Industrial and commercial development in Da Nang is a big matter
with many approaching directions. With the issues given in the Thesis,
the thesis want to clarify the theoretical and practical issues to develop
Industry and Trade rapidly and sustainably, contributing to the
economic development of the city, bringing Da Nang to become one of
the modern and developed industrial and commercial centers in the
region and in the country. However, for the limitations of capacity and
data approach, the thesis has not researched all contents of linking
commercial policies and industrial policies: Strategy to develop
industry in the trade liberalization and international economic
integration and links of commercial and industrial policies. This is also
the research direction in the future. Fellow looks forward to receiving
feedback and assistance of professionals, managers and scientists to
continue studying and complete this research.
                
              
                                            
                                
            
 
            
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rcial center of the region. 
In which, research on industry development is focused on advanced 
industry; research on commerce is focused on domestic trade and 
export-import (import and export). The research linked trade policy 
(TP) and industrial policy (IP) in the management of state 
(administration) of developing and coordinating policy 
implementation. 
- About space: Researching the industrial and commercial 
development in Da Nang, however, it is related to considering the 
factors to make effort in scope of Central- highland Area, East-West 
Economic Corridor as well as over the country. 
- About time: Evaluating the status of industrial and commercial 
development in Da Nang City in period of 2001- 2012, proposing 
orientation and solutions for development to 2020. 
- About field to do research: Goods Industry and Trade. 
3 
4. Research Methods of Dissertation 
- Using document analysis method to collect information about 
theoretical basis, previous research, legal policies of the State and Da 
Nang City about Industry and Trade; actual situation of Industry and 
trade development of Da Nang City; experience about Industry and 
Trade Development of some provinces/cities in domestic and abroad. 
- Method of modeling , collecting, systematizing and generalizing 
to analyze and evaluate the actual situation of industry and trade 
development of Da Nang City, making the comparison and contrast a 
number of indicators about industry and trade development of Da 
Nang with some provinces and cities, with the central- Highland area 
as well as over the country. 
- Method of conducting Survey with research objects (enterprises 
in industrial and commercial sector, consumers) to analyze and 
evaluate the status of mechanisms and policies for Industry and trade 
development of Da Nang City. 
 - Professional method used in evaluating the factors that have 
influence, opportunities and challenges, building views, orientating 
and proposing solutions for industry and trade development of Da 
Nang City in the period to 2020 
CHAPTER 1 
OVERVIEW OF RESEARCH ON INDUSTRY AND TRADE 
DEVELOPMENT IN PROVINCE/CITY 
1.1. Research status in abroad 
The role of Industry and Trade activities in socio- economic 
development of the country has been confirmed in much research 
(Armand Dayan, HEC, 1973, 2001, 2005). The development of 
Industry and Trade is driven by many different factors: Production 
conditions, transportation, management technology, laws and 
regulations of the state, services providers and especially market 
conditions (M. Benoun, 1993, 2006). Most of the researches in this 
field focus on the relationship between manufacturers and distributors 
(Didier Ferrier, 1997); legal prospect and its impact on Industry and 
Trade activities (Combe, Karin, 2000); fluctuations in the distribution 
4 
form (R. Mairicourt, 1999); role of the modern distribution in 
economic development (Noronha Vaz, 1997). In general, the research 
is conducted by depth analysis and verifying separate relations of each 
factor for the Industry and Trade development on the national level or 
scope of enterprise. 
Theory “Development Pole” assumes that the points having fast 
and powerful growth or development have more advantages compared 
to the whole region, often gather some industries serve as 
"locomotives" which pull, make effects to spread for the development 
of the whole region (Francois Perroux, 1950). The problem for 
regional development planning based on the principle analysis of the 
development advantages and growth poles in the area (Jacques Raoul 
Boudeville, 1966).Space Link in regional development (John 
Friedmann 1966). With the research approach about input- output, the 
backward linkages and forward linkages concepts are used to do 
research the sector and inter-branch relations (Hirschman, 1958).The 
theory of comparativeness advantage determining the benefits of trade 
by demonstrating that exchange, with the specialization that it creates, 
will bring benefits for all the people talking to each other (David 
Ricardo, 1817). The determinant factors of national competitiveness 
advantage: The production factors; demand conditions; supporting 
industries (SI) and relevant sector; company strategy, structure and 
domestic competition (Michael E.Porter, 1990).Research on rationale 
for Industry Policy (Chang, Ha - Joon, 1994). The policy issues of 
international trade and commodity (Bijit Bora, Peter J.Lloyd, Mari 
Pangestu, 2000).Industry Policy with meaning of the purposeful 
intervention, consistent with the international principles and practices 
of government (Lluis Navarro, 2003). Research on the success of 
Industry Policy of Singapore (K.Ali Akkemik, 2009). 
1.2. Research status in Vietnam 
The followings are a number of significant researches: Associate 
Professor. Dr. Pham Vu Luan (2001), some basic theoretical issues of 
administration of Trade in our country in the current period, the State-
level topic. Institute of Central Economic Management (2002), 
Strengthening coordination between state administration agencies for 
service Sector. Dr. Phung Tan Viet (2003), Innovation activities of 
agencies at the local administration of Trade at Locality in period to 
2010, ministerial-level topic. Le Huu Doc (2003) , Da Nang City 
Industry - Situation and Solutions for Development, economic 
5 
doctoral dissertation. Tran Van Thang (2004), State’s Administration 
of Trade in current stage in our country, economic doctoral 
dissertation. Nguyen Van Thuong, Kenichi Ohno (2005), Completing 
Industry Development Strategy and Technology in Vietnam. Peter 
Naray (Team Leader), David Luff (legal professionals), Paul Baker 
(economic expert) (2007), Evaluating support needs relating to trade 
in 2007. Nguyen Manh Hoang (2008), Completing content of State’s 
administration of goods trade in Hanoi to 2020, PhD Economic 
Thesis. Associate professor, Dr. Le The Gioi(2009), Some solutions to 
develop supported industries in the area of Da Nang City, ministerial-
level topic. People's Committee of Da Nang City (2009), Development 
and Planning of wholesale and retail network in the city to 2020, 
planning and development of service sector in Da Nang City to 2020, 
planning and development of industry of Da Nang City to 2020, 
People’s Committee of Da Nang City (2010), Planning of overall 
socio-economic development of Da Nang City to 2020. Dr. Do Ngoc 
My (Head of topic) Dr. Ho Ky Minh, Master. Tran Thi Hoa (2010) 
and colleagues, Developing Trade in Da Nang City to 2020, city –level 
topic. Nguyen Ngoc Dung (2011), Developing Industrial Zones 
uniformly over Hanoi. Economic doctoral dissertation. Phan Thi Thu 
Hien (2012) , Linking trade policy and industry policy in the context of 
international economic integration, economic doctoral dissertation. 
However, above research only mention particular angles that 
dissertation is interested in; there is the research mentioning industry 
and trade activity in general and briefly, there is the one focusing on 
one specific angle, specific for each business line, for one task of 
Industry and trade. Until now, there has not had any research about 
Industry and trade development in Da Nang city in the inter-regional 
relations and over the country. 
CHAPTER 2 
SOME MAJOR SCIENTIFIC BASIS ON INDUSTRY AND 
TRADE DEVELOPMENT IN THE PROVINCE / CITY 
2.1. The position, role and necessity of industry and trade 
development 
2.1.1. Indentifying some definitions relating to the 
development, industry and trade development of the province/city 
2.1.1.1. Development and sustainable development 
6 
 Sustainable development (SD) is a development process that has 
a tight, logical and harmonious combination among three sides of 
development. These are: economic development, social justice and 
environmental protection. 
2.1.1.2. Industry and Trade Development 
Industry development represents the change process of the 
industry at this stage compared with earlier stages and often achieves 
higher levels of both quantity and quality. 
Trade Development is constantly expanding in size, and 
synchronization and completion of structure, increasing the pace and 
quality of trade growth, creating elements to ensure the sustainable 
development of trade activities, promoting socio-economic 
development of the province /city and country 
2.1.2. Role of Industry and Trade in socio-economic 
development of the province/city and country 
 Firstly, Industry and trade are the integral part of the economic 
structure of the province / city and have a large proportion of that 
structure. Secondly, trade is the bridge between production and 
consumption. Thirdly, the industry and trade development is decisive 
factor to make the process of industrialization - modernization of the 
entire national economy. 
2.1.3. Role of Industry and Trade in socio-economic 
development of the province/city 
In the development of socio-economic of the province/city, 
Industry and trade play important role which is shown on the following 
key aspects: contribution to GDP growth, market expansion, creating 
jobs and income for residents and serving consumers as well as 
ensuring social security. 
2.1.4. The objective necessity of Industry and Trade 
development in the province/ city 
Firstly, due to the location and role of Industry and trade is 
considered as the leading industry, accounting for a large share of 
GDP and economic structure of the country. Secondly, due to the 
requirements of industrialization - modernization of the province/city 
which requires the Industry and trade development to fulfill the 
mission of our country in 2020 that Vietnam will become an industrial 
7 
country. Thirdly, due to the requirements of international economic 
integration 
2.2. Some theories about industry and trade development in the 
province/city 
2.2.1. Theory “Development pole” and its application on 
industry development of the province/city 
Theory “Development Pole” (Francois Perroux, 1950) can be 
applied to the study and proposing solutions to form development pole 
as the focused territories in industry and trade development of a 
province/city. This is entirely consistent with the Provincial/City 
limited resources such as capital, technology, high- quality human 
resources, market, etc. of poor and developing countries which in need 
of appealing investment capital . 
2.2.2. Theory about development advantages, competitive 
advantages and its application on the industry and trade 
development of the province / city 
Economic Geography Advantage Theory 
 Economic Geography is the science studying geographical features 
affecting the process of economic development of a region consisting 
of many different countries, a country, a region, a sub-region or a city. 
Applying the economic geography theory on the industry and trade 
development strategy planning of the province/city to identify, assess 
the economic- geography advantages of the province/ city in 
developing industry and trade. 
Theory of national competitive advantages of Michael Porter 
(1990) According to Michael Porter, there are four elements 
of a nation in forming diamond model: The production factors; 
demand conditions; supported technology sector and related industries 
; company strategy , structure and domestic competition . He argues 
that companies in a nation will be successful in the field that the 
elements of this diamond shape are favorable. This theory can be 
applied to the study and proposing solutions to create competiveness 
advantages in Industry and trade development of a province/city, for 
example; the city’s government can make the strong impact on the 
elements of this diamond model to improve and upgrade the 
competitiveness advantages of industry and trade sector; supporting 
for industry and trade, improve trade and manufacturing technology 
and related conditions. 
8 
 Theory of Competitiveness advantages of Cities and region 
 By factors in “diamond shape” Michael Porter has explained the 
reason why the city or region can develop Industry sector better than 
other places. Applying this theory into Industry and Trade 
Development of a province/city under the direction: City’s 
Government needs to have mechanism to create the particular 
production element (having supported industries development 
assistance, training labors with high quality and investing on Industry 
and trade infrastructure) 
 From presenting briefly some theories as above, we can get 
conclusion as follows: Firstly, to have a rapid growth, we need to 
select the area , region or locality to be growth pole and the rapid 
growth of the pole will push and pull the overall growth. Secondly, to 
become the economic center of the region or the Industry and trade 
center of the country, it is necessary to strengthen and enhance the role 
of government, local government with opener and ready mechanisms 
and policies. Thirdly, basing on the competitiveness advantages due to 
economic geography factors, stable political environment and high 
ranking business environment, we can choose one industry sector or 
trade field which has development advantages to become the industry 
and trade center of the region and country. Fourthly, it is necessary to 
build and develop companies with good business strategies, highly 
competitiveness, attractiveness and large expansion. Fifthly, high-
quality human resource is critical factor, which ensure conditions for 
development to become the center of Industry and trade. Sixthly, it is 
needed to show the central role of the motivation city, creating 
attractiveness and expansion, engaging other localities in the region to 
co-develop. 
2.3. Content, evaluation criteria and the factors affecting the 
industry and trade development in the province /city 
2.3.1. Main Content of Industry and Trade Development in 
the Province/ city 
Content of Industry Development: 1) Industrial Growth: The 
value of industrial production and development index of industrial 
production value; quantity, yield of Industrial products and quantity of 
Labor s working in Industrial Sector; growth in the quantity and scale 
of industrial production bases, industrial zones, high-tech industrial 
zones, export processing zones and industrial clusters (ICs); 2) The 
9 
quality of industrial growth: Contribution of total factor productivity 
(TFP) has to be high; growth to ensure enhanced economic efficiency 
and competitiveness of the economy, along with environmentally 
sustainable development. 
Content of Trade Development: 1) Domestic Trade Development: 
Establishing and developing infrastructure for industrial goods 
development; specialized developing trade activities; engaging 
environmental protection to Trade development; diversifying the types 
of Trade activities and trade modernization; Trading activities to make 
contribution on orientation; creation and development of human 
resources for commercial sector; developing the link of trade- 
economic; 2) Import Export Development: Developing market, 
business partners, goods sources, direct distribution system of 
commodity of province/ city in overseas markets, promoting the trade 
and circulation channels of imported goods. 
2.3.2. Evaluating Criteria of the Industry and Trade 
Development in the province / City 
Scale and growth speed 
Evaluating criteria: 1)Industry: Industrial production value; 
proportion of industrial production value in the province / city in the 
region and the country; added value of industry sector; number of 
Labors working in Industry Sector; number of industrial enterprises 
and scale of industrial enterprises; 2) Trade: Total retail sales of goods 
and services revenue and total wholesale; proportion of total retail 
sale of goods and services revenue of the province / city in 
comparison with the region and the country; Added value of industry 
sector; number of labors working in Commercial sector; number of 
commercial enterprises and scale of commercial enterprises; total 
import and export turn-over of goods in the province/city; developing 
distribution systems. 
Growth Quality and Development Level 
Evaluating criteria: 1) Industry: Contribution of TFP in Industry 
Growth; Proportion of Added value of Industry Sector in comparison 
with Industrial production Value; Proportion of trained labors in 
Industry Sector; productivity of labors in Industry Sector; industry 
investment performance; competitiveness of industrial enterprises and 
industrial products of the province / city; industrial production value 
structure and restructuring; 2) Trade: The contribution of TFP in 
10 
Trade growth; proportion of added value of domestic commerce in 
comparison with total retail sales of goods and services revenue of the 
province/city; structure of import and export commodities; 
productivity of labors working in Trade Sector, proportion of trained 
labors in Trade Sector; Trade investment efficiency; competitiveness 
of the trade enterprise and exporting goods of the province/city; 
structure of total retail sales of goods and services revenue, wholesale 
trading and movement of structure between them, trade structure of 
province/city; average clearance time for export and import goods 
through the border gate of the city / province. 
Conditions to assure the sustainable Industry and Trade 
Development 
The assessment criteria: 1) The market development of industrial 
product and goods; 2) The synchronization and modernization level of 
infrastructure systems; 3) The capacity of the Industry and Trade 
Connection of province/ city with outside by transportation systems, 
logistics networks and investment support service; 4) Quality of policy 
and its effect; 5) Link of Trade Policy and Industry Policy in State’s 
Management in coordinating the establishing and implementing 
policy; 6) Protect the ecological environment 
2.3.3. Factors affecting the development of Industry and Trade 
in province/ city 
 The economic geography, political environment–law, development 
of infrastructure systems, science and technology innovation, human 
resource of industry and trade development; management policies and 
mechanisms and other factors. 
2.4. Experience of some provinces and cities about industry and 
trade development and the lessons learned 
Dissertations about domestic and abroad industry and trade 
development have the similar features with Da Nang (Dong Nai, 
Shenzhen, Shanghai, Singapore, Ho Chi Minh City). Therefore, 10 
lessons learned can be applied for Da Nang City. 
CHAPTER 3 
REAL SITUATION OF INDUSTRIAL AND COMMERCIAL 
DEVELOPMENT IN DA NANG CITY 
11 
3.1. General information of the status of socio-economic 
development in Da Nang in the past time 
3.1.1. Real situation of economic development 
Economic growth scope and speed: Average speed of economic 
growth of Da Nang city achieved 11,45% / year (contributed by 5,52% 
of capital, 4,18% of Labor and 1,78% of TFP), much higher than the 
whole nation’s statistic data (6,96%/ year) in 2011- 2012. However, 
economic growth pattern of the city is still growing in breadth. 
Structure transfer (Finger 3.4) 
Source: Annual Statistics of Da Nang city in 2004, 2008, 2012 
Figure 3.4. Economic structure, Investment structure and labor 
structure of Industrial and trading branches. 
3.1.2. Some social issues 
Every year, Da Nang city creates jobs for about 33 thousands of 
labors rate of poverty decreased to 0.4% in 2012. Income per capita in 
2012 was 47.54 million dong (6.08 times higher in comparison with 
2001 and 1.41 times higher in comparison with the whole country’s 
one), contributing 10,911,000 billion dong to the State Budget in 2012 
(1,64 times higher than it in 2007 and 0.94 times higher than 2010). 
3.2. Analyzing the status of industrial and commercial 
development of Da Nang city from 2001 to now 
3.2.1. Analyzing the status of industrial development of Da 
Nang city 
12 
Scope and growth speed 
1) Value of industrial production (comparative price) Giá trị 
SXCN (giá so sánh) in the area of Da Nang city has been continuously 
increasing with average speed of 12.61% /year. 
2) Proportion of industrial production of the city in comparison 
with it of the local area and the whole country tends to decrease. In 
2011, Da Nang city contributed 1.40% into the whole country’s 
industrial production, following Ho Chi Minh city and Ha Noi. This 
rate ranks the 4th in the local area (12.14 %). 
3) Growth value of industrial branches rapidly increased in tẻm of 
absolute value, reaching to 5,039,925 billion dong in 2012 (4,5 times 
higher in comparison with 2001; 2,22 times and 1,22 times higher than 
those in 2005 and 2010), the average growth was 14,85%/ year. 
Growth value of industrial branches increased in period of 2001- 2005, 
but decreased in 2006-2012.. 
4) The number of labors of industrial branches has been 
increasing year by year, achieved 103,149 persons in 2012 (accounted 
for 22.09% of labor structure of the whole city) with the average 
growth rate of 5.87 %/year. 
Growth Quality and Development Level 
1) Contribution of TFP in Industrial growth: Industrial growth of 
Da Nang mainly based on Labor factor (64.88%) and capital factor 
(20.67%). Low contribution of TFP (14.45%) confirmed industrial 
growing pattern of the city remaining in breadth. 
2) Rate of industrial growth value and industrial production value 
tends to increase in period of 2001- 2012 ( increasing from 27.60% in 
2001 to 36.73% in 2012), 1.5 times higher than that of the whole 
country’s statistic in 2011. 
3) Average Labor productivity of industrial branches (real price) 
achieved 68.10 million dong/ capita/ year, the highest value of 
branches in the area and 1,38 times higher than social labor 
productivity of the city. 
4) Rate of trained labors of industrial branches reached about 
55% (in 2012), the highest rate in Da Nang city and 1,4 times higher 
than that of the whole country’s statistic data (40% in 2012) 
13 
5) Efficiency of using capital of industrial sector: Production 
capacity of investment capital is rapidly decreasing (ICOR: 2.48 in 
2001 and 6.54 in 2012). 
6) Competition capacity of industrial enterprises and products is low. 
7) Structure of industrial production and structure transfer: (1) 
According to economic sectors: transferred from State Economy to 
Non-State Economy; (ii) according to industrial sectors: Processing 
industry accounted for an overwhelming rate in sector structure. High-
tech industry has been transferring strongly (from 0.29% in 2011 to 
nearly 10% in 2012). 
3.2.2. Analyzing the status of trading development of Da Nang 
city 
 Scope and growth speed 
1) Total retail sales & service revenue and total wholesales in Da 
Nang tends to increase in period of 2001-2012. However, total retail 
sales and service revenue has had higher average growth rate than 
wholesales (23.88% compared with 12.14% per year) 
2) Ratio of total retail sales and service revenue of Da Nang city 
in comparison with those of the whole country and the Central and 
Central Highlands areas in 2011 were 2.23% and 11.15% and had no 
significant fluctuation in 2001-2011. This rate is the highest in the area 
but follows Ho Chi Minh city :22.96%, Ha Noi: 14.7% , Dong Nai 
3.58% and Binh Duong 2.92%. 
 3) Contribution of growth value of trading sector of the city 
rapidly decreased (from 10.62% in 2001 to 4.98% in 2012), reflecting 
reduction of the role of trading in economic growth. 
 4) The number of labors of trading sector continously increased 
year by year, and achieved 92,768 labors in 2012 (accounting for 34.27% 
of labor structure of service sector and 19.87% labor structure of the 
city). Average growth rate was 7.18% in 2001- 2012. 
5) Quantity and scope of trading companies: (i) Quantity of 
trading companies accounts for the highest rate in Da Nang city 
(always higher than 42%) and Da Nang is one of the five 
provinces/cities having the greatest number of trading companies 
(with 2,67%), but this rate tends to reduce; (ii) Scope of trading 
companies in Da Nang is much lower than that of the whole country. 
14 
6) Total imports and exports of goods of the city: 1) The total 
value of goods exports in 2012 reached USD 894,976 thousand (3.80 
times higher than that in 2000), average growth rate of 12.39% / year, 
lower than the national rate (19.55% / year). 2) The total value of 
goods imports in 2012 reached USD 879,791 thousand (2.01 times 
more than that in 2005), average growth rate of 9.64% / year. 
Growth quality and development level 
1) Contribution of TFP to trading growth: In 2001- 2012, trading 
growth had mainly based on labor sector (67.80%) and TFP (25.80%), 
while contribution of capital was very low (6.40%), that confirmed 
trading development pattern of the city still remaining in the breadth, 
leading to unsustainable condition. 
 2) Growth quality of domestic trading and goods imports-exports 
are still low. 
3) Average Labor productivity of Trading sector (real price) 
achieved 37,20 million dong/person/year, average growth rate was 
9,32%/ year.In comparison with labor productivity of the country, 
labor productivity of trading sectors were only equal to 75.36% and 
86.78%. 
4) Ratio of trained labors of trading sector is low (equal to 29.2%), 
lower than it of industrial sector (equal to 55%) and the average rate of 
the country (equal to 40%) in 2012. 
5) Efficiency of using capital of trading sector: ICOR coefficient 
is quite high (over 5) from 2005 to 2012 (excepted for 2008) reflecting 
the low investment efficiency (ICOR: 3.46 in 2001 and 5.96 in 2012). 
 6) Competition capacity of trading companies, products and 
import-export goods of Da Nang is low. 
 7) Structure of total retail sales and service revenue and 
wholesale trade: transferring from the total wholesales to total retail 
sales, reflecting roles of distribution centers. Wholesale trade in Da 
Nang has been decreasing day by day. 
 8) Trading structure of the province/ city: Proportion of retail 
sales through morden distribution system is lower than that of the 
whole country (22% compared with 25% in 2011). Proportion of 
transactions implemeneted through e-commerce has been increasing. 
15 
 9) Average clearance time of import-export goods through Da 
Nang port is shortened by implementing electronic customs 100%. 
3.2.3. Analyzing conditions to ensure the sustainable 
development of industry and trade 
 Market development: Domestic market of Da Nang has developed 
quite rapidly. Export market of Da Nang has expanded to 106 
countries and territories over the world. Import market has been more 
and more developed. Import goods contains machineries, producing 
equipment and material for export goods. 
 The synchronization and modernization degree of industrial and 
commercial infrastructure systems Da Nang province: Industrial and 
Commercial infrastructure of Da Nang has basically met the basic 
needs of investors and companies 
Industrial and Commercial connection with the outside of Da 
Nang by transportation systems, logistics network and investment 
support services is evaluated to be quite good by enterprise 
community. 
 Quality and effect of Industrial and Commercial policies in Da 
Nang: 1) Institutional environment: Da Nang city has issued many 
policies to institutionalize the Government’s regulations and mobilize 
any source for investment and development of Industry and Trade. 
Provincial Competition ability (PCI): Da Nang is on the top. However, 
in the past two years, PCI has downgraded, many criteria were 
dropped; 2) State Management of Industry and Trade has been 
enhanced, but effect and efficiency remained low. 
 Link of Trade Policy and Industry Policy in State’s Management 
in coordinating the establishing and implementing policy: There is no 
consultant department in coordinating the establishing and 
implementing trading and industrial policies; assignment of 
responsibilities and coordination between State’s Management 
departments in implementing industrial and commercial policies has 
remained many existence and inadequacies; the review and adjustment 
of policies are not uniformed and efficient. 
 Protecting ecological environment: Da Nang has paid attention to 
sustainable development by implementing many programs, researches 
and improving environment resulting in the title of “Environmental 
City” of the world in 2012. 
16 
3.3. General evaluation of the status of socio-economic, industrial 
and commercial development in Da Nang in 2001- 2012 
3.3.1. Evaluating the real situation of socio-economic 
development of Da Nang 
Firstly, economic growth of the city is quite high but 
unsustainable. Growth pattern still remains in the breadth, not focus on 
developing the depth. Secondly, Da Nang has not demonstrated its 
central role in the region. Thirdly, dissemination and attraction the 
neighbor provinces and Central Highlands provinces to develop 
industry and trade are still limited. Fourthly, general picture of 
economic structure has not created sectors, subsectors economic 
facilities with leading roles to promote development of different 
sectors and subsectors. Fifthly, structure of industrial and commercial 
sectors have not permitted establishing branches to support in 
manufacture and distribution. 
3.3.2. Evaluating the real situation of Industrial and 
Commercial development of Da Nang 
 a. The main achievements and reasons 
The main achievements 
For industry: Firstly, Industrial sectors have developed rapidly to 
contribute in trading development. Secondly, Industry has significant 
contributed in GDP of the city. Thirdly, structure of processing 
industry has transferred positively, high-tech industry has moved 
strongly in the structure of processing industry. Fourthly, economic 
components participating in industrial activities have transferred from 
State Economy to Non-State Economy. Fifthly, quality of industrial 
development has more and more enhanced. Sixthly, Industry 
contributed in solving works and reducing unemployment rate for the 
people of the city and labors from other locations. 
For trade: Firstly, Da Nang is a market with high power 
consumption and strong development. Secondly, Da Nang partially 
confirmed its central role of the region. Thirdly, structure of goods 
has transferred positively both in domestic market and import-export 
markets. Fourthly, economic components have transferred to diversity 
and to be suitable with transferring direction of the whole country. 
Fifthly, the number of trading companies has increased year by year 
and accounted for a large proportion in comparison with those of the 
17 
city and the whole country. Sixthly, proportion of e-commercial 
transaction has been increasing and clearance time of import-export 
goods has been reduced. Seventhly, Da Nang partially confirmed its 
position, and role of central distribution of the region. 
Reasons for achievements: (i) Da Nang has its advantages and 
potentials to develop industry& trade and distribution services attached 
by developing tourism and services; (ii) Da Nang has a favorable 
geographical position, quite complete and modern infrastructure; (iii) 
An attractive investment environment, The State Management of 
Industry and Trade has been more and more strengthened; (iv) linkage 
mechanism and cooperation between Da Nang and provinces / cities in 
the area, region, country and in the world have been increased. 
b. Limitations and causes 
Limitations 
For Industry: Firstly, Industry rapidly developed but still 
remained in breadth. Secondly, contribution proportion of growth 
value of Industrial sectors in GDP of the city tended to reduce in 2006-
2012. Thirdly, capital using efficiency is still low; investment capital 
for industry is still not suitable with growth position of a region. 
Fourthly, competition capacity of industrial products is low. Fifthly, 
growth rate of processing is very low even processing industry 
accounts for a large proportion. Sixthly, technology level of industrial 
sectors is only remaining in low- middle level. Seventhly, most of 
industrial companies in the city are small and middle size companies 
with small scope and low competition capacity. 
For trade: Firstly, Trade has slowly developed with growth 
pattern remaining in breadth, not developing in the depth. Secondly, 
average growth rate of total retail sales and service revenue is more 
than wholesale trade. Thirdly, role of trading sector in economic 
growth of the city is reduced. Fourthly, growth quality is low. Fifthly, 
capital using efficiency is low. Sixthly, structure of modern trading 
sector can be rapidly applied but unsustainable. Seventhly, most of 
trading companies in the city are small and middle size companies 
with small scope and low competition capacity. Eighthly, competition 
capacity of exported goods is very low. Ninthly, role of export in GDP 
of the city has been decreasing. Tenthly, links among members of 
distribution system is loose, role of distribution center in Da Nang has 
been reducing. 
18 
Cause of limitations: (i) Da Nang has not exploited its potentials 
and advantages effectively, especially its favorable geographical 
position and potentials to be a developed pole of an economic area. (ii) 
State’s mechanism for Da Nang is not strong enough to implement its 
role for a priority economic area; (iii) Support policy system is quite 
modern but lacks of synchronization; (iv) Links in developing industry 
and trade have not yet developed a comment strategy, establishing and 
implementing of policies have not uniformed and efficient; (v) Lacks 
of qualified labors, limited financial capacity. 
CHAPTER 4 
DIRECTIONS AND SOLUTIONS TO DEVELOP INDUSTRY 
AND TRADE IN DA NANG CITY 
4.1. Situation and opportunities, challenges for industrial and 
trading development in Da Nang city 
4.1.1. Situation and expectation (directions of the global 
economy, direction of Viet Nam’s economy, potentials to develop the 
priority economic area of the Central Region, directions to develop 
industry and trade of Da Nang city represented in the main copy of the 
thesis). 
4.1.2. Analyzing strength points, weakness, opportunities and 
challenges of industrial and commercial sectors of Da Nang in the 
next time 
Strength: Potentials to develop the area: quite complete and 
modern industrial and commercial infrastructure; investment and 
trading environment; the highlight points in fields: IT, mechatronic- 
automation, energy; the city issued the basic planning; easy to 
approach to capital sources with 50 branches of commercial banks and 
financial organizations; the leading qualified labors in the region; prior 
to industrial and commercial development resources expressing 
through many detail policies of the State and city; consumer hobbies 
tends to use modern distributing services leading to larger volume of 
market. 
Weakness: Growth rate GDP of trading sector tends to decrease or 
increase slower than GDP of the city; lackage of senior personel in 
industrial and trading sectors, undeveloped support policies; low 
technology coefficient of industrial branches; research activities 
19 
remaining in mid-scale; weak links between university and production 
and market; undeveloped logistics services, low export quality, high 
trading expenses. 
Opportunities: Viet Nam became official member of WTO; new 
position of urban type I, 1000ha planned high-tech area with many 
prior investment policies; scheme to establish international level 
university; strong development of global trade, post-crisis economy to 
create opportunities; resident and urban areas along with coastline 
bringing a large number of qualified, skilled and high income labors. 
Challenges: International trade tends to reduce competition 
advances based on exploiting cheap resources and labors to transfer to 
products manufactured by capital and technologies; Viet Nam commits 
to terminate export support activities under scheme of WTO; stiff 
competition of investment capital and manpower in the post crisis 
period; having only some FDI projects on developing production and 
transferring technology; It will be difficult for Da Nang to attract 
manpower and Da Nang must base on its manpower; Commitment of 
open distribution activities will lead to harsh competition among 
foreign and domestic distributors. 
4.2. Viewpoints, targets, directions to develop industry and trade 
in Da Nang city 
4.2.1. Viewpoint of industrial and commercial development 
Firstly, industrial and commercial development must contribute to 
implement the targets of socio-economic development of Da Nang 
city. Secondly, industrial and commercial development must be quick 
and sustainable to bring Da Nang to be an attractive city. Thirdly, 
development must base on between industries and trade in the relation 
with development strategies of the country, and planning of priority 
economic area in the Central Region and economic integration. 
Fourthly, industrial and commercial development will promote and 
attract every potential manpower of economic components. Fifthly, 
industrial and commercial development based on promoting, 
exploiting advantages of the sectors and local locations effectively. 
4.2.2. Targets to develop industry and trade 
To 2010, Industry and trade continued being the important sectors 
of economy, having great contribution in socio-economic development 
20 
of the city, bringing Da Nang to become one of the modern and 
sustainable developing urban in the region and in the country. 
1)For Industry: Industrial development in 2011-2015: 12.2%/year; 
2016-2020: 12.3%/year. Industrial production value in 2015 will reach 
to 27,000 billion dong, average growth rate in 2011-2015: 
13.24%/year. Industrial production value in 2020 will reach to 48,000 
billion dong, average growth rate in 2011-2015: 12.2%/ year. 
2)For Trade: Commercial development in 2011-2015: 
12.2%/year; 2016-2020: 14.1%/year. Commercial value in 2015 will 
reach to 2,518 billion dong and 4,865 billion dong in 2020. Total retail 
sales and service revenue will achieve 56,120 billion dong in 2015 and 
average growth rate in 2011- 2015 will be 17.5%/year, and 123,200 
billion dong and 17%/year in 2016- 2020. Export value in 2015 will be 
3.37 billion USD in 2015 and 7.7 billion USD in 2020, average growth 
rate equals to 19%- 20%/ year in 2011-2015 and 18%-19% in 2016-
2020. 
4.2.3. Direction to develop Industry and Trade 
4.2.3.1. Directions to develop industry: Prior to develop high-tech 
industry and branches and products with high added value; promoting 
exploiting and manufacturing seafood serving export; transfer 
industrial structure to diversify products; building high-tech industrial 
area to attract and develop high-tech industrial sectors; completing 
support policies and develop industrial zones, linking the development 
of IPs and ICs and the development of urban systems and services. 
4.2.3.2. Directions to develop trade: Developing Da Nang to be an 
agent, trading center in the Central Region and Central Highlands to 
promote expoet, developing modern trading methods. 
4.3. Main solutions to develop Industry and Trade of Da Nang city 
4.3.1. Basic solution group 
4.3. Main solutions to develop Industry and Trade of Da Nang city 
4.3.1. Basic solution group 
1) Completing commercial environment institution: (i) Completing 
trading environment: Firstly, reducing expense and time to implement 
the state’s regulations. Secondly, promoting administrative capacity of 
the city. Thirdly, executing public and transparent implementation. (ii) 
Enhancing State Management about Industry and Trade: First is 
21 
completing legal framework of industry and trade. Second is 
enhancing quality of oriented activities to develop industry and trade. 
Third is creating conditions for development of industry and trade; the 
fourth is enhancing efficiency of market management activities. 
2) Developing modern and uniform industrial and commercial 
infrastructure 
Industrial infrastructure: Firstly, improving, investing, upgrading 
the current IPs and ICs; accelerating development schedule of High-
tech IPs and IT IPs. Secondly, issuing and implementing the 
regulations of safety and environment sanitary during construction 
period in IPs. Thirdly, upgrading power supply and power network, 
maintaining and improving and building water supply system. 
 Commercial infrastructure :Firstly, developing modern commercial 
business types according to urban planning to meet the diversified 
demands of populations and tourists. Secondly, improving, upgrading 
and modernizing types of traditional business. 
3) Developing manpower of industrial and commercial sectors: 
Firstly, implementing survey to collect information of labor needs of 
enterprises. Secondly, developing Da Nang city to be the training 
center of human resource in the Central- Highland region. Thirdly, 
linking with the international education facilities to organize qualified 
training courses. Fourthly, supporting to train sales administrators in 
enterprises. Fifthly, completing policies to attract, develop and keep 
talented persons. 
4) Enhancing competition capacity of enterprise: Firstly, 
enhancing capital approach ability of enterprises. Secondly, supporting 
the market information, finding partners, promoting business and 
investment. Thirdly, supporting enterprises to train labors. Fourthly, 
promoting the bridge role of Career Association. Fifthly, enhancing 
abilities to approach land and other priority policies. Sixthly, assigning 
resources for enterprises acting in spearhead industrial sector and 
important commercial sectors. Seventhly, encouraging and supporting 
enterprises in investing in researches and development activities. 
Finally, renewing the sustainable development pattern of enterprises. 
5) Restructuring industrial and commercial sectors and 
transferring growth patterns: Firstly, enhancing growth quality of 
industrial and commercial sectors. Secondly, enhancing planning 
quality, combining strategies with planning and plans to develop 
22 
production and distribution system. Thirdly, concentrating resources to 
establish sub branches, production facilities, for example high-tech 
product manufacture. Fourthly, implementing the economic restricting 
process together with the transfer of territory structure, enterprise 
economic structure, capital structure, labor structure, market structure 
and economic institutional structure. Fifthly, implementing industrial 
structure (or commercial structure) patterns to increase capital using 
efficiency, environment protection and improvement. Sixthly, 
continuing completing institution. 
4.3.2. Breakthrough solution group 
1) Developing to become a high-tech industrial pole 
2) Researching to establish Free Shopping Center 
3) Building International Shopping town 
4) Developing to make Da Nang become a transshipment terminal, 
business transaction center in Central Region and Central Highlands 
4.3.3. Group of other solutions 
1) Developing support policies: Da Nang should focus on 
electronics, manufacturing and assembling type of computers, IT and 
telecommunication equipment, electric, thermoelectric cooling, civil 
electric and specialized equipment. 
2) Developing goods export: Enhancing growth value in exported 
goods and establishing Export Credit Insurance Organizations. 
3) Strengthening links of region’s development: Enhancing 
building a link among Industry- Trade- Services- Tourism- Support 
policies in the whole area (including locations having East- West 
economic border) that Da Nang play the central role to support the 
development of socio-economy based on promoting the strengths of 
each locations. 
4) Enhancing links between trading policies and industrial 
policies: Firstly, establishing consultant department in cooperating to 
issue and implement trading policies and industrial policies. Secondly, 
assigning responsibilities and cooperating departments to implement 
linking trading policies and industrial policies. Thirdly, establishing 
review, adjusting and evaluating mechanism to consider science 
features and feasibilities of linking trading policies and industrial 
policies. 
23 
4.4. Some recommendations to develop industry and trade in Da 
Nang city 
 Recommendations of Free Shopping Center in Da Nang; 
completing legal frame, creating fair business environment; building 
urban organizing pattern and particular financial mechanism; 
enhancing inspection, and control markets; Enhancing market 
administrative quality, supporting small- middle size enterprises. 
CONCLUSION 
Industrial and commercial development plays an important role in 
socio-economic development of Da Nang city. The contents 
represented in this Thesis concluded theoretical issues, experiences to 
develop industry and trade in and out of the country, analyzed the 
status of industrial and commercial development in directions of 
sustainable growth and development linking to development of the 
Central- Highland Region, the whole country and East-West economic 
corridor. Since, giving the solutions to bring Da Nang city to be the 
center of Industry and Trade in the region and our country. With these 
methodologies to solve these issues based on the scientific basis of the 
industrial and commercial development, the thesis has some new 
features: 
1) For theory: Firstly, on the theoretical approach of sustainable 
development, advantages of competition and development pole, the 
thesis determined theoretical basis, features, structure and content of 
the industrial and commercial development in the city; Secondly, the 
thesis defined criteria to evaluate industrial and commercial 
development of one province/city in the situation of integration, 
including: criteria of growth scope and speed.; criteria of growth 
quality and development level; criteria of assured conditions for 
sustain development. Thirdly, the Thesis researched experiences of 
industrial and commercial development in some provinces with the 
relative features in order that Da Nang can apply these useful 
experiences such as: Da Nang should issue and implement 
mechanisms and policies to develop IPs and ICs, select the directions 
to develop technology and high tech; building free shopping center, 
enhancing competition capacity for the enterprises; building shopping 
street with global scale; building distribution centers for the local and 
global; establishing export credit insurance; enhancing quality of 
human resource; restoring and modernizing traditional distribution 
24 
types and applying modernizing distribution types, linking commercial 
policies and industrial policies. . 
2) For real situation: Firstly, the Thesis analyzed, evaluated the 
industrial and commercial development of Da Nang scientifically and 
objectively in the period from 2001 to now according to criteria and 
targets together with comparing with the Central Highland Regions. 
Thereby, drawing experiences as well as pointing out limitations and 
causes to give solutions to exploit opportunities, potentials and 
advantages to overcome challenges, limitations and to develop 
Industry and Trade in the future. Secondly, the Thesis confirmed 
growth pattern of Industry and Trade of Da Nang in the past time 
remaining in the breadth and unsustainable. So, the thesis defined that 
to have sustainable development of Industry and Trade needs 
transferring its patterns and restricting its structure to ensure growth 
quality, enhance efficiency and competition capacity. Thirdly, the 
Thesis defined opinions, directions and uniform recommendations 
(basis solution group, breakthrough solution group and other solution 
group), in order to develop Da Nang’s Industry and Trade rapidly and 
sustainably, promoting growth pole’s role of priority economic area in 
Central – Highland areas. 
Industrial and commercial development in Da Nang is a big matter 
with many approaching directions. With the issues given in the Thesis, 
the thesis want to clarify the theoretical and practical issues to develop 
Industry and Trade rapidly and sustainably, contributing to the 
economic development of the city, bringing Da Nang to become one of 
the modern and developed industrial and commercial centers in the 
region and in the country. However, for the limitations of capacity and 
data approach, the thesis has not researched all contents of linking 
commercial policies and industrial policies: Strategy to develop 
industry in the trade liberalization and international economic 
integration and links of commercial and industrial policies. This is also 
the research direction in the future. Fellow looks forward to receiving 
feedback and assistance of professionals, managers and scientists to 
continue studying and complete this research. 
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