Luận án Nghiên cứu các nhân tố tác động đến sự hài lòng của khách du lịch mice nội địa tại Việt Nam - Lấy ví dụ điển hình tại thành phố Hải Phòng

3 83 OB4 3.66 .845 83 OB5 3.82 .814 83 OB6 3.76 .905 83 OB7 3.9 0 .850 83 OB8 3.94 .755 83 OB9 3.81 .818 83 OB10 3.71 .849 83 OB11 3.69 .795 83 OB12 3.63 .728 83 OB13 3.87 .658 83 OB14 3.76 .691 83 OB15 3.84 .757 83 OB16 3.82 .647 83 OB17 3.83 .746 83 OB18 3.80 .745 83 OB19 3.89 .781 83 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha if Item Deleted Item Deleted Total Correlation Item Deleted OB1 68.29 119.769 .641 .964 OB2 67.96 120.645 .775 .962 OB3 67.92 121.493 .741 .962 OB4 68.06 119.984 .710 .963 OB5 67.90 118.234 .844 .961 OB6 67.96 115.816 .883 .960 OB7 67.82 118.735 .776 .962 OB8 67.78 119.440 .838 .961 OB9 67.92 118.639 .815 .961 OB10 68.01 119.988 .706 .963 OB11 68.04 121.352 .676 .963 OB12 68.10 121.698 .723 .962 OB13 67.86 122.515 .747 .962 OB14 67.96 121.962 .746 .962 OB15 67.88 121.229 .722 .962 OB16 67.90 123.430 .695 .963 OB17 67.89 120.903 .754 .962 OB18 67.93 120.068 .809 .961 OB19 67.83 120.947 .715 .962 173 c2/ Ki ểm định thang đo v ới th ủ tục EFA Bước 1: Ki ểm định KMO và Bartlett KMO > 0,5 và m ức ý ngh ĩa c ủa ki ểm định Bartlett < 0,05 KMO and Bartlett's Test Kaiser -Meyer -Olkin Measure of Sampling Adequacy. .894 Approx. Chi-Square 1547.657 Bartlett's Test of Sphericity df 171 Sig. .000 Bước 2: Dimension Reduction (Thu h ẹp s ố chiều thông tin – Lo ại các bi ến có h ệ số tải nhân t ố > 0,5): Pattern Matrix a Factor 1 2 OB1 0.891 -.216 OB15 0.873 -.109 OB14 0.82 -.026 OB13 0.815 -.020 OB16 0.797 0.621 OB12 0.736 .029 OB2 0.724 .104 OB17 0.683 0.534 OB18 0.675 0.513 OB5 0.582 .334 OB3 0.576 .219 OB19 0.562 .208 OB8 0.523 .390 OB10 0.503 0.942 OB4 -.131 0.937 OB11 -.074 0.853 OB7 .195 0.672 OB9 .325 0.577 OB6 .403 0.568 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. 174 Th ực hi ện th ủ tục sau khi lo ại bi ến OB10, OB16, OB17 và OB18 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .890 Approx. Chi-Square 1176.548 Bartlett's Test of Sphericity df 105 Sig. .000 Pattern Matrix a Factor 1 2 OB4 .952 OB15 .925 OB1 .915 OB14 .788 OB13 .776 OB12 .733 OB2 .647 OB3 .588 OB11 .910 OB6 .708 OB7 .700 OB9 .685 OB5 .585 OB8 .558 OB19 .504 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. Hệ số Cronbach Alpha và H ệ số tươ ng quan bi ến – tổng c ủa các bi ến còn l ại Reliability Statistics Cronbach's N of Alpha Items .956 15 175 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item -Total Cronbach's Alpha if Item Deleted Item Deleted Correlation Item Deleted OB1 52.83 76.357 .640 .956 OB2 52.47 77.334 .798 .952 OB3 52.38 78.804 .730 .953 OB4 52.52 77.876 .681 .954 OB5 52.37 76.331 .827 .951 OB6 52.45 74.086 .885 .950 OB7 52.31 76.336 .776 .952 OB8 52.27 76.575 .848 .951 OB9 52.40 76.289 .804 .951 OB11 52.50 79.006 .642 .955 OB12 52.59 78.409 .734 .953 OB13 52.35 79.171 .758 .953 OB14 52.45 78.768 .760 .953 OB15 52.38 77.816 .740 .953 OB19 52.33 78.222 .703 .954 Các bi ến quan sát còn l ại mô t ả tốt cho các nhân t ố (21 bi ến quan sát được t ổng h ợp thành 4 nhân t ố) Bước 3: Xác định giá tr ị riêng, ph ươ ng sai trích và h ệ số Cronbach Alpha c ủa nhóm bi ến mô t ả cho t ừng nhân t ố Total Variance Explained Rotation Extraction Sums of Squared Sums of Initial Eigenvalues Loadings Squared Factor Loadings a % of % of Total Cumulative % Total Cumulative % Total Variance Variance 1 9.418 62.788 62.788 9.098 60.653 60.653 8.145 2 1.276 8. 505 71.294 .938 6.254 66.908 8.054 3 .724 4.825 76.118 4 .620 4.136 80.254 5 .536 3.574 83.828 6 .489 3.261 87.089 7 .402 2.678 89.768 8 .321 2.138 91.906 9 .302 2.011 93.917 10 .243 1.618 95.534 11 .214 1.424 96.958 12 .177 1.182 98.140 13 .135 .901 99.041 14 .077 .516 99.557 15 .067 .443 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 176 Cronbach Alpha c ủa nhóm bi ến thu ộc nhân t ố 1: Reliability Statistics Cronbach's N of Alpha Items .908 8 Cronbach Alpha c ủa nhóm bi ến thu ộc nhân t ố 2: Reliability Statistics Cronbach's N of Alpha Items .935 7 d/ Thang đo hài lòng c ủa du khách MICE d1/ Ki ểm định b ằng h ệ số Cronbach Alpha Reliability Statistics Cronbach's N of Alpha Items .939 13 Item Statistics Mean Std. N Deviation ST1 3.70 .831 89 ST2 3.73 .670 89 ST3 3.78 .635 89 ST4 3.67 .765 89 ST5 3.63 .760 89 ST6 3.79 .648 89 ST7 3.58 .781 89 ST8 3.34 .916 89 ST9 3.54 .840 89 ST10 3.33 .974 89 ST11 3.48 .854 89 ST12 3.56 .929 89 ST13 3.89 .775 89 177 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Deleted Item Correlation Item Deleted Deleted ST1 43.31 56.786 .453 .942 ST2 43.28 55.000 .774 .933 ST3 43.24 56.001 .709 .935 ST4 43.34 54.612 .703 .934 ST5 43.38 54.352 .734 .933 ST6 43.22 56.744 .613 .937 ST7 43.43 53.793 .324 .932 ST8 43.67 52.927 .704 .935 ST9 43.47 51.979 .864 .929 ST10 43.69 51.423 .771 .932 ST11 43.53 52.866 .769 .932 ST12 43.45 52.228 .749 .933 ST13 43.12 54.337 .718 .934 d2/ Ki ểm định thang đo v ới th ủ tục EFA Bước 1: Ki ểm định KMO và Bartlett KMO > 0,5 và m ức ý ngh ĩa c ủa ki ểm định Bartlett < 0,05 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .887 Adequacy. Approx. Chi-Square 898.611 Bartlett's Test of df 78 Sphericity Sig. .000 Bước 2: Dimension Reduction (Thu h ẹp s ố chi ều thông tin – Lo ại các bi ến có h ệ số tải nhân tố > 0,5): 178 Pattern Matrix a Factor 1 2 ST11 .941 -.136 ST10 .798 .020 ST13 .797 -.042 ST9 .765 .163 ST12 .745 .057 ST7 .709 .109 ST2 .705 .118 ST1 .566 .026 ST8 .471 .203 ST5 -.026 .934 ST4 -.016 .887 ST6 .050 .690 ST3 .424 .569 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. Th ực hi ện th ủ tục sau khi lo ại bi ến ST7 và ST8 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square 702.754 Bartlett's Test of df 55 Sphericity Sig. .000 179 Pattern Matrix a Factor 1 2 ST13 .878 ST11 .835 ST2 .783 ST12 .728 ST9 .727 ST10 .686 ST1 .563 ST5 .952 ST4 .869 ST6 .722 ST3 .576 Extraction Method: Principal Axis Fac`toring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. Hệ số Cronbach Alpha và H ệ số tươ ng quan bi ến – tổng c ủa các bi ến còn l ại Reliability Statistics Cronbach's N of Alpha Items .928 11 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Item Deleted Item Deleted Correlation Deleted ST1 36.43 38.451 .488 .931 ST2 36.40 37.254 .791 .918 ST3 36.36 38.277 .699 .922 ST4 36.46 36.992 .709 .921 ST5 36.50 36.770 .741 .919 ST6 36.34 38.902 .600 .925 ST9 36.59 35.054 .846 .914 ST10 36.80 34.791 .733 .920 ST11 36.64 35.805 .747 .919 ST12 36.57 35.192 .738 .920 ST13 36.24 36.681 .735 .920 Các bi ến quan sát còn l ại mô t ả tốt cho các nhân t ố (21 bi ến quan sát được t ổng h ợp thành 4 nhân t ố) 180 Bước 3: Xác định giá tr ị riêng, ph ươ ng sai trích và h ệ số Cronbach Alpha c ủa nhóm bi ến mô t ả cho t ừng nhân t ố Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative Total Variance % Variance % 1 6.535 59.413 59.413 6.193 56.303 56.303 5.794 2 1.092 9.931 69.344 .758 6.890 63.194 4.972 3 .845 7.685 77.029 4 .557 5.063 82.092 5 .515 4.683 86.775 6 .372 3.386 90.161 7 .297 2.702 92.862 8 .257 2.338 95.200 9 .221 2.009 97.209 10 .187 1.700 98.909 11 .120 1.091 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Cronbach Alpha c ủa nhóm bi ến thu ộc nhân t ố 1: Reliability Statistics Cronbach's N of Alpha Items .908 7 Cronbach Alpha c ủa nhóm bi ến thu ộc nhân t ố 2: Reliability Statistics Cronbach's N of Alpha Items .877 4 181 PH Ụ LỤC 4 – Kết qu ả phân tích Chính th ức (n=500) Ki ểm tra thang đo chính th ức a/ Thang đo hình ảnh điểm đến a1/ H ệ số Cronbach’s Alpha Reliability Statistics Cronbach's N of Alpha Items .914 23 Th ống kê mô t ả các bi ến trong thang đo Item Statistics Mean Std. N Deviation ID1 3.56 .890 500 ID2 3.41 .927 500 ID3 3.65 .854 500 ID4 3.77 .833 500 ID5 3.83 .855 500 ID6 3.80 .864 500 ID7 3.71 .915 500 ID8 3.75 .825 500 ID9 3.73 .816 500 ID10 3.82 .794 500 ID11 3. 66 .836 500 ID12 3.67 .764 500 ID13 3.88 .762 500 ID14 3.68 .853 500 ID15 3.63 .911 500 ID16 3.77 .834 500 ID17 3.71 .798 500 ID18 3.75 .779 500 ID19 3.59 .855 500 ID20 3.65 .844 500 ID21 3.67 .881 500 ID22 3.61 .878 500 ID23 3.70 .865 500 182 Tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean Scale Corrected Squared Cronbach's if Item Variance if Item-Total Multiple Alpha if Deleted Item Correlation Correlation Item Deleted Deleted ID1 81.43 119.612 .536 .501 .910 ID2 81.58 119.843 .499 .495 .911 ID3 81.34 119.436 .571 .530 .910 ID4 81.22 120.936 .502 .506 .911 ID5 81.16 119.847 .547 .605 .910 ID6 81.19 118.901 .593 .600 .909 ID7 81.28 119.061 .548 .488 .910 ID8 81.24 123.145 .383 .416 .913 ID9 81.26 122.040 .451 .499 .912 ID10 81.17 122.519 .437 .508 .912 ID11 81.33 121.517 .468 .401 .912 ID12 81.32 121.225 .537 .485 .910 ID13 81.11 121.563 .517 .483 .911 ID14 81.31 119.105 .591 .643 .909 ID15 81.36 120.263 .487 .560 .911 ID16 81.22 118.682 .630 .601 .908 ID17 81.28 119.990 .584 .514 .909 ID18 81.24 120.658 .559 .523 .910 ID19 81.40 119.844 .548 .469 .910 ID20 81.34 119.499 .575 .464 .910 ID21 81.32 118.223 .618 .560 .909 ID22 81.38 119.353 .558 .502 .910 ID23 81.29 118.664 .606 .496 .909 A2/ Th ủ tục EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .901 Adequacy. 5603.78 Approx. Chi-Square Bartlett's Test of 3 Sphericity df 253 Sig. .000 183 Pattern Matrix a Factor 1 2 3 4 5 ID5 .818 -.022 .064 -.172 .061 ID6 .797 .071 .139 -.105 -.102 ID4 .742 -.065 .018 -.092 .084 ID3 .739 .031 -.052 .090 -.053 ID7 .693 .108 -.012 .036 -.111 ID2 .581 -.029 -.116 .208 .024 ID1 .524 -.109 -.102 .234 .201 ID21 -.003 .764 -.021 .068 -.038 ID17 .014 .735 -.085 -.117 .167 ID19 -.050 .723 .032 .071 -.092 ID18 -.037 .705 .059 -.150 .132 ID20 .027 .685 .036 -.022 -.007 ID23 .015 .623 -.009 .092 .049 ID22 .080 .303 -.023 .194 -.159 ID9 .078 -.072 .801 .050 -.068 ID10 -.026 .031 .751 -.078 .080 ID8 -.048 -.001 .677 .112 -.075 ID11 -.005 .094 .443 .035 .163 ID16 -.011 .063 .088 .680 .125 ID15 -.013 .038 -.010 .363 -.129 ID14 -.005 -.022 .063 .317 .154 ID13 -.025 -.031 .014 .062 .782 ID12 .063 .100 -.007 -.019 .638 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 6 iterations. 184 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative % Total Variance % Variance 1 8.036 34.941 34.941 7.589 32.997 32.997 5.432 2 2.432 10.575 45.516 1.971 8.570 41.567 5.965 3 1.764 7.669 53.185 1.339 5.820 47.386 3.749 4 1.479 6.430 59.615 1.070 4.654 52.040 4.412 5 1.057 4.598 64.213 .622 2.706 54.746 4.160 6 .928 4.036 68.249 7 .764 3.323 71.572 8 .707 3.075 74.646 9 .545 2.369 77.015 10 .530 2.304 79.319 11 .504 2.191 81.510 12 .492 2.141 83.651 13 .460 2.002 85.653 14 .437 1.901 87.554 15 .419 1.821 89.375 16 .389 1.689 91.064 17 .354 1.539 92.604 18 .342 1.489 94.092 19 .325 1.413 95.505 20 .289 1.258 96.763 21 .275 1.195 97.958 22 .250 1.086 99.044 23 .220 .956 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Th ủ tục EFA sau khi lo ại các bi ến ID14, ID15 và ID22 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .901 Adequacy. 4481.30 Approx. Chi-Square Bartlett's Test of 9 Sphericity df 190 Sig. .000 185 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative % Total Variance % Variance 1 7.083 35.415 35.415 6.607 33.034 33.034 5.025 2 2.410 12.052 47.467 1.940 9.702 42.737 5.213 3 1.594 7.971 55.438 1.122 5.609 48.346 3.444 4 1.157 5.785 61.224 .704 3.519 51.865 3.956 5 .938 4.692 65.916 6 .789 3.944 69.860 7 .652 3.262 73.122 8 .564 2.818 75.939 9 .532 2.661 78.600 10 .514 2.569 81.169 11 .487 2.434 83.603 12 .473 2.363 85.966 13 .432 2.159 88.124 14 .417 2.085 90.209 15 .405 2.024 92.233 16 .350 1.751 93.984 17 .349 1.747 95.731 18 .316 1.582 97.313 19 .276 1.379 98.692 20 .262 1.308 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 186 Pattern Matrix a Factor 1 2 3 4 ID5 .829 -.038 .109 -.117 ID6 .808 .038 .148 -.171 ID4 .748 -.070 .049 -.020 ID3 .724 .021 -.081 .074 ID7 .687 .108 -.039 -.050 ID2 .557 -.007 -.166 .247 ID1 .519 -.053 -.120 .348 ID19 -.038 .768 .000 -.073 ID21 -.002 .741 -.037 .042 ID17 .018 .739 -.052 .021 ID18 -.022 .716 .098 -.066 ID20 .016 .704 .014 -.016 ID23 .037 .631 .001 .062 ID10 -.025 .013 .776 .025 ID9 .069 -.064 .754 .028 ID8 -.063 .020 .610 .084 ID11 .016 .104 .481 .121 ID13 -.051 -.073 .127 .786 ID12 .027 .058 .081 .617 ID16 .073 .277 .034 .471 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 5 iterations. Hệ số Cronbach Alpha Reliability Statistics Cronbach's Alpha Cronbach's Alpha N of Items Based on Standardized Items .903 .903 20 Tươ ng quan bi ến – tổng 187 Item -Total Statistics Scale Mean if Scale Corrected Squared Cronbach's Item Deleted Variance if Item-Total Multiple Alpha if Item Item Deleted Correlation Correlation Deleted ID1 70.51 89.545 .526 .468 .898 ID2 70.66 89.680 .493 .473 .899 ID3 70.42 89.222 .573 .519 .897 ID4 70.30 90.177 .526 .501 .898 ID5 70.24 89.149 .576 .595 .897 ID6 70.27 88.494 .612 .591 .896 ID7 70.36 88.844 .552 .485 .898 ID8 70.32 92.346 .389 .415 .902 ID9 70.34 91.294 .464 .497 .900 ID10 70.24 91.580 .459 .497 .900 ID11 70.41 91.024 .468 .395 .900 ID12 70.40 90.685 .545 .480 .898 ID13 70.19 91.144 .513 .479 .899 ID16 70.30 89.533 .568 .388 .897 ID17 70.36 89.746 .583 .512 .897 ID18 70.31 90.252 .563 .515 .897 ID19 70.48 89.925 .526 .448 .898 ID20 70.42 89.338 .573 .460 .897 ID21 70.40 88.573 .594 .512 .896 ID23 70.37 88.999 .579 .455 .897 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 1 Reliability Statistics Cronbach's N of Alpha Items .870 7 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 2 Reliability Statistics Cronbach's N of Alpha Items .866 6 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 3 Reliability Statistics Cronbach's N of Alpha Items 188 .758 4 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 4 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .721 .725 3 b/ Thang đo giá tr ị nh ận th ức b1/ H ệ số Cronbach’s Alpha Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .908 .909 19 Th ống kê mô t ả các bi ến trong thang đo Item Statistics Mean Std. Deviation N PVI1 3.75 .761 500 PVI2 3.68 .787 500 PVI3 3.67 .794 500 PVI4 3.77 .766 500 PVI5 3.76 .815 500 PVI6 3.87 .745 500 PVI7 3.83 .748 500 PVI8 3.85 .785 500 PVI9 3.54 .907 500 PVI10 3.63 .833 500 PVI11 3.58 .915 500 PVI12 3.59 .869 500 PVI13 3.66 .814 500 PVI14 3.64 .804 500 PVI15 3.44 .921 500 PVI16 3.67 .767 500 PVI17 3.70 .768 500 189 PVI18 3.72 .780 500 PVI19 3.68 .813 500 Tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean Scale Corrected Squared Cronbach's if Item Variance if Item-Total Multiple Alpha if Deleted Item Correlation Correlation Item Deleted Deleted PVI1 66.29 80.688 .621 .562 .902 PVI2 66.37 80.649 .601 .559 .903 PVI3 66.38 80.700 .591 .510 .903 PVI4 66.28 81.511 .554 .445 .904 PVI5 66.29 80.771 .568 .463 .903 PVI6 66.17 82.235 .516 .559 .905 PVI7 66.21 81.967 .534 .589 .904 PVI8 66.20 80.887 .584 .555 .903 PVI9 66.50 79.389 .591 .692 .903 PVI1 66.42 80.909 .544 .637 .904 0 PVI1 66.47 80.225 .531 .660 .905 1 PVI1 66.45 79.848 .590 .543 .903 2 PVI1 66.39 80.739 .571 .540 .903 3 PVI1 66.40 81.604 .517 .452 .905 4 PVI1 66.61 81.550 .443 .353 .907 5 PVI1 66.38 81.366 .564 .485 .904 6 PVI1 66.34 80.943 .595 .553 .903 7 PVI1 66.32 81.157 .569 .574 .903 8 190 PVI1 66.37 81.296 .533 .510 .904 9 B2/ Th ủ tục EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .897 Adequacy. 4988.46 Approx. Chi-Square Bartlett's Test of 2 Sphericity df 171 Sig. .000 Pattern Matrix a Factor 1 2 3 4 5 PVI7 .882 -.030 .063 -.070 -.052 PVI6 .825 -.054 -.080 .048 .008 PVI8 .736 .125 .020 .045 -.091 PVI5 .478 .028 .093 -.068 .258 PVI4 .445 .011 -.031 .045 .288 PVI18 .001 .826 -.078 -.061 .086 PVI19 .072 .774 -.025 -.053 -.035 PVI17 -.011 .771 -.003 .058 -.002 PVI16 -.043 .625 .146 .087 -.039 PVI9 -.041 -.026 .895 -.028 .115 PVI11 .009 -.044 .883 .000 -.005 PVI10 .069 .059 .787 .055 -.128 PVI13 .089 -.057 -.052 .796 .014 PVI14 .056 -.004 -.017 .757 -.076 PVI12 .013 -.018 .055 .725 .040 PVI15 -.210 .098 .070 .343 .104 PVI1 .008 -.005 .056 -.019 .796 PVI2 .003 .002 -.035 .048 .787 PVI3 .092 .028 -.043 .025 .685 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 6 iterations. 191 Total Variance Explained Rotation Extraction Sums of Squared Sums of Initial Eigenvalues Loadings Squared Factor Loadings a % of Cumulative % of Total Total Cumulative % Total Variance % Variance 1 7.252 38.169 38.169 6.864 36.125 36.125 4.640 2 2.265 11.921 50.090 1.908 10.042 46.167 4.665 3 1.552 8.170 58.260 1.145 6.029 52.196 4.044 4 1.414 7.440 65.700 1.063 5.596 57.792 4.460 5 1.113 4.807 70.507 .545 2.870 60.662 4.881 6 .605 3.182 73.688 7 .596 3.138 76.827 8 .562 2.960 79.787 9 .529 2.784 82.571 10 .467 2.459 85.030 11 .451 2.372 87.402 12 .412 2.167 89.569 13 .370 1.946 91.515 14 .337 1.773 93.288 15 .292 1.536 94.824 16 .281 1.478 96.302 17 .265 1.395 97.697 18 .237 1.246 98.943 19 .201 1.057 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 192 Th ủ tục EFA sau khi b ỏ bi ến PVI15 Hệ số Cronbach Alpha Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .907 .908 18 Item-Total Statistics Scale Mean Scale Corrected Squared Cronbach's if Item Variance if Item-Total Multiple Alpha if Deleted Item Correlation Correlation Item Deleted Deleted PVI1 62.85 72.892 .622 .561 .901 PVI2 62.93 72.838 .603 .559 .901 PVI3 62.94 72.906 .591 .506 .902 PVI4 62.84 73.540 .565 .444 .902 PVI5 62.85 72.815 .580 .463 .902 PVI6 62.73 74.136 .534 .558 .903 PVI7 62.77 73.852 .555 .586 .903 PVI8 62.76 72.878 .601 .555 .901 PVI9 63.06 71.771 .583 .692 .902 PVI10 62.98 73.186 .538 .636 .903 PVI11 63.03 72.538 .524 .660 .904 PVI12 63.01 72.435 .565 .519 .902 PVI13 62.95 73.160 .555 .539 .903 PVI14 62.96 74.061 .494 .431 .904 PVI16 62.94 73.600 .560 .484 .902 PVI17 62.90 73.151 .595 .552 .901 PVI18 62.88 73.279 .573 .573 .902 PVI19 62.93 73.436 .535 .509 .903 193 Ki ểm định KMO KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .893 Approx. Chi-Square 4777.582 Bartlett's Test of Sphericity df 153 Sig. .000 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative % Total Variance % Variance 1 7.042 39.121 39.121 6.661 37.005 37.005 4.679 2 2.155 11.973 51.093 1.824 10.135 47.141 4.573 3 1.526 8.479 59.572 1.136 6.309 53.450 3.913 4 1.324 7.357 66.929 .972 5.401 58.851 4.798 5 1.111 5.063 71.992 .546 3.032 61.883 4.066 6 .604 3.354 75.346 7 .575 3.193 78.539 8 .533 2.960 81.499 9 .467 2.596 84.095 10 .456 2.535 86.630 11 .414 2.298 88.928 12 .372 2.065 90.993 13 .337 1.874 92.867 14 .297 1.650 94.517 15 .283 1.575 96.091 16 .265 1.474 97.565 17 .237 1.319 98.884 18 .201 1.116 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 194 Pattern Matrix a Factor 1 2 3 4 5 PVI7 .901 -.042 .055 -.063 -.065 PVI6 .825 -.060 -.083 .008 .052 PVI8 .738 .120 .015 -.095 .051 PVI5 .686 .023 .088 .252 -.067 PVI4 .638 .010 -.033 .290 .047 PVI18 -.010 .829 -.079 .088 -.056 PVI17 -.025 .776 .001 .003 .057 PVI19 .073 .773 -.025 -.037 -.055 PVI16 -.054 .629 .158 -.028 .069 PVI9 -.045 -.023 .901 .119 -.038 PVI11 .001 -.041 .884 -.003 .000 PVI10 .064 .063 .786 -.129 .056 PVI1 -.005 -.001 .059 .705 -.028 PVI2 -.024 .007 -.035 .703 .052 PVI3 .086 .032 -.039 .688 .013 PVI13 .025 -.035 -.057 .017 .854 PVI14 .007 .019 .018 -.039 .608 PVI12 -.030 .006 .092 .074 .568 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 6 iterations. Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 1 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .854 .855 5 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân tố 2 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .844 .844 4 195 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 3 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Item s .894 .895 3 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 4 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .833 .833 3 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 5 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .803 .803 3 c/ Thang đo n ăng l ực c ủa đơ n v ị tổ ch ức c1/ H ệ số Cronbach’s Alpha Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .933 .933 19 196 Th ống kê mô t ả các bi ến trong thang đo Item Statistics Mean Std. Deviation N OB1 3.66 .806 500 OB2 3.69 .728 500 OB3 3.73 .717 500 OB4 3.68 .773 500 OB5 3.70 .767 500 OB6 3.69 .782 500 OB7 3.77 .784 500 OB8 3.73 .758 500 OB9 3.65 .780 500 OB10 3.72 .761 500 OB11 3.67 .763 500 OB12 3.80 .752 500 OB13 3.73 .731 500 OB14 3.69 .784 500 OB15 3.70 .764 500 OB16 3.68 .755 500 OB17 3.72 .742 500 OB18 3.68 .744 500 OB19 3.79 .715 500 Tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean Scale Corrected Item - Squared Cronbach's if Item Variance if Total Correlation Multiple Alpha if Item Deleted Item Deleted Correlation Deleted OB1 66.82 85.921 .495 .380 .932 OB2 66.79 84.878 .638 .585 .929 OB3 66.76 84.790 .656 .616 .929 OB4 66.80 85.953 .517 .519 .932 OB5 66.79 83.814 .681 .654 .928 OB6 66.80 84.174 .640 .511 .929 OB7 66.72 84.216 .635 .466 .929 OB8 66.76 84.144 .665 .500 .928 OB9 66.83 84.383 .626 .440 .929 OB10 66.77 83.938 .677 .516 .928 OB11 66.81 84.120 .662 .517 .929 OB12 66.69 84.553 .640 .515 .929 OB13 66.76 85.346 .598 .469 .930 OB14 66.79 84.232 .634 .488 .929 OB15 66.79 84.127 .660 .524 .929 OB16 66.80 84.235 .661 .547 .929 OB17 66.77 84.757 .634 .514 .929 OB18 66.80 84.891 .621 .500 .9 29 OB19 66.70 85.879 .572 .426 .930 197 C2/ Th ủ tục EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .936 Adequacy. 4890.49 Approx. Chi-Square Bartlett's Test of 5 Sphericity Df 171 Sig. .000 Pattern Matrix a Factor 1 2 OB14 .778 -.121 OB12 .722 -.046 OB11 .715 -.014 OB15 .714 -.016 OB13 .675 -.047 OB2 .625 .058 OB18 .595 .074 OB3 .551 .164 OB10 .541 .208 OB8 .484 .258 OB1 .465 .071 OB9 .450 .251 OB7 .474 .355 OB19 .312 -.009 OB4 -.174 .779 OB5 -.033 .718 OB6 .214 .551 OB16 -.004 .346 OB17 .058 .324 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. 198 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative % Total Variance % Variance 1 8.650 45.525 45.525 8.131 42.793 42.793 7.816 2 1.277 6.723 52.248 .874 4.600 47.393 5.840 3 .850 6.053 58.301 4 .812 5.324 63.625 5 .751 3.954 67.579 6 .674 3.548 71.127 7 .626 3.294 74.421 8 .602 3.169 77.591 9 .554 2.913 80.504 10 .515 2.711 83.215 11 .497 2.614 85.829 12 .443 2.330 88.159 13 .411 2.165 90.323 14 .381 2.004 92.327 15 .336 1.769 94.096 16 .324 1.703 95.799 17 .317 1.666 97.465 18 .247 1.301 98.767 19 .234 1.233 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 199 Th ủ tục EFA sau khi b ỏ bi ến OB16, OB17, OB19 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .922 .922 16 Item-Total Statistics Scale Mean Scale Corrected Item- Squared Cronbach's if Item Variance if Total Multiple Alpha if Item Deleted Item Deleted Correlation Correlation Deleted OB1 55.63 61.624 .497 .375 .921 OB2 55.60 60.778 .640 .583 .917 OB3 55.56 60.639 .664 .603 .916 OB4 55.61 61.557 .528 .518 .920 OB5 55.60 59.780 .691 .651 .915 OB6 55.60 60.212 .638 .498 .917 OB7 55.52 60.246 .633 .461 .917 OB8 55.56 60.094 .671 .494 .916 OB9 55.64 60.303 .632 .435 .917 OB10 55.57 60.017 .675 .502 .916 OB11 55.62 60.148 .662 .516 .916 OB12 55.49 60.527 .639 .511 .917 OB13 55.56 61.124 .604 .465 .918 OB14 55.60 60.365 .623 .456 .917 OB15 55.59 60.466 .632 .461 .917 OB18 55.61 61.317 .574 .344 .919 Ki ểm định KMO KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .932 Adequacy. 3916.43 Approx. Chi-Square Bartlett's Test of 8 Sphericity Df 120 Sig. .000 200 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative Total Variance % Variance % 1 7.422 46.389 46.389 6.916 43.226 43.226 6.555 2 1.247 7.796 54.185 .840 5.251 48.477 5.175 3 .822 7.009 61.194 4 .702 4.389 65.584 5 .668 4.173 69.757 6 .626 3.910 73.667 7 .576 3.597 77.264 8 .573 3.584 80.848 9 .523 3.269 84.116 10 .494 3.086 87.202 11 .444 2.773 89.975 12 .395 2.469 92.444 13 .386 2.412 94.856 14 .324 2.025 96.881 15 .257 1.608 98.489 16 .242 1.511 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Pattern Matrix a Factor 1 2 OB12 .745 -.060 OB13 .722 -.080 OB2 .669 .019 OB15 .640 .044 OB4 .623 -.167 OB3 .613 .110 OB10 .547 .204 OB1 .499 .042 OB1 8 .462 .177 OB14 -.116 .775 OB11 -.034 .745 OB5 -.030 .616 OB9 .231 .477 OB8 .242 .510 OB6 .193 .568 OB7 .362 .367 201 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterati ons. Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 1 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .857 .858 9 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 2 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .858 .858 7 d/ Thang đo s ự hài lòng c ủa du khách MICE d1/ H ệ số Cronbach’s Alpha Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .924 .924 13 Th ống kê mô t ả các bi ến trong thang đo Item Statistics Mean Std. N Deviation ST1 3.77 .757 500 ST2 3.67 .779 500 ST3 3.70 .744 500 ST4 3.69 .812 500 ST5 3.73 .795 500 ST6 3.65 .803 500 ST7 3.55 .818 500 ST8 3.61 .779 500 ST9 3.73 .784 500 ST10 3.65 .839 500 ST11 3.62 .801 500 202 ST12 3.83 .752 500 ST13 3.80 .738 500 Tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean Scale Corrected Squared Cronbach's if Item Variance if Item-Total Multiple Alpha if Deleted Item Correlation Correlation Item Deleted Deleted ST1 44.23 47.365 .632 .484 .919 ST2 44.33 46.839 .663 .547 .918 ST3 44.29 46.869 .697 .576 .917 ST4 44.31 46.546 .660 .526 .918 ST5 44.26 46.984 .633 .492 .919 ST6 44.35 46.332 .690 .521 .917 ST7 44.45 46.593 .650 .528 .919 ST8 44.39 46.635 .684 .522 .918 ST9 44.27 46.330 .709 .555 .917 ST10 44.35 45.882 .698 .542 .917 ST11 44.38 46.841 .642 .505 .919 ST12 44.17 47.062 .667 .657 .918 ST13 44.20 47.450 .641 .635 .919 203 D2/ Th ủ tục EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .926 Approx. Chi-Square 3654.840 Bartlett's Test of Sphericity Df 78 Sig. .000 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative Total Variance % Variance % 1 6.813 52.408 52.408 6.361 48.932 48.932 5.736 2 1.168 8.982 61.391 .746 5.739 54.671 5.454 3 .932 7.168 68.559 4 .606 4.662 73.220 5 .584 4.493 77.713 6 .486 3.736 81.449 7 .447 3.435 84.885 8 .428 3.292 88.176 9 .368 2.827 91.004 10 .337 2.590 93.593 11 .330 2.542 96.135 12 .294 2.258 98.393 13 .209 1.607 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. 204 Pattern Matrix a Factor 1 2 ST4 .840 -.102 ST3 .772 .004 ST2 .764 -.024 ST5 .683 .019 ST1 .641 .062 ST6 .597 .169 ST13 -.119 .874 ST12 -.072 .852 ST11 -.009 .749 ST10 .302 .480 ST9 .331 .463 ST8 .290 .378 ST7 .325 .300 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. Th ủ tục EFA sau khi b ỏ bi ến ST7 và ST8 Hệ số Cronbach Alpha Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .912 .912 11 205 Hệ số tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean Scale Corrected Squared Cronbach's if Item Variance if Item-Total Multiple Alpha if Deleted Item Correlation Correlation Item Deleted Deleted ST1 37.07 33.207 .646 .483 .905 ST2 37.17 32.756 .678 .546 .903 ST3 37.14 32.823 .708 .575 .902 ST4 37.15 32.557 .668 .522 .904 ST5 37.11 33.053 .626 .467 .906 ST6 37.19 32.551 .678 .508 .903 ST9 37.11 32.709 .678 .504 .903 ST10 37.19 32.357 .665 .479 .904 ST11 37.22 33.059 .620 .467 .906 ST12 37.01 32.992 .677 .654 .903 ST13 37.04 33.361 .645 .634 .905 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .913 Adequacy. 2932.91 Approx. Chi-Square Bartlett's Test of 0 Sphericity Df 55 Sig. .000 206 Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Rotation Loadings Sums of Squared Loadings a Total % of Cumulative Total % of Cumulative % Total Variance % Variance 1 5.861 53.286 53.286 5.429 49.355 49.355 4.992 2 1.147 10.430 63.715 .779 7.086 56.441 4.340 3 .740 6.732 70.447 4 .564 5.130 75.577 5 .528 4.796 80.373 6 .470 4.274 84.647 7 .427 3.877 88.524 8 .399 3.625 92.149 9 .346 3.145 95.294 10 .306 2.782 98.076 11 .212 1.924 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Pattern Matrix a Factor 1 2 ST4 .772 -.104 ST3 .763 .023 ST2 .759 -.006 ST5 .696 -.006 ST1 .641 .078 ST6 .637 .116 ST13 -.078 .795 ST12 -.045 .795 ST9 .220 .649 ST10 .191 .636 ST11 .109 .633 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 3 iterations. 207 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 1 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .875 .876 6 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 2 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .858 .860 5 e/ Th ủ tục EFA v ới toàn b ộ các bi ến trong nghiên c ứu Hệ số Cronbach’s Alpha Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .964 .965 65 208 Th ống kê mô t ả các bi ến trong nghiên c ứu Item Statistics Mean Std. Deviation N ID1 3.56 .890 500 ID2 3.41 .927 500 ID3 3.65 .854 500 ID4 3.77 .833 500 ID5 3.83 .855 500 ID6 3.80 .864 500 ID7 3.71 .915 500 ID8 3.75 .825 500 ID9 3.73 .816 500 ID10 3.82 .794 500 ID11 3.66 .836 500 ID12 3.67 .764 500 ID13 3.88 .762 500 ID16 3.77 .834 500 ID17 3.71 .798 500 ID18 3.75 .779 500 ID19 3.59 .855 500 ID20 3.65 .844 500 ID21 3.67 .881 500 ID23 3.70 .865 500 PVI1 3.75 .761 500 PVI2 3.68 .787 500 PVI3 3.67 .794 500 PVI4 3.77 .766 500 PVI5 3.76 .815 500 PVI6 3.87 .745 500 PVI7 3.83 .748 500 PVI8 3.85 .785 500 PVI9 3.54 .907 500 PVI10 3.63 .833 500 PVI11 3.58 .915 500 PVI12 3.59 .869 500 209 PVI13 3.66 .814 500 PVI14 3.64 .804 500 PVI16 3.67 .767 500 PVI17 3.70 .768 500 PVI18 3.72 .780 500 PVI19 3.68 .813 500 OB1 3.66 .806 500 OB2 3.69 .728 500 OB3 3.73 .717 500 OB4 3.68 .773 500 OB5 3.70 .767 500 OB6 3.69 .782 500 OB7 3.77 .784 500 OB8 3.73 .758 500 OB9 3.65 .780 500 OB10 3.72 .761 500 OB11 3.67 .763 500 OB12 3.80 .752 500 OB13 3.73 .731 500 OB14 3.69 .784 500 OB15 3.70 .764 500 OB18 3.68 .744 500 ST1 3.77 .757 500 ST2 3.67 .779 500 ST3 3.70 .744 500 ST4 3.69 .812 500 ST5 3.73 .795 500 ST6 3.65 .803 500 ST9 3.73 .784 500 ST10 3.65 .839 500 ST11 3.62 .801 500 ST12 3.83 .752 500 ST13 3.80 .738 500 210 Tươ ng quan bi ến – tổng Item-Total Statistics Scale Mean if Scale Corrected Squared Cronbach's Item Deleted Variance if Item-Total Multiple Alpha if Item Item Deleted Correlation Correlation Deleted ID1 237.25 803.007 .443 . .964 ID2 237.40 802.829 .427 . .964 ID3 237.16 803.179 .459 . .964 ID4 237.03 808.209 .364 . .964 ID5 236.98 805.088 .418 . .964 ID6 237.01 804.830 .419 . .964 ID7 237.10 802.642 .437 . .964 ID8 237.06 807.784 .376 . .964 ID9 237.07 805.283 .436 . .964 ID10 236.98 805.889 .435 . .964 ID11 237.15 804.655 .438 . .964 ID12 237.14 804.187 .493 . .964 ID13 236.93 806.552 .439 . .964 ID16 237.04 800.698 .524 . .964 ID17 237.10 800.918 .544 . .964 ID18 237.05 802.478 .522 . .964 ID19 237.22 800.047 .524 . .964 ID20 237.16 798.024 .574 . .964 ID21 237.14 795.823 .594 . .963 ID23 237.11 796.826 .585 . .963 PVI1 237.05 801.039 .569 . .964 PVI2 237.13 801.132 .547 . .964 PVI3 237.14 801.428 .535 . .964 PVI4 237.04 801.658 .551 . .964 PVI5 237.05 799.340 .566 . .964 PVI6 236.93 802.789 .539 . .964 PVI7 236.97 802.384 .547 . .964 PVI8 236.96 801.541 .539 . .964 PVI9 237.26 795.461 .583 . .963 PVI10 237.18 799.897 .542 . .964 211 PVI11 237.23 796.752 .552 . .964 PVI12 237.21 797.716 .563 . .964 PVI13 237.15 801.012 .531 . .964 PVI14 237.16 803.455 .483 . .964 PVI16 237.14 802.209 .537 . .964 PVI17 237.10 801.450 .554 . .964 PVI18 237.08 801.390 .546 . .964 PVI19 237.13 800.995 .532 . .964 OB1 237.14 805.290 .441 . .964 OB2 237.11 802.392 .563 . .964 OB3 237.08 802.591 .566 . .964 OB4 237.12 802.297 .530 . .964 OB5 237.11 798.555 .622 . .963 OB6 237.12 801.703 .537 . .964 OB7 237.04 800.684 .560 . .964 OB8 237.08 800.264 .589 . .963 OB9 237.15 801.185 .551 . .964 OB10 237.09 799.279 .610 . .963 OB11 237.13 799.222 .610 . .963 OB12 237.01 800.856 .581 . .963 OB13 237.08 803.130 .542 . .964 OB14 237.11 800.117 .573 . .964 OB15 237.11 801.543 .555 . .964 OB18 237.12 801.151 .579 . .964 ST1 237.04 800.059 .596 . .963 ST2 237.14 799.678 .586 . .963 ST3 237.10 800.296 .600 . .963 ST4 237.12 799.165 .573 . .964 ST5 237.07 801.546 .532 . .964 ST6 237.16 796.116 .648 . .963 ST9 237.08 798.814 .602 . .963 ST10 237.15 797.060 .598 . .963 ST11 237.19 801.588 .527 . .964 ST12 236.98 800.785 .582 . .963 ST13 237.01 801.485 .576 . .964 212 Th ủ tục EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling .939 Adequacy. 19484.66 Approx. Chi-Square Bartlett's Test of 3 Sphericity Df 2080 Sig. .000 Total Variance Explained Rotation Extraction Sums of Squared Sums of Initial Eigenvalues Loadings Squared Factor a Loadings % of Cumulative % of Cumulative Total Total Total Variance % Variance % 1 20.228 31.120 31.120 19.800 30.462 30.462 14.152 2 4.374 6.729 37.849 3.956 6.086 36.548 8.088 3 2.692 4.142 41.991 2.260 3.477 40.025 11.454 4 2.402 3.696 45.687 2.009 3.091 43.116 10.789 5 2.005 3.085 48.772 1.587 2.441 45.557 12.917 6 1.899 2.921 51.693 1.499 2.306 47.863 10.946 7 1.517 2.333 54.027 1.108 1.705 49.569 6.256 8 1.453 2.236 56.262 1.061 1.632 51.201 8.010 9 1.362 2.095 58.357 .941 1.447 52.648 11.782 10 1.264 1.944 60.302 .877 1.349 53.997 8.549 11 1.174 1.807 62.108 .762 1.173 55.170 8.456 12 1.066 1.640 63.748 .656 1.009 56.179 8.824 13 1.027 1.580 65.329 .618 .951 57.129 5.220 14 .972 1.495 66.823 15 .925 1.423 68.246 16 .897 1.380 69.626 17 .829 1.275 70.901 18 .797 1.227 72.128 19 .745 1.146 73.274 20 .711 1.093 74.368 21 .684 1.053 75.420 22 .651 1.002 76.422 23 .633 .974 77.396 24 .621 .956 78.352 25 .600 .923 79.275 213 26 .591 .909 80.184 27 .561 .863 81.047 28 .548 .843 81.890 29 .538 .828 82.718 30 .512 .788 83.505 31 .504 .776 84.281 32 .479 .737 85.019 33 .472 .726 85.745 34 .464 .713 86.458 35 .452 .696 87.154 36 .440 .677 87.831 37 .428 .658 88.489 38 .417 .642 89.130 39 .406 .624 89.755 40 .386 .593 90.348 41 .371 .570 90.918 42 .350 .539 91.457 43 .343 .528 91.985 44 .326 .502 92.487 45 .325 .499 92.987 46 .314 .484 93.471 47 .300 .462 93.933 48 .292 .449 94.382 49 .280 .430 94.813 50 .277 .426 95.239 51 .272 .418 95.657 52 .261 .401 96.059 53 .251 .386 96.445 54 .241 .371 96.816 55 .232 .358 97.173 56 .226 .348 97.521 57 .218 .335 97.856 58 .207 .319 98.175 59 .201 .309 98.483 60 .194 .298 98.782 61 .191 .294 99.076 62 .177 .273 99.349 63 .159 .245 99.594 64 .136 .210 99.803 65 .128 .197 100.000 Extraction Method: Principal Axis Factoring. a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Pattern Matrix a 214 Factor 1 2 3 4 5 6 7 8 9 10 11 12 13 OB5 .716 OB14 .643 OB11 .621 OB9 .585 OB6 .493 OB7 .476 ID5 .849 ID6 .821 ID4 .760 ID3 .702 ID7 .688 ID1 .536 ID2 .530 PVI7 .887 PVI8 .810 PVI6 .762 PVI5 .607 PVI4 .551 ID19 .728 ID17 .720 ID18 .717 ID20 .582 ID21 .546 ID23 .406 ST2 .731 ST3 .651 ST5 .641 ST4 .614 ST1 .610 ST6 .444 PVI19 .711 PVI18 .636 PVI17 .629 PVI16 .604 ID9 .743 ID10 .705 ID8 .639 ID11 .445 PVI9 .731 PVI10 .719 PVI11 .717 ST13 .763 ST12 .712 OB10 .682 215 ST11 .625 ST9 .606 ST10 .519 OB18 .405 PVI13 .728 PVI14 .630 OB8 .629 PVI12 .563 OB4 .739 OB12 .681 OB3 .680 OB13 .678 OB2 .672 OB15 .527 OB1 .519 ID13 .806 ID12 .683 ID16 .422 PVI1 .449 PVI2 .413 PVI3 .410 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. a. Rotation converged in 13 iteration s. Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 1 Reliability Statistics Cronbach's Cronbach's N of Alpha Alpha Based Items on Standardize d Items .833 .833 6 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 2 216 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .877 .878 7 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 3 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .854 .855 5 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 4 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .862 .863 6 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 5 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .875 .876 6 217 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 6 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .844 .844 4 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 7 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .785 .786 4 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 8 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .894 .895 3 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 9 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .867 .868 7 218 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 10 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .748 .744 4 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 11 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .818 .820 7 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thu ộc nhân t ố 12 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .721 .725 3 Hệ số Cronbach’s Alpha c ủa nhóm bi ến thuộc nhân t ố 13 Reliability Statistics Cronbach's Cronbach's Alpha N of Alpha Based on Items Standardized Items .833 .833 3 219 F/ K ết qu ả CFA cho thang đo Hình ảnh điểm đến CMIN Model NPAR CMIN DF P CMIN/DF Default model 43 727.520 167 .000 4.356 Saturated model 210 .000 0 Independence model 20 4549.692 190 .000 23.946 Baseline Comparisons NFI RFI IFI TLI Model CFI Delta1 rho1 Delta2 rho2 Default model .840 .818 .872 .854 .871 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model .082 .076 .088 .000 Independence model .214 .209 .220 .000 G/ K ết qu ả CFA cho thang đo Giá tr ị nh ận th ức CMIN Model NPAR CMIN DF P CMIN/DF Default model 38 908.998 152 .000 5.980 Saturated model 190 .000 0 Independence model 19 5012.297 171 .000 29.312 Baseline Comparisons NFI RFI IFI TLI Model CFI Delta1 rho1 Delta2 rho2 Default model .819 .796 .844 .824 .844 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000 220 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model .079 .094 .106 .000 Independence model .238 .233 .244 .000 H/ K ết qu ả CFA cho thang đo N ăng l ực c ủa đơ n v ị tổ ch ức CMIN Model NPAR CMIN DF P CMIN/DF Default model 26 853.635 65 .000 13.133 Saturated model 91 .000 0 Independence model 13 3089.779 78 .000 39.613 Baseline Comparisons NFI RFI IFI TLI Model CFI Delta1 rho1 Delta2 rho2 Default model .724 .668 .739 .686 .738 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model .076 .147 .165 .000 Independence model .278 .270 .287 .000 I/ K ết qu ả CFA cho thang đo S ự hài lòng c ủa khách du l ịch MICE CMIN Model NPAR CMIN DF P CMIN/DF Default model 26 631.456 65 .000 9.715 Saturated model 91 .000 0 Independence model 13 3435.260 78 .000 44.042 Baseline Comparisons NFI RFI IFI TLI Model CFI Delta1 rho1 Delta2 rho2 Default model .816 .779 .832 .798 .831 Saturated model 1.000 1.000 1.000 Independence m odel .000 .000 .000 .000 .000 221 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model .081 .123 .142 .000 Independence model .294 .285 .302 .000 K/ K ết qu ả ước l ượng mô hình SEM v ới mô hình nghiên c ứu CMIN Model NPAR CMIN DF P CMIN/DF Default model 140 6814.826 2005 .000 3.429 Saturated model 2145 .000 0 Independence model 65 20404.715 2080 .000 9.810 Baseline Comparisons NFI RFI IFI TLI Model CFI Delta1 rho1 Delta2 rho2 Default model .671 .659 .744 .728 .752 Saturated model 1.000 1.000 1.000 Independence model .000 .000 .000 .000 .000 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model .072 .067 .070 .000 Independence model .133 .131 .135 .000 222 Kết qu ả ước l ượng các h ệ số hồi quy (chu ẩn hóa) trong mô hình lý thuy ết Estimate Hệ s ố tươ ng quan NL_DON_VI_TO_CHUC ← NL_Cung_cap_Thong_tin .154 NL_DON_VI_TO_CHUC ← NL_To_chuc .847 HINH_ANH_DIEM_DEN_KDL_MICE ← NL_DON_VI_TO_CHUC .547 HINH_ANH_DIEM_DEN_KDL_MICE ← An_Ninh .279 HINH_ANH_DIEM_DEN_KDL_MICE ← KTXH .225 HINH_ANH_DIEM_DEN_KDL_MICE ← CSVC .239 HINH_ANH_DIEM_DEN_KDL_MICE ← TN_Du_lich .229 GIA_TRI_NHAN_THUC_KDL_MICE ← NL_DON_VI_TO_CHUC .311 GIA_TRI_NHAN_THUC_KDL_MICE ← HINH_ANH_DIEM_DEN_KDL_MICE .569 GIA_TRI_NHAN_THUC_KDL_MICE ← DV_luu_tru .145 GIA_TRI_NHAN_THUC_KDL_MICE ← Nhan_vien_phuc_vu .176 GIA_TRI_NHAN_THUC_KDL_MICE ← DV_Khac .180 GIA_TRI_NHAN_THUC_KDL_MICE ← DV_Van_chuyen .217 GIA_TRI_NHAN_THUC_KDL_MICE ← DV_An_uong .172 ID7 ← TN_Du_lich .872 ID6 ← TN_Du_lich .863 ID5 ← TN_Du_lich .857 ID4 ← TN_Du_lich .808 ID3 ← TN_D u_lich .835 ID2 ← TN_Du_lich .738 ID1 ← TN_Du_lich .744 ID11 ← An_Ninh .639 ID10 ← An_Ninh .803 ID9 ← An_Ninh .787 ID8 ← An_Ninh .694 ID16 ← KTXH .652 ID13 ← KTXH .803 ID12 ← KTXH .805 ID23 ← CSVC .741 ID21 ← CSVC .785 ID20 ← CSVC .759 ID19 ← CSVC .745 ID18 ← CSVC .767 ID17 ← CSVC .787 PVI1 ← DV_luu_tru .791 PVI2 ← DV_luu_tru .784 PVI3 ← DV_luu_tru .731 PVI4 ← DV_An_uong .652 PVI5 ← DV_An_uong .681 PVI6 ← DV_An_uong .777 PVI7 ← DV_An_uong .810 PVI9 ← DV_Van_chuyen .878 223 Estimate Hệ s ố tươ ng quan PVI10 ← DV_Van_chuyen .819 PVI11 ← DV_Van_chuyen .858 PVI12 ← DV_Khac .773 PVI13 ← DV_Khac .801 PVI14 ← DV_Khac .700 OB8 ← DV_Khac .369 PVI8 ← DV_An_uong .768 PVI16 ← Nhan_vien_phuc_vu .679 PVI17 ← Nhan_vien_phuc_vu .776 PVI18 ← Nhan_vien_phuc_vu .784 PVI19 ← Nhan_vien_phuc_vu .731 OB1 ← NL_Cung_cap_Thong_tin .534 OB2 ← NL_Cung_cap_Thong_tin .676 OB3 ← NL_Cung_cap_Thong_tin .691 OB4 ← NL_Cung_cap_Thong_tin .554 OB12 ← NL_Cung_cap_Thong_tin .670 OB13 ← NL_Cung_cap_Thong_tin .641 OB15 ← NL_Cung_cap_Thong_t in .663 OB5 ← NL_To_chuc .711 OB6 ← NL_To_chuc .663 OB7 ← NL_To_chuc .662 OB9 ← NL_To_chuc .662 OB11 ← NL_To_chuc .696 OB14 ← NL_To_chuc .651 OB18 ← Niem_tin .611 OB10 ← Niem_tin .578 ST13 ← Niem_tin .765 ST12 ← Niem_tin .781 ST11 ← Niem_tin .718 ST10 ← Niem_tin .710 ST9 ← Niem_tin .719 ST6 ← Hai_Long .711 ST5 ← Hai_Long .681 ST4 ← Hai_Long .749 ST3 ← Hai_Long .786 ST2 ← Hai_Long .769 ST1 ← Hai_Long .721 SU_HAI_LONG_KDL_MICE ← GIA_TRI_NHAN_THUC_KDL_MICE .581 SU_HAI_LONG_KDL_MICE ← HINH_ANH_DIEM_DEN_KDL_MICE .331 SU_HAI_LONG_KDL_MICE ← Hai_Long .176 SU_HAI_LONG_KDL_MICE ← Niem_tin .030 SU_HAI_LONG_KDL_MICE ← NL_DON_VI_TO_CHUC .321