There are seven strategies to upgrade the pineapple value chain contributed to
improve the VAT for pineapples which were proposed as follows: (i) Strategic for
increasing productivity and improving the product quality; (ii) Strategic for capacity
management, organizing cooperative activities; (iii) Strategic for restructuring of
distribution systems, market expansion; (iv) Strategic for diversification of products
made from pineapples; (v) Strategic for exploiting and enhancing productive resources
for farmers; (vi) Strategic for upgrading rural infrastructure; (vii) Strategic for
improving the market forecasting systems and diseases.
                
              
                                            
                                
            
 
            
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is calculated based on the following formula: 
 Volume sales of the i
th 
stakeholder 
% distribution of stakeholder A to output the i
th
 stakeholder = x 100% 
 Total volume inputs of stakeholder A 
** The corresponding proportion of the value chain is the rate (%) of the pineapple flow that is consumed through the 
stakeholders which is calculated based on the total proportion of pineapple input from previous stakeholders (except 
households) which has a weight is a percentage of each product sold stakeholders. 
For example: 
 % pineapple flow of traders sold to pineapple granary = 
4.2.2. The key channels in the value chain of pineapple products 
Overall, the pineapple value chain in Tien Giang is operated through many 
market channels. However, there are 5 major market channels transporting the 
volume of products which generated high value added for the whole chain. The 
remaining channels were mainly intermediate channels or there was product flow 
passing very little. In the fifth primary market channel, channel 1, channel 2 and 
channel 3 had an important role, consumed large quantities of fresh pineapple 
production in the domestic market. While, channel 4 and channel 5 created products 
as processed pineapples and exports. 
Channel 1 (households => long-distance traders => wholesalers in level 2 => 
retailers => domestic customers). Channel 1 consumed the most pineapple products 
of whole chain. Most households sold pineapples to long – distance traders 
(accounting for 71.44%). Then long - distance traders shipped pineapples to the 
wholesale market in Ho Chi Minh City (Hoc Mon and Binh Dien market ...). There, 
pineapples were distributed for wholesalers in level 2 who came from the districts of 
HCMC or from the south eastern provinces by long distance traders (representing 
0.28% 
Quyet Thang (winning decision) 
cooperation 
Extension system 
Department of rural development 
Department of science and technology 
Research institute of southern fruit 
Credit institutions (Bank for social policies, Bank for agriculture and rural development 
Investment and trade promotion center 
Source: Survey data, 2014 
Figure 4.1: Diagram of the pineapple value chain in Tien Giang 
Input Collector Consuming Processing Trading 
Labor market 
(renting 
labor) 
Agricultural 
supplies 
dealer 
Seeding 
production 
base 
Househo
ld 
10.95% 
0.11% 
71.44% 
17.22% 
0
.0
7
%
0
.0
3
%
Long-distance 
trader 
Loacal trader 
Pineapple 
granary 
0.01% 
13.14% 
11.49% 
46.88% 
Business 
10.87% 
0.11% 
Wholesa
ler in 
level 1 
9.02% 
28.71% 
 1.85% 
 65.62% 
5.67% 
 50.23% 
Dosmestic 
consumer 
Retailer 
Wholes
aler in 
level 2 
European, 
Korean, 
Japanese 
consumers 
100
11.027.27 x
Production 
13 
46.88%). Wholesalers in level 2 continued to distribute products to retailers at the 
“satellite markets” around. 
Channel 2 (households => long-distance traders => retailers => domestic 
consumers). After harvesting, the pineapple volume of households was sold to long – 
distance traders (accounting for 71.44%). Long distance traders not only sold to 
wholesalers in level 2, they but also sold directly to retailers (mainly retailers in Ho Chi 
Minh City). The amount of long distance traders sold directly to retailers accounted for 
13.14% of the total of chain. The retailers would then distribute pineapples to 
consumers (at the market, street vendors, and trolleys). 
Channel 3 (households => pineapple granary => wholesalers in level 1 => 
wholesalers in level 2 => retailers => domestic customers). Through surveying, 
approximately 10.95% of the pineapple output was sold to the pineapple granary. 
These pineapple granary focused on some communes of Tan Phuoc district (Hung 
Thanh, My Phuoc and Tan Lap 2). The pineapple granary could buy pineapples at the 
farm or farmers could also take the pineapple to pineapple granary. The pineapple 
granary was built near river or roads to facilitate for big means of transportation 
(trucks, boats). Then pineapples were distributed to wholesalers in level 1 (representing 
10.87%) to get price fluctuation. Wholesalers in level 1 had transports with large 
capacity to buy pineapple pineapple granary. Then they sold pineapples to wholesalers 
in level 2 (accounting for 9.02%) at their business place, wholesalers in level 2 
continued to distribute to retailers. 
Channel 4 (households => long-distance traders => businesses => exports). 
Similar to channel 1 and channel 2, traders bought pineapples with high volumes from 
farmers. However; there was a difference of product rank from channel 4. It meant that 
after collecting the pineapple from farmers, traders classified pineapples into many 
different kinds. If most of pineapples were type 1, traders would transport to wholesale 
markets in Ho Chi Minh City, the products were type 2 and type 3 were moved to the 
processing businesses for consumption (accounting for 11.49%). Sometimes, if 
pineapple was low quality (small, ugly shape), long-distance traders would make a 
bulk purchase pineapple without classifying. 
Channel 5 (households => businesses => exports). Households not only sold 
pineapple to pineapple granary and traders; they but also sold directly to processing 
enterprises. Volume of pineapples were sold by households to processing enterprises 
accounted for 17.22% the total output of the whole chain. When selling pineapples for 
processing enterprises, farmers could sell the pineapple with many different levels (due 
to businesses were not fussy fruit size). After the collecting, the enterprises would 
process pineapple products (canned, frozen, solid) exported to different markets such 
as the EU, South Korea, Japan and so on. 
4.2.3. The value added and net value added of stakeholders in the key channels of 
the value chain 
In the primary channels of pineapple product, each stakeholder would like to 
generate VAT and regain different net VAT. Table 4.5 indicated the VAT and net VAT of 
stakeholders in the major market channels of the pineapple value chain. 
14 
Table 4.5: The value added and net value added of stakeholders in the major of the 
pineapple value chain 
Unit: VND/kg 
Items 
Households Pineapple 
granary 
Traders Wholesalers 
in level 1 
Wholesalers 
in level 2 
Businesses Retailers 
Channel 1: households => long - distance traders => wholesalers in level 2 => retailers => domestic customers 
Selling price (1) 5,130.93 6,952.62 9,589.33 11,632.28 
Intermediate cost (2) 630.97 5,130.93 6,952.62 9,589.33 
Value added (3) 4,499.96 1,821.69 2,636.71 2,042.95 
Additional cost 
(4)
 1,419.25 548.36 585.07 325.74 
Net value added (5) 3,080.71 1,273.33 2,051.64 1,717.21 
% net value added (6) 37.93 15.68 25.26 21.14 
Channel 2: households => long-distance traders => retailers => domestic customers 
Selling price (1) 5,130.93 6,677.70 9,238.80 
Intermediate cost (2) 630.97 5,130.93 6,677.70 
Value added (3) 4,499.96 1,546.77 2,561.10 
Additional cost 
(4)
 1,419.25 548.36 665.74 
Net value added (5) 3,080.71 998.41 1,895.36 
% net value added (6) 51.56 16.71 31.72 
Channels 3: households => pineapple granary => wholesalers in level 1 => wholesalers in level 2 => retailers => domestic 
customers 
Selling price (1) 5,306.87 6,040.17 6,945.76 9,589.33 11,632.28 
Intermediate cost (2) 630.97 5,306.87 6,040.17 6,945.76 9,589.33 
Value added (3) 4,675.90 733.30 905.59 2,643.57 2,042.95 
Additional cost 
(4)
 1,419.25 359.56 464.14 685.07 325.74 
Net value added (5) 3,256.65 373.74 441.45 1,958.50 1,717.21 
% net value added (6) 42.03 4.82 5.70 25.28 22.16 
Channel 4: households => long-distance traders => businesses => exports (customers) (*) 
Selling price (1) 5,130.93 5,530.00 9,344.25 
Intermediate cost (2) 630.97 5,130.93 7,676.69(**) 
Value added (3) 4,499.96 399.07 1,667.56 
Additional cost 
(4)
 1,419.25 267.02 1,325.83 
Net value added (5) 3,080.71 132.05 341.73 
% net value added (6) 86.67 3.72 9.61 
Channel 5: households => businesses => exports (customers) (*) 
Selling price (1) 5,050.00 9,344.25 
Intermediate cost (2) 630.97 7,196.69(**) 
Value added (3) 4,419.03 2,147.56 
Additional cost 
(4)
 1,419.25 1,625.83 
Net value added (5) 2,999.78 521.73 
% net value added (6) 85.18 14.82 
Source: Survey data, 2014 Note: (3) = (1) – (2); (5) = (3) – (4); (6) = (5)/𝛴𝑛𝑒𝑡𝑉𝐴𝑇 
(*)Channel of low rank consumption was higher than others. 
(**)IIncluding material cost (buying pricef) and additives to processed pineapple products 
Households: Households were an actor playing production role which created 
the first value added for the pineapple in the value chain. VAT due to households 
produced in the market channel was quite high, ranging from 4,419.03 to 4,675.90 
VND/kg. Channel 3 (sold to pineapple pineapple granary) was a channel which created 
the highest VAT. This was the reason that farmers received the highest net VAT as 
3,256.65 VND/kg. At channel 4 and channel 5, farmers created VAT and regained 
lower net VAT than channels 1, 2, 3 because the pineapples of two channels which 
mostly brought the low level were suitable for processing enterprises. When 
considering the percentage of net VAT distribution in market channels, farmers were 
always the stakeholder received the highest net VAT distribution, ranging from 
34.35% to 86.67%. 
15 
 Pineapple granary: was one of the intermediate stakeholders transporting the 
quite volume of whole chain. In channel 3, this actor created value added as 733.3 
VND/kg and received 373.74 VND/kg net VAT, while the distribution of net VAT of 
pineapple granary was 4.82%. The reasons that net VAT and the percentage of net 
VAT distribution of pineapple granary were quite low due to specific activities of the 
pineapple pineapple granary which only especially transported the product to get 
price fluctuation at the time of business. 
Long-distance traders: this was a stakeholder which presented at most of 
channels of value chain. Long-distance traders brought pineapples to many markets 
and distributed them to next actors in the value chain. The range of VAT which traders 
created in the channel as from 399.07 to 1821.69 VND/kg; corresponding to net VA, 
traders regained from 132.05 to 1273.33 VND/ kg pineapples. If calculated per unit of 
product, channel 1 was a channel that long distance traders created the highest value 
added and got the most net VAT. Channel 4 was a channel which consumed the 
pineapple kinds of low rank, so this also created the lowest value-added channel for 
long-distance traders. The rate of net VAT distribution at channel 1 and channel 2 of 
long-distance traders was about 16.0%. While at Channel 4, long-distance traders only 
got net VAT distribution as 3.72%. 
Wholesalers in level 1: A commercial actor played an important role in the 
channel 3, wholesaler in level 1 collected pineapple from pineapple granary and 
distributed them to the wholesalers in level 2. In this channel, wholesalers in level 1 
generated VAT as 905.59VND/ kg and received about net VAT as 441.46 VND/ kg. 
Correspondingly, the proportion of net VAt distribution of wholesalers in level 1 
received at the channel as 5.7%. 
Wholesalers in level 2: as agent’s next long-distance traders and wholesalers in 
level 1 and wholesalers in level 2 were also a significant role in distribution activities 
towards pineapples to the domestic markets. At channel 1 and channel 3, wholesalers 
in level 2 generated VAT respectively 2,636.71 VND/kg and 2,643.57VND/kg and 
regained net VAT as 2,051.64VND/kg and 1,958.50 VND/kg. When considering the 
percentage of net VAT distribution in market channels, wholesalers in level 2 was an 
actor which received high net VAT distribution (after farmers producing pineapples), 
equivalent to 25.0%. 
Processing enterprises: At channel 4 and channel 5, the enterprises were actors 
contributing to increase the additional value for the pineapples through processing 
operations and exports. At Channel 4, the value added created by businesses calculated 
per unit’s products as 1,667.56 VND/kg and received net VAT as 341.73 VND/ kg, the 
percentage of net VAT distribution of business in this channel was 9.61%. While at 
channel 5, businesses generated VAT as 2,147.56 / kg and received about net VAT as 
521.73 VND/kg and the proportion of net VAT distribution of business received 
14.82%. Thus, collecting pineapples from farmers helped businesses create the value 
added and get the net VAT better. 
Retailers: In the domestic market, retailers were actors that could bring fresh 
pineapples to consumers. In the market channels, VAT created ranges from 2,042.95 to 
2,561.10 VND/kg and received net VAT respectively from 1,717.21 to 1,895.36 
VND/kg pineapples. In particular, channel 2 was a channel that retailers generated the 
16 
highest added value and get the most net VAT. Correspondingly, the proportion of net 
VAT distribution also was the highest with a value of 31.72%. This suggested that, if 
reduced commercial intermediaries, retailers would increase profitability and improve 
the rate of profit distribution. 
4.2.4. The net value added and allocation of the net value added of the poor and 
non-poor in the key channels 
In each market channel of the pineapple value chain, the poor and non-poor 
households received net VAT and the percentage of net VAT distribution were very 
different. The difference of net VAT and the rate of allocation between 2 groups were 
shown in Table 4.6 below. 
Table 4.6: Net value added and Net value added distribution of the poor and non-poor 
in the pineapple value chain 
Unit: VND/kg 
The key 
market 
channels 
Poor households Non-poor households 
VAT 
(VND) 
Net 
VAT(VND) 
The proportion of 
distribution (%) 
VAT 
(VND) 
Net 
VAT(VND) 
The proportion of 
distribution (%) 
Channel 1 4,233.75 2,582.36 32.04 4,732.49 3,490.96 40.87 
Channel 2 4,233.75 2,582.36 29.70 4,732.49 3,490.96 38.04 
Channel 3 4,170.89 2,519.50 32.37 4,832.29 3,590.76 43.34 
Channel 4 4,300.40 2,649.01 80.73 4,689.88 3,448.35 84.05 
Channel 5 4,219.38 2,567.99 79.06 4,609.03 3,367.50 89.26 
Source: Survey data, 2014 
In channel 1 and channel 2, the poor received 2,582.36 VND/ kg when they sold 
pineapples for long-distance traders. Although net VAT of poor households received as 
the same as for selling long-distance traders in channel 1 and channel 2 , the percentage 
of net VAT distribution that poor households received was different from the market 
channel 1 (32.04%) market and channel 2 (29.7%). Net VAT of poor households in the 
channel 3 when sold to pineapple granary as 2,519.5 VND/ kg, this value was lower 
than the channel 1 and channel 2, but the percentage of net VAT distribution of the 
channel was higher than both channel 1 and channel 2, the ratio was 32.37%. In market 
channels 4 and 5 (channel of export market), poor households received VAT equivalent 
to channel 1, 2 and 3, however, the percentage of net VAT distribution was received 
which was highest (from 79.06 % to 80.73%). Thus, the the Net VAT of channel export 
market improved, the poor would receive as much net VAT distribution. Compared net 
VAT and he rate of net VAT distribution between the non-was always higher than than 
the poor. The difference of net VAT between non-poor was higher than the poor around 
1,000 VND/ kg and net VAT distribution rate equivalent to 10% in almost all market 
channels. The main reason to make up the difference in VAT and net VAT in pineapple 
production activities between the poor and non-poor households due to: (i) Input: Due 
to limited financial human conditions so the poor selected the poor quality inputs as 
well as farming followed the habitual which didn’t focus on the scientific mode of 
production. It led to cause waste of inputs and lead to low productivity. (ii) Outputs: 
Conditions for farming position were less favorable compared to non-poor households, 
the ability to negotiate lower decision, so the poor have sold products without high 
price. The cause has made the poor create added value and get net VAT always 
regained lower than the non-poor. 
17 
4.2.5. The value added and the value added allocation of actors in the pineapple 
product value chain 
Table 4.7 showed that farmer was the actor that created the highest value added 
with 4,515.67 VND/kg, corresponding to 30.78% of the whole chain. Thanks to the 
activities of classification, wholesalers in level 2 is the second actor which is the 
highest value added generated in the value chain, with 2,641.70 VND/kg, 
corresponding to 18.01% of the total value added of the chain. Local traders created 
the lowest VAT which was 503.90 VND/kg accounting for only 3.43% of the value 
added of the chain. With the intermediate costs in the whole chain was higher VAT 
generated by actors showed that collection, trading and processing of the chain was 
not really effective, these agents can not raise VAT by measures expanding between 
input costs and output prices, especially in processing. 
Table 4.7: The value added and distribution of the value added of actors in the 
pineapple value chain 
Unit: VND/kg 
Items 
Households Local 
traders 
Pineapple 
granary 
Long-
distance 
traders 
Businesses Wholesalers 
in level 1 
Wholsalers 
in level 2 
Retailers 
Selling price 
(1)
 5,146.64 5,653.90 6,040.17 6,548.82 9,344.25 6,945.76 9,589.33 11,032.28 
Intermediate cost 
(2)
 630.97 5,150.00 5,306.45 5,085.27 7,388.69 6,040.17 6,947.63 9,082.24 
Value added 
(3)
 4,515.67 503.90 733.72 1,463.54 1,955.56 905.59 2,641.70 1,950.04 
% value added 
(4)
 30.78 3.43 5.00 9.98 13.33 6.1 18.01 13.29 
Prepaid cost 
(5)
 1,419.25 343.74 359.56 548.36 1,475.83 464.14 635.07 365.74 
% prepare cost 
(6)
 25.29 6.13 6.41 9.77 26.30 8.27 11.32 6.52 
Net value added 
(7)
 3,096.42 160.16 374.16 915.18 479.73 441.45 2,006.63 1,584.30 
% net value added 
(8)
 34.18 1.77 4.13 10.10 5.30 4.87 22.15 17.49 
Total costs 
(9)
 2,050.22 5,493.74 5,666.01 5,633.63 8,864.52 6,504.31 7,582.70 9,447.98 
Profits/costs 
(10)
 1.51 0.03 0.07 0.16 0.05 0.07 0.26 0.17 
Source: Survey data, 2014 Note: (3) = (1) – (2); (4) = (3)/𝛴𝐺𝑇𝐺𝑇; (6) =(5)/𝛴𝐶𝑃𝑇𝑇; (7) = (3) – (5); 
(8) =(7)/𝛴𝐺𝑇𝐺𝑇𝑇; (9) = (2) + (5); (10) = (7)/(9) 
In other aspects, the net VAT was generated in the whole chain and net VAT 
of each actor gained corresponding with production efficiency/business of each actor. 
Farmers and wholesalers in level 2 were actors got net VAT and there were high 
production efficiency/business in the chain. Total net VAT of chain was 9,058.03 
VND/kg, which the net VAT of households contributing as 3,096.42 VND, 
accounting for 34.18%. Overall, net VAT of actors got positive. The research results 
also showed that the actor had high net VAT; output of production/business was low. 
Therefore; when assessing investment performance, we need to consider two criteria 
was: capital cycle and actual volume of pineapple. This issue will be discussed at the 
contents 4.2.6. 
4.2.6. Compare investment performance among the actors who involved in the 
value chain 
The results of the analysis (the 4.8) showed that, farmers are actors which had 
profit margin/highest costs, including non-poor households had profit margin/higher 
cost nearly 2 times the poor. With 1 VND investment costs, poor households 
generated 1.12 VND profit, while non-poor households generated 1.9 VND. In 
commercial actors, wholesaler in level 2 was an actor which had profit 
margin/highest cost. However, in order to assess the exact the efficiency of 
investment in business/production of each actor, it needed to consider yielding / year 
and pineapple production volume / transaction in the year of each agent. According to 
18 
the calculation results (Table 4.8), although farmers were actors that created profit 
margins / highest cost but recorded only once in the first year of capital. While other 
actors have some capital cycle times greater than households. Moreover, with the 
huge volume of transactions, the commercial actors were subjected to effective 
operation than farmers many times. 
Table 4.8: investment efficiency of actors involved in the pineapple value chain 
Objects 
Profit 
margin 
Number of capital 
cycle/year
(1) 
Volume 
(ton/year) 
Rate of 
return/year
(2) 
Poor households 1.12 1 12.18 1.12 
Non-poor households 1.90 1 30.39 1.90 
Long-distance traders 0.16 60 2,177.55 9.60
Local traders 0.03 75 1,404.12 2.25 
Pineapple granary 0.07 92 2,606.99 6.44 
Businesses 0.05 4 17,807.16 0.20 
Wholesalers in level 1 0.07 84 2,180.42 5.88 
Wholesalers in level 2 0.26 60 113.67 15.60 
Retailers 0.17 60 43.56 10.20 
Source: Survey data, 2014 
(1) number of capital cycle/year = number of operating days in he year /number of days capital cycle 
(2) rate of return/year = profit margin * number of capital cycle/year 
4.2.7. Compare the pineapple value added of the poor and non – poor in the value 
chain 
The testing results on the VAT difference between the poor and non-poor 
households showed that the difference had statistical significance of VAT and net 
VAT. The VAT of Pineapple product was created larger other by non-poor about 500 
VND/kg and net VAT of non-poor households received which was higher than poor 
households about 1,000 VND/kg. Indeed, a production resource of poor households 
was limited. Lack of financial advantages makes the poor lose negotiating power 
when buying inputs. Buying agricultural materials with paying at different times 
making use of price inputs rise. Lower selling prices with higher production costs, it 
was the cause to the added value created on the low product and net VAT rregained 
to be lower. 
Table 4.9: Compare the pineapple value added of poor households and non-poor 
households 
Indicators Unit Poor 
households 
Non-poor 
households 
The level of 
significance 
testing 
Levene
*
The level of 
significance 
testing t
*
Selling price VND/kg 4,894.97 5,339.32 0.001 0.000 
Intermediate cost VND /kg 672.12 599.47 0.251 0.068 
Value added VND /kg 4,222.85 4,739.85 0.040 0.000 
Prepaid cost VND /kg 1,651.39 1,241.53 0.365 0.000 
Net value added VND /kg 2,571.46 3,498.32 0.073 0.000 
Source: Survey data, 2014 
*Note: The test results with confidence level 95%, corresponding to the level of significance α=5% 
19 
4.3. IMPACTS OF THE VALUE ADDDED AND THE VALUE ADDED 
ALLOCATION OF PINEAPPLE PRODUCT TO HOUSEHOLD’S INCOME 
In order to understand the extent of the impact of VAT and net VAT of the 
pineapple product of 2 groups of poor and non-poor households, the results of the 
sensitivity analysis showed that VAT and net VAT, while increasing the VAT or net 
VAT by 1%, 5%, 10% or 20%, their income/1000m2 and income/non-poor 
households were higher the poor. However, there is no discernible effect of the rise in 
VAT and net VAT that it would make farmers greatly improved. For poor 
households, the numbers are more increase significantly to more difficult life, more 
needy. Therefore, solutions to enhance VAT product of pineapples was very 
important for improving the income of poor households. 
Table 4:11: The impact of the value added, net value added of pineapple product to 
income of poor and non-poor households Unit: VND 
Poor 
households 
Value added/kg Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 72,531 362,652 725,304 1,087,955 1,450,607 
Income /household 658,842 3,294,211 6,588,421 9,882,632 13,176,842 
Net value added/kg Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 44,167 220,833 441,666 662,499 883,332 
Income /household 401,195 2,005,974 4,011,948 6,017,922 8,023,897 
Non- poor 
households 
Value added/kg Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 94,590 472,948 945,897 1,418,845 1,891,793 
Income /household 1,895,577 9,477,884 18,955,768 28.433,651 37,911,535 
Net value added/kg Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 69,813 349,067 698,133 1,047,199 1,396,266 
Income /household 1,399,058 6,995,292 13,990,584 20,985,877 27,981,169 
Source: Survey data, 2014 
Table 4:12: The impact of the distribution of value added and net value added 
towards pineapple products to income of poor and non-poor households Unit: VND 
Poor 
households 
%value added Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 112,884 564,418 1,128,837 1,693,255 2,257,674 
Income /household 1,059,363 5,296,813 10,593,626 15,890,439 21,187,252 
% net value added Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 126,379 631,893 1,263,785 1,895,678 2,527,570 
Income /household 1,186,006 5,930,028 11,860,056 17,790.084 23,720,111 
Non-poor 
households 
%value added Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 161,568 807,842 1,615,684 2,423,526 3,231,368 
Income /household 3,242,450 16,212,252 32,424,504 48,636,757 64,849,009 
% net value added Go up 1% Go up 5% Go up 10% Go up 15% Go up 20% 
Income /1000m
2
 159,577 797,885 1,595,770 2,393,655 3,191,540 
Income /household 3,202,486 16,012,431 32,024,863 48,037,294 64,049,725 
Source: Survey data, 2014 
In each market channel in the pineapple value chain, farmers would like to 
receive a different the rate of VAT and the net VAT distributions. The influence of 
VAT and net VAT distributions to household income, particularly for poor 
households was very important. According to research results, poor households 
were getting higher VAT and net VAT by pineapple yield. Besides, selling price of 
non-poor household was higher than the poor. Therefore, when income increased 
when the proportion of VAT and net VAT distributions improved of non-poor 
households were large difference compared to the poor. However, the issue of 
concern was that if the poor were distributed VAT and net VAT which were higher, 
20 
it would be significantly increased. From there, the ability to escape poverty will 
exist more. 
4.4. SOLUTIONS FOR ENHANCING THE PINEAPPLE VALUE ADDED IN 
CONTRIBUTING TO IMPROVE INCOME FOR THE POOR HOUSEHOLD 
4.4.1. Solutions for advancing the pineapple value added in contributing to 
improve income for the poor household 
Solutions to enhance the value added contributing to improve income for poor 
households in Tien Giang who have been planting pineapples were proposed based 
on the scientific basis which was collected from result of situation analysis and PRA 
session, the solutions are as follows: 
Table 4:13: Base solution proposals and solutions to enhance the value added 
products contributed to improve income for poor households 
N0 Scientific basis Proposed solution 
1 The quality of pineapple seeds is significant 
concern because of unknown origin, 
affecting the yield and fruit quality 
 Improving the pineapple seed, 
improving the seed quality, 
ensuring the same of quality as 
well as size of goods 
2 The waste in the use of inputs, thus 
reducing the value added, reducing the 
profitability of pineapple growing 
households 
 Changing the appropriate of 
farming practices, adjusting the 
input element to enhance the 
added value of products 
3 Access to market information is limited, 
affecting the market efficiency of poor 
pineapple plantation. 
 Improving the access to market 
information, access to support 
programs developed pineapple 
industry 
4 There is limitation in access to technique 
progress approach, level of approach affects 
to the production efficiency of the poor 
 Improving the access to technical 
advances, changing the thinking 
of production, using of advanced 
production model 
 5 The positive impact of equity capital 
(financial human capabilities) of the poor to 
productive efficiency, affecting th added 
value and net value added of the poor. 
 Establishing the credit 
cooperation, enhancing its 
financial support for poor 
households growing pineapples 
6 The link between the actors in the value 
chain remains limited; the output market of 
the poor is unstable, affecting the 
development of pineapple industry. 
 Building and implementing the 
model of links 4 to stabilize the 
output market for households 
growing pineapples. 
Source: Proposed by author 
Solutions to enhance the pinapple value addded to improve household income 
for poor households were interpreted in detail as follows: 
First, improving the pineapple seed, improving the seed quality, ensuring the 
same of quality as well as size of goods: Quality of seeds has a directly influence on 
the productivity and quality of pineapple. If there was no provider quality seed, poor 
households should actively improve pineapple seed following activities: First, the 
poor should not cultivate pineapple with life cycle too long, time saving stem 
pineapple should not last more than 3 years. Second, poor households should actively 
reach out to the grassroots agricultural extension to gain information and assistance 
21 
process of the projects supported by the the local. Third, the poor need to actively 
create quality seed under the right guidance and technical processes like incubators. 
Second, changing the appropriate of farming practices, adjusting the input 
elements to enhance the added value of products: In short term, when the 
production resources has not been improved, immediate solution for thouseholds who 
grow pineapple to save costs and increased profits as reduction of input quantity. The 
adjustment parameter was presented in the table below: 
Table 4:14: Proposed Adjusted input factors of the poor 
Import of inputs Actual using Waste Adjustable inputs (%) 
Seeds (tree/1000 m
2
)
 2,847.56 83.60 -2.94 
fertilizers (kg/1000 m
2
) 87.80 14.00 -15.95 
pesticides (litre/1000 m
2
)
 78.43 32.64 -41.62 
Stone gase (kg/1000 m
2
) 0.57 0.14 -24.56 
Fuel (litre/1000 m
2
) 2.65 0.68 -25.66 
Reting labor (day/1000 m
2
) 2.00 0.18 -9.00 
Family labor (day/1000 m
2
) 12.32 1.71 -13.88 
Source: DEA result analysis from survey datat, 2014. 
Besides, the poor need focus on the quality of the raw material inputs such as 
fertilizers, pesticides and so on. That was a decrease quantity, but it had to choose the 
quality of agricultural materials and conduct a distribution to be reasonable which it 
can ensure the quality of pineapple. 
Third, enhancing the access to market information, access to support programs 
developed pineapple commodity: Accessing to market directly affects the market 
efficiency of pineapple growing households, the poor need to conduct the following 
contents to improve access to markets: First, organizing of joint production under 
crosslinking. If enhanced cross-linking in the form of cooperative groups, the poor will 
be to share experiences, information and market support policies. Second, poor 
households should actively participate in mass organizations to collect information, the 
local policy. Third, actively participate in the training program, to actively capture 
market information through seminars. 
Four, improving the access to technical advances, changing the thinking of 
production, using of advanced production model: In the long term, in order to 
improve production efficiency, the poor should focus on improving farming techniques 
pineapple. Research results showed that households accessed to the technical progress 
that made the difference in productivity and better profitability pineapple plantation. 
Local extension systems often organized technical training courses on growing 
pineapples, however due to the poorer households must spend time to earn extra 
income wage so they had few opportunities to participate. On the other hand, poor 
households often focused on the immediate benefits, just join the training courses 
which were encouraged to participate by materials. Therefore, at the individual level, 
the poor should take the time to accumulate more knowledge production and learn 
from the experiences of farmer’s good application of the technical process. To the local 
government, in the organization of training should focus on the elements of time, 
simultaneously assigning staff with enthusiasm, dedicated to helping the poor. 
Moreover, the training should be deployed directly in the field of poor households, so 
that they can receive an active and easier to implement. 
22 
Fifth, establishing the credit cooperation, enhancing financial support for poor 
households growing pineapples: To help poor households improve financial 
advantages as well as its position in the process of buying the inputs in production, 
particularly agricultural supplies, “credit cooperatives” was the solution that it should be 
considered and encouraged by local government. Capital should be combined from two 
sources: support from the state budget through programs of poverty reduction or non-
governmental organizations and funds raised from individuals with idle capital. Credit 
cooperative groups would like to give poor farmers to borrow money to buy inputs at 
lower interest rates. Credit cooperative groups should be organized, transparented and 
prior supported for poor households to plant pineapple. 
Sixth, Building and implementing the model of links 4 to stabilize the output market 
for households growing pineapples: In model 4 houses, local authorities kept acting as 
coordinator, hold operations support, devised appropriate policy and resolved to the 
disputes arising in the implementation process as a leadership, while enabling other 
members to join a model in the most effective manner. The role of scientists is 
researching new varieties of high yield, fewer pests, and good growth. Transferring 
production process which was high quality of pineapples products for poor farmers as 
well as regularly trained how to organize management of the field, manage cooperative 
groups. Processing enterprises kept an important role in enhancing the value of 
products through processing and exporting. Besides, the processing enterprises 
performed contract-guaranteed outlet for poor households. Poor households growing 
pineapple was the most important factor in the production model. For the production of 
poor households were well run, the elements of capital, technology, market must be 
guaranteed. In this model, special attention to the role of “conductor” of cooperatives 
in connection 4 houses, cooperatives should demonstrate bridging role between 
households and markets through the promotion of trade, bridging between scientists 
and farmers through seminars of technique transfers, a bridge between the state and 
households in financial assistance, seeding supports and deployed technique progress 
to pineapple production, the bridge between farmers and enterprises to promote the 
activities of buying the products. 
Source: Proposed of author 
Figure 4.2: Model 4 links unsuring the output market 
The state 
Processing enterprises 
RESEARCHER 
PINEAPPLE GROWERS 
 Lacked of capital, information, seeding 
and science-technology, 
Cooperatives and group of cooperatives 
 Managed and arbitrated 
 Planned material zones 
 Encouraged to perform good contract by 
some policies 
 Opened services 
 Gave the market information 
 Had support policies 
 Provided funding 
 Gave research projects 
Technology transfer (New varieties, production 
processes, organizational management, inforation) 
 Provided credit and agricultural materials 
 Supported experts and management 
 Businessed products 
 Information 
 Sponsor 
23 
4.4.2. Strategics for upgrading the pineapple value chain contributing to enhance 
the pineapple value added 
From research results combined with recognition from the PRA session, the 
bottleneck of the product value chain from production to consuming synthesized 
following criteria: 
Source: Synthesized the research results by author, 2014 
Figure 4.3: The bottleneck in the pineapple value chain 
The bottlenecks of the pineapple value chain in Tien Giang were evident that 
they were apparently showed in analysis of the weaknesses and challenges of the 
value chain. In addition, the strengths and opportunities were also analyzed, 
evaluated to establish the basis for the formation of strategic upgrading the value 
chain which brought practical characteristics. Through SWOT analysis matrix, the 
strategies to upgrade the value chain contributed to increase VAT for pineapples for 
was recommended as follows: 
First, strategics to increase productivity and improve quality 
Pineapple growers in Tien Giang mainly used substandard varieties which were 
unknown origin and used many cycle lives. Therefore, there were uneven fruit quality 
and substandard. To improve quality, increase productivity, farmers should use quality 
varieties with acknowledgment of source. To do this, the research units: Tien Giang 
Fruit Research Institute, Center of Agricultural Research in Tien Giang province that 
strongly need to “take part” in improving more quality seed pineapple. After acquiring 
quality varieties, the authorities should facilitate the farmers who can have access to 
seedlings easily and quickly, ensuring that farmers have been wishing, they would like 
to pineapple quality. Besides, the need for technical guidance to farmers clearly, so 
they would like to know the appropriate farming techniques and the correct procedure. 
Particularly for households are going to provide seedlings really which they want to 
stick with pineapples, they can ask the relevant authorities to certificate or accreditate 
for seedlings. Doing this can help farmers access quality seedlings and effective in 
terms of both productivity and quality pineapples. 
Second, strategics for capacity management, organizing cooperative activities 
Currently, at the raw material pineapples, there is only Quyet Thang 
cooperative which is provider that provides the agricultural service, the cooperative 
do not consumed output products for the households, the management and operation 
of cooperatives is not effective. Therefore, need to restructure, reorganize 
cooperatives and enhance cooperative role for pineapple growers. This issue is 
given to requirements for local authorities to choose leader which is capable 
professionals, strategic thinking and confidentials for cooperatives and dedication to 
community interests. Cooperative board of directors should actively improve 
Input Production Processing Trading Consuming 
- The poor quality of 
varieties, be degraded; 
- The high labor cost; 
- The impoverished 
land 
- The poor farming techniques; 
- Restriction on the resources; 
- Restricted access to market 
information; 
- The high loss proportion 
- The backward 
processing technology; 
- Less diversified 
products; 
- The unstable market 
- The high loss ratio; 
- The heterogeneous 
classification of grade; 
- The bad link level 
24 
leadership capacity and market access through the training classes, short-term 
training, actively enlist assistance from the agricultural sector and effectively 
mobilize resources from public. Its greatest wish of households is to have stable 
output markets. Thus, cooperatives are looking for stable output by signing long-
term contracts with wholesale markets or supermarkets and processing companies. 
Simultaneously, Quyet Thang cooperative was equipped processing house, packing 
which cooperatives should take advantage of the capacity of processing house to 
raise the VAT for the pineapple. Farmers look for the effect is brought from the 
cooperative will actively participate in the activities of the cooperatives more, make 
more dynamic cooperatives. 
Third, strategics for restructuring of distribution systems, market expansion 
To the effective distribution system, a restructuring should be conducted. 
Rearranging the activities of actors as well as reduce some intermediate actors was 
ineffective. Also, to expand the market, the actors in the value chain need to focus on 
discovering Southeastern and Central markets. For export market, regardless of the 
market in Japan, Korea, Taiwan, Russia, EU with processed pineapple products and 
fruit pineapple with Japan, South Korea, Taiwan. Investment Trade-Tourism Promotion 
Center - Trade in Tien Giang province and Tien Giang JSC Vegetables are keeping the 
central role in market expansion strategies. Besides strategic export products 
traditionally processed pineapple, they need to research way to the preservation of 
fresh pineapple technology ensure standards for difficult demanding markets like Japan 
and South Korea. In addition, it should promote the distribution system of fruit 
pineapple and processed pineapple in modern retailer channels, especially 
supermarkets and fresh fruit shop. Currently, processed pineapples have not been 
known by many domestic consumers, so it lead to need to have a strategic distribution 
extensively processed products to contribute to improve the pineapple Tan Lap brand at 
in the domestic market. 
Fourth, strategics for diversification of products made from pineapples 
There were no many products that made from pineapple in the domestic market. 
The value added of processed products brings high value, so it should be more focused. 
Therefore need a strategy for the development of processed products or diversification 
products from pineapple. First, the processing enterprises should study measures to 
ensure the supply of raw material to the enterprise in the form of consumption, 
followed diversifying the products made from pineapple, such like candy pineapple, 
pineapple cakes, pineapple wine and so on. In parallel, the design of packaging and 
protect just related to the environment and leave good impression to customers while 
ensuring low cost is issues that need to be focused on business leaders. Besides, 
processing enterprises should collaborate with research institutions to improve the 
quality of processed products, lower product costs, take advantage of by-products to 
improve investment efficiency. 
Fifth, strategics for exploiting and enhancing productive resources for farmers 
With strengths in the production of pineapple growers: the pioneering farmers 
and confidential with pineapple production processes achieve GAP standards, models 
packed pineapple processing house gain standards VietGAP in the materials, 
Strategies need to take advantage of this advantage to face the challenges of the 
market, especially the fierce competition of the countries in the region. Raise the 
level of production, the application of advanced manufacturing processes to produce 
25 
suitable quality products for export to penetrate difficult markets is a very important 
job at the present. To do that, this strategy must focus on exploiting the available 
resources of the household, such as proper use of family labor force, combining 
efficiency between manufacturing experience and advanced production techniques 
progress (GAPstandards), using performance packed pineapple processing house. 
Sixth, strategics for upgrading rural infrastructure 
In order to facilitate for collecting activities towards pineapples are well 
happened and reduce “transit fees” to people, help farmers to access the market 
easily, this lead to upgrade rural infrastructure which is very necessary. For the 
infrastructure has deteriorated which need to upgrade, maintenance such as 
repairing to roads, bridges and dredging canal. Regularly check water transportation 
system to promptly detect possible damage and repair plans. Local authorities 
should encourage public-private partnership schemes (PPP) in the development 
program of rural infrastructure is crucial in order to enlist the resources of all the 
actors involved in the value chain as well as the uplifting test, monitor, protect rural 
infrastructure for the people. 
Seventh, strategics for improving the market forecasting systems and diseases 
Aiming to support farmers catch quick information to plan in order to produce 
timely, it should enhance market forecasts activity. Currently, the market research has 
not been adequate attention, enhance the market research will help farmers to avoid 
market risks. Besides, farmers are clearly not aware of the situation of pest insects, so 
the need to guide farmers to identify pests, pest and how to avoid them. Tien Giang is 
the largest raw materials in the country, therefore the agricultural sector should 
coordinate with concerned agencies to implement programs in the mass media market 
of fruits, particularly pineapples, or the Statistical research on the evolution of market 
prices in the country, as well as the situation of a pest to farmers who could cope with 
the risks in the best way. 
CHAPTER 5: CONCLUSIONS 
Through the research results, the dissertation has solved these objectives, the key 
conclusions according to each specific objectives as follows: 
- The waste of poor households in using of input materials was huge from that 
leading to resource allocation efficiency and cost efficiency of poor households was 
quite low. However, the ability to increase the efficiency of scale of poor households 
who have been growing pineapples was still high. 
- There are 5 market channels in the pineapple value chain in Tien Giang. The 
pineapples were primarily sold for long-distance traders by households in these 
channels. Products pineapple fruit from the households through actors and to 
consumers accounted for 71.29% of total pineapple productivity that were harvested by 
households. Most of the actors involved in the value chain were positive in investment 
efficiency. 
- Households are actors that generated the highest value added in the pineapple 
value chain, followed by wholesalers in level 2 and business/enterprises. Depending on 
market channels that there was difference among actors in the distribution of net value 
added. However, in most of the major market channels, households planted pineapples 
26 
who were received the distribution of high net value added in chain, then wholesalers 
in level 2 and retailers respectively. 
- In all the criteria of price, value added, net VAT, the rate of VAT and net VAT 
distributions in the chain and non-poor households are not shown better efficiency so 
than poorer households. 
- Value added and net value added were generated from the pineapple that strongly 
impacted to the income change of households who have been planting pineapples. The 
proportion of value-added and net value-added distributions positively impacted to 
income of households growing pineapples in Tien Giang Province. In particular, the 
influence of the proportion of value-added and net value added distributions to the non-
poor households were more the poor. 
- There are seven strategies to upgrade the pineapple value chain contributed to 
improve the VAT for pineapples which were proposed as follows: (i) Strategic for 
increasing productivity and improving the product quality; (ii) Strategic for capacity 
management, organizing cooperative activities; (iii) Strategic for restructuring of 
distribution systems, market expansion; (iv) Strategic for diversification of products 
made from pineapples; (v) Strategic for exploiting and enhancing productive resources 
for farmers; (vi) Strategic for upgrading rural infrastructure; (vii) Strategic for 
improving the market forecasting systems and diseases. 
- There are six measures which were proposed to enhance VAT of pineapple 
products that contributed to improve the income of poor farmers as follows: (i) 
Improving the pineapple varieties, improving the seed quality and ensuring the same of 
quality as well as size of goods; (ii) Changing the appropriate of farming practices, 
adjusting the input element to enhance the added value of products; (iii) Improving the 
access to market information, access to support programs developed pineapple 
industry; (iv) Improving the access to technical advances, changing the thinking of 
production, using of advanced production model; (v) Establishing the credit 
cooperation, enhancing its financial support for poor households growing pineapples; 
(vi) Building and implementing the model of links 4 to stabilize the output market for 
households growing pineapples. 
LIST OF PAPERS RELATED TO THESIS 
1. Nguyen Quoc Nghi & Mai Van Nam, 2014. Market accessibility of pineapple 
growing households in Tan Phuoc district, Tien Giang province. Journal of 
Science, Can Tho University, No 35d, page 24-33. 
2. Nguyen Quoc Nghi & Mai Van Nam, 2015. Productive efficiency of pineapple 
growing households in Tan Phuoc district, Tien Giang province. Journal of 
Science, Can Tho University, No 36d, page 1-9. 
3. Nguyen Quoc Nghi, 2015. Evaluate to economic efficiency of poor household in 
pineapple cultivation in Tan Phuoc district, Tien Giang province: Approach to 
profit function estimation of stochastic friontier analysis. Journal of Agriculture 
and Rural Development, No 6 (2015), page 16-22. 
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