Industrial and commercial development in Da Nang is a big matter
with many approaching directions. With the issues given in the Thesis,
the thesis want to clarify the theoretical and practical issues to develop
Industry and Trade rapidly and sustainably, contributing to the
economic development of the city, bringing Da Nang to become one of
the modern and developed industrial and commercial centers in the
region and in the country. However, for the limitations of capacity and
data approach, the thesis has not researched all contents of linking
commercial policies and industrial policies: Strategy to develop
industry in the trade liberalization and international economic
integration and links of commercial and industrial policies. This is also
the research direction in the future. Fellow looks forward to receiving
feedback and assistance of professionals, managers and scientists to
continue studying and complete this research.
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rcial center of the region.
In which, research on industry development is focused on advanced
industry; research on commerce is focused on domestic trade and
export-import (import and export). The research linked trade policy
(TP) and industrial policy (IP) in the management of state
(administration) of developing and coordinating policy
implementation.
- About space: Researching the industrial and commercial
development in Da Nang, however, it is related to considering the
factors to make effort in scope of Central- highland Area, East-West
Economic Corridor as well as over the country.
- About time: Evaluating the status of industrial and commercial
development in Da Nang City in period of 2001- 2012, proposing
orientation and solutions for development to 2020.
- About field to do research: Goods Industry and Trade.
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4. Research Methods of Dissertation
- Using document analysis method to collect information about
theoretical basis, previous research, legal policies of the State and Da
Nang City about Industry and Trade; actual situation of Industry and
trade development of Da Nang City; experience about Industry and
Trade Development of some provinces/cities in domestic and abroad.
- Method of modeling , collecting, systematizing and generalizing
to analyze and evaluate the actual situation of industry and trade
development of Da Nang City, making the comparison and contrast a
number of indicators about industry and trade development of Da
Nang with some provinces and cities, with the central- Highland area
as well as over the country.
- Method of conducting Survey with research objects (enterprises
in industrial and commercial sector, consumers) to analyze and
evaluate the status of mechanisms and policies for Industry and trade
development of Da Nang City.
- Professional method used in evaluating the factors that have
influence, opportunities and challenges, building views, orientating
and proposing solutions for industry and trade development of Da
Nang City in the period to 2020
CHAPTER 1
OVERVIEW OF RESEARCH ON INDUSTRY AND TRADE
DEVELOPMENT IN PROVINCE/CITY
1.1. Research status in abroad
The role of Industry and Trade activities in socio- economic
development of the country has been confirmed in much research
(Armand Dayan, HEC, 1973, 2001, 2005). The development of
Industry and Trade is driven by many different factors: Production
conditions, transportation, management technology, laws and
regulations of the state, services providers and especially market
conditions (M. Benoun, 1993, 2006). Most of the researches in this
field focus on the relationship between manufacturers and distributors
(Didier Ferrier, 1997); legal prospect and its impact on Industry and
Trade activities (Combe, Karin, 2000); fluctuations in the distribution
4
form (R. Mairicourt, 1999); role of the modern distribution in
economic development (Noronha Vaz, 1997). In general, the research
is conducted by depth analysis and verifying separate relations of each
factor for the Industry and Trade development on the national level or
scope of enterprise.
Theory “Development Pole” assumes that the points having fast
and powerful growth or development have more advantages compared
to the whole region, often gather some industries serve as
"locomotives" which pull, make effects to spread for the development
of the whole region (Francois Perroux, 1950). The problem for
regional development planning based on the principle analysis of the
development advantages and growth poles in the area (Jacques Raoul
Boudeville, 1966).Space Link in regional development (John
Friedmann 1966). With the research approach about input- output, the
backward linkages and forward linkages concepts are used to do
research the sector and inter-branch relations (Hirschman, 1958).The
theory of comparativeness advantage determining the benefits of trade
by demonstrating that exchange, with the specialization that it creates,
will bring benefits for all the people talking to each other (David
Ricardo, 1817). The determinant factors of national competitiveness
advantage: The production factors; demand conditions; supporting
industries (SI) and relevant sector; company strategy, structure and
domestic competition (Michael E.Porter, 1990).Research on rationale
for Industry Policy (Chang, Ha - Joon, 1994). The policy issues of
international trade and commodity (Bijit Bora, Peter J.Lloyd, Mari
Pangestu, 2000).Industry Policy with meaning of the purposeful
intervention, consistent with the international principles and practices
of government (Lluis Navarro, 2003). Research on the success of
Industry Policy of Singapore (K.Ali Akkemik, 2009).
1.2. Research status in Vietnam
The followings are a number of significant researches: Associate
Professor. Dr. Pham Vu Luan (2001), some basic theoretical issues of
administration of Trade in our country in the current period, the State-
level topic. Institute of Central Economic Management (2002),
Strengthening coordination between state administration agencies for
service Sector. Dr. Phung Tan Viet (2003), Innovation activities of
agencies at the local administration of Trade at Locality in period to
2010, ministerial-level topic. Le Huu Doc (2003) , Da Nang City
Industry - Situation and Solutions for Development, economic
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doctoral dissertation. Tran Van Thang (2004), State’s Administration
of Trade in current stage in our country, economic doctoral
dissertation. Nguyen Van Thuong, Kenichi Ohno (2005), Completing
Industry Development Strategy and Technology in Vietnam. Peter
Naray (Team Leader), David Luff (legal professionals), Paul Baker
(economic expert) (2007), Evaluating support needs relating to trade
in 2007. Nguyen Manh Hoang (2008), Completing content of State’s
administration of goods trade in Hanoi to 2020, PhD Economic
Thesis. Associate professor, Dr. Le The Gioi(2009), Some solutions to
develop supported industries in the area of Da Nang City, ministerial-
level topic. People's Committee of Da Nang City (2009), Development
and Planning of wholesale and retail network in the city to 2020,
planning and development of service sector in Da Nang City to 2020,
planning and development of industry of Da Nang City to 2020,
People’s Committee of Da Nang City (2010), Planning of overall
socio-economic development of Da Nang City to 2020. Dr. Do Ngoc
My (Head of topic) Dr. Ho Ky Minh, Master. Tran Thi Hoa (2010)
and colleagues, Developing Trade in Da Nang City to 2020, city –level
topic. Nguyen Ngoc Dung (2011), Developing Industrial Zones
uniformly over Hanoi. Economic doctoral dissertation. Phan Thi Thu
Hien (2012) , Linking trade policy and industry policy in the context of
international economic integration, economic doctoral dissertation.
However, above research only mention particular angles that
dissertation is interested in; there is the research mentioning industry
and trade activity in general and briefly, there is the one focusing on
one specific angle, specific for each business line, for one task of
Industry and trade. Until now, there has not had any research about
Industry and trade development in Da Nang city in the inter-regional
relations and over the country.
CHAPTER 2
SOME MAJOR SCIENTIFIC BASIS ON INDUSTRY AND
TRADE DEVELOPMENT IN THE PROVINCE / CITY
2.1. The position, role and necessity of industry and trade
development
2.1.1. Indentifying some definitions relating to the
development, industry and trade development of the province/city
2.1.1.1. Development and sustainable development
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Sustainable development (SD) is a development process that has
a tight, logical and harmonious combination among three sides of
development. These are: economic development, social justice and
environmental protection.
2.1.1.2. Industry and Trade Development
Industry development represents the change process of the
industry at this stage compared with earlier stages and often achieves
higher levels of both quantity and quality.
Trade Development is constantly expanding in size, and
synchronization and completion of structure, increasing the pace and
quality of trade growth, creating elements to ensure the sustainable
development of trade activities, promoting socio-economic
development of the province /city and country
2.1.2. Role of Industry and Trade in socio-economic
development of the province/city and country
Firstly, Industry and trade are the integral part of the economic
structure of the province / city and have a large proportion of that
structure. Secondly, trade is the bridge between production and
consumption. Thirdly, the industry and trade development is decisive
factor to make the process of industrialization - modernization of the
entire national economy.
2.1.3. Role of Industry and Trade in socio-economic
development of the province/city
In the development of socio-economic of the province/city,
Industry and trade play important role which is shown on the following
key aspects: contribution to GDP growth, market expansion, creating
jobs and income for residents and serving consumers as well as
ensuring social security.
2.1.4. The objective necessity of Industry and Trade
development in the province/ city
Firstly, due to the location and role of Industry and trade is
considered as the leading industry, accounting for a large share of
GDP and economic structure of the country. Secondly, due to the
requirements of industrialization - modernization of the province/city
which requires the Industry and trade development to fulfill the
mission of our country in 2020 that Vietnam will become an industrial
7
country. Thirdly, due to the requirements of international economic
integration
2.2. Some theories about industry and trade development in the
province/city
2.2.1. Theory “Development pole” and its application on
industry development of the province/city
Theory “Development Pole” (Francois Perroux, 1950) can be
applied to the study and proposing solutions to form development pole
as the focused territories in industry and trade development of a
province/city. This is entirely consistent with the Provincial/City
limited resources such as capital, technology, high- quality human
resources, market, etc. of poor and developing countries which in need
of appealing investment capital .
2.2.2. Theory about development advantages, competitive
advantages and its application on the industry and trade
development of the province / city
Economic Geography Advantage Theory
Economic Geography is the science studying geographical features
affecting the process of economic development of a region consisting
of many different countries, a country, a region, a sub-region or a city.
Applying the economic geography theory on the industry and trade
development strategy planning of the province/city to identify, assess
the economic- geography advantages of the province/ city in
developing industry and trade.
Theory of national competitive advantages of Michael Porter
(1990) According to Michael Porter, there are four elements
of a nation in forming diamond model: The production factors;
demand conditions; supported technology sector and related industries
; company strategy , structure and domestic competition . He argues
that companies in a nation will be successful in the field that the
elements of this diamond shape are favorable. This theory can be
applied to the study and proposing solutions to create competiveness
advantages in Industry and trade development of a province/city, for
example; the city’s government can make the strong impact on the
elements of this diamond model to improve and upgrade the
competitiveness advantages of industry and trade sector; supporting
for industry and trade, improve trade and manufacturing technology
and related conditions.
8
Theory of Competitiveness advantages of Cities and region
By factors in “diamond shape” Michael Porter has explained the
reason why the city or region can develop Industry sector better than
other places. Applying this theory into Industry and Trade
Development of a province/city under the direction: City’s
Government needs to have mechanism to create the particular
production element (having supported industries development
assistance, training labors with high quality and investing on Industry
and trade infrastructure)
From presenting briefly some theories as above, we can get
conclusion as follows: Firstly, to have a rapid growth, we need to
select the area , region or locality to be growth pole and the rapid
growth of the pole will push and pull the overall growth. Secondly, to
become the economic center of the region or the Industry and trade
center of the country, it is necessary to strengthen and enhance the role
of government, local government with opener and ready mechanisms
and policies. Thirdly, basing on the competitiveness advantages due to
economic geography factors, stable political environment and high
ranking business environment, we can choose one industry sector or
trade field which has development advantages to become the industry
and trade center of the region and country. Fourthly, it is necessary to
build and develop companies with good business strategies, highly
competitiveness, attractiveness and large expansion. Fifthly, high-
quality human resource is critical factor, which ensure conditions for
development to become the center of Industry and trade. Sixthly, it is
needed to show the central role of the motivation city, creating
attractiveness and expansion, engaging other localities in the region to
co-develop.
2.3. Content, evaluation criteria and the factors affecting the
industry and trade development in the province /city
2.3.1. Main Content of Industry and Trade Development in
the Province/ city
Content of Industry Development: 1) Industrial Growth: The
value of industrial production and development index of industrial
production value; quantity, yield of Industrial products and quantity of
Labor s working in Industrial Sector; growth in the quantity and scale
of industrial production bases, industrial zones, high-tech industrial
zones, export processing zones and industrial clusters (ICs); 2) The
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quality of industrial growth: Contribution of total factor productivity
(TFP) has to be high; growth to ensure enhanced economic efficiency
and competitiveness of the economy, along with environmentally
sustainable development.
Content of Trade Development: 1) Domestic Trade Development:
Establishing and developing infrastructure for industrial goods
development; specialized developing trade activities; engaging
environmental protection to Trade development; diversifying the types
of Trade activities and trade modernization; Trading activities to make
contribution on orientation; creation and development of human
resources for commercial sector; developing the link of trade-
economic; 2) Import Export Development: Developing market,
business partners, goods sources, direct distribution system of
commodity of province/ city in overseas markets, promoting the trade
and circulation channels of imported goods.
2.3.2. Evaluating Criteria of the Industry and Trade
Development in the province / City
Scale and growth speed
Evaluating criteria: 1)Industry: Industrial production value;
proportion of industrial production value in the province / city in the
region and the country; added value of industry sector; number of
Labors working in Industry Sector; number of industrial enterprises
and scale of industrial enterprises; 2) Trade: Total retail sales of goods
and services revenue and total wholesale; proportion of total retail
sale of goods and services revenue of the province / city in
comparison with the region and the country; Added value of industry
sector; number of labors working in Commercial sector; number of
commercial enterprises and scale of commercial enterprises; total
import and export turn-over of goods in the province/city; developing
distribution systems.
Growth Quality and Development Level
Evaluating criteria: 1) Industry: Contribution of TFP in Industry
Growth; Proportion of Added value of Industry Sector in comparison
with Industrial production Value; Proportion of trained labors in
Industry Sector; productivity of labors in Industry Sector; industry
investment performance; competitiveness of industrial enterprises and
industrial products of the province / city; industrial production value
structure and restructuring; 2) Trade: The contribution of TFP in
10
Trade growth; proportion of added value of domestic commerce in
comparison with total retail sales of goods and services revenue of the
province/city; structure of import and export commodities;
productivity of labors working in Trade Sector, proportion of trained
labors in Trade Sector; Trade investment efficiency; competitiveness
of the trade enterprise and exporting goods of the province/city;
structure of total retail sales of goods and services revenue, wholesale
trading and movement of structure between them, trade structure of
province/city; average clearance time for export and import goods
through the border gate of the city / province.
Conditions to assure the sustainable Industry and Trade
Development
The assessment criteria: 1) The market development of industrial
product and goods; 2) The synchronization and modernization level of
infrastructure systems; 3) The capacity of the Industry and Trade
Connection of province/ city with outside by transportation systems,
logistics networks and investment support service; 4) Quality of policy
and its effect; 5) Link of Trade Policy and Industry Policy in State’s
Management in coordinating the establishing and implementing
policy; 6) Protect the ecological environment
2.3.3. Factors affecting the development of Industry and Trade
in province/ city
The economic geography, political environment–law, development
of infrastructure systems, science and technology innovation, human
resource of industry and trade development; management policies and
mechanisms and other factors.
2.4. Experience of some provinces and cities about industry and
trade development and the lessons learned
Dissertations about domestic and abroad industry and trade
development have the similar features with Da Nang (Dong Nai,
Shenzhen, Shanghai, Singapore, Ho Chi Minh City). Therefore, 10
lessons learned can be applied for Da Nang City.
CHAPTER 3
REAL SITUATION OF INDUSTRIAL AND COMMERCIAL
DEVELOPMENT IN DA NANG CITY
11
3.1. General information of the status of socio-economic
development in Da Nang in the past time
3.1.1. Real situation of economic development
Economic growth scope and speed: Average speed of economic
growth of Da Nang city achieved 11,45% / year (contributed by 5,52%
of capital, 4,18% of Labor and 1,78% of TFP), much higher than the
whole nation’s statistic data (6,96%/ year) in 2011- 2012. However,
economic growth pattern of the city is still growing in breadth.
Structure transfer (Finger 3.4)
Source: Annual Statistics of Da Nang city in 2004, 2008, 2012
Figure 3.4. Economic structure, Investment structure and labor
structure of Industrial and trading branches.
3.1.2. Some social issues
Every year, Da Nang city creates jobs for about 33 thousands of
labors rate of poverty decreased to 0.4% in 2012. Income per capita in
2012 was 47.54 million dong (6.08 times higher in comparison with
2001 and 1.41 times higher in comparison with the whole country’s
one), contributing 10,911,000 billion dong to the State Budget in 2012
(1,64 times higher than it in 2007 and 0.94 times higher than 2010).
3.2. Analyzing the status of industrial and commercial
development of Da Nang city from 2001 to now
3.2.1. Analyzing the status of industrial development of Da
Nang city
12
Scope and growth speed
1) Value of industrial production (comparative price) Giá trị
SXCN (giá so sánh) in the area of Da Nang city has been continuously
increasing with average speed of 12.61% /year.
2) Proportion of industrial production of the city in comparison
with it of the local area and the whole country tends to decrease. In
2011, Da Nang city contributed 1.40% into the whole country’s
industrial production, following Ho Chi Minh city and Ha Noi. This
rate ranks the 4th in the local area (12.14 %).
3) Growth value of industrial branches rapidly increased in tẻm of
absolute value, reaching to 5,039,925 billion dong in 2012 (4,5 times
higher in comparison with 2001; 2,22 times and 1,22 times higher than
those in 2005 and 2010), the average growth was 14,85%/ year.
Growth value of industrial branches increased in period of 2001- 2005,
but decreased in 2006-2012..
4) The number of labors of industrial branches has been
increasing year by year, achieved 103,149 persons in 2012 (accounted
for 22.09% of labor structure of the whole city) with the average
growth rate of 5.87 %/year.
Growth Quality and Development Level
1) Contribution of TFP in Industrial growth: Industrial growth of
Da Nang mainly based on Labor factor (64.88%) and capital factor
(20.67%). Low contribution of TFP (14.45%) confirmed industrial
growing pattern of the city remaining in breadth.
2) Rate of industrial growth value and industrial production value
tends to increase in period of 2001- 2012 ( increasing from 27.60% in
2001 to 36.73% in 2012), 1.5 times higher than that of the whole
country’s statistic in 2011.
3) Average Labor productivity of industrial branches (real price)
achieved 68.10 million dong/ capita/ year, the highest value of
branches in the area and 1,38 times higher than social labor
productivity of the city.
4) Rate of trained labors of industrial branches reached about
55% (in 2012), the highest rate in Da Nang city and 1,4 times higher
than that of the whole country’s statistic data (40% in 2012)
13
5) Efficiency of using capital of industrial sector: Production
capacity of investment capital is rapidly decreasing (ICOR: 2.48 in
2001 and 6.54 in 2012).
6) Competition capacity of industrial enterprises and products is low.
7) Structure of industrial production and structure transfer: (1)
According to economic sectors: transferred from State Economy to
Non-State Economy; (ii) according to industrial sectors: Processing
industry accounted for an overwhelming rate in sector structure. High-
tech industry has been transferring strongly (from 0.29% in 2011 to
nearly 10% in 2012).
3.2.2. Analyzing the status of trading development of Da Nang
city
Scope and growth speed
1) Total retail sales & service revenue and total wholesales in Da
Nang tends to increase in period of 2001-2012. However, total retail
sales and service revenue has had higher average growth rate than
wholesales (23.88% compared with 12.14% per year)
2) Ratio of total retail sales and service revenue of Da Nang city
in comparison with those of the whole country and the Central and
Central Highlands areas in 2011 were 2.23% and 11.15% and had no
significant fluctuation in 2001-2011. This rate is the highest in the area
but follows Ho Chi Minh city :22.96%, Ha Noi: 14.7% , Dong Nai
3.58% and Binh Duong 2.92%.
3) Contribution of growth value of trading sector of the city
rapidly decreased (from 10.62% in 2001 to 4.98% in 2012), reflecting
reduction of the role of trading in economic growth.
4) The number of labors of trading sector continously increased
year by year, and achieved 92,768 labors in 2012 (accounting for 34.27%
of labor structure of service sector and 19.87% labor structure of the
city). Average growth rate was 7.18% in 2001- 2012.
5) Quantity and scope of trading companies: (i) Quantity of
trading companies accounts for the highest rate in Da Nang city
(always higher than 42%) and Da Nang is one of the five
provinces/cities having the greatest number of trading companies
(with 2,67%), but this rate tends to reduce; (ii) Scope of trading
companies in Da Nang is much lower than that of the whole country.
14
6) Total imports and exports of goods of the city: 1) The total
value of goods exports in 2012 reached USD 894,976 thousand (3.80
times higher than that in 2000), average growth rate of 12.39% / year,
lower than the national rate (19.55% / year). 2) The total value of
goods imports in 2012 reached USD 879,791 thousand (2.01 times
more than that in 2005), average growth rate of 9.64% / year.
Growth quality and development level
1) Contribution of TFP to trading growth: In 2001- 2012, trading
growth had mainly based on labor sector (67.80%) and TFP (25.80%),
while contribution of capital was very low (6.40%), that confirmed
trading development pattern of the city still remaining in the breadth,
leading to unsustainable condition.
2) Growth quality of domestic trading and goods imports-exports
are still low.
3) Average Labor productivity of Trading sector (real price)
achieved 37,20 million dong/person/year, average growth rate was
9,32%/ year.In comparison with labor productivity of the country,
labor productivity of trading sectors were only equal to 75.36% and
86.78%.
4) Ratio of trained labors of trading sector is low (equal to 29.2%),
lower than it of industrial sector (equal to 55%) and the average rate of
the country (equal to 40%) in 2012.
5) Efficiency of using capital of trading sector: ICOR coefficient
is quite high (over 5) from 2005 to 2012 (excepted for 2008) reflecting
the low investment efficiency (ICOR: 3.46 in 2001 and 5.96 in 2012).
6) Competition capacity of trading companies, products and
import-export goods of Da Nang is low.
7) Structure of total retail sales and service revenue and
wholesale trade: transferring from the total wholesales to total retail
sales, reflecting roles of distribution centers. Wholesale trade in Da
Nang has been decreasing day by day.
8) Trading structure of the province/ city: Proportion of retail
sales through morden distribution system is lower than that of the
whole country (22% compared with 25% in 2011). Proportion of
transactions implemeneted through e-commerce has been increasing.
15
9) Average clearance time of import-export goods through Da
Nang port is shortened by implementing electronic customs 100%.
3.2.3. Analyzing conditions to ensure the sustainable
development of industry and trade
Market development: Domestic market of Da Nang has developed
quite rapidly. Export market of Da Nang has expanded to 106
countries and territories over the world. Import market has been more
and more developed. Import goods contains machineries, producing
equipment and material for export goods.
The synchronization and modernization degree of industrial and
commercial infrastructure systems Da Nang province: Industrial and
Commercial infrastructure of Da Nang has basically met the basic
needs of investors and companies
Industrial and Commercial connection with the outside of Da
Nang by transportation systems, logistics network and investment
support services is evaluated to be quite good by enterprise
community.
Quality and effect of Industrial and Commercial policies in Da
Nang: 1) Institutional environment: Da Nang city has issued many
policies to institutionalize the Government’s regulations and mobilize
any source for investment and development of Industry and Trade.
Provincial Competition ability (PCI): Da Nang is on the top. However,
in the past two years, PCI has downgraded, many criteria were
dropped; 2) State Management of Industry and Trade has been
enhanced, but effect and efficiency remained low.
Link of Trade Policy and Industry Policy in State’s Management
in coordinating the establishing and implementing policy: There is no
consultant department in coordinating the establishing and
implementing trading and industrial policies; assignment of
responsibilities and coordination between State’s Management
departments in implementing industrial and commercial policies has
remained many existence and inadequacies; the review and adjustment
of policies are not uniformed and efficient.
Protecting ecological environment: Da Nang has paid attention to
sustainable development by implementing many programs, researches
and improving environment resulting in the title of “Environmental
City” of the world in 2012.
16
3.3. General evaluation of the status of socio-economic, industrial
and commercial development in Da Nang in 2001- 2012
3.3.1. Evaluating the real situation of socio-economic
development of Da Nang
Firstly, economic growth of the city is quite high but
unsustainable. Growth pattern still remains in the breadth, not focus on
developing the depth. Secondly, Da Nang has not demonstrated its
central role in the region. Thirdly, dissemination and attraction the
neighbor provinces and Central Highlands provinces to develop
industry and trade are still limited. Fourthly, general picture of
economic structure has not created sectors, subsectors economic
facilities with leading roles to promote development of different
sectors and subsectors. Fifthly, structure of industrial and commercial
sectors have not permitted establishing branches to support in
manufacture and distribution.
3.3.2. Evaluating the real situation of Industrial and
Commercial development of Da Nang
a. The main achievements and reasons
The main achievements
For industry: Firstly, Industrial sectors have developed rapidly to
contribute in trading development. Secondly, Industry has significant
contributed in GDP of the city. Thirdly, structure of processing
industry has transferred positively, high-tech industry has moved
strongly in the structure of processing industry. Fourthly, economic
components participating in industrial activities have transferred from
State Economy to Non-State Economy. Fifthly, quality of industrial
development has more and more enhanced. Sixthly, Industry
contributed in solving works and reducing unemployment rate for the
people of the city and labors from other locations.
For trade: Firstly, Da Nang is a market with high power
consumption and strong development. Secondly, Da Nang partially
confirmed its central role of the region. Thirdly, structure of goods
has transferred positively both in domestic market and import-export
markets. Fourthly, economic components have transferred to diversity
and to be suitable with transferring direction of the whole country.
Fifthly, the number of trading companies has increased year by year
and accounted for a large proportion in comparison with those of the
17
city and the whole country. Sixthly, proportion of e-commercial
transaction has been increasing and clearance time of import-export
goods has been reduced. Seventhly, Da Nang partially confirmed its
position, and role of central distribution of the region.
Reasons for achievements: (i) Da Nang has its advantages and
potentials to develop industry& trade and distribution services attached
by developing tourism and services; (ii) Da Nang has a favorable
geographical position, quite complete and modern infrastructure; (iii)
An attractive investment environment, The State Management of
Industry and Trade has been more and more strengthened; (iv) linkage
mechanism and cooperation between Da Nang and provinces / cities in
the area, region, country and in the world have been increased.
b. Limitations and causes
Limitations
For Industry: Firstly, Industry rapidly developed but still
remained in breadth. Secondly, contribution proportion of growth
value of Industrial sectors in GDP of the city tended to reduce in 2006-
2012. Thirdly, capital using efficiency is still low; investment capital
for industry is still not suitable with growth position of a region.
Fourthly, competition capacity of industrial products is low. Fifthly,
growth rate of processing is very low even processing industry
accounts for a large proportion. Sixthly, technology level of industrial
sectors is only remaining in low- middle level. Seventhly, most of
industrial companies in the city are small and middle size companies
with small scope and low competition capacity.
For trade: Firstly, Trade has slowly developed with growth
pattern remaining in breadth, not developing in the depth. Secondly,
average growth rate of total retail sales and service revenue is more
than wholesale trade. Thirdly, role of trading sector in economic
growth of the city is reduced. Fourthly, growth quality is low. Fifthly,
capital using efficiency is low. Sixthly, structure of modern trading
sector can be rapidly applied but unsustainable. Seventhly, most of
trading companies in the city are small and middle size companies
with small scope and low competition capacity. Eighthly, competition
capacity of exported goods is very low. Ninthly, role of export in GDP
of the city has been decreasing. Tenthly, links among members of
distribution system is loose, role of distribution center in Da Nang has
been reducing.
18
Cause of limitations: (i) Da Nang has not exploited its potentials
and advantages effectively, especially its favorable geographical
position and potentials to be a developed pole of an economic area. (ii)
State’s mechanism for Da Nang is not strong enough to implement its
role for a priority economic area; (iii) Support policy system is quite
modern but lacks of synchronization; (iv) Links in developing industry
and trade have not yet developed a comment strategy, establishing and
implementing of policies have not uniformed and efficient; (v) Lacks
of qualified labors, limited financial capacity.
CHAPTER 4
DIRECTIONS AND SOLUTIONS TO DEVELOP INDUSTRY
AND TRADE IN DA NANG CITY
4.1. Situation and opportunities, challenges for industrial and
trading development in Da Nang city
4.1.1. Situation and expectation (directions of the global
economy, direction of Viet Nam’s economy, potentials to develop the
priority economic area of the Central Region, directions to develop
industry and trade of Da Nang city represented in the main copy of the
thesis).
4.1.2. Analyzing strength points, weakness, opportunities and
challenges of industrial and commercial sectors of Da Nang in the
next time
Strength: Potentials to develop the area: quite complete and
modern industrial and commercial infrastructure; investment and
trading environment; the highlight points in fields: IT, mechatronic-
automation, energy; the city issued the basic planning; easy to
approach to capital sources with 50 branches of commercial banks and
financial organizations; the leading qualified labors in the region; prior
to industrial and commercial development resources expressing
through many detail policies of the State and city; consumer hobbies
tends to use modern distributing services leading to larger volume of
market.
Weakness: Growth rate GDP of trading sector tends to decrease or
increase slower than GDP of the city; lackage of senior personel in
industrial and trading sectors, undeveloped support policies; low
technology coefficient of industrial branches; research activities
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remaining in mid-scale; weak links between university and production
and market; undeveloped logistics services, low export quality, high
trading expenses.
Opportunities: Viet Nam became official member of WTO; new
position of urban type I, 1000ha planned high-tech area with many
prior investment policies; scheme to establish international level
university; strong development of global trade, post-crisis economy to
create opportunities; resident and urban areas along with coastline
bringing a large number of qualified, skilled and high income labors.
Challenges: International trade tends to reduce competition
advances based on exploiting cheap resources and labors to transfer to
products manufactured by capital and technologies; Viet Nam commits
to terminate export support activities under scheme of WTO; stiff
competition of investment capital and manpower in the post crisis
period; having only some FDI projects on developing production and
transferring technology; It will be difficult for Da Nang to attract
manpower and Da Nang must base on its manpower; Commitment of
open distribution activities will lead to harsh competition among
foreign and domestic distributors.
4.2. Viewpoints, targets, directions to develop industry and trade
in Da Nang city
4.2.1. Viewpoint of industrial and commercial development
Firstly, industrial and commercial development must contribute to
implement the targets of socio-economic development of Da Nang
city. Secondly, industrial and commercial development must be quick
and sustainable to bring Da Nang to be an attractive city. Thirdly,
development must base on between industries and trade in the relation
with development strategies of the country, and planning of priority
economic area in the Central Region and economic integration.
Fourthly, industrial and commercial development will promote and
attract every potential manpower of economic components. Fifthly,
industrial and commercial development based on promoting,
exploiting advantages of the sectors and local locations effectively.
4.2.2. Targets to develop industry and trade
To 2010, Industry and trade continued being the important sectors
of economy, having great contribution in socio-economic development
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of the city, bringing Da Nang to become one of the modern and
sustainable developing urban in the region and in the country.
1)For Industry: Industrial development in 2011-2015: 12.2%/year;
2016-2020: 12.3%/year. Industrial production value in 2015 will reach
to 27,000 billion dong, average growth rate in 2011-2015:
13.24%/year. Industrial production value in 2020 will reach to 48,000
billion dong, average growth rate in 2011-2015: 12.2%/ year.
2)For Trade: Commercial development in 2011-2015:
12.2%/year; 2016-2020: 14.1%/year. Commercial value in 2015 will
reach to 2,518 billion dong and 4,865 billion dong in 2020. Total retail
sales and service revenue will achieve 56,120 billion dong in 2015 and
average growth rate in 2011- 2015 will be 17.5%/year, and 123,200
billion dong and 17%/year in 2016- 2020. Export value in 2015 will be
3.37 billion USD in 2015 and 7.7 billion USD in 2020, average growth
rate equals to 19%- 20%/ year in 2011-2015 and 18%-19% in 2016-
2020.
4.2.3. Direction to develop Industry and Trade
4.2.3.1. Directions to develop industry: Prior to develop high-tech
industry and branches and products with high added value; promoting
exploiting and manufacturing seafood serving export; transfer
industrial structure to diversify products; building high-tech industrial
area to attract and develop high-tech industrial sectors; completing
support policies and develop industrial zones, linking the development
of IPs and ICs and the development of urban systems and services.
4.2.3.2. Directions to develop trade: Developing Da Nang to be an
agent, trading center in the Central Region and Central Highlands to
promote expoet, developing modern trading methods.
4.3. Main solutions to develop Industry and Trade of Da Nang city
4.3.1. Basic solution group
4.3. Main solutions to develop Industry and Trade of Da Nang city
4.3.1. Basic solution group
1) Completing commercial environment institution: (i) Completing
trading environment: Firstly, reducing expense and time to implement
the state’s regulations. Secondly, promoting administrative capacity of
the city. Thirdly, executing public and transparent implementation. (ii)
Enhancing State Management about Industry and Trade: First is
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completing legal framework of industry and trade. Second is
enhancing quality of oriented activities to develop industry and trade.
Third is creating conditions for development of industry and trade; the
fourth is enhancing efficiency of market management activities.
2) Developing modern and uniform industrial and commercial
infrastructure
Industrial infrastructure: Firstly, improving, investing, upgrading
the current IPs and ICs; accelerating development schedule of High-
tech IPs and IT IPs. Secondly, issuing and implementing the
regulations of safety and environment sanitary during construction
period in IPs. Thirdly, upgrading power supply and power network,
maintaining and improving and building water supply system.
Commercial infrastructure :Firstly, developing modern commercial
business types according to urban planning to meet the diversified
demands of populations and tourists. Secondly, improving, upgrading
and modernizing types of traditional business.
3) Developing manpower of industrial and commercial sectors:
Firstly, implementing survey to collect information of labor needs of
enterprises. Secondly, developing Da Nang city to be the training
center of human resource in the Central- Highland region. Thirdly,
linking with the international education facilities to organize qualified
training courses. Fourthly, supporting to train sales administrators in
enterprises. Fifthly, completing policies to attract, develop and keep
talented persons.
4) Enhancing competition capacity of enterprise: Firstly,
enhancing capital approach ability of enterprises. Secondly, supporting
the market information, finding partners, promoting business and
investment. Thirdly, supporting enterprises to train labors. Fourthly,
promoting the bridge role of Career Association. Fifthly, enhancing
abilities to approach land and other priority policies. Sixthly, assigning
resources for enterprises acting in spearhead industrial sector and
important commercial sectors. Seventhly, encouraging and supporting
enterprises in investing in researches and development activities.
Finally, renewing the sustainable development pattern of enterprises.
5) Restructuring industrial and commercial sectors and
transferring growth patterns: Firstly, enhancing growth quality of
industrial and commercial sectors. Secondly, enhancing planning
quality, combining strategies with planning and plans to develop
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production and distribution system. Thirdly, concentrating resources to
establish sub branches, production facilities, for example high-tech
product manufacture. Fourthly, implementing the economic restricting
process together with the transfer of territory structure, enterprise
economic structure, capital structure, labor structure, market structure
and economic institutional structure. Fifthly, implementing industrial
structure (or commercial structure) patterns to increase capital using
efficiency, environment protection and improvement. Sixthly,
continuing completing institution.
4.3.2. Breakthrough solution group
1) Developing to become a high-tech industrial pole
2) Researching to establish Free Shopping Center
3) Building International Shopping town
4) Developing to make Da Nang become a transshipment terminal,
business transaction center in Central Region and Central Highlands
4.3.3. Group of other solutions
1) Developing support policies: Da Nang should focus on
electronics, manufacturing and assembling type of computers, IT and
telecommunication equipment, electric, thermoelectric cooling, civil
electric and specialized equipment.
2) Developing goods export: Enhancing growth value in exported
goods and establishing Export Credit Insurance Organizations.
3) Strengthening links of region’s development: Enhancing
building a link among Industry- Trade- Services- Tourism- Support
policies in the whole area (including locations having East- West
economic border) that Da Nang play the central role to support the
development of socio-economy based on promoting the strengths of
each locations.
4) Enhancing links between trading policies and industrial
policies: Firstly, establishing consultant department in cooperating to
issue and implement trading policies and industrial policies. Secondly,
assigning responsibilities and cooperating departments to implement
linking trading policies and industrial policies. Thirdly, establishing
review, adjusting and evaluating mechanism to consider science
features and feasibilities of linking trading policies and industrial
policies.
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4.4. Some recommendations to develop industry and trade in Da
Nang city
Recommendations of Free Shopping Center in Da Nang;
completing legal frame, creating fair business environment; building
urban organizing pattern and particular financial mechanism;
enhancing inspection, and control markets; Enhancing market
administrative quality, supporting small- middle size enterprises.
CONCLUSION
Industrial and commercial development plays an important role in
socio-economic development of Da Nang city. The contents
represented in this Thesis concluded theoretical issues, experiences to
develop industry and trade in and out of the country, analyzed the
status of industrial and commercial development in directions of
sustainable growth and development linking to development of the
Central- Highland Region, the whole country and East-West economic
corridor. Since, giving the solutions to bring Da Nang city to be the
center of Industry and Trade in the region and our country. With these
methodologies to solve these issues based on the scientific basis of the
industrial and commercial development, the thesis has some new
features:
1) For theory: Firstly, on the theoretical approach of sustainable
development, advantages of competition and development pole, the
thesis determined theoretical basis, features, structure and content of
the industrial and commercial development in the city; Secondly, the
thesis defined criteria to evaluate industrial and commercial
development of one province/city in the situation of integration,
including: criteria of growth scope and speed.; criteria of growth
quality and development level; criteria of assured conditions for
sustain development. Thirdly, the Thesis researched experiences of
industrial and commercial development in some provinces with the
relative features in order that Da Nang can apply these useful
experiences such as: Da Nang should issue and implement
mechanisms and policies to develop IPs and ICs, select the directions
to develop technology and high tech; building free shopping center,
enhancing competition capacity for the enterprises; building shopping
street with global scale; building distribution centers for the local and
global; establishing export credit insurance; enhancing quality of
human resource; restoring and modernizing traditional distribution
24
types and applying modernizing distribution types, linking commercial
policies and industrial policies. .
2) For real situation: Firstly, the Thesis analyzed, evaluated the
industrial and commercial development of Da Nang scientifically and
objectively in the period from 2001 to now according to criteria and
targets together with comparing with the Central Highland Regions.
Thereby, drawing experiences as well as pointing out limitations and
causes to give solutions to exploit opportunities, potentials and
advantages to overcome challenges, limitations and to develop
Industry and Trade in the future. Secondly, the Thesis confirmed
growth pattern of Industry and Trade of Da Nang in the past time
remaining in the breadth and unsustainable. So, the thesis defined that
to have sustainable development of Industry and Trade needs
transferring its patterns and restricting its structure to ensure growth
quality, enhance efficiency and competition capacity. Thirdly, the
Thesis defined opinions, directions and uniform recommendations
(basis solution group, breakthrough solution group and other solution
group), in order to develop Da Nang’s Industry and Trade rapidly and
sustainably, promoting growth pole’s role of priority economic area in
Central – Highland areas.
Industrial and commercial development in Da Nang is a big matter
with many approaching directions. With the issues given in the Thesis,
the thesis want to clarify the theoretical and practical issues to develop
Industry and Trade rapidly and sustainably, contributing to the
economic development of the city, bringing Da Nang to become one of
the modern and developed industrial and commercial centers in the
region and in the country. However, for the limitations of capacity and
data approach, the thesis has not researched all contents of linking
commercial policies and industrial policies: Strategy to develop
industry in the trade liberalization and international economic
integration and links of commercial and industrial policies. This is also
the research direction in the future. Fellow looks forward to receiving
feedback and assistance of professionals, managers and scientists to
continue studying and complete this research.
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