e, universal life/variable 
universal life, commercial dental, group long-term care, group legal plans and 
group auto and home products in the US. It is the second-largest provider of retail 
annuities and group disability products. 
Source: Company profile 
Total premiums, fees and other revenues rose 7% in 2006 to a record US$34.8bn. 
Sales of individual annuity premiums and deposits in the US rose by 7% to a 
record US$16.5bn. Of net income of US$4,180mn in 2007, 16% came from 
MetLife's international operations. The contributions of the other businesses were 
as follows: annuities 23%; group life 9%; traditional life 4%; retirement and 
savings 15%; reinsurance 3%; variable and universal life 6%; auto and home 
insurance 11%; non-medical health/other 12%. International premiums were 
around US$4bn in 2007. 
Source: 
metlifecompletehtmlR3/p_01, May 23 2008 
‘International business continues to be a growth engine for the enterprise, 
providing innovative products and solutions to customers in markets around the 
world. In 2007, International business delivered record premiums, fees and other 
revenues, as well as US$568mn in operating earnings available to common 
shareholders.... International’s total operating earnings available to common 
shareholders were bolstered by significant, nonrecurring, one-time events. 
Nevertheless, this is a testament to International’s ability to grow its business 
organically, balancing strong top line growth with disciplined earnings growth. 
‘International’s growing agency force and ability to sell strongly through key bank 
partnerships has expanded MetLife’s distribution power and driven sales growth in 
a number of markets. Sales grew 60% in South Korea due to an agency force 
increase of 26% and the introduction of a groundbreaking GMAB product. In India, 
 Parent company: MeLife 
Inc 
 Home country: US 
 Status: listed public 
company 
 Main source for press 
releases:  
metlife.com/Applications/
Corporate/WPS/CDA/Pag
eGenerator/0,4773,P249,
00.html 
 Media contact 
 Contact phone: 
+1 212 578 6252 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 70 
the agency force more than doubled and bancassurance alliances with Axis Bank 
and Barclays enabled MetLife to increase sales more than 100% over 2006. 
Similarly, in Chile, sales were up 31%. Both of MetLife’s joint ventures in China 
had record sales in 2007, enhanced by MetLife’s strong relationship with Citibank, 
which MetLife helped to become the first foreign bank to sell investment unit-
linked insurance in Shanghai, Beijing and Shenzhen. United MetLife, MetLife’s 
Shanghai joint venture, opened its first branch in Nanjing and won regulatory 
approval to establish another branch in Zhejiang province in 2008, highlighting 
MetLife’s further expansion in China. 
‘In January 2007, MetLife launched a new business in the United Kingdom to 
provide retirement & savings products through independent financial advisers. 
MetLife also acquired AFORE Actinver as part of its strategy to strengthen its 
savings & retirement portfolio. The acquisition adds distribution, scale and 1mn 
new customers to MetLife in Mexico. International’s broad sales growth has been 
matched by impressive earnings gains, resulting from strong fundamental 
business execution in every market. Underwriting precision, innovative product 
development, consistent service execution and improved persistency have driven 
profitability in Mexico, South Korea, Japan, Chile, Argentina and Australia. 
‘In July [2007], MetLife won a competitive bid to continue servicing policy number 
one in Mexico, covering life insurance for all Mexican federal government 
employees until 2010. MetLife’s European risk and protection businesses in the 
UK, Poland and Belgium have continued to operate well with discipline despite 
lower sales volumes for International’s principal distribution partner in the EU. 
International is now profitable everywhere in the world except for its investments 
in the start-up operations in China, India and the UK retail retirement & savings 
business. Virtually all of 2007’s profitable growth was organic. Concluding the last 
of MetLife’s Transition Service Agreements in 2007, International completed the 
complex, multi-country integration of the CitiInsurance/Travelers acquisition. 
International has also focused its portfolio through the sale of MetLife’s Bermuda-
based business and the Australian annuity and pension business. In Hong Kong, 
International purchased Fubon Group’s 50% stake in the companies’ joint venture, 
MetLife Fubon Limited, creating a more efficient and significant presence for 
MetLife in Hong Kong. After restructuring the business at the end of 2006, 
MetLife’s operation in Taiwan is now the leading direct marketing insurer there.’ 
Source: 2007 Annual Review 
Regional Operations 
 Australia – MetLife, Sydney 
Life insurance and investment products 
 China – Sino-US MetLife Insurance Company, Beijing, Chongqing, 
Guangzhou and Shenyang (life, accident and health insurance); 
United MetLife Insurance Company Ltd, Shanghai (life insurance and 
savings products) 
 Hong Kong – MetLife, Hong Kong 
Individual life, investment-linked insurance plans, accident and health 
insurance 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 71 
 India – MetLife, Mumbai etc 
‘MetLife India Insurance Company Limited (MetLife) is an affiliate of 
MetLife, Inc and was incorporated as a joint venture between MetLife 
International Holdings, Inc, The Jammu and Kashmir Bank, M Pallonji 
and Co Private Limited and other private investors. MetLife is one of 
the fastest growing life insurance companies in the country. It serves 
its customers by offering a range of innovative products to individuals 
and group customers at more than 600 locations through its bank 
partners and company-owned offices.’ 
Source:
%20International/MetLifeUSInternation, May 23 2008 
 Japan – Mitsui Sumitomo MetLife Insurance Company Ltd, Tokyo 
(annuities); MetLife Direct Company Ltd, Tokyo (direct marketing 
solutions) 
MetLife is the second-largest provider of variable annuities. 
 South Korea – MetLife, Seoul 
The company offers life insurance, retirement savings, pension plans 
and annuities. 
 Taiwan – MetLife, Taipei 
The company offers life, health and accident products as well as 
annuities. 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 72 
Prudential Financial 
Company Analysis Company Details 
Overview 
Prudential Financial, Inc (NYSE: PRU), ‘is a financial services leader with 
approximately US$631bn assets under management as of March 31 2008 [and] 
has operations in the United States, Asia, Europe, and Latin America. Leveraging 
its heritage of life insurance and asset management expertise, Prudential is 
focused on helping 50mn individual and institutional customers grow and protect 
their wealth’. 
Source: 
irhome, May 13 2008 
Worldwide revenues rose from US$32,268mn in 2006 to US$34,401mn in 2007. 
Premiums rose from US$13,908mn in 2006 to US$14,351mn in 2007. 
Source: Prudential Financial 2007 Annual Report, p12 
‘The International Insurance segment is comprised of its Life Planner and 
Gibraltar Life operations. Results from the segment's Life Planner operations were 
lower in 2007 [than in 2006], reflecting decreases in the market value of certainly 
externally managed investments in the European market, which more than offset 
the continued growth of our Japanese Life Planner operations and a more 
favourable impact from foreign currency exchange rates. Results from the 
segment's Gibraltar Life operation improved in 2007, due primarily to improved 
investment income margins reflecting investment portfolio strategies and growth of 
account values for its US dollar denominated fixed annuity product.’ 
Source: Prudential Financial 2007 Annual Report, p15 
‘Revenues from our Life Planner operations increased US$437mn, from 
US$4.876bn in 2006 to US$5.313bn in 2007, including a net favourable impact of 
currency fluctuations of US$21mn. Excluding the impact of currency fluctuations, 
revenues increased US$416mn from 2006 to 2007, primarily reflecting increases 
in premiums and policy charges and fee income of US$386mn, from US$4.435bn 
in 2006 to US$4.821bn in 2007. Premiums and policy charges and fee income 
increased US$271mn, from US$3.061bn in 2006 to US$3.332bn in 2007, in our 
Japanese Life Planner operation and increased US$81mn, from US$1.072bn in 
2006 to US$1.153bn in 2007, in our Korean operation. The increase in premiums 
and policy charges and fee income in both operations was primarily the result of 
new sales and strong persistency... Revenues from Gibraltar Life declined 
US$19mn, from US$2.854bn in 2006 to US$2.835bn in 2007, including an 
unfavourable impact from currency fluctuations of US$21mn. Excluding the impact 
of currency fluctuations, revenues increased US$2mn, from US$3.074bn in 2006 
to US$3.076bn in 2007. Premiums decreased US$89mn, from US$2.224bn in 
2006 to US$2.135bn in 2007, as premiums in 2006 benefited US$92mn from 
additional face amounts of insurance issued pursuant to a special dividend 
arrangement established as part of Gibraltar Life’s reorganization for which 2007 
 Parent company: 
Prudential Financial Inc 
 Home country: US 
 Status: listed public 
company 
 Main source for press 
releases:  
investor.prudential.com/p
hoenix.zhtml?c=129695&
p=irol-news&nyo=0 
 Media contact 
 Contact phone 
+1 973 802 7779 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 73 
includes no such benefit. Substantially all of these premiums recognized pursuant 
to the special dividend arrangement were offset by a corresponding charge to 
increase reserves for the affected policies. Also reflected in premiums are higher 
sales of single premium contracts and an increase in first-year premium, mostly 
offset by a decrease in renewal premiums reflecting the expected attrition of older 
business. Our premiums have declined as the market has continued to transition 
from traditional products, on which we record premiums, to products with a 
retirement and savings objective, for which customer funds received are recorded 
as deposits. More than offsetting the decrease in premium was a US$104mn 
increase in net investment income, from US$788mn in 2006 to US$892mn in 
2007, due to improved investment income margins.’ 
Source: Prudential Financial 2007 Annual Report, p42 
Corporate Highlights 
Prudential Financial Inc, Newark, NJ; The Prudential Insurance Company of 
America, Newark, NJ, etc. 
‘We are a top-tier player in the annuities marketplace… Account values in our 
variable annuity products were US$80bn at year-end 2007, up more than US$5bn 
over year-end 2006, and our y-o-y gross sales were up 22%. Those results 
earned us the fourth spot among variable annuity companies in terms of assets 
under management in the adviser-sold market and fifth in terms of gross sales.’ 
‘Our strategy in the International Insurance and Investments Division has not 
changed either, because it is working. We concentrate on a limited number of 
attractive countries. We emphasise proprietary distribution but have extended our 
distribution platform to third parties where it makes sense. We target the affluent 
and mass affluent markets, and we are focused on growing organically and 
through opportunistic acquisitions. We believe this approach has made us a 
leader at selling protection life insurance, and the results in our International 
Insurance business bear that out. We had US$1.15bn in annualized new business 
premium in 2007 and ended the year with more than 7mn total policies in force. 
Our Life Planner business, which relies on a distribution force of highly trained, 
well-educated life insurance sales professionals in eight countries around the 
world, is the true driver behind our success and gives us a distinct competitive 
advantage in the marketplace.’ 
Source: Prudential Financial 2007 Annual Report, pp2-3 
Regional Operations 
 India – Prudential/DLF JV, Mumbai 
‘In 2007, we also entered the life insurance market in India, partnering 
with real estate giant DLF Group to form a joint venture. The new 
company will enable us to take advantage of India's rapidly growing 
insurance market.’ 
Source: Prudential Financial Annual Report 2007, p4 
 Japan – Gibraltar Life, Prudential of Japan, Tokyo 
‘Japan remains our largest and most important market for International 
Insurance, and both Prudential of Japan, our flagship Life Planner 
business, and Gibraltar Life, our traditional life insurance business 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 74 
there, continued to perform well. While the life insurance market in 
Japan has been shrinking for more than a decade, our market share 
has been steadily increasing. Prudential of Japan and Gibraltar Life 
posted solid adjusted operating income in 2007, and our policy 
persistency rates in both operations continue to be among the highest 
in the industry. Prudential of Japan celebrated its 20th anniversary in 
2007, and today, we believe it is one of the best insurance companies 
in the world.’ 
Source: Prudential Financial 2007 Annual Report, p4 
 South Korea – Prudential of Korea, Seoul 
 Taiwan – Prudential of Taiwan, Taipei 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 75 
Prudential Plc 
Company Analysis Company Details 
Vietnam SWOT Analysis 
Strengths (internal) 
 Able to leverage from global presence and resources 
 License held for Prudential Vietnam Assurance Private Ltd 
Weaknesses (internal) 
 Lack of scale in present operations in Vietnam 
Opportunities (external) 
 Strong growth in premiums and new business likely as insurance 
continues to gain traction 
 Well placed to benefit from development of organised savings. 
Threats (external) 
 Competition from other, larger life groups 
Overview 
‘Prudential plc is an international retail financial services group with significant 
operations in Asia, the US and the UK. Our purpose is to promote the financial 
well-being of our customers and their families, with a particular focus on saving for 
retirement and security in retirement. The group is structured around four main 
business units: Prudential Corporation Asia, Jackson National Life Insurance 
Company, Prudential UK and M&G. These are supported by central functions 
which are responsible for leading Group strategy, cash and capital management, 
leadership development and succession, reputation management …’ 
Source: www.prudential.co.uk/prudential-plc/aboutpru/ourcompany/, May 15 2008 
Corporate Highlights 
Prudential plc, etc, London, etc. 
‘In 2007 we set out our strategy in the UK to focus primarily on the retirement 
income market based in particular on our strengths in the annuity market but also 
the developing lifetime mortgage and income drawdown markets. In the retirement 
savings market, we have exited those product areas that are structurally 
unprofitable and launched a new range of factory gate priced savings products.’ 
‘Retail new business increased by 4% in a market where the competitive 
pressures increased still further during the year. In 2007 we also completed the 
transfer of Equitable Life's GBP1.7bn in-force portfolio of with-profits annuities; 
however, in general pricing in the bulk market did not meet our return on capital 
requirements, and we chose not to write business at uneconomic levels.’ 
‘The margin at 31% (2006: 30%) remained high in comparison with the overall UK 
 Parent company: 
Prudential plc 
 Home country: UK 
 Status: listed public 
company 
 Main source for press 
releases:  
prudential.co.uk/ 
prudentialplc/media/ 
newsreleases/ 
 Contact position: Media 
relations 
 Contact phone: 
+44 20 7548 3559 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 76 
market as did the internal rate of return which was 18% including the Equitable 
Life transaction and 14% excluding it. Our target internal rate of return in the UK is 
14%.’ 
‘By the end of 2007, GBP115mn of the cost-saving target of GBP195mn had been 
delivered, and plans are in place to deliver the additional GBP80mn. A key 
milestone … in the UK was the signing of a major contract to outsource a large 
proportion of its back book and new business policy administration. …[A]greement 
will allow us to remove fixed costs from our operations and to achieve significant 
operating efficiencies with an expected positive effect on embedded value 
estimated at GBP60mn by 2011. …The in-force profit for the UK business 
includes a charge in respect of a mortality assumption change on the annuity 
business of GBP312mn, which is fully offset by a release of excess margins 
previously held. … In 2007 we announced that the group would consider a 
reattribution of the inherited estate held in the with-profits sub fund of The 
Prudential Assurance Company Limited. We are continuing to explore the 
possibility of a reattribution, and we aim to be in a position in the first half of 2008 
to determine whether this would be in the best interests of policyholders and 
shareholders.’ 
Source: www.prudential.co.uk/prudential-plc/media/newsreleases/archive 
2008/2008-03-14/, May 14 2008 
Group gross premiums were GBP18,359mn in 2007, from GBP16,157mn in 2006. 
Source: 2007 Annual Report, p127 
‘In Asia we continue to power ahead with the region accounting for 54% of new 
business profits [in 2007]. New business on an APE basis increased by 44% to 
GBP1,306mn, and all businesses across the region grew by 15% or more. New 
business profit was GBP653mn, up 34%. Having achieved compound growth of 
26% since 2005, we expect to deliver, one year earlier than previously stated, on 
our target of at least doubling 2005 new business profit by 2009. [European 
embedded value (EEV)] operating profit in Asia exceeded GBP1bn for the first 
time this year. Growth in our proprietary agency force, greater agency productivity 
and the continuing development of non-agency distribution, in particular 
bancassurance, remain central to our success. The agency force across the 
region increased by 125,000 to 410,000 during the year and there was significant 
expansion in India where average agent numbers more than doubled to 238,000. 
Throughout the rest of the region, the average number of agents increased by 
10% 112,000. Agency productivity has also moved ahead strongly in a number of 
markets including Singapore, Hong Kong and Vietnam. The continuing success of 
our multi-distribution approach led to sales through non-agency channels 
increasing by 44%, and we added a number of important new distribution 
relationships. The retirement opportunity in the region is emerging rapidly, and we 
are developing innovative integrated savings and protection solutions to meet 
consumers' increasingly sophisticated needs. Our retirement campaigns under the 
banner "What's your number?" have had considerable success in Korea, Taiwan 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 77 
and Hong Kong and we are now rolling this concept out into other markets. There 
is also significant scope to develop our positioning in the health insurance market 
across the region, and, with the launch of a number of new products, notably in 
Singapore and India, sales of health products in the year have increased by 45%.’ 
Source:  
2008/2008-03-14/, May 14 2008 
‘Prudential’s strategy in Asia is to build quality, multi-channel distribution that 
delivers customer-centric and profitable products in segments with the potential 
for sustained growth. Prudential has a market-leading platform with top five 
market share positions, in terms of new business [annual premium equivalent 
(APE)], in seven of its 12 markets. Prudential has the leading private sector life 
insurance joint ventures in China and India. Agency is the predominant distribution 
channel in Asia, and for Prudential, the agency force … generated 70% of new 
business volumes in 2007. Prudential has a large partnership distribution network 
in Asia. During 2007, Prudential extended its agreements with Standard Chartered 
Bank to include Taiwan where it will exclusively provide bancassurance products 
in their newly acquired HsinChu International Bank with its 83 branches and 
2.4mn customers. In [South] Korea regulation states that a bank can only source a 
maximum of 25% of its total insurance sales from any one insurer, and with 
Prudential’s existing bank partners regularly reaching their maximum shares, 
adding new banks is a priority. In 2007 Prudential secured two major new banks, 
Industrial Bank of Korea and Kookmin Bank. Prudential’s regional bancassurance 
relationship with Citibank also grew strongly, with new business APE generated of 
GBP23mn being 12% of total bank distribution for 2007. In 2007 Prudential 
continued to broaden its range of linked products. These included the new Global 
Property Fund in Singapore and a new Takaful range in Indonesia.... In Taiwan, a 
new variable annuity product and an agency incentive programme contributed to 
the growth in new business of 71% for the year.’ 
Source: Prudential plc Annual Report 2007 
Regional Operations 
 China – CITIC Prudential Life Insurance Company Ltd, Beijing 
 Hong Kong – Prudential Assurance Company Ltd (Hong Kong branch) 
 India – Prudential ICICI Asset Management Ltd, Mumbai 
 Indonesia – PT Prudential Life Assurance, Jakarta 
 Japan – PCA Life Insurance Company Ltd, Tokyo 
 Malaysia – Prudential Assurance Malaysia Berhad, Kuala Lumpur 
 Philippines – Pru Life Insurance Corporation, Manila 
 Singapore – Prudential Assurance Company Singapore (Pte) Ltd 
 South Korea – PCA Life Insurance Company, Seoul 
 Taiwan – PCA Life Assurance Company Ltd, Taipei 
 Thailand – Prudential TS Life Assurance PCL Ltd, Bangkok 
 Vietnam – Prudential Vietnam Assurance Private Ltd, Ho Chi Minh City 
etc 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 78 
QBE 
Company Analysis Company Details 
Vietnam SWOT Analysis 
Strengths (internal) 
 Able to leverage from global presence and resources 
 Operates through a 100% owned subsidiary in Vietnam 
Weaknesses (internal) 
 Lack of scale in present operations in Vietnam 
Opportunities (external) 
 Strong growth in premiums and new business likely as insurance 
continues to gain traction 
 Focussed on corporate business 
Threats (external) 
 Competition from other, larger non-life groups 
Overview 
‘QBE Insurance Group Limited is… recognised as Australia's largest international 
insurance and reinsurance company with operations in 45 countries around the 
world, and is one of the top 25 global general insurers and reinsurers as 
measured by net written premium... QBE's underlying business strategy is to 
maintain operations in the key global insurance markets and, where possible, to 
be a lead underwriter for selected lines of business, setting rates and conditions in 
the markets in which we operate’. 
Source: 2007 Annual Report, p2 
Corporate Highlights 
QBE Insurance Group, Sydney; QBE Insurance Australia, Sydney. 
Global gross written premiums rose by 20% to AUD12,406mn in 2007. In terms of 
net earned premium, the business was sourced as follows: property 26.2%; 
liability 19.6%; motor and motor casualty 18.2%; marine, energy and aviation 
9.9%; workers’ compensation 8.4%; professional indemnity 6.9%; accident and 
health 6.2%; other lines 4.6%. In terms of gross written premiums, the business 
was sourced as follows: Australian operations AUD2,596mn; Asia Pacific 
operations AUD583mn; QBE Insurance Europe AUD2,503mn; Lloyds division 
AUD2,634mn; Americas AUD3,656mn; Equator Re AUD1,990mn; internal 
reinsurance/elimination -AUD1,556mn. 
Source: 2007 Annual Report 
‘Insurance pricing in most markets was less favourable than last year, particularly 
for large commercial risks. We experienced an overall average reduction in 
 Parent company: QBE 
Insurance Group Ltd 
 Home country: Australia 
 Status: listed public 
company 
 Main source for press 
releases:  
com/Version_2/investors/
html/investors/QBE_inves
tors_asx2008.html 
 Contact position: 
Company secretary 
 Contact phone: 
+61 2 9375 4422 
 Contact email: duncan. 
[email protected] 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 79 
premium rates for our worldwide portfolio of 3%.’ 
Source: 2007 Annual Report 
Acquisitions since the beginning of 2007 include: Praetorian Financial Group (US); 
Winterthur US Holdings (now QBE Regional Insurance, US); Indian joint venture 
agreement; Cumbre Seguros (Mexico); five underwriting agencies (Australia); 
North Pointe Holdings (US). 
Source: 2007 Annual Report 
Regional Operations 
 Australia – QBE Insurance Group, Sydney; QBE Insurance Australia, 
Sydney 
 China – QBE Insurance Group Limited Guangzhou Representative 
Office, Guangzhou 
 Fiji – QBE International, Suva 
 Hong Kong – QBE Hong Kong & Shanghai Insurance, Hong Kong 
 Indonesia – PT Asuransi QBE POOL Indonesia, Jakarta 
 Malaysia – QBE Insurance (Malaysia) Ltd, Kuala Lumpur 
 New Caledonia – QBE Insurance (International) Ltd, Noumea 
 New Zealand – QBE Insurance (International) Ltd, Auckland 
 Papua New Guinea – QBE Insurance PNG, Port Moresby 
 Singapore – QBE Insurance (International) Ltd, Singapore 
 Thailand – QBE Insurance (Thailand), Bangkok 
 Vanuatu – QBE International, Port Vila 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 80 
RSA 
Company Analysis Company Details 
Corporate Highlights 
RSA, London and Horsham. 
Group net written premiums in 2007 were GBP5,837mn. Of this, the UK 
accounted for GBP2,688mn, while RSA's International and Emerging Markets 
businesses accounted for GBP2,513mn and GBP615mn, respectively. The group 
manages investments of about GBP13bn. 
In the UK, RSA is the largest commercial lines insurer, with a market share of 
13%. Its personal business is the third-largest. The International business includes 
RSA's operations in Scandinavia, Canada, Ireland and Italy. RSA is the largest 
general insurer in Scandinavia and the leading personal household insurer in 
Ireland. In the emerging markets, RSA is the market leader in Lithuania and Latvia 
and present in other markets across Latin America, Asia and the Middle East. 
Regional Operations 
 China – Royal & Sun Alliance plc, Shanghai Branch 
 Hong Kong – Royal & Sun Alliance, Hong Kong 
 India – Royal Sundaram Alliance Insurance Company Ltd, Chennai 
 Singapore – Royal & SunAlliance Insurance plc, Singapore 
 Parent company: Royal & 
Sun Alliance Insurance 
Group plc 
 Home country: UK 
 Status: listed public 
company 
 Main source for press 
releases:  
group.com/rsa/ 
pages/media/ukpressrele
ases 
 Contact position: Head of 
UK External 
Communications 
 Contact phone: 
+44 20 7337 5146 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 81 
Sun Life Financial 
Company Analysis Company Details 
Overview 
‘Sun Life Financial is a leading international financial services organisation 
providing a range of protection and wealth accumulation products and services to 
individuals and corporate customers. Chartered in 1865, Sun Life Financial and its 
partners today have operations in key markets worldwide, including Canada, the 
US, the UK, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China 
and Bermuda. As of March 31 2008, the Sun Life Financial group of companies 
had total assets under management of CDN$415bn.’ 
Source: Company Press Release, May 16 2008 
Corporate Highlights 
Sun Life Assurance Company of Canada, Toronto, Montreal, Waterloo ON, etc. 
Sun Life offers a wide range of products and services, including life/health 
insurance, group retirement services, individual life insurance and annuities, 
mutual funds and investment management services. The group also includes 
McLean Budden, a leading investment advisory group with assets under 
management of around CAD40bn. 
Total global premiums were CAD13,124mn in 2007, down slightly from 2006. Of 
this, SLF Canada accounted for CAD6,004mn;SLF for CAD 5,528mn. Premiums 
in the company's various Asian units were CAD629mn. Total premiums, deposits 
and gross sales of mutual and segregated funds were CAD79,643mn in 2007, up 
about 10% y-o-y. Of this, CAD2,319mn came from Asia. 
Regional Operations 
 China – Sun Life Everbright Life Insurance Company Ltd, Tianjin 
The joint venture's product lines include term, endowment, critical 
illness, personal accident plans and juvenile insurance. 
 Hong Kong – Sun Life Financial Hong Kong Ltd, Hong Kong 
Protection products include life insurance, critical illness insurance, 
medical expenses insurance and general insurance. The company 
also offers savings products for retirement, education and wealth 
accumulation. In addition, it provides group solutions such as MPF, 
ORSO schemes and life and health insurance. In 2005, the company 
acquired CMG Asia Limited, which was subsequently renamed. There 
are 400,000 corporate and individual customers. 
 India – Birla Sun Life Insurance Company Ltd, Mumbai; Birla Sun Life 
Asset Management Company Ltd, Mumbai; Birla Sun Life Distribution 
Company Ltd, Mumbai; Sun Life India Service Centre, Gurgaon 
The first three of these companies are joint ventures with the Birla 
group, in life insurance/ savings products, asset management, 
distribution of mutual funds and other products. 
 Indonesia – PT Sun Life Financial Indonesia, Jakarta 
The company has offices in around 30 cities and sells a wide variety of 
retirement, protection, health and education plans. Gross written 
premiums in 2007 were IDR1,089bn, or US$116mn. 
 Philippines – Sun Life of Canada (Philippines) Inc, Manila 
 Parent company: Sun Life 
Financial Inc 
 Home country: Canada 
 Status: listed public 
company 
 Main source for press 
releases:  
life.com/worldwide/v/inde
x.jsp?vgnextoid=4c1c6b4
6ee2a0110vgnprod10000
d490d09fRCRD&vgnextc
hannel=4c1c6b46ee2a01
10vgnprod10000d490d09
fRCRD&vgnextfmt=defaul
t&vgnLocale=en_CA&chn
path=%2FHome 
 Media contact 
 Contact phone: 
+1 519 888 3160 
 Contact email: 
[email protected] 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 82 
Individual and group life insurance sales were PHP1.17bn in 2006, an 
increase of 14% y-o-y. 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 83 
The Principal 
Company Analysis Company Details 
Overview 
‘The Principal Financial Group is a leading global financial company offering 
businesses, individuals and institutional clients a wide range of financial products 
and services.’ 
Source:  May 22 2008 
It has four main businesses: US Asset Accumulation, Global Asset Management, 
International Asset Management and Accumulation and Life/Health insurance. 
Aside from its various insurance businesses, it has investment management or 
administration businesses in Australia, Chile, Hong Kong, India (joint venture with 
PNB), Malaysia (joint venture with CIMB), Mexico, Singapore and UK/Europe. 
Corporate Highlights 
Principal Financial Group, Des Moines, IA; numerous subsidiaries in US Asset 
Accumulation, Administration, US Life and Health Insurance, Mutual Funds, etc. 
Total revenues rose from US$9,873mn in 2006 to US$10,907mn in 2007. 
Premiums rose from US$4,305mn in 2006 to US$4,634mn in 2007. 
Regional Operations 
 China – Principal Life Insurance Company – Beijing Representative 
Office 
 Hong Kong – Principal Insurance Company (Hong Kong) etc, Hong 
Kong 
 Parent company: The 
Principal Financial Group 
Inc 
 Home country: US 
 Status: listed public 
company 
 Main source for press 
releases: 
about/news/press.htm 
 Media contact 
 Contact phone: 
+1 515 247 7883 
 Contact email: 
[email protected] 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 84 
Zurich Financial Services 
Company Analysis Company Details 
Overview 
‘We are an insurance-based financial services provider with headquarters in 
Zurich, Switzerland. The core of our business is General Insurance and Life 
Insurance. Founded in 1872, we now have a global network of subsidiaries and 
offices in North America, Europe, Asia Pacific, Latin America and other markets. 
Our 60,000 employees serve customers in more than 170 countries.’ 
Source:  May 
15 2008. 
Corporate Highlights 
Zurich Financial Services, Zürich Versicherungs-Gesellschaft, etc, Zurich, etc. 
‘General Insurance provides property and casualty products and services for 
individual and commercial customers through four businesses. Europe General 
Insurance offers personal and commercial products in its key markets of 
Germany, Italy, Spain, Switzerland and the [UK], with a significant presence in 
Austria, Ireland and Portugal, and operations in Israel, Morocco, Russia and 
Turkey. North America Commercial serves small and mid-sized businesses with 
standard and specialty lines of business in the [US] and Canada. Global 
Corporate offers risk management services to large corporations and multinational 
companies. International Businesses embraces five regions – Latin America, 
Southern Africa, Australia, Japan and Greater China/South East Asia – which 
position it well to act as a growth engine in the future.’ 
‘The General Insurance business model is built on global functions (including 
underwriting, claims management, risk engineering, reinsurance, customer 
relationship, distribution management and product management) and practices 
(including global specialties), providing a global platform for local business 
delivery. Global Life concentrates on three regions – Europe, the United States 
and emerging markets. Its global focus is on unit-linked and protection products. It 
also serves customer segments in family protection, equity-based savings, 
pension provision, post-retirement, wealth accumulation, wealth protection and 
inheritance. Propositions are distributed through agents, brokers, independent 
financial advisers, banks and credit unions. Global Life benefits from strong 
positions in all key markets, as well as extensive distribution networks in the [UK 
and US]. In Germany, Italy and Spain, it partners with Deutsche Bank, which 
positions Zurich as its exclusive supplier of life insurance products. In key 
emerging markets, Global Life is one of the fastest growing providers of life 
insurance and savings products, particularly for international investors and global 
expatriate populations. Farmers is our group’s main market brand for personal 
insurance in the United States, providing homeowners, auto and life insurance, 
with more than 20mn policies. Farmers also provides business insurance, with a 
focus on the small commercial market.’ 
 Parent company: Zurich 
Financial Services 
 Home country: 
Switzerland 
 Status: listed public 
company 
 Main source for press 
releases:  
zurich.com/main/ 
mediarelations/mediarele
ases/2008/index.htm 
 Contact position: Media 
relations 
 Contact phone: 
+41 44 625 2100 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 85 
Source: Zurich Financial Services 2007 Annual Report p6 
Global Life premiums and fees fell from US$10,254mn in 2006 to US$9,640mn in 
2007. Global Life deposits rose from US$10,769mn to US$12,064mn. European 
general insurance premiums rose from US$12,445mn to US$13,852mn. 
International business (non-life) premiums rose from US$2,875mn to 
US$3,205mn. ‘The primary drivers... were Latin America with an increase in new 
business written and Africa due to rate increases.’ There were downwards 
pressures on rates in Asia and Australia. Global corporate non-life business 
premiums rose from US$7,407mn to US$7,505mn. North America Commercial 
business contracted from US$11,856mn to US$11,532mn. 
Source: Zurich Financial Services Group 2007 Annual Report, pp73-77 
Regional Operations 
 Australia – Zurich Financial Services Australia Ltd, Sydney 
 China – Zurich Insurance Company Beijing Branch 
 Hong Kong – Zurich Insurance Holdings (Hong Kong) Ltd; Zurich 
International Life, Hong Kong 
 India – Zurich Risk Management Services (India) Private Ltd, Mumbai 
 Indonesia – PT Zurich Insurance Indonesia, Jakarta 
 Japan – Zurich Insurance Company, Japan Branch, Tokyo; Zurich Life 
Insurance Company Ltd, Japan Branch, Tokyo 
 Malaysia – MCIS Zurich Insurance Berhad, Petaling Jaya 
 New Zealand – Zurich New Zealand, Auckland 
 Philippines – Zurich Life Insurance Philippines Inc, Manila 
 Singapore – Zurich Insurance Company, Singapore Branch 
‘From the Singapore branch office, Zurich will provide a full scope of 
insurance services to corporate and commercial customers based in 
Singapore and … South East Asia. … services will include energy 
insurance products …[and] trade credit and political risk insurance’. 
Source: www.zurich.com/main/mediarelations/mediareleases 
2008/english, May 15 2008 
 Taiwan – Zurich Insurance (Taiwan) Ltd, Taipei 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 86 
Country Snapshot: Vietnam Demographic Data 
Section 1: Population 
Source: UN Population Division 
Table: Demographic Indicators, 2005-2030 
 2005 2010f 2020f 2030f 
Dependent population, % of total 34.1 29.9 30.4 31.2 
Dependent population, total, ‘000 28,318 26,225 30,950 34,499 
Active population, % of total 65.8 70.0 69.5 68.7 
Active population, total, ‘000 54,650 61,263 70,706 75,927 
Youth population*, % of total 28.8 25.0 23.4 20.3 
Youth population*, total, ‘000 23,972 21,887 23,807 22,508 
Pensionable population, % of total 5.2 4.9 7.0 10.8 
Pensionable population, total, ‘000 4,346 4,338 7,143 11,991 
f = forecast. *Youth = under 15. Source: UN Population Division 
-6.0 -4.0 -2.0 0.0 2.0 4.0 6.0
0-4
10-14
20-24
30-34
40-44
50-54
60-64
70-74
Population By Age, 2005 (mn)
Male Female
-10.0 -5.0 0.0 5.0 10.0
0-4
10-14
20-24
30-34
40-44
50-54
60-64
70-74
Population By Age, 2005 And 2030 (m n, total)
2030 2005
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 87 
Table: Rural/Urban Breakdown, 2005-2030 
 2005 2010f 2020f 2030f 
Urban population, % of total 26.7 29.4 34.7 41.8 
Rural population, % of total 73.3 70.6 65.3 58.2 
Urban population, total, ‘000 22,509 26,395 35230 46,123 
Rural population, total, ‘000 61,729 63,323 66426 64,306 
Total population, ‘000 84,238 89,718 101,656 110,429 
f = forecast. Source: UN Population Division 
Section 2: Education And Healthcare 
Table: Education, 2002-2005 
 2002/03 2004/05 
Gross enrolment, primary 98 93 
Gross enrolment, secondary 73 75 
Gross enrolment, tertiary 10 16 
Adult literacy, male, % na 93.9 
Adult literacy, female, % na 86.9 
Gross enrolment is the number of pupils enrolled in a given level of education regardless of age expressed as a 
percentage of the population in the theoretical age group for that level of education. na = not available. Source: Unesco 
Table: Vital Statistics, 2005-2030 
 2005 2010f 2020f 2030f 
Life expectancy at birth, males (years) 68.4 69.9 74.2 75.8 
Life expectancy at birth, females (years) 72.4 73.9 78.4 80.0 
Life expectancy estimated at 2005. f = forecast. Source: Unesco 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 88 
Section 3: Labour Market And Spending Power 
Table: Employment Indicators, 1999-2004 
 1999 2000 2001 2002 2003 2004 
Employment, ‘000 38,120 38,368 39,000 40,162 41,176 42,316 
– % change y-o-y 3.1 0.6 1.6 2.9 2.5 2.7 
– male 19,029 19,292 19,744 20,356 20,959 21,649 
– female 19,091 19,076 19,257 19,807 20,217 20,666 
– female, % of total 50.0 49.7 49.3 49.3 49.1 48.8 
Unemployment, ‘000 909 886 1,107 871 949 926 
– male 439 468 458 398 402 410 
– female 470 418 650 473 547 517 
– unemployment rate, % 2.3 2.2 2.7 2.1 2.2 2.1 
Source: ILO 
Table: Consumer Expenditure, 2000-2012 (US$) 
 2000 2007e 2008e 2009f 2010f 2012f 
Consumer expenditure per capita 110 265 301 368 386 427 
Poorest 20%, expenditure per capita 49 119 136 166 174 192 
Richest 20%, expenditure per capita 243 587 668 815 855 946 
Richest 10%, expenditure per capita 316 763 868 1,060 1,112 1,230 
Middle 60%, expenditure per capita 85 206 235 286 301 332 
Purchasing power parity 
Consumer expenditure per capita 556 1,196 1,297 na na na 
Poorest 20%, expenditure per capita 250 538 583 na na na 
Richest 20%, expenditure per capita 1,231 2,649 2,872 na na na 
Richest 10%, expenditure per capita 1,600 3,444 3,734 na na na 
Middle 60%, expenditure per capita 433 931 1,009 na na na 
e/f = BMI estimate/forecast. na = not available. Source: World Bank, Country data; BMI 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 89 
Methodology 
BMI’s insurance reports provide insights into the operating conditions in and prospects for insurance in 
over 60 mostly developing countries. The reports incorporate the latest information available from official 
sources such as regulators, international associations of regulators and trade associations; comparable 
information from other countries; and BMI’s economic and risk data. The reports focus on gross written 
premiums in two segments: non-life and life. Unless stated, ‘premiums’ refers to gross written premiums. 
In BMI’s reports, non-life insurance includes health insurance premiums if these are normally considered 
by industry observers to lie within the mainstream insurance sector. Non-life insurance includes inwards 
reinsurance premiums if these would normally and reasonably be considered a significant part of the non-
life segment. In practice, this means that we generally include inwards reinsurance in developed countries 
and offshore financial centres that specialise in insurance. We consider outwards reinsurance to be an 
expense. Life insurance includes all long-term savings products that are legally structured as insurance 
products. Life insurance premiums do not, therefore, include contributions to pension plans and other 
long-term savings schemes unless they are legally constituted as being within the insurance sector. 
Non-Life Segment 
In making projections of premiums in the non-life segment, we consider two aspects: the likely 
development of nominal GDP and of non-life penetration (non-life premiums as a percentage of GDP). 
Typically, we forecast non-life penetration for 2013 (the end of the forecast period) and assume that non-
life penetration changes evenly from 2008 to 2013. However, in some cases, an examination of the 
various lines (motor, accident/health, liability etc) that constitute the non-life segment indicates that the 
non-life penetration is not likely to change evenly over time. In such cases we forecast the non-life 
penetration from year to year. Forecasts of non-life penetration for 2013 typically take into account the 
following factors: non-life penetration in 2007 and 2008; penetration in nearby countries at a similar level 
of development; whether or not health insurance is generally considered to be within the insurance sector; 
and other factors promoting or retarding evolution of the non-life segment. 
Life Segment 
In projecting life premiums, we consider two aspects: the likely development of population and of life 
density (life premiums per capita). Typically, we forecast life density for 2013 and assume density 
changes evenly from 2008 to 2013. In some cases there will be clear reasons why life density is not likely 
to change evenly over time. In such cases, we forecast life density from year to year. Forecasts of life 
density for 2013 typically take into account the following factors: life density in 2007 and 2008; density 
in nearby countries at a similar level of development; relative importance of life insurance in terms of 
overall retirement savings; and other factors promoting or retarding evolution of the life segment. 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 90 
Insurance Business Environment Ratings 
BMI’s Insurance Business Environment Rating has a threefold approach. First, we assess market 
attractiveness and risks to the predictable realisation of profits in each state, capturing operational dangers 
facing companies. Second, we identify objective indicators that serve as proxies for issues/trends in the 
industry to ensure consistent evaluation across states. Finally, we use BMI’s Country Risk Ratings to 
ensure the ratings capture broader issues relevant to the industry and that may limit market attractiveness 
or imperil returns. The ratings system – which integrates with all industries covered by BMI – offers an 
industry-leading insight into prospects/risks for companies. The ratings divide into two distinct areas: 
Limits Of Potential Returns 
Evaluation of the industry’s size and growth potential in each state, and also broader industry/state 
characteristics that may inhibit its development. 
Risks To Realisation Of Returns 
Evaluation of industry-specific dangers and those emanating from the state’s political/economic profile 
that call into question the likelihood of anticipated returns being realised over the assessed time period. 
Indicators 
The following indicators have been used. Almost all indicators are objectively based. 
Table: Insurance Business Environment Indicators And Rationale 
Limits to potential returns 
Market structure 
Non-life premiums, 2008 
(US$mn) Indicates overall sector attractiveness. Large markets more attractive than small ones 
Growth in non-life premiums, 
5 years to end-2013 (US$mn) Indicates growth potential. The greater the likely absolute growth in premiums the better 
Non-life penetration, % 
Premiums expressed as % of GDP. An indicator of actual and (to an extent) potential 
development of non-life insurance. The greater the penetration the better 
Non-life segment measure of 
openness Measure of market’s accessibility to new entrants. The higher the score the better 
Life premiums, 2008 (US$mn) Indicates overall sector attractiveness. Large markets more attractive than small ones 
Growth in life premiums, 5 
years to end-2013 (US$mn) Indicates growth potential. The greater the likely absolute growth in premiums the better 
Life penetration, % 
Premiums as % of GDP. An indicator of actual and (to a certain extent) potential 
development of life insurance. The greater the penetration the better 
Life segment measure of 
openness Measure of market’s accessibility to new entrants. The higher the score the better 
Country structure 
GDP per capita (US$) A proxy for wealth. High-income states receive better scores than low-income states 
Vietnam Insurance Report Q1 2010 
© Business Monitor International Ltd Page 91 
Table: Insurance Business Environment Indicators And Rationale 
Active population 
Those aged 16-64 in each state, as a % of total population. A high proportion suggests 
that market is comparatively more attractive 
Corporate tax A measure of the general fiscal drag on profits 
GDP volatility Standard deviation of growth over 7-year economic cycle. A proxy for economic stability 
Financial infrastructure 
Measure of financial sector’s development, a crucial structural characteristic given the 
insurance industry’s reliance on risk calculation 
Risks to potential returns 
Market risks 
Barriers to entry Subjectively evaluates de facto/de jure regulations on development of insurance sector 
Regulatory environment Subjectively evaluates impact of regulatory environment on the competitive landscape 
Country risk (from BMI’s Country Risk Ratings) 
Short-term financial risk Evaluates currency volatility 
Short-term external risk 
State’s vulnerability to externally-induced economic shock, which tend to be principal 
triggers of economic crises 
Policy continuity Evaluates the risk of sharp change in broad direction of government policy 
Legal framework Strength of legal institutions. Security of investment key risk in some emerging markets 
Bureaucracy Denotes ease of conducting business in a state 
Source: BMI 
Weighting 
Given the number of indicators/datasets used, it would be inappropriate to give all sub-components equal 
weight. Consequently, the following weight has been adopted. 
Table: Weighting Of Indicators 
Component Weighting, % 
Limits of potential returns, of which 70, of which 
 – Insurance market, of which 65, of which 
 — Life 50 
 — Non-life 50 
 – Country structure 35 
Risks to realisation of potential returns, of which 30, of which 
 – Market risks: regulations and impact on development and competitive landscape 40 
 – Country risks 60 
Source: BMI 
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.