Ministry of Information and
Communications performs State management function of inspection in several areas
related to E-commerce such as: telecommunication and Internet; IT, electronics, and
national communication information infrastructure. Duties of E-commerce
examination, supervision remain obfuscate and ineffective owing to having no E-
commerce specialty inspection agency.
Fourthly, State management responsibilities for eliminating frauds and fakes in E-
commerce have not been specifically regulated yet. Currently, Hi-Tech Criminal
Safeguard Police Agency of Ministry of Public Security is responsible for Hi-Tech
criminal safeguard; however, no transparent regulation on criminals in E-commerce
has been set.
Fifthly, the cooperation in performing State management function of E-commerce
among State Management agencies is not effective, especially there are many
restrictions in the participant management cooperation between Ministry of Industry
and Trade and Ministry of Information and Communications.
3.3.2. Local level State management apparatus of E-commerce
At local level: People’s committees at different levels perform the State
Management of E-commerce within their local scope in accordance with
decentralization of the Government. Department of Industry and Trade is the
counseling agency, directly assisting People’s Committee in performing the State
Management of E-commerce with the local scope.
3.4. Assessment of E-commerce state management in Vietnam
The thesis includes a set of indicators which are correspondent with 4 criteria:
efficiency, effectiveness, compliance and sustainability which are used for
assessment of E-commerce State management content. Assessing specific indicators
in each of the criteria showed the results and inadequacies in State management of
E-commerce as follows:
3.4.1. Results
Firstly, in terms of E-commerce development strategy and plan design: E-
commerce State management offices have recently made great efforts in making E-
commerce development plan, in which the overall E-commerce development plan in
the 2006-2010 period (Decision No. 222) is regarded as an initially orientated plan
of State management agencies for E-commerce development in Vietnam. Thanks to
State management agencies’ sound orientations and policies, enterprises have
effectively conducted and applied E-commerce to their production and business
activities; E-commerce has been a more significant application in enterprises’
activities; E-commerce has had a lot of great contributions to enterprises’ reputation
broadcasting, investment promotion, and international cooperation improvement.
Thanks to State management agencies’ assistance, more and more enterprises are
applying E-commerce modes at various levels, forming new effective business
modes.
Secondly, in terms of E-commerce policy elaboration and law promulgation: State
management agencies of E-commerce have recently made considerably efforts in
establishing E-commerce development policies; a lot of policies like E-commerce
technology infrastructure development, E-commerce human resource development
policies have achieved certain successes.
The legal framework of E-commerce activities has been gradually formed after 5
years of implementing the overall E-commerce development plan in the 2006-2010
period thanks to management agencies’ efforts. Three basic adjustment laws of E-
commerce activities includes electronic transaction, IT law and Telecommunication
law which offer great basis for Ministries and Branches to enact documents under
adjustment law of specific E-commerce areas.
E-commerce legal system has been adjusted step-by-step to be coherent with not
only E-commerce international legal system but also Vietnam’s commitments with
international community in the economic development process. The E-commerce
legal system has offered basic legal basis for State management agencies to do their
activities; this is a basis for Enterprises’ E-commerce application and execution in
their production and business activities; creating consumer’s belief in E-commerce
transaction participation.
Thirdly, in terms of E-commerce development plan execution: to conduct the
overall E-commerce development plan in the 2006-2010 period, State Management
agencies had conducted numerous programs and projects to support enterprises’ E-
commerce application and step-by-step perfecting effective E-commerce
development environment. In E-commerce development plan execution, a lot of
enterprises had been technologically consulted and supported for selecting suitable
E-commerce mode in time thanks to the E-commerce State management agencies’
timely guidance, especially direct guidance from Vietnam E-commerce and
Information Technology Agency.
Fourthly, certain results have been initially achieved from E-commerce inspection
and examination activities. Thanks to these activities, enterprises have shown their
better behavior in E-commerce law adherence, and consumers have shown partial
belief in E-commerce transaction activities.
3.4.2. Outstanding issues in State management of E-commerce
Firstly, in terms of elaborating strategy system and development plan for E-
commerce: Only periodic E-commerce development plans (2006-2010 and 2011-
2015) have been made without national E-commerce development strategy
construction.
Secondly, in terms of E-commerce policy elaboration and law promulgation: E-
commerce legal documents are general, there are no documents for adjusting
practical areas of E-commerce to be coherent with socially diverse applications of E-
commerce, lack of regulations such as: E-commerce is not set in business area
system; lack of specific regulations on E-commerce transaction dispute treatment;
lack of specific regulations on consumer protection in E-commerce transactions,
there is no certification to the validity of electronic evidence; there is no regulation
on enterprise’s digital signature which is the same as an enterprise’s representative’s
chop or signature; a lack of assisting and promoting policies for enterprises’ E-
commerce application; lack of moderate attention to E-commerce human resources
training, etc. Just these restrictions result in serious challenges for E-commerce
conducting process.
Thirdly, in terms of E-commerce development plan execution: Activities of E-
commerce communication, generalization have recently mainly concentrated on
encouraging and mobilizing E-commerce application without focusing on legal
education. E-commerce legal education activities have not been organized much.
Cooperation among Ministries, Branches from central to grassroots levels was not
close enough.
Fourthly, E-commerce supervision, examination and inspection activities are
considerably restricted. Inspection resources are incomplete, specialty inspection
and examination activities are low at both frequency and effectiveness, there is no
online supervision mechanism for E-commerce activities in electronic environment;
and there is no E-commerce specialty inspector; many regulations on E-commerce
infringement sanction rate are not serious enough for creating deterrence, and good
compliance in society.
Reasons for outstanding issues in State management of E-commerce
Due to no border characteristic of E-commerce: information globalization trend is
enfacing limits to business and culture space. Cross-border E-commerce also
belongs to that trend and will become a trend attended by enterprises, consumers and
State management offices. A lot of new problems arisen for cross-border
transactions such as: tax management, electronic payment, delivery and receiving in
cross-border E-commerce transactions; all of them have not yet been specifically
and transparently regulated in Vietnam’s E-commerce law system.
Restrictions of E-commerce State management human resources: As E-commerce
is a new area, there are currently few units providing E-commerce specialty training,
leading to considerable influences on the quality of E-commerce human resources of
the State management offices from Central to local levels with profession,
management capability and skills, practical experience v.v. therefore, resulting in
influences on E-commerce State management.
Enterprises and people’s law compliance is not good enough. One of the
important reasons for the low effectiveness in E-commerce law proceeding is the
enterprises and people’s not attending to relevant regulations, leading to bad
behavior in law proceedings.
The continuous increase in types of Internet criminals has caused E-commerce to
be at great risks, and badly affected the E-commerce State management activities.
Internet criminals’ activities are getting more and more sophisticated, professional
and organized, resulting in a lot of challenges for E-commerce State Management.
Legal regulations are always more outdated than changes in online business
environment. Despite numerous modifications and complements in legal regulations,
modifications in legal regulations especially regulations of Criminal law and
Criminal proceeding law cannot be made at once.
. The rate of IT application and online public service supply by State Management
remains low.
CHAPTER 4
SOME MAIN SOLUTIONS TO COMPLETE STATE MANAGEMENT OF
ELECTRONIC COMMERCE IN VIETNAM
4.1. Vietnam’s national E-commerce development prospects and global E-
commerce development trend.
4.1.1. Vietnam’s national E-commerce development prospects
Prospects from international economy integration process:
In the integration trend, Vietnam has been carrying out WTO’s engagements on
E-commerce, positively participating in ASEAN’s engagements on E-commerce,
participating in E-commerce development activities in the framework of Asia-
Pacific Economic Cooperation (APEC) Forum.
In the future, Vietnam is participating in deeper engagements on E-commerce via
negotiating, signing and joining Free Trade Agreement (FTA). One of the important
integration channels we are now joining is to negotiate for joining Trans Pacific
Partnership Agreement (TPP). Participating in TPP will offer good conditions and
chances for Vietnam’s domestic E-commerce development.
Optimal conditions for domestic E-commerce development:
Young education and world’s top ranking Internet development rate are great
potentials for E-commerce development in Vietnam. Changes in IT &
Communication Infrastructure are getting more and more modern, satisfying most
technological requirements for the effective development of E-commerce. Modern
payment technologies are being actively developed for aiding E-commerce payment
modes by banks. Many internal enterprises have identified significance and benefits
of E-commerce and made courageous investment in this area which they consider
their official goods purchasing, selling and exchanging channels.
By determining the important roles of E-commerce in national economy
development, State management offices have had development strategy orientations
for this area.
4.1.2. Global E-commerce development trend
The mushroomed development of Internet becomes a motivation for global level
E-commerce growth promotion. Globally, quantity of Internet users reached 2.5
billion people (www.internetworldstats.com) by June 2012. According to a
prediction of Forester Research, the number of global Internet users will increase to
3.8 billion by 2015. This extremely robust growth in the Internet users is creating
great chance for a drastic development of the global E-commerce.
Forrester predicted that the global E-commerce turnover will rise about 19.4% per
year and will rise to $1,260 billion by 2015.
4.2. Viewpoint on completing State management of E-commerce
The E-commerce development needs be carried out in the compliance with market
mechanism, and in the combination with State’s active actions.
E-commerce development is based on international cooperation improvement and
needs to be coherent with regional and international integration progress.
E-commerce development strategy needs to be coherent and closely cooperative
with contents of socio-economic development strategy.
4.3. Some main solutions to complete State management of E-commerce in
Vietnam
4.3.1. Elaboration of national E-commerce development strategy
For a thorough, uniform and effective development of E-commerce, it is necessary
to build a national E-commerce development strategy. This national strategy must
guarantee for the orientation, generality, flexibility, scientism and practicality.
4.3.2. Completion of E-commerce development policy
4.3.2.1. Business people policy completion: to complete business people policy, it
is necessary to: certifify that E-commerce is a trade area provided with particular
register code; Perfect regulations on establishment register and information
proclamation in E-commerce website; offer management solutions to E-commerce
exchanges
4.3.2.2. E-commerce tax policy completion: Type of sale and service taxes in E-
commerce must be the same as those in traditional commerce with the same tax rate
in order to vouch for an equal competition, excluding favor and stimulation activities
regulated by the State in each period; responsibilities of both internal and external
suppliers must be equal; E-commerce containing foreign factors must be taxed in
application of bilateral agreements and international commitments to tax participated
by Vietnam; it’s necessary setting a legal cooperation mechanism between tax
offices and E-commerce infrastructure service suppliers especially Internet and
payment service suppliers; establishing a specialized and responsible group of
inspecting and examining business enterprises, therefore, establish Hi-tech tax
evasion resistance centers under control of tax management offices in big cities.
4.3.2.3. Consumer protection policy completion
Offer optimal conditions for organizations and individuals to actively participate
in E-commerce consumer’s right protection;
Stimulate enterprises’ application and development of advanced information
security guaranteeing technology in E-commerce execution process;
Regularly and synchronously carry out solutions to management, supervision of
E-commerce applying enterprises’ complying consumer protection law, and E-
commerce law
Utilize any resource to increase material facility investment, to develop human
resources for offices, to implement consumer’s right protection in general; regularly
promote consultancy, assistance, communication, generalization, and guidance of
knowledge to consumers as they participate in E-commerce;
International cooperation in consumer’s right protection implementation includes:
trans-national information sharing; trans-national investigation cooperation; trans-
national enforcement aid execution; compensation withdrawal for trans-national
consumers; participation in global consumer protection organizations.
4.3.2.4. E-commerce human resources development
E-commerce regular training promotion: Ministry of Education and Training
need to certify E-commerce as an official subject within national education system
at once. Also, the Ministry should study, build and introduce framed curriculum of
E-commerce training in universities, colleges and occupational schools specialized
in economy-commerce. The Ministry should encourage universities and colleges to
teach E-commerce, establish E-commerce subject lecturer group or Department,
cooperation with reputed foreign universities in teaching E-commerce. The Ministry
should promote interaction among universities about E-commerce teaching methods,
course outline, and lecturers. The Ministry should combine training with enterprises’
business activities, maintain that students are trained in correspondence with
enterprises and society’s needs; the Ministry should carry out teaching of E-
commerce application skills in occupational schools.
E-commerce training promotion based on social needs: forming close cooperation
among training places and research offices and enterprises. E-commerce is
developed in close combination of research, creativity and practice. Promoting close
association between training places and enterprises in E-commerce human resource
training, regularly organizing meeting and cooperating seminars, conferences for
training places and enterprises to suggest quantitative, qualitative and skillful
requirements by which training places will offer eligible training based on those
requirements. Encouraging enterprises’ own training center establishment to satisfy
the social needs.
Online training application to E-commerce training: Encourage organizations to
develop and invest in E-commerce online training Technology and development;
associate, cooperate among universities, enterprises and State management offices in
designing online content, course outline for E-commerce online training; suggest
aiding solution to relevant parties to quickly promote E-commerce online training
mode for small and medium-size enterprises including generalizing and
communicating about benefits of online training, capital support and tax favor.
International cooperation enhancement in E-commerce training: Enhance
international cooperation activities, advanced training program transfer, specialist
interaction. Universities need do their own researches, organize specialist interaction
and refer to E-commerce training programs from famous universities in the world,
therefore, improve training content to be coherent with teaching reality in Vietnam.
4.3.3. E-commerce law completion
4.3.3.1. Promulgation of legal normative documents on electronic evidence’s
validity regulation.
To establish evidence in electronic transactions in general and E-commerce
transactions in particular, it is necessary to supplement a new type of evidence called
Electronic evidence. It is necessary having particular regulations on criminal
proceeding procedures for electronic evidence collection, storage, recovering and
verification as well as technical solutions to the use of electronic evidence for crime
demonstration evidence. It is also necessary to supplement, modify, exanimate,
withdraw evidence and electronic evidence.
4.3.3.2. Promulgation of legal normative documents related to approval of
electronic voucher’s validity.
Legal normative documents approve the validity of electronic accounting
vouchers when the vouchers satisfy specific criteria for assisting enterprises perform
their tax responsibilities and accounting professions as doing their goods or service
online sale activities.
Legal normative documents approve the validity of dossiers, forms, certificates in
the form of electronic vouchers if they satisfy specific criteria for assisting partial or
full procedure of business register, investment register, and purchase tender via
electronic means
Legal normative documents approve the validity of sale and service supply
vouchers and contracts, other electronic-voucher-formed permits or certificates
when satisfying specific criteria which offer convenient conditions for international
trade and non-paper trade performance.
4.3.3.3. Consumer protection law completion in E-commerce
It’s necessary to maintain supplementing, perfecting regulations on consumer
protection in E-commerce with following contents: regulations on responsibilities
for consumer’s personal information protection, collection and usage in E-commerce
participation process; regulations on settlement of disputes related to commitment
contracts in E-commerce website; regulations on supplementing regulations on
dispute settlement methods.
4.3.3.4. Cross-border service supply and management regulation completion
Regulations on cross-border service supply and usage completed include:
Regulations on responsibilities and duties of foreign organizations and enterprises
that supply cross-border information; regulations on responsibilities and duties of
Vietnamese organizations and individuals participating in cross-border electronic
transactions. To avoid the national tax loss, it is necessary to set closer regulations
on via-bank payments for cross-border E-commerce transactions. Accordingly,
before transferring money abroad, organizations and individuals have to send their
approval documents to banks to report on having completed their cross-border E-
commerce tax duty and banks will only base on the internal tax completion approval
to make money transfer.
4.3.4. Organization of E-commerce development plan implementation
This includes improving the effectiveness of E-commerce knowledge
communication and generalization; design and conduct E-commerce development
programs; promote international cooperation in E-commerce.
4.3.5. E-commerce inspection and examination activity completion
Establish E-commerce specialty inspection: it’s necessary in the coming time to
quickly establish E-commerce inspector Board directly under the inspector Board of
Ministry of Industry and Trade for direct E-commerce specialty inspection
execution. At local level, it’s necessary for a tense establishment of E-commerce
specialized department directly under Department of Industry and Trade, which is
directly responsible for examination and supervision of local E-commerce activities.
E-commerce inspection stimulation: stimulate inspection activities; enhance E-
commerce inspection frequency
4.3.6. State management apparatus of E-commerce
The Central level State management apparatus needs to regulate specific State
management duties and functions in E-commerce for State management offices.
According to current regulations, Ministry of Industry and Trade is assigned for E-
commerce state management functions by the Central Government. Besides, for
State management function execution, Ministry of Industry and Trade has to
cooperate with such other Ministries as Ministry of Information and
Communications; Ministry of Justice; State Bank of Vietnam; Ministry of Public
Security; Ministry of Education and Training. Duties and functions of each Ministry
need to be transparently regulated by State Management duty in E-commerce State
management function execution process in order to eliminate functional overlaps
and shortages.
Local level State management apparatus needs to regulate transparent functions,
duties and organizational structure of Department of Industry and Trade and
District-level Division of Economy (or Division of Industry and Trade) in E-
commerce State Management function performance process.
4.4. Main Conditions for implementing solution to complete State
management of E-commerce.
4.4.1. For State management agencies: It is necessary to establish transparent
regulations on functions and duties of E-commerce State management agencies;
Stimulate IT application in State Management agencies, promote progress of
constructing an electronic Government and electronic society; Guarantee
information security for national IT infrastructure; continue developing and
completing national telecommunication and IT infrastructure; Improve Central and
local level State management capacity of E-commerce
4.4.2. For enterprises and consumers
Enterprises need to increase their E-commerce applications for business
effectiveness improvement; promote E-commerce human resource training; Improve
E-commerce legal compliance behavior; promote cooperation with agency offices in
training, communication, generalization, and application of E-commerce to
production and business activities.
For consumers: Consumers need to be more forceful for Internet shopping as well
as universalizing and encouraging their relatives and friends to participate in this
shopping mode. Also, to optimize the benefits in online sale transaction, consumers
need to get basic knowledge about E-commerce such as relevant regulations on
consumer’s right protection, skills for Internet searching and comparing, skills for
assessing website and information reliability, v.v.
GENERAL CONCLUSIONS
As E-commerce as well as State management of E-commerce is a fairly new area
in Vietnam, there have not yet been many studies of theory and reality in this area.
Theoretical and practical basis studies and learning of State management of E-
commerce will have considerable contributions to State management of E-commerce
completion, creating a basis for State management activities of E-commerce.
The thesis content as: “State management of E-commerce” has partially satisfied
the needs of theory and reality in State management of E-commerce”. Owing to the
constraints of research extent, the thesis has some following conclusions:
Firstly, the thesis systemized basic theoretical issues of state management for E-
commerce such as concepts, objectives, principles and contents of E-commerce
State management which have not been mentioned by any previous studies.
Secondly, the thesis summarized several experience in E-commerce State
management in E-commerce developing countries. Thanks to countries’ experience,
the thesis drew some of lessons learnt which are beneficial for Vietnam’s E-
commerce state management.
Thirdly, the thesis analyzed actual status of Vietnam’s E-commerce State
management in the recent period by the scientific use of research methods. The
thesis composed a set of criteria for evaluating contents of E-commerce State
management. Through these criteria; the thesis evaluated the performance of E-
commerce State management contents and therefore, illustrate achievements,
problems needed to be solved in E-commerce State management.
Fourthly, the thesis suggested several solutions, proposals and core conditions for
carrying out these solutions with State management offices, core solutions consist
of:
(i) Building national E-commerce development strategies to create long-term
orientation for E-commerce development in Vietnam.
(ii) Completing E-commerce policies such as merchant policies; E-commerce tax
policies; consumer protection policies; human resource supply policies
(iii) Completing E-commerce law focusing on following contents: Approving E-
commerce as a trade in the national economic trade system; transparently regulating
duties and rights of E-commerce participating parties for newly arisen E-commerce
modes; perfecting cross-border E-commerce regulations; approving the validity of
electronic evidences; perfecting dispute settlement regulations in E-commerce.
(iv) Promoting E-commerce training activities, approving E-commerce as an
official subject in the national education system
(v) Promoting E-commerce inspection and examination activities, establishing E-
commerce specialty inspector board
Owing to wide and large research content and thesis scope and restricted
knowledge of research students, shortcomings are unavoidable; therefore research
students are kindly looking forward to receiving contributions and supports from
scientists, lecturers and readers interested in the thesis topic for them to perfect their
study.
To sum up, research students would send their sincere thanks to Teacher, Prof.
Dr.Sc. Le Du Phong for his profound scientific guide; and for a optimally scientific
and convenient research environment awarded to Teachers from Post-graduate
Institute and Department of Management science. The author is faithfully grateful to
Ministry of Industry and Trade, Ministry of Information and Communications as
well as enterprises for offering optimal conditions for the author to carry out his
investigation and collect data for thesis topic contents. The author also sends his
gratefulness to his family and colleagues for their assistantship in thesis topic
completion process.
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LIST OF AUTHOR’S PUBLISHED RESEARCH WORKS
1. Dao Anh Tuan (2011), Personal Data protection in E-commerce
transactions and suggestions to Vietnam, Journal of Asia-Pacific
Economy, No 345, November 2011 . ISSN-0868-3808.
2. Dao Anh Tuan (2011), New trend in E-commerce and suggestions to
Vietnam’s enterprises, Journal of Asia-Pacific Economy, No 346,
November 2011 . ISSN-0868-3808.
3. Dao Anh Tuan (2007), Several State’s Current E-commerce
management tools in Vietnam, Journal of Asia-Pacific Economy, No 13,
March 2007. ISSN-0868-3808.
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