Luận án Ảnh hưởng của trách nhiệm xã hội doanh nghiệp tới lòng trung thành của khách hàng: Nghiên cứu trong ngành thức ăn chăn nuôi tại miền Bắc Việt Nam

(1) Thông qua phân tích thực trạng cảm nhận của khách hàng về trách nhiệm xã hội doanh nghiệp, nghiên cứu đã gợi ý cho các nhà quản lý một số nội dung để làm tăng hiệu quả của các chương trình trách nhiệm xã hội của doanh nghiệp, thay vì “doanh nghiệp nghĩ gì”, mà phải hướng vào “khách hàng nghĩ gì”.

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