Giải pháp phát triển kinh doanh chuỗi cửa hàng bán lẻ điện thoại di động trên địa bàn Hà Nội

5 2.89 .070 .892 Q41 162 1 5 3.32 .081 1.032 Q42 162 1 5 2.90 .079 1.001 Q43 162 1 5 2.68 .099 1.264 Q44 162 1 5 2.98 .093 1.187 Q45 162 1 5 2.91 .078 .993 Q46 162 1 5 3.01 .100 1.271 Q47 162 1 5 2.92 .067 .849 Q48 162 1 5 3.20 .079 1.004 Q49 162 1 5 2.90 .065 .831 Q50 162 1 5 3.14 .077 .975 Q51 162 1 5 3.25 .091 1.164 Q52 162 1 5 2.91 .094 1.194 Q53 162 1 5 3.41 .093 1.183 Q54 162 1 5 3.24 .092 1.173 Q55 162 1 5 2.78 .102 1.294 Q56 162 1 5 3.31 .096 1.222 Q57 162 1 5 2.68 .086 1.096 Q58 162 1 5 2.85 .109 1.389 Q59 162 1 5 3.17 .087 1.105 Q60 162 1 5 2.93 .072 .913 Q61 162 1 5 3.37 .070 .891 Q62 162 1 5 3.67 .087 1.103 Q63 162 2 5 3.94 .087 1.105 Q65 162 2 5 3.54 .094 1.196 Q64 162 2 5 3.73 .068 .871 Q66 162 1 5 3.09 .091 1.163 Q67 162 2 5 3.94 .074 .944 Q68 162 1 5 3.52 .105 1.338 Q69 162 2 5 4.00 .084 1.063 Q70 162 3 5 4.23 .049 .623 Q71 162 1 4 2.27 .082 1.046 Q72 162 2 5 3.35 .051 .643 Q73 162 2 5 3.62 .058 .732 Q74 162 2 5 3.47 .060 .766 Q75 162 1 5 3.41 .071 .910 Q76 162 3 5 3.50 .056 .716 Q77 162 1 5 3.39 .082 1.047 Q78 162 1 5 3.59 .095 1.214 Q79 162 1 5 3.15 .098 1.247 Q80 162 2 5 3.06 .071 .907 Q81 162 2 5 3.09 .073 .935 Q82 162 2 5 3.38 .075 .952 Q83 162 2 5 3.49 .075 .954 Q84 162 1 5 3.85 .096 1.224 Q85 162 1 5 3.81 .092 1.177 Q86 162 1 5 3.68 .073 .923 Q87 162 1 5 3.62 .099 1.266 Valid N (listwise) 162 Tuoi Frequency Percent Valid Percent Cumulative Percent Valid 1 22 13.6 13.6 13.6 2 56 34.6 34.6 48.1 3 42 25.9 25.9 74.1 4 24 14.8 14.8 88.9 5 18 11.1 11.1 100.0 Total 162 100.0 100.0 Loai_Hinh Frequency Percent Valid Percent Cumulative Percent Valid 1 16 9.9 9.9 9.9 2 80 49.4 49.4 59.3 3 37 22.8 22.8 82.1 5 29 17.9 17.9 100.0 Total 162 100.0 100.0 Quy_Mô_Lao_Dong Frequency Percent Valid Percent Cumulative Percent Valid 1 31 19.1 19.1 19.1 2 37 22.8 22.8 42.0 3 66 40.7 40.7 82.7 4 28 17.3 17.3 100.0 Total 162 100.0 100.0 Doanh_Thu_BQ_Nam Frequency Percent Valid Percent Cumulative Percent Valid 1 14 8.6 8.6 8.6 2 32 19.8 19.8 28.4 3 54 33.3 33.3 61.7 4 37 22.8 22.8 84.6 5 25 15.4 15.4 100.0 Total 162 100.0 100.0 Q6 Frequency Percent Valid Percent Cumulative Percent Valid 1 41 25.3 25.3 25.3 2 35 21.6 21.6 46.9 3 46 28.4 28.4 75.3 4 15 9.3 9.3 84.6 5 25 15.4 15.4 100.0 Total 162 100.0 100.0 Q7 Frequency Percent Valid Percent Cumulative Percent Valid 1 43 26.5 26.5 26.5 2 21 13.0 13.0 39.5 3 54 33.3 33.3 72.8 4 35 21.6 21.6 94.4 5 9 5.6 5.6 100.0 Total 162 100.0 100.0 Q8 Frequency Percent Valid Percent Cumulative Percent Valid 1 15 9.3 9.3 9.3 2 26 16.0 16.0 25.3 3 51 31.5 31.5 56.8 4 32 19.8 19.8 76.5 5 38 23.5 23.5 100.0 Total 162 100.0 100.0 Q9 Frequency Percent Valid Percent Cumulative Percent Valid 1 19 11.7 11.7 11.7 2 31 19.1 19.1 30.9 3 41 25.3 25.3 56.2 4 49 30.2 30.2 86.4 5 22 13.6 13.6 100.0 Total 162 100.0 100.0 Q10 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 11 6.8 6.8 13.6 3 45 27.8 27.8 41.4 4 40 24.7 24.7 66.0 5 55 34.0 34.0 100.0 Total 162 100.0 100.0 Q11 Frequency Percent Valid Percent Cumulative Percent 1 21 13.0 13.0 13.0 2 33 20.4 20.4 33.3 3 39 24.1 24.1 57.4 4 39 24.1 24.1 81.5 5 30 18.5 18.5 100.0 Total 162 100.0 100.0 Q12 Frequency Percent Valid Percent Cumulative Percent Valid 1 58 35.8 35.8 35.8 2 68 42.0 42.0 77.8 3 36 22.2 22.2 100.0 Total 162 100.0 100.0 Q13 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 19 11.7 11.7 19.1 3 40 24.7 24.7 43.8 4 45 27.8 27.8 71.6 5 46 28.4 28.4 100.0 Total 162 100.0 100.0 Q14 Frequency Percent Valid Percent Cumulative Percent Valid 1 27 16.7 16.7 16.7 2 39 24.1 24.1 40.7 3 51 31.5 31.5 72.2 4 45 27.8 27.8 100.0 Total 162 100.0 100.0 Q15 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 66 40.7 40.7 47.5 3 60 37.0 37.0 84.6 4 20 12.3 12.3 96.9 5 5 3.1 3.1 100.0 Total 162 100.0 100.0 Q16 Frequency Percent Valid Percent Cumulative Percent Valid 1 17 10.5 10.5 10.5 2 31 19.1 19.1 29.6 3 89 54.9 54.9 84.6 4 19 11.7 11.7 96.3 5 6 3.7 3.7 100.0 Total 162 100.0 100.0 Q17 Frequency Percent Valid Percent Cumulative Percent Valid 1 19 11.7 11.7 11.7 2 61 37.7 37.7 49.4 3 42 25.9 25.9 75.3 4 30 18.5 18.5 93.8 5 10 6.2 6.2 100.0 Total 162 100.0 100.0 Q18 Frequency Percent Valid Percent Cumulative Percent Valid 1 31 19.1 19.1 19.1 2 27 16.7 16.7 35.8 3 52 32.1 32.1 67.9 4 10 6.2 6.2 74.1 5 42 25.9 25.9 100.0 Total 162 100.0 100.0 Q19 Frequency Percent Valid Percent Cumulative Percent Valid 2 30 18.5 18.5 18.5 3 35 21.6 21.6 40.1 4 62 38.3 38.3 78.4 5 35 21.6 21.6 100.0 Total 162 100.0 100.0 Q20 Frequency Percent Valid Percent Cumulative Percent Valid 1 8 4.9 4.9 4.9 2 33 20.4 20.4 25.3 3 60 37.0 37.0 62.3 4 50 30.9 30.9 93.2 5 11 6.8 6.8 100.0 Total 162 100.0 100.0 Q21 Frequency Percent Valid Percent Cumulative Percent Valid 1 20 12.3 12.3 12.3 2 42 25.9 25.9 38.3 3 50 30.9 30.9 69.1 4 33 20.4 20.4 89.5 5 17 10.5 10.5 100.0 Total 162 100.0 100.0 Q22 Frequency Percent Valid Percent Cumulative Percent Valid 1 42 25.9 25.9 25.9 2 51 31.5 31.5 57.4 3 38 23.5 23.5 80.9 4 23 14.2 14.2 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q23 Frequency Percent Valid Percent Cumulative Percent Valid 1 21 13.0 13.0 13.0 2 45 27.8 27.8 40.7 3 47 29.0 29.0 69.8 4 27 16.7 16.7 86.4 5 22 13.6 13.6 100.0 Total 162 100.0 100.0 Q24 Frequency Percent Valid Percent Cumulative Percent Valid 1 22 13.6 13.6 13.6 2 46 28.4 28.4 42.0 3 51 31.5 31.5 73.5 4 31 19.1 19.1 92.6 5 12 7.4 7.4 100.0 Total 162 100.0 100.0 Q25 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 46 28.4 28.4 35.2 3 40 24.7 24.7 59.9 4 37 22.8 22.8 82.7 5 28 17.3 17.3 100.0 Total 162 100.0 100.0 Q26 Frequency Percent Valid Percent Cumulative Percent Valid 1 20 12.3 12.3 12.3 2 44 27.2 27.2 39.5 3 56 34.6 34.6 74.1 4 37 22.8 22.8 96.9 5 5 3.1 3.1 100.0 Total 162 100.0 100.0 Q27 Frequency Percent Valid Percent Cumulative Percent Valid 1 16 9.9 9.9 9.9 2 48 29.6 29.6 39.5 3 59 36.4 36.4 75.9 4 29 17.9 17.9 93.8 5 10 6.2 6.2 100.0 Total 162 100.0 100.0 Q28 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 17 10.5 10.5 17.3 3 48 29.6 29.6 46.9 4 36 22.2 22.2 69.1 5 50 30.9 30.9 100.0 Total 162 100.0 100.0 Q29 Frequency Percent Valid Percent Cumulative Percent Valid 1 7 4.3 4.3 4.3 2 42 25.9 25.9 30.2 3 35 21.6 21.6 51.9 4 47 29.0 29.0 80.9 5 31 19.1 19.1 100.0 Total 162 100.0 100.0 Q30 Frequency Percent Valid Percent Cumulative Percent Valid 1 17 10.5 10.5 10.5 2 37 22.8 22.8 33.3 3 49 30.2 30.2 63.6 4 43 26.5 26.5 90.1 5 16 9.9 9.9 100.0 Total 162 100.0 100.0 Q31 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 53 32.7 32.7 40.1 3 63 38.9 38.9 79.0 4 25 15.4 15.4 94.4 5 9 5.6 5.6 100.0 Total 162 100.0 100.0 Q32 Frequency Percent Valid Percent Cumulative Percent Valid 1 27 16.7 16.7 16.7 2 51 31.5 31.5 48.1 3 41 25.3 25.3 73.5 4 36 22.2 22.2 95.7 5 7 4.3 4.3 100.0 Total 162 100.0 100.0 Q33 Frequency Percent Valid Percent Cumulative Percent Valid 1 7 4.3 4.3 4.3 2 25 15.4 15.4 19.8 3 86 53.1 53.1 72.8 4 37 22.8 22.8 95.7 5 7 4.3 4.3 100.0 Total 162 100.0 100.0 Q34 Frequency Percent Valid Percent Cumulative Percent Valid 1 17 10.5 10.5 10.5 2 40 24.7 24.7 35.2 3 54 33.3 33.3 68.5 4 41 25.3 25.3 93.8 5 10 6.2 6.2 100.0 Total 162 100.0 100.0 Q35 Frequency Percent Valid Percent Cumulative Percent Valid 1 10 6.2 6.2 6.2 2 51 31.5 31.5 37.7 3 54 33.3 33.3 71.0 4 37 22.8 22.8 93.8 5 10 6.2 6.2 100.0 Total 162 100.0 100.0 Q36 Frequency Percent Valid Percent Cumulative Percent Valid 1 5 3.1 3.1 3.1 2 33 20.4 20.4 23.5 3 68 42.0 42.0 65.4 4 41 25.3 25.3 90.7 5 15 9.3 9.3 100.0 Total 162 100.0 100.0 Q37 Frequency Percent Valid Percent Cumulative Percent Valid 1 9 5.6 5.6 5.6 2 58 35.8 35.8 41.4 3 57 35.2 35.2 76.5 4 30 18.5 18.5 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q38 Frequency Percent Valid Percent Cumulative Percent Valid 1 8 4.9 4.9 4.9 2 60 37.0 37.0 42.0 3 51 31.5 31.5 73.5 4 36 22.2 22.2 95.7 5 7 4.3 4.3 100.0 Total 162 100.0 100.0 Q39 Frequency Percent Valid Percent Cumulative Percent Valid 1 5 3.1 3.1 3.1 2 28 17.3 17.3 20.4 3 86 53.1 53.1 73.5 4 35 21.6 21.6 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q40 Frequency Percent Valid Percent Cumulative Percent Valid 1 7 4.3 4.3 4.3 2 45 27.8 27.8 32.1 3 77 47.5 47.5 79.6 4 25 15.4 15.4 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q41 Frequency Percent Valid Percent Cumulative Percent Valid 1 4 2.5 2.5 2.5 2 31 19.1 19.1 21.6 3 61 37.7 37.7 59.3 4 41 25.3 25.3 84.6 5 25 15.4 15.4 100.0 Total 162 100.0 100.0 Q42 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 49 30.2 30.2 37.0 3 56 34.6 34.6 71.6 4 38 23.5 23.5 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q43 Frequency Percent Valid Percent Cumulative Percent Valid 1 32 19.8 19.8 19.8 2 52 32.1 32.1 51.9 3 29 17.9 17.9 69.8 4 34 21.0 21.0 90.7 5 15 9.3 9.3 100.0 Total 162 100.0 100.0 Q44 Frequency Percent Valid Percent Cumulative Percent Valid 1 26 16.0 16.0 16.0 2 24 14.8 14.8 30.9 3 52 32.1 32.1 63.0 4 47 29.0 29.0 92.0 5 13 8.0 8.0 100.0 Total 162 100.0 100.0 Q45 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 45 27.8 27.8 35.2 3 56 34.6 34.6 69.8 4 43 26.5 26.5 96.3 5 6 3.7 3.7 100.0 Total 162 100.0 100.0 Q46 Frequency Percent Valid Percent Cumulative Percent Valid 1 22 13.6 13.6 13.6 2 40 24.7 24.7 38.3 3 37 22.8 22.8 61.1 4 40 24.7 24.7 85.8 5 23 14.2 14.2 100.0 Total 162 100.0 100.0 Q47 Frequency Percent Valid Percent Cumulative Percent Valid 1 10 6.2 6.2 6.2 2 31 19.1 19.1 25.3 3 87 53.7 53.7 79.0 4 30 18.5 18.5 97.5 5 4 2.5 2.5 100.0 Total 162 100.0 100.0 Q48 Frequency Percent Valid Percent Cumulative Percent Valid 1 8 4.9 4.9 4.9 2 35 21.6 21.6 26.5 3 44 27.2 27.2 53.7 4 66 40.7 40.7 94.4 5 9 5.6 5.6 100.0 Total 162 100.0 100.0 Q49 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 31 19.1 19.1 25.9 3 85 52.5 52.5 78.4 4 34 21.0 21.0 99.4 5 1 .6 .6 100.0 Total 162 100.0 100.0 Q50 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 25 15.4 15.4 22.8 3 60 37.0 37.0 59.9 4 59 36.4 36.4 96.3 5 6 3.7 3.7 100.0 Total 162 100.0 100.0 Q51 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 32 19.8 19.8 26.5 3 54 33.3 33.3 59.9 4 36 22.2 22.2 82.1 5 29 17.9 17.9 100.0 Total 162 100.0 100.0 Q52 Frequency Percent Valid Percent Cumulative Percent Valid 1 20 12.3 12.3 12.3 2 45 27.8 27.8 40.1 3 45 27.8 27.8 67.9 4 34 21.0 21.0 88.9 5 18 11.1 11.1 100.0 Total 162 100.0 100.0 Q53 Frequency Percent Valid Percent Cumulative Percent Valid 1 7 4.3 4.3 4.3 2 35 21.6 21.6 25.9 3 41 25.3 25.3 51.2 4 42 25.9 25.9 77.2 5 37 22.8 22.8 100.0 Total 162 100.0 100.0 Q54 Frequency Percent Valid Percent Cumulative Percent Valid 1 10 6.2 6.2 6.2 2 37 22.8 22.8 29.0 3 48 29.6 29.6 58.6 4 38 23.5 23.5 82.1 5 29 17.9 17.9 100.0 Total 162 100.0 100.0 Q55 Frequency Percent Valid Percent Cumulative Percent Valid 1 31 19.1 19.1 19.1 2 41 25.3 25.3 44.4 3 44 27.2 27.2 71.6 4 24 14.8 14.8 86.4 5 22 13.6 13.6 100.0 Total 162 100.0 100.0 Q56 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 33 20.4 20.4 27.8 3 44 27.2 27.2 54.9 4 39 24.1 24.1 79.0 5 34 21.0 21.0 100.0 Total 162 100.0 100.0 Q57 Frequency Percent Valid Percent Cumulative Percent Valid 1 24 14.8 14.8 14.8 2 51 31.5 31.5 46.3 3 48 29.6 29.6 75.9 4 31 19.1 19.1 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q58 Frequency Percent Valid Percent Cumulative Percent Valid 1 32 19.8 19.8 19.8 2 45 27.8 27.8 47.5 3 28 17.3 17.3 64.8 4 29 17.9 17.9 82.7 5 28 17.3 17.3 100.0 Total 162 100.0 100.0 Q59 Frequency Percent Valid Percent Cumulative Percent Valid 1 6 3.7 3.7 3.7 2 49 30.2 30.2 34.0 3 39 24.1 24.1 58.0 4 48 29.6 29.6 87.7 5 20 12.3 12.3 100.0 Total 162 100.0 100.0 Q60 Frequency Percent Valid Percent Cumulative Percent Valid 1 6 3.7 3.7 3.7 2 47 29.0 29.0 32.7 3 69 42.6 42.6 75.3 4 32 19.8 19.8 95.1 5 8 4.9 4.9 100.0 Total 162 100.0 100.0 Q61 Frequency Percent Valid Percent Cumulative Percent Valid 1 6 3.7 3.7 3.7 2 16 9.9 9.9 13.6 3 63 38.9 38.9 52.5 4 66 40.7 40.7 93.2 5 11 6.8 6.8 100.0 Total 162 100.0 100.0 Q62 Frequency Percent Valid Percent Cumulative Percent Valid 1 5 3.1 3.1 3.1 2 23 14.2 14.2 17.3 3 35 21.6 21.6 38.9 4 57 35.2 35.2 74.1 5 42 25.9 25.9 100.0 Total 162 100.0 100.0 Q63 Frequency Percent Valid Percent Cumulative Percent Valid 2 16 9.9 9.9 9.9 3 55 34.0 34.0 43.8 4 13 8.0 8.0 51.9 5 78 48.1 48.1 100.0 Total 162 100.0 100.0 Q65 Frequency Percent Valid Percent Cumulative Percent Valid 2 40 24.7 24.7 24.7 3 49 30.2 30.2 54.9 4 18 11.1 11.1 66.0 5 55 34.0 34.0 100.0 Total 162 100.0 100.0 Q64 Frequency Percent Valid Percent Cumulative Percent Valid 2 4 2.5 2.5 2.5 3 77 47.5 47.5 50.0 4 40 24.7 24.7 74.7 5 41 25.3 25.3 100.0 Total 162 100.0 100.0 Q66 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 43 26.5 26.5 34.0 3 48 29.6 29.6 63.6 4 36 22.2 22.2 85.8 5 23 14.2 14.2 100.0 Total 162 100.0 100.0 Q67 Frequency Percent Valid Percent Cumulative Percent Valid 2 12 7.4 7.4 7.4 3 41 25.3 25.3 32.7 4 54 33.3 33.3 66.0 5 55 34.0 34.0 100.0 Total 162 100.0 100.0 Q68 Frequency Percent Valid Percent Cumulative Percent Valid 1 14 8.6 8.6 8.6 2 28 17.3 17.3 25.9 3 33 20.4 20.4 46.3 4 33 20.4 20.4 66.7 5 54 33.3 33.3 100.0 Total 162 100.0 100.0 Q69 Frequency Percent Valid Percent Cumulative Percent Valid 2 20 12.3 12.3 12.3 3 31 19.1 19.1 31.5 4 40 24.7 24.7 56.2 5 71 43.8 43.8 100.0 Total 162 100.0 100.0 Q70 Frequency Percent Valid Percent Cumulative Percent Valid 3 17 10.5 10.5 10.5 4 91 56.2 56.2 66.7 5 54 33.3 33.3 100.0 Total 162 100.0 100.0 Q71 Frequency Percent Valid Percent Cumulative Percent Valid 1 44 27.2 27.2 27.2 2 58 35.8 35.8 63.0 3 32 19.8 19.8 82.7 4 28 17.3 17.3 100.0 Total 162 100.0 100.0 Q72 Frequency Percent Valid Percent Cumulative Percent Valid 2 2 1.2 1.2 1.2 3 115 71.0 71.0 72.2 4 32 19.8 19.8 92.0 5 13 8.0 8.0 100.0 Total 162 100.0 100.0 Q73 Frequency Percent Valid Percent Cumulative Percent Valid 2 1 .6 .6 .6 3 83 51.2 51.2 51.9 4 55 34.0 34.0 85.8 5 23 14.2 14.2 100.0 Total 162 100.0 100.0 Q74 Frequency Percent Valid Percent Cumulative Percent Valid 2 5 3.1 3.1 3.1 3 98 60.5 60.5 63.6 4 37 22.8 22.8 86.4 5 22 13.6 13.6 100.0 Total 162 100.0 100.0 Q75 Frequency Percent Valid Percent Cumulative Percent Valid 1 6 3.7 3.7 3.7 2 10 6.2 6.2 9.9 3 76 46.9 46.9 56.8 4 51 31.5 31.5 88.3 5 19 11.7 11.7 100.0 Total 162 100.0 100.0 Q76 Frequency Percent Valid Percent Cumulative Percent Valid 3 102 63.0 63.0 63.0 4 39 24.1 24.1 87.0 5 21 13.0 13.0 100.0 Total 162 100.0 100.0 Q77 Frequency Percent Valid Percent Cumulative Percent Valid 1 10 6.2 6.2 6.2 2 21 13.0 13.0 19.1 3 45 27.8 27.8 46.9 4 68 42.0 42.0 88.9 5 18 11.1 11.1 100.0 Total 162 100.0 100.0 Q78 Frequency Percent Valid Percent Cumulative Percent Valid 1 9 5.6 5.6 5.6 2 25 15.4 15.4 21.0 3 36 22.2 22.2 43.2 4 45 27.8 27.8 71.0 5 47 29.0 29.0 100.0 Total 162 100.0 100.0 Q79 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 7.4 7.4 7.4 2 47 29.0 29.0 36.4 3 40 24.7 24.7 61.1 4 31 19.1 19.1 80.2 5 32 19.8 19.8 100.0 Total 162 100.0 100.0 Q80 Frequency Percent Valid Percent Cumulative Percent Valid 2 53 32.7 32.7 32.7 3 56 34.6 34.6 67.3 4 44 27.2 27.2 94.4 5 9 5.6 5.6 100.0 Total 162 100.0 100.0 Q81 Frequency Percent Valid Percent Cumulative Percent Valid 2 52 32.1 32.1 32.1 3 56 34.6 34.6 66.7 4 42 25.9 25.9 92.6 5 12 7.4 7.4 100.0 Total 162 100.0 100.0 Q82 Frequency Percent Valid Percent Cumulative Percent Valid 2 36 22.2 22.2 22.2 3 47 29.0 29.0 51.2 4 61 37.7 37.7 88.9 5 18 11.1 11.1 100.0 Total 162 100.0 100.0 Q83 Frequency Percent Valid Percent Cumulative Percent Valid 2 31 19.1 19.1 19.1 3 42 25.9 25.9 45.1 4 67 41.4 41.4 86.4 5 22 13.6 13.6 100.0 Total 162 100.0 100.0 Q84 Frequency Percent Valid Percent Cumulative Percent Valid 1 9 5.6 5.6 5.6 2 19 11.7 11.7 17.3 3 24 14.8 14.8 32.1 4 46 28.4 28.4 60.5 5 64 39.5 39.5 100.0 Total 162 100.0 100.0 Q85 Frequency Percent Valid Percent Cumulative Percent Valid 1 6 3.7 3.7 3.7 2 22 13.6 13.6 17.3 3 28 17.3 17.3 34.6 4 47 29.0 29.0 63.6 5 59 36.4 36.4 100.0 Total 162 100.0 100.0 Q86 Frequency Percent Valid Percent Cumulative Percent Valid 1 4 2.5 2.5 2.5 2 10 6.2 6.2 8.6 3 49 30.2 30.2 38.9 4 70 43.2 43.2 82.1 5 29 17.9 17.9 100.0 Total 162 100.0 100.0 Q87 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 6.8 6.8 6.8 2 23 14.2 14.2 21.0 3 36 22.2 22.2 43.2 4 38 23.5 23.5 66.7 5 54 33.3 33.3 100.0 Total 162 100.0 100.0 Phụ lục 5: Kết quả kiểm đinh EFA đối với khảo sát điều tra đối với các nhà quản lý trong các chuỗi CHBL ĐTDĐ trên địa bàn Thành phố Hà Nội Rotated Component Matrixa Component 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Q22 .932 -.046 -.065 -.030 -.062 .000 -.011 .071 .027 -.105 -.032 .041 -.069 -.176 -.015 Q20 .924 -.033 -.122 -.077 -.013 -.068 .015 .052 -.028 -.088 .004 .027 -.117 -.171 -.009 Q21 .898 .010 -.087 -.067 -.006 -.006 -.007 .099 .022 -.073 -.028 .054 -.042 -.125 -.060 Q19 .883 -.008 -.145 -.054 -.062 .018 .015 .048 -.059 -.065 .014 -.054 -.080 -.131 -.036 Q9 -.001 .964 -.005 -.008 .011 .022 -.068 .004 -.044 -.035 .040 -.016 .045 -.030 .048 Q7 -.028 .963 .005 .036 .014 -.001 -.058 -.030 -.007 -.022 -.006 -.026 .034 -.019 .000 Q11 -.031 .932 .026 .014 -.023 .010 -.083 .005 .054 -.010 -.062 -.062 .035 .019 -.061 Q13 -.008 .926 -.076 .013 .031 .000 -.040 .005 -.030 -.011 .012 -.059 .044 -.008 .069 Q58 -.021 -.019 .875 .106 .140 .248 -.035 -.040 .022 .071 -.083 -.036 .036 .081 .079 Q55 -.090 -.036 .819 .241 .169 .119 .070 -.087 .028 .189 -.049 -.032 .011 .067 .161 Q56 -.277 -.010 .755 .089 .185 .197 .059 -.023 .067 .159 -.082 -.044 .076 .062 -.080 Q57 -.228 -.008 .707 .186 .167 .243 -.044 .045 .054 .237 -.027 -.029 .016 .084 .188 Q53 -.024 .039 .085 .884 .109 .088 -.032 .033 .052 .128 -.025 .036 .040 -.012 .128 Q52 -.083 -.008 .162 .844 .111 .198 -.071 -.004 .018 .145 -.054 .004 .008 .073 .190 Q54 -.133 .017 .289 .665 .301 .305 .051 .053 .050 .283 .053 -.006 .008 .083 .206 Q51 -.123 .021 .301 .658 .297 .327 .054 .045 .032 .283 .067 .007 .022 .080 .201 Q46 -.044 .004 .204 .141 .860 .211 .001 -.109 .024 .111 .046 -.077 .075 .002 .089 Q45 -.060 .047 .175 .169 .853 .170 .022 -.114 -.015 .157 .037 .010 .076 -.053 .159 Q44 -.053 -.015 .269 .246 .751 .266 .078 -.011 -.014 .151 -.003 -.070 .011 .047 .226 Q39 .082 .076 .144 .086 .173 .765 -.052 -.038 .054 .115 -.014 .048 .051 .101 .082 Q40 -.070 -.010 .197 .186 .050 .731 .136 -.066 .033 .059 .016 .067 -.054 .022 .144 Q37 .000 -.061 .263 .199 .287 .725 -.009 -.012 -.079 .131 .033 .057 .096 -.052 .086 Q38 -.149 .021 .331 .392 .300 .601 .027 .023 .137 .151 .049 .018 .069 -.047 .146 Q60 .021 -.026 -.035 .040 -.001 .082 .947 .025 .074 .022 -.056 .063 .009 .016 .027 Q62 .010 -.091 .006 .027 .010 .062 .932 .053 .075 .065 -.105 .051 -.023 .012 .023 Q61 -.024 -.133 .071 -.106 .056 -.073 .880 -.015 .076 .053 .026 .071 -.027 .003 -.066 Q42 .109 .000 .016 .047 -.028 -.065 .025 .934 .028 -.099 .018 .054 -.087 -.023 -.034 Q41 .036 .014 .019 .001 -.061 -.086 .028 .925 .072 -.062 -.038 .020 -.083 -.031 .069 Q43 .109 -.028 -.123 .026 -.094 .065 .011 .864 .051 .037 .109 .133 -.044 .007 -.068 Q29 .045 -.046 .013 .054 -.018 .040 .071 .031 .924 .073 .023 .019 .018 .073 .029 Q30 -.062 .035 -.011 .006 .042 .062 .038 .019 .897 .000 -.008 .079 .006 .047 .055 Q28 -.017 -.017 .119 .053 -.018 -.034 .115 .099 .891 .028 .075 -.071 .006 .057 .050 Q31 -.049 -.045 .195 .124 .060 .075 .061 -.167 .063 .820 .054 -.076 .016 .067 .156 Q32 -.163 -.065 .160 .256 .196 .118 .083 -.006 .036 .812 -.004 -.021 .091 .093 .073 Q33 -.199 .006 .219 .212 .174 .203 .038 .021 .018 .760 .053 -.040 .024 .100 .103 Q48 -.005 -.038 -.001 -.034 .017 .019 -.061 -.035 .038 -.063 .887 .037 .018 .103 .058 Q50 -.086 -.006 .019 .030 .022 .032 -.001 -.021 -.013 -.023 .775 .104 -.029 -.030 -.099 Q47 -.014 -.108 -.170 -.178 .036 .017 -.002 .212 .050 .102 .708 .139 .044 .020 -.031 Q49 .086 .146 -.065 .162 -.005 -.035 -.083 -.019 .027 .117 .705 -.034 -.077 .186 .153 Q80 -.019 -.081 -.098 .003 -.072 .100 .037 .058 -.004 -.007 .088 .825 -.016 -.026 .075 Q81 .082 -.087 .038 -.031 .170 -.066 .034 .051 -.020 -.058 -.062 .813 -.030 .116 -.069 Q82 .026 -.007 -.069 -.007 -.112 .059 .065 .058 .044 -.022 .158 .794 .009 -.069 .142 Q83 -.048 .040 .101 .310 -.209 .113 .141 .088 .038 -.056 .156 .514 -.044 -.207 -.271 Q17 -.110 .090 -.005 -.017 .001 .059 .016 -.112 .030 .090 -.020 -.062 .877 .054 .027 Q15 -.043 .100 .032 -.007 .037 .007 .025 -.057 .029 .030 -.029 .070 .852 .080 -.055 Q16 -.125 -.040 .073 .079 .090 .018 -.085 -.036 -.030 -.026 .009 -.065 .840 .053 .127 Q27 -.157 -.046 .054 .064 -.073 .092 -.027 .030 .011 .076 .045 .087 .055 .836 .069 Q26 -.240 .018 .111 -.002 .033 -.057 -.048 -.040 .139 -.009 .083 -.074 .076 .808 -.095 Q24 -.307 -.011 .073 .037 .044 .044 .154 -.055 .068 .181 .170 -.094 .098 .736 -.020 Q36 -.019 .000 .227 .227 .130 .189 .001 -.073 -.045 .014 -.043 .076 .102 .025 .773 Q35 -.074 .041 .008 .215 .193 .179 -.004 .053 .191 .271 .142 .000 .056 -.060 .704 Q34 -.092 .072 .153 .367 .297 .130 -.020 -.003 .148 .244 -.009 .043 -.059 -.046 .606 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations. Phụ lục 6: Kết quả kiểm đinh CFA đối với khảo sát điều tra đối với các nhà quản lý trong các chuỗi CHBL ĐTDĐ trên địa bàn Thành phố Hà Nội Phân tích tình thế thị trường ĐTDĐ Reliability Statistics Cronbach's Alpha N of Items .965 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .808 Bartlett's Test of Sphericity Approx. Chi-Square 889.449 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 3.628 90.695 90.695 3.628 90.695 90.695 2 .239 5.964 96.659 3 .081 2.017 98.676 4 .053 1.324 100.000 Extraction Method: Principal Component Analysis. Nghiên cứu hành vi mua ĐTDĐ của người tiêu dùng Reliability Statistics Cronbach's Alpha N of Items .842 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .716 Bartlett's Test of Sphericity Approx. Chi-Square 202.675 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.289 76.313 76.313 2.289 76.313 76.313 2 .418 13.948 90.261 3 .292 9.739 100.000 Extraction Method: Principal Component Analysis. Lựa chọn và phát triển thị trường của chuỗi CHBL ĐTDĐ Reliability Statistics Cronbach's Alpha N of Items .956 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .783 Bartlett's Test of Sphericity Approx. Chi-Square 813.894 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 3.559 88.979 88.979 3.559 88.979 88.979 2 .263 6.570 95.549 3 .129 3.213 98.762 4 .050 1.238 100.000 Extraction Method: Principal Component Analysis. Phát triển cấu trúc tổ chức và mô hình công nghệ kinh doanh của chuỗi CHBL ĐTDĐ Reliability Statistics Cronbach's Alpha N of Items .821 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .720 Bartlett's Test of Sphericity Approx. Chi-Square 170.105 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.212 73.718 73.718 2.212 73.718 73.718 2 .405 13.507 87.225 3 .383 12.775 100.000 Extraction Method: Principal Component Analysis. Phát triển mặt hàng bán lẻ hỗn hợp Reliability Statistics Cronbach's Alpha N of Items .905 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .740 Bartlett's Test of Sphericity Approx. Chi-Square 316.883 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.521 84.040 84.040 2.521 84.040 84.040 2 .295 9.847 93.888 3 .183 6.112 100.000 Extraction Method: Principal Component Analysis. Định vị và thực hành giá bán lẻ Reliability Statistics Cronbach's Alpha N of Items .880 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .712 Bartlett's Test of Sphericity Approx. Chi-Square 278.482 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.439 81.296 81.296 2.439 81.296 81.296 2 .367 12.226 93.522 3 .194 6.478 100.000 Extraction Method: Principal Component Analysis. Phát triển chào hàng và xúc tiến bán lẻ Reliability Statistics Cronbach's Alpha N of Items .811 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .708 Bartlett's Test of Sphericity Approx. Chi-Square 162.237 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.178 72.606 72.606 2.178 72.606 72.606 2 .467 15.576 88.183 3 .355 11.817 100.000 Extraction Method: Principal Component Analysis. Phát triển kênh phân phối bán lẻ của chuỗi CHBL Reliability Statistics Cronbach's Alpha N of Items .846 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .801 Bartlett's Test of Sphericity Approx. Chi-Square 269.584 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.739 68.476 68.476 2.739 68.476 68.476 2 .541 13.519 81.996 3 .437 10.937 92.933 4 .283 7.067 100.000 Extraction Method: Principal Component Analysis. Phát triển hệ thống thông tin của kinh doanh chuỗi CHBL ĐTDĐ Reliability Statistics Cronbach's Alpha N of Items .908 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .716 Bartlett's Test of Sphericity Approx. Chi-Square 383.032 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.577 85.912 85.912 2.577 85.912 85.912 2 .310 10.324 96.236 3 .113 3.764 100.000 Extraction Method: Principal Component Analysis. Phát triển phương pháp bán lẻ và dịch vụ khách hàng Reliability Statistics Cronbach's Alpha N of Items .925 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .754 Bartlett's Test of Sphericity Approx. Chi-Square 395.201 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.634 87.790 87.790 2.634 87.790 87.790 2 .226 7.534 95.324 3 .140 4.676 100.000 Extraction Method: Principal Component Analysis. Bản sắc bán lẻ và thương hiệu chuỗi Reliability Statistics Cronbach's Alpha N of Items .792 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .731 Bartlett's Test of Sphericity Approx. Chi-Square 204.104 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.468 61.694 61.694 2.468 61.694 61.694 2 .671 16.769 78.463 3 .566 14.160 92.623 4 .295 7.377 100.000 Extraction Method: Principal Component Analysis. Phát triển nhân sự marketing và lực lượng bán lẻ của chuỗi Reliability Statistics Cronbach's Alpha N of Items .933 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .725 Bartlett's Test of Sphericity Approx. Chi-Square 879.846 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 3.338 83.458 83.458 3.338 83.458 83.458 2 .496 12.403 95.861 3 .150 3.743 99.604 4 .016 .396 100.000 Extraction Method: Principal Component Analysis. Phát triển hoạt động điều hành trong chuỗi cửa hàng bán lẻ Reliability Statistics Cronbach's Alpha N of Items .913 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .804 Bartlett's Test of Sphericity Approx. Chi-Square 468.397 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 3.183 79.576 79.576 3.183 79.576 79.576 2 .377 9.414 88.989 3 .289 7.234 96.223 4 .151 3.777 100.000 Extraction Method: Principal Component Analysis. Phát triển nguồn lực tài chính và hạ tầng cơ sở vật chất kỹ thuật của chuỗi Reliability Statistics Cronbach's Alpha N of Items .924 3 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .730 Bartlett's Test of Sphericity Approx. Chi-Square 419.974 df 3 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.623 87.439 87.439 2.623 87.439 87.439 2 .279 9.309 96.748 3 .098 3.252 100.000 Extraction Method: Principal Component Analysis. Hỗ trợ phát triển chuỗi CHBL ĐTDĐ từ các cơ quan quản lý nhà nước và địa phương Reliability Statistics Cronbach's Alpha N of Items .760 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .703 Bartlett's Test of Sphericity Approx. Chi-Square 179.429 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.353 58.833 58.833 2.353 58.833 58.833 2 .769 19.223 78.056 3 .557 13.935 91.990 4 .320 8.010 100.000 Extraction Method: Principal Component Analysis. Đánh giá chung về hiệu quả hoạt động phát triển chuỗi CHBL ĐTDĐ của quý Công ty Reliability Statistics Cronbach's Alpha N of Items .881 4 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .780 Bartlett's Test of Sphericity Approx. Chi-Square 419.857 df 6 Sig. .000 Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.950 73.738 73.738 2.950 73.738 73.738 2 .651 16.270 90.008 3 .254 6.339 96.347 4 .146 3.653 100.000 Extraction Method: Principal Component Analysis. Phụ lục 7: Kết quả phân tích hồi quy đối với khảo sát điều tra đối với các nhà quản lý trong các chuỗi CHBL ĐTDĐ trên địa bàn Thành phố Hà Nội Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .893a .798 .771 .47898451 a. Predictors: (Constant), Doanh_Thu_BQ_Nam, PT_Dieu_Hanh_Chuoi, Ho_Tro_Nha_Nuoc_Dia_Phuong, PT_Mat_Hang_BL_Hon_Hop, Quy_Mô_Lao_Dong, PT_Tinh_The_Thi_Truong, NC_Hanh_Vi_NTD, PT_Ban_Sac_Thuong_Hieu, Loai_Hinh, Tuoi, PT_He_Thong_Thong_Tin, PT_Tai_Chinh_CSVCKT, PT_Xuc_Tien_BL, PT_Cau_Truc_TC_Cong_Nghe_KD, Lua_Chon_Phat_Trien_Thi_Truong, Dinh_Vi_Thuc_Hanh_Gia_BL, PT_Phuong_Phap_BL_DV_KH, PT_Kenh_Phan_Phoi_BL, PT_Nhan_Su_Marketing_BL ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression 128.421 19 6.759 29.461 .000b Residual 32.579 142 .229 Total 161.000 161 a. Dependent Variable: Hieu_Qua_HD_Chuoi b. Predictors: (Constant), Doanh_Thu_BQ_Nam, PT_Dieu_Hanh_Chuoi, Ho_Tro_Nha_Nuoc_Dia_Phuong, PT_Mat_Hang_BL_Hon_Hop, Quy_Mô_Lao_Dong, PT_Tinh_The_Thi_Truong, NC_Hanh_Vi_NTD, PT_Ban_Sac_Thuong_Hieu, Loai_Hinh, Tuoi, PT_He_Thong_Thong_Tin, PT_Tai_Chinh_CSVCKT, PT_Xuc_Tien_BL, PT_Cau_Truc_TC_Cong_Nghe_KD, Lua_Chon_Phat_Trien_Thi_Truong, Dinh_Vi_Thuc_Hanh_Gia_BL, PT_Phuong_Phap_BL_DV_KH, PT_Kenh_Phan_Phoi_BL, PT_Nhan_Su_Marketing_BL Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 (Constant) 0.233 0.186 1.250 0.213 PT_Tinh_The_Thi_Truong 0.014 0.040 0.014 0.345 0.730 0.894 1.118 NC_Hanh_Vi_NTD 0.034 0.040 0.034 0.839 0.403 0.879 1.138 Lua_Chon_Phat_Trien_Thi_Truong 0.019 0.047 0.019 0.411 0.681 0.651 1.536 PT_Cau_Truc_TC_Cong_Nghe_KD 0.011 0.047 0.011 0.243 0.808 0.658 1.520 PT_Mat_Hang_BL_Hon_Hop -0.002 0.040 -0.002 -0.039 0.969 0.895 1.118 Dinh_Vi_Thuc_Hanh_Gia_BL 0.259 0.051 0.259 5.102 0.000 0.551 1.814 PT_Xuc_Tien_BL -0.026 0.053 -0.026 -0.501 0.617 0.510 1.959 PT_Kenh_Phan_Phoi_BL 0.155 0.056 0.155 2.755 0.007 0.447 2.236 PT_He_Thong_Thong_Tin 0.045 0.041 0.045 1.096 0.275 0.864 1.157 PT_Phuong_Phap_BL_DV_KH 0.147 0.053 0.147 2.784 0.006 0.513 1.950 PT_Ban_Sac_Thuong_Hieu 0.083 0.041 0.083 2.004 0.047 0.838 1.193 PT_Nhan_Su_Marketing_BL 0.243 0.059 0.243 4.129 0.000 0.413 2.422 PT_Dieu_Hanh_Chuoi 0.332 0.055 0.332 6.027 0.000 0.470 2.128 PT_Tai_Chinh_CSVCKT 0.042 0.041 0.042 1.044 0.298 0.862 1.160 Ho_Tro_Nha_Nuoc_Dia_Phuong -0.010 0.041 -0.010 -0.245 0.807 0.839 1.192 Tuoi -0.013 0.034 -0.015 -0.381 0.704 0.883 1.132 Loai_Hinh 0.008 0.034 0.009 0.228 0.820 0.830 1.205 Quy_Mô_Lao_Dong -0.060 0.041 -0.059 -1.464 0.145 0.872 1.146 Doanh_Thu_BQ_Nam -0.021 0.036 -0.024 -0.572 0.568 0.805 1.242 a. Dependent Variable: Hieu_Qua_HD_Chuoi Phụ lục 8: Kết quả điều tra đối với các chuyên gia và nhà quản lý địa phương và nhà nước về hoạt động bán lẻ nói chung và bán lẻ ĐTDĐ trên địa bàn Thành phố Hà Nội Q2 Frequency Percent Valid Percent Cumulative Percent Valid 1 8 12.9 12.9 12.9 2 14 22.6 22.6 35.5 3 15 24.2 24.2 59.7 4 12 19.4 19.4 79.0 5 13 21.0 21.0 100.0 Total 62 100.0 100.0 Q4 Frequency Percent Valid Percent Cumulative Percent Valid 1 3 4.8 4.8 4.8 2 34 54.8 54.8 59.7 3 13 21.0 21.0 80.6 4 12 19.4 19.4 100.0 Total 62 100.0 100.0 Q6 Frequency Percent Valid Percent Cumulative Percent Valid 2 6 9.7 9.7 9.7 3 17 27.4 27.4 37.1 4 4 6.5 6.5 43.5 5 35 56.5 56.5 100.0 Total 62 100.0 100.0 Q7 Frequency Percent Valid Percent Cumulative Percent Valid 2 11 17.7 17.7 17.7 3 22 35.5 35.5 53.2 4 3 4.8 4.8 58.1 5 26 41.9 41.9 100.0 Total 62 100.0 100.0 Q8 Frequency Percent Valid Percent Cumulative Percent Valid 2 2 3.2 3.2 3.2 3 37 59.7 59.7 62.9 4 11 17.7 17.7 80.6 5 12 19.4 19.4 100.0 Total 62 100.0 100.0 Q9 Frequency Percent Valid Percent Cumulative Percent Valid 1 4 6.5 6.5 6.5 2 11 17.7 17.7 24.2 3 18 29.0 29.0 53.2 4 18 29.0 29.0 82.3 5 11 17.7 17.7 100.0 Total 62 100.0 100.0 Q10 Frequency Percent Valid Percent Cumulative Percent Valid 2 4 6.5 6.5 6.5 3 19 30.6 30.6 37.1 4 18 29.0 29.0 66.1 5 21 33.9 33.9 100.0 Total 62 100.0 100.0 Q11 Frequency Percent Valid Percent Cumulative Percent Valid 1 2 3.2 3.2 3.2 2 13 21.0 21.0 24.2 3 7 11.3 11.3 35.5 4 16 25.8 25.8 61.3 5 24 38.7 38.7 100.0 Total 62 100.0 100.0 Q12 Frequency Percent Valid Percent Cumulative Percent Valid 2 6 9.7 9.7 9.7 3 12 19.4 19.4 29.0 4 15 24.2 24.2 53.2 5 29 46.8 46.8 100.0 Total 62 100.0 100.0 Q13 Frequency Percent Valid Percent Cumulative Percent Valid 3 8 12.9 12.9 12.9 4 38 61.3 61.3 74.2 5 16 25.8 25.8 100.0 Total 62 100.0 100.0 Q14 Frequency Percent Valid Percent Cumulative Percent Valid 1 17 27.4 27.4 27.4 2 23 37.1 37.1 64.5 3 15 24.2 24.2 88.7 4 7 11.3 11.3 100.0 Total 62 100.0 100.0 Q15 Frequency Percent Valid Percent Cumulative Percent Valid 2 1 1.6 1.6 1.6 3 48 77.4 77.4 79.0 4 9 14.5 14.5 93.5 5 4 6.5 6.5 100.0 Total 62 100.0 100.0 Q16 Frequency Percent Valid Percent Cumulative Percent Valid 3 31 50.0 50.0 50.0 4 21 33.9 33.9 83.9 5 10 16.1 16.1 100.0 Total 62 100.0 100.0 Q17 Frequency Percent Valid Percent Cumulative Percent Valid 2 1 1.6 1.6 1.6 3 41 66.1 66.1 67.7 4 12 19.4 19.4 87.1 5 8 12.9 12.9 100.0 Total 62 100.0 100.0 Q18 Frequency Percent Valid Percent Cumulative Percent Valid 1 2 3.2 3.2 3.2 2 3 4.8 4.8 8.1 3 25 40.3 40.3 48.4 4 24 38.7 38.7 87.1 5 8 12.9 12.9 100.0 Total 62 100.0 100.0 Q19 Frequency Percent Valid Percent Cumulative Percent Valid 3 44 71.0 71.0 71.0 4 10 16.1 16.1 87.1 5 8 12.9 12.9 100.0 Total 62 100.0 100.0 Q20 Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.6 1.6 1.6 2 10 16.1 16.1 17.7 3 16 25.8 25.8 43.5 4 27 43.5 43.5 87.1 5 8 12.9 12.9 100.0 Total 62 100.0 100.0 Q21 Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.6 1.6 1.6 2 9 14.5 14.5 16.1 3 15 24.2 24.2 40.3 4 16 25.8 25.8 66.1 5 21 33.9 33.9 100.0 Total 62 100.0 100.0 Q22 Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.6 1.6 1.6 2 16 25.8 25.8 27.4 3 16 25.8 25.8 53.2 4 14 22.6 22.6 75.8 5 15 24.2 24.2 100.0 Total 62 100.0 100.0 Q23 Frequency Percent Valid Percent Cumulative Percent Valid 2 21 33.9 33.9 33.9 3 24 38.7 38.7 72.6 4 14 22.6 22.6 95.2 5 3 4.8 4.8 100.0 Total 62 100.0 100.0 Q24 Frequency Percent Valid Percent Cumulative Percent Valid 2 18 29.0 29.0 29.0 3 23 37.1 37.1 66.1 4 17 27.4 27.4 93.5 5 4 6.5 6.5 100.0 Total 62 100.0 100.0 Q25 Frequency Percent Valid Percent Cumulative Percent Valid 2 12 19.4 19.4 19.4 3 20 32.3 32.3 51.6 4 25 40.3 40.3 91.9 5 5 8.1 8.1 100.0 Total 62 100.0 100.0 Q26 Frequency Percent Valid Percent Cumulative Percent Valid 2 9 14.5 14.5 14.5 3 18 29.0 29.0 43.5 4 26 41.9 41.9 85.5 5 9 14.5 14.5 100.0 Total 62 100.0 100.0 Q27 Frequency Percent Valid Percent Cumulative Percent Valid 1 2 3.2 3.2 3.2 2 7 11.3 11.3 14.5 3 11 17.7 17.7 32.3 4 20 32.3 32.3 64.5 5 22 35.5 35.5 100.0 Total 62 100.0 100.0 Q28 Frequency Percent Valid Percent Cumulative Percent Valid 1 2 3.2 3.2 3.2 2 7 11.3 11.3 14.5 3 10 16.1 16.1 30.6 4 18 29.0 29.0 59.7 5 25 40.3 40.3 100.0 Total 62 100.0 100.0 Q29 Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.6 1.6 1.6 2 4 6.5 6.5 8.1 3 20 32.3 32.3 40.3 4 26 41.9 41.9 82.3 5 11 17.7 17.7 100.0 Total 62 100.0 100.0 Q30 Frequency Percent Valid Percent Cumulative Percent Valid 1 4 6.5 6.5 6.5 2 9 14.5 14.5 21.0 3 14 22.6 22.6 43.5 4 17 27.4 27.4 71.0 5 18 29.0 29.0 100.0 Total 62 100.0 100.0 Phụ lục 9: Kết quả điều tra đối với các khách mua hàng tại các chuỗi CHBL ĐTDĐ trên địa bàn Thành phố Hà Nội Q2 Frequency Percent Valid Percent Cumulative Percent Valid 1 69 21.3 21.3 21.3 2 87 26.9 26.9 48.1 3 84 25.9 25.9 74.1 4 48 14.8 14.8 88.9 5 36 11.1 11.1 100.0 Total 324 100.0 100.0 Q3 Giới tính Frequency Percent Valid Percent Cumulative Percent Valid 1 173 53.4 53.4 53.4 2 151 46.6 46.6 100.0 Total 324 100.0 100.0 Q4 Frequency Percent Valid Percent Cumulative Percent Valid 1 63 19.4 19.4 19.4 2 98 30.2 30.2 49.7 3 95 29.3 29.3 79.0 4 37 11.4 11.4 90.4 5 31 9.6 9.6 100.0 Total 324 100.0 100.0 Q5 Frequency Percent Valid Percent Cumulative Percent Valid 1 28 8.6 8.6 8.6 2 93 28.7 28.7 37.3 3 79 24.4 24.4 61.7 4 74 22.8 22.8 84.6 5 50 15.4 15.4 100.0 Total 324 100.0 100.0 Q6 Frequency Percent Valid Percent Cumulative Percent Valid 3 72 22.2 22.2 22.2 4 140 43.2 43.2 65.4 5 112 34.6 34.6 100.0 Total 324 100.0 100.0 Q7 Frequency Percent Valid Percent Cumulative Percent Valid 1 11 3.4 3.4 3.4 2 59 18.2 18.2 21.6 3 108 33.3 33.3 54.9 4 86 26.5 26.5 81.5 5 60 18.5 18.5 100.0 Total 324 100.0 100.0 Q8 Frequency Percent Valid Percent Cumulative Percent Valid 2 22 6.8 6.8 6.8 3 112 34.6 34.6 41.4 4 80 24.7 24.7 66.0 5 110 34.0 34.0 100.0 Total 324 100.0 100.0 Q9 Frequency Percent Valid Percent Cumulative Percent Valid 1 22 6.8 6.8 6.8 2 132 40.7 40.7 47.5 3 120 37.0 37.0 84.6 4 40 12.3 12.3 96.9 5 10 3.1 3.1 100.0 Total 324 100.0 100.0 Q10 Frequency Percent Valid Percent Cumulative Percent Valid 2 29 9.0 9.0 9.0 3 116 35.8 35.8 44.8 4 84 25.9 25.9 70.7 5 95 29.3 29.3 100.0 Total 324 100.0 100.0 Q11 Frequency Percent Valid Percent Cumulative Percent Valid 2 38 11.7 11.7 11.7 3 104 32.1 32.1 43.8 4 90 27.8 27.8 71.6 5 92 28.4 28.4 100.0 Total 324 100.0 100.0 Q12 Frequency Percent Valid Percent Cumulative Percent Valid 2 38 11.7 11.7 11.7 3 84 25.9 25.9 37.7 4 122 37.7 37.7 75.3 5 80 24.7 24.7 100.0 Total 324 100.0 100.0 Q13 Frequency Percent Valid Percent Cumulative Percent Valid 2 66 20.4 20.4 20.4 3 120 37.0 37.0 57.4 4 78 24.1 24.1 81.5 5 60 18.5 18.5 100.0 Total 324 100.0 100.0 Q14 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 3.7 3.7 3.7 2 47 14.5 14.5 18.2 3 98 30.2 30.2 48.5 4 87 26.9 26.9 75.3 5 80 24.7 24.7 100.0 Total 324 100.0 100.0 Q15 Frequency Percent Valid Percent Cumulative Percent Valid 1 19 5.9 5.9 5.9 2 55 17.0 17.0 22.8 3 104 32.1 32.1 54.9 4 84 25.9 25.9 80.9 5 62 19.1 19.1 100.0 Total 324 100.0 100.0 Q16 Frequency Percent Valid Percent Cumulative Percent Valid 1 43 13.3 13.3 13.3 2 57 17.6 17.6 30.9 3 73 22.5 22.5 53.4 4 101 31.2 31.2 84.6 5 50 15.4 15.4 100.0 Total 324 100.0 100.0 Q17 Frequency Percent Valid Percent Cumulative Percent Valid 2 32 9.9 9.9 9.9 3 110 34.0 34.0 43.8 4 26 8.0 8.0 51.9 5 156 48.1 48.1 100.0 Total 324 100.0 100.0 Q18 Frequency Percent Valid Percent Cumulative Percent Valid 2 80 24.7 24.7 24.7 3 98 30.2 30.2 54.9 4 36 11.1 11.1 66.0 5 110 34.0 34.0 100.0 Total 324 100.0 100.0 Q19 Frequency Percent Valid Percent Cumulative Percent Valid 2 8 2.5 2.5 2.5 3 154 47.5 47.5 50.0 4 80 24.7 24.7 74.7 5 82 25.3 25.3 100.0 Total 324 100.0 100.0 Q20 Frequency Percent Valid Percent Cumulative Percent Valid 1 24 7.4 7.4 7.4 2 86 26.5 26.5 34.0 3 96 29.6 29.6 63.6 4 72 22.2 22.2 85.8 5 46 14.2 14.2 100.0 Total 324 100.0 100.0 Q21 Frequency Percent Valid Percent Cumulative Percent Valid 2 24 7.4 7.4 7.4 3 82 25.3 25.3 32.7 4 108 33.3 33.3 66.0 5 110 34.0 34.0 100.0 Total 324 100.0 100.0 Q22 Frequency Percent Valid Percent Cumulative Percent Valid 1 28 8.6 8.6 8.6 2 56 17.3 17.3 25.9 3 66 20.4 20.4 46.3 4 66 20.4 20.4 66.7 5 108 33.3 33.3 100.0 Total 324 100.0 100.0 Q23 Frequency Percent Valid Percent Cumulative Percent Valid 2 40 12.3 12.3 12.3 3 62 19.1 19.1 31.5 4 80 24.7 24.7 56.2 5 142 43.8 43.8 100.0 Total 324 100.0 100.0 Q24 Frequency Percent Valid Percent Cumulative Percent Valid 3 34 10.5 10.5 10.5 4 182 56.2 56.2 66.7 5 108 33.3 33.3 100.0 Total 324 100.0 100.0 Q25 Frequency Percent Valid Percent Cumulative Percent Valid 1 88 27.2 27.2 27.2 2 116 35.8 35.8 63.0 3 64 19.8 19.8 82.7 4 56 17.3 17.3 100.0 Total 324 100.0 100.0 Q26 Frequency Percent Valid Percent Cumulative Percent Valid 2 4 1.2 1.2 1.2 3 230 71.0 71.0 72.2 4 64 19.8 19.8 92.0 5 26 8.0 8.0 100.0 Total 324 100.0 100.0 Q27 Frequency Percent Valid Percent Cumulative Percent Valid 2 2 .6 .6 .6 3 166 51.2 51.2 51.9 4 110 34.0 34.0 85.8 5 46 14.2 14.2 100.0 Total 324 100.0 100.0 Q28 Frequency Percent Valid Percent Cumulative Percent Valid 2 10 3.1 3.1 3.1 3 196 60.5 60.5 63.6 4 74 22.8 22.8 86.4 5 44 13.6 13.6 100.0 Total 324 100.0 100.0 Q29 Frequency Percent Valid Percent Cumulative Percent Valid 1 12 3.7 3.7 3.7 2 20 6.2 6.2 9.9 3 152 46.9 46.9 56.8 4 102 31.5 31.5 88.3 5 38 11.7 11.7 100.0 Total 324 100.0 100.0 Q30 Frequency Percent Valid Percent Cumulative Percent Valid 3 204 63.0 63.0 63.0 4 78 24.1 24.1 87.0 5 42 13.0 13.0 100.0 Total 324 100.0 100.0 Q31 Frequency Percent Valid Percent Cumulative Percent Valid 1 20 6.2 6.2 6.2 2 42 13.0 13.0 19.1 3 90 27.8 27.8 46.9 4 136 42.0 42.0 88.9 5 36 11.1 11.1 100.0 Total 324 100.0 100.0 Q32 Frequency Percent Valid Percent Cumulative Percent Valid 1 18 5.6 5.6 5.6 2 50 15.4 15.4 21.0 3 72 22.2 22.2 43.2 4 90 27.8 27.8 71.0 5 94 29.0 29.0 100.0 Total 324 100.0 100.0 Q33 Frequency Percent Valid Percent Cumulative Percent Valid 1 24 7.4 7.4 7.4 2 94 29.0 29.0 36.4 3 80 24.7 24.7 61.1 4 62 19.1 19.1 80.2 5 64 19.8 19.8 100.0 Total 324 100.0 100.0