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 APPENDIX 
APPENDIX A - SURVEY QUESTIONNAIRE 
 Dear respondents, 
 This survey is being conducted under the direction of a Ph.D. student. Bui 
Huy Khoi is from the University of Economics HCM City. I am inviting your 
participation in our survey. The survey may take you between 8 – 10 minutes to 
complete. The purpose of this survey is to evaluate your behavioral intention to 
study in higher education in the future. Your feedback is very valuable to us, and it 
will help us improve our research. You have the right not to answer any question 
and to stop participation at any time. 
 Your participation in this survey is voluntary. If you choose not to participate 
or withdraw from the survey at any time, there will be no foreseeable risks or 
discomforts to your participation. Please be assured that your responses will remain 
anonymous. The results of the survey may be used in reports, presentations, or 
publications but will be only shared in aggregate (summarized) form and your name 
will not be mentioned or associated with your responses. 
 If you have any questions concerning our survey, please contact the Ph.D. 
student: 
[email protected] 
 Please indicate if you will agree to participate in the program evaluation 
survey by your selection below. 
 Section i1: Please select the appropriate answer for each question on this 
section 
 Q1. Please select your gender 
 Male 
 Female 
 160 
 Q2. Which university did you graduate from? 
 Section i2: Please identify your rating by filling the number with meanings as 
given: 
 1. Strongly disagree 2. Slightly disagree i 3. Disagree 
 4. iNeutral 5. iSlightly i agree i i i i i i i 
 6. iAgree i i i i i i i i i i i i i i i i i i i i i i i i i 7. iStrongly iagree 
 Items The issues Your ratings 
 My university strongly supports the 
 Q1 
 community. 1 2 3 4 5 6 7 
 My university has a positive social 
 Q2 influence. 1 2 3 4 5 6 7 
 My university will help student 
 Q3 1 2 3 4 5 6 7 
 graduates get better jobs. 
 Graduates from this university are 
 Q4 1 2 3 4 5 6 7 
 well equipped for the workplace. 
 This university name positively 
 Q5 influences the value of my degree. 1 2 3 4 5 6 7 
 My university has a safe, clean, and 
 Q6 pleasant environment for students to 1 2 3 4 5 6 7 
 learn in. 
 161 
 My university’s learning 
 Q7 
 environment has cultural diversity. 1 2 3 4 5 6 7 
 My university are internationally 
 Q8 1 2 3 4 5 6 7 
 renowned. 
 The university’s physical facilities 
 Q9 
 are visually appealing. 
 1 2 3 4 5 6 7 
 This university provides up-to-date 
Q10 1 2 3 4 5 6 7 
 equipment. 
 This university have excellent 
Q11 1 2 3 4 5 6 7 
 leadership. 
 This university employs prestigious 
Q12 
 professors. 
 1 2 3 4 5 6 7 
 This university has a clear vision of 
Q13 
 development. 1 2 3 4 5 6 7 
 Courses are designed in this 
Q14 
 university to make use of the latest 1 2 3 4 5 6 7 
 technology. 
 This university recognizes and takes 
Q15 
 advantage of market opportunities. 1 2 3 4 5 6 7 
 The cost of living is this university 
Q16 
 is reasonable. 1 2 3 4 5 6 7 
 I sometimes feel pressured by 
Q17 
 financial worries. 1 2 3 4 5 6 7 
 162 
 This university receives funds from 
Q18 the government to give scholarships 
 1 2 3 4 5 6 7 
 to the students. 
 This university provides grants for 
Q19 
 researches conducted by students. 1 2 3 4 5 6 7 
 Tuition fees are competitive with 
Q20 
 other similar universities. 1 2 3 4 5 6 7 
 This university follows 
Q21 
 technological trends in conveying 1 2 3 4 5 6 7 
 knowledge. 
 This university takes part in key 
Q22 
 national projects. 1 2 3 4 5 6 7 
 This university is innovative in its 
Q23 
 publications. 1 2 3 4 5 6 7 
 Equipment is in good working 
Q24 
 condition and properly maintained. 1 2 3 4 5 6 7 
Q25 The library is provided with up-to-
 date books and sources. 1 2 3 4 5 6 7 
 Our guidance counselors understand 
Q26 
 my needs . 1 2 3 4 5 6 7 
 My university are available for 
Q27 1 2 3 4 5 6 7 
 consultation when students need it. 
 My university makes interacting 
Q28 
 easily. 1 2 3 4 5 6 7 
 163 
 My university respects students’ 
Q29 1 2 3 4 5 6 7 
 freedom and privacy. 
 My university is available for 
Q30 
 consultation and vocational 1 2 3 4 5 6 7 
 guidance. 
 1 2 3 4 5 6 7 
Q31 I trust this university brand. 
 1 2 3 4 5 6 7 
Q32 This is an honest university brand. 
Q33 This university brand is safe. 
 1 2 3 4 5 6 7 
Q34 I engage this university brand. 1 2 3 4 5 6 7 
 When someone criticizes this 
Q35 university brand, it feels like a 1 2 3 4 5 6 7 
 personal insult. 
 This university brand’s successes 
Q36 
 are my successes. 1 2 3 4 5 6 7 
 When I talk about this university 
 1 2 3 4 5 6 7 
 Q37 brand, I usually say “we” rather than 
 “they.” 
 When someone praises this 
 1 2 3 4 5 6 7 
 Q38 university brand, it feels like a 
 personal compliment. 
 164 
 Q39 I am committed to this university 1 2 3 4 5 6 7 
 brand. 
 I am proud to belong to this 
 Q40 
 university brand. 1 2 3 4 5 6 7 
 Q41 I am a loyal customer of this 1 2 3 4 5 6 7 
 university brand. 
 I care about the long-term success of 1 2 3 4 5 6 7 
 Q42 
 this university brand. 
 I am committed to the positive 
 Q43 
 attitude and behavior of these 1 2 3 4 5 6 7 
 university students. 
 I intend to study most of the 
 Q44 relevant courses in my master's 1 2 3 4 5 6 7 
 program at this university in the 
 future. 
 I consider this university my first 
Q45 choice when it comes to where to 1 2 3 4 5 6 7 
 study my master’s program. 
 I plan to study at this university’s 
 Q46 master's program in the next few 1 2 3 4 5 6 7 
 years. 
 My university has high prestige 1 2 3 4 5 6 7 
 Q47 
 within the community. 
 My university is a well-respected 
 Q48 
 one. 1 2 3 4 5 6 7 
 165 
 My university’s reputation 
Q49 positively influences the value of -
 my degree. 
 Do you have additional comments about other factors that affect behavioral 
 intention in higher education? Please share with us your kind ideas. 
 Thank you so much for your contribution! 
 166 
 Kính gửi các đáp viên, 
 Khảo sát này được thực hiện bởi nghiên cứu sinh Bùi Huy Khôi đến từ 
trường Đại học Kinh tế TP.HCM. Tôi mời bạn tham gia vào khảo sát của chúng tôi. 
Cuộc khảo sát có thể mất từ 8 đến 10 phút để hoàn thành. Mục đích của khảo sát 
này là để đánh giá ý định hành vi của bạn để nghiên cứu trong lĩnh vực giáo dục sau 
đại học trong tương lai. Phản hồi của bạn rất có giá trị đối với chúng tôi và nó sẽ 
giúp chúng tôi cải thiện nghiên cứu của mình. Bạn có quyền không trả lời bất kỳ 
câu hỏi nào và ngừng tham gia bất cứ lúc nào. 
 Sự tham gia của bạn trong khảo sát này là hoàn toàn tự nguyện. Nếu bạn 
chọn không tham gia hoặc rút khỏi cuộc khảo sát bất cứ lúc nào, sẽ không có sự rủi 
ro hoặc khó chịu nào. Hãy yên tâm rằng câu trả lời của bạn sẽ hoàn toàn được ẩn 
danh. Kết quả khảo sát sẽ được sử dụng trong các báo cáo, thuyết trình, các ấn 
phẩm nhưng sẽ chỉ được chia sẻ dưới dạng tổng hợp (tóm tắt) và tên của bạn sẽ 
không được đề cập hoặc liên kết với câu trả lời của bạn. 
 Nếu bạn có bất kỳ câu hỏi liên quan đến khảo sát của chúng tôi, xin vui lòng 
liên hệ với NCS Bùi Huy Khôi theo đia chỉ email sau: 
[email protected]. 
 Vui lòng cho biết nếu bạn đồng ý tham gia khảo sát bằng cách lựa chọn của 
bạn dưới đây. 
 Phần 1: Vui lòng chọn câu trả lời thích hợp cho mỗi câu hỏi trong 
phần này: 
 Q1. Vui lòng cho biết giới tính của bạn 
 Nam 
 Nữ 
 Q2. Bạn tốt nghiệp từ trường đại học nào? 
 167 
 Phần i 2: Vui lòng xác định đánh giá của bạn bằng cách điền số với ý 
nghĩa như được đưa ra 
 1. iHoàn toàn không đồng ýi i i i i 2. iKhá không đồng ý i i i i i i i i i i i 3. i Không đồng ýi i i i i 
i i i i i i 
 4. iPhân vân 5. iKhá đồng ý i i i i i i i 
 6. iĐồng ý i i i i i i i i i i i i i i i i i i i i i i i i i 7. iHoàn toàn đồng ý 
 Câu hỏi Nội dung Đánh giá 
 Trường đại học của tôi ủng hộ cộng 
 Q1 
 đồng một cách mạnh mẽ. 1 2 3 4 5 6 7 
 Trường đại học của tôi có ảnh 
 1 
 Q2 hưởng xã hội tích cực. 2 3 4 5 6 7 
 Trường đại học của tôi sẽ giúp sinh 
 Q3 1 2 3 4 5 6 7 
 viên tốt nghiệp có việc làm tốt hơn. 
 Sinh viên tốt nghiệp từ trường đại 
 Q4 học này được trang bị tốt cho nơi 1 2 3 4 5 6 7 
 làm việc sau này. 
 Tên trường đại học này ảnh hưởng 
 Q5 tích cực đến giá trị bằng cấp của tôi. 1 2 3 4 5 6 7 
 Trường đại học của tôi có môi 
 Q6 trường an toàn, sạch sẽ và thoải mái 1 2 3 4 5 6 7 
 cho sinh viên học tập. 
 168 
 Môi trường học tập tại trường đại 
Q7 học của tôi có sự đa dạng về văn 
 1 2 3 4 5 6 7 
 hóa. 
 Trường đại học của tôi được quốc tế 
Q8 1 2 3 4 5 6 7 
 biết đến. 
 Cơ sở vật chất của trường đại học 
Q9 
 nhìn hấp dẫn. 
 1 2 3 4 5 6 7 
 Trường đại học này cung cấp thiết 
Q10 1 2 3 4 5 6 7 
 bị cập nhật. 
 Trường đại học này có tinh thần 
Q11 1 2 3 4 5 6 7 
 lãnh đạo rất tốt. 
 Trường đại học này được giảng dạy 
Q12 
 bởi các nhà giáo có uy tín. 
 1 2 3 4 5 6 7 
 Trường đại học có một tầm nhìn rõ 
Q13 
 ràng về sự phát triển. 1 2 3 4 5 6 7 
 Các khóa học được thiết kế trong 
Q14 
 trường đại học có ứng dụng công 1 2 3 4 5 6 7 
 nghệ mới nhất. 
 Trường đại học nhận thức và tận 
Q15 
 dụng các cơ hội thị trường. 1 2 3 4 5 6 7 
 Chi phí sinh hoạt là trường đại học 
Q16 
 này là hợp lý. 1 2 3 4 5 6 7 
 Đôi khi tôi cảm thấy bị áp lực bởi 
Q17 
 những lo lắng tài chính. 1 2 3 4 5 6 7 
 169 
 Trường đại học nhận được tiền từ 
Q18 nhà nước để trao học bổng cho sinh 
 1 2 3 4 5 6 7 
 viên . 
 Trường đại học cung cấp tài trợ cho 
Q19 
 các nghiên cứu được thực hiện bởi 1 2 3 4 5 6 7 
 sinh viên . 
 Học phí vừa phải so với các trường 
Q20 
 đại học khác. 1 2 3 4 5 6 7 
 Trường đại học theo xu hướng công 
Q21 
 nghệ trong việc truyền đạt kiến 1 2 3 4 5 6 7 
 thức. 
 Trường đại học tham gia vào các dự 
Q22 
 án quốc gia quan trọng. 1 2 3 4 5 6 7 
 Trường đại học này luôn đổi mới 
Q23 
 trong công bố khoa học . 1 2 3 4 5 6 7 
 Thiết bị trong tình trạng hoạt động 
Q24 
 tốt và được bảo trì đúng cách. 1 2 3 4 5 6 7 
Q25 Thư viện được cung cấp sách và 
 nguồn tài liệu cập nhật . 1 2 3 4 5 6 7 
 Giáo viên hướng dẫn của chúng tôi 
Q26 
 hiểu nhu cầu của tôi. 1 2 3 4 5 6 7 
 Trường đại học của tôi sẵn sàng tư 
Q27 1 2 3 4 5 6 7 
 vấn khi sinh viên cần. 
 Trường đại học của tôi kết nối dễ 
Q28 
 dàng. 1 2 3 4 5 6 7 
 170 
 Trường đại học của tôi tôn trọng tự 
Q29 1 2 3 4 5 6 7 
 do và riêng tư của sinh viên. 
 Trường đại học của tôi sẵn sàng tư 
Q30 
 vấn và hướng dẫn nghề nghiệp cho 1 2 3 4 5 6 7 
 sinh viên. 
 Tôi tin tưởng thương hiệu của 1 2 3 4 5 6 7 
Q31 
 trường đại học này. 
 Đây là một thương hiệu đại học 1 2 3 4 5 6 7 
Q32 
 trung thực. 
 Thương hiệu trường đại học này là 
Q33 
 an toàn. 
 1 2 3 4 5 6 7 
 Tôi gắn kết với thương hiệu trường 
Q34 1 2 3 4 5 6 7 
 đại học này. 
 Khi ai đó chỉ trích thương hiệu 
 trường đại học này, nó cảm thấy 
Q35 1 2 3 4 5 6 7 
 như một sự xúc phạm cá nhân đến 
 tôi. 
 Sự thành công của thương hiệu 
Q36 
 trường đại học này thành công là sự 1 2 3 4 5 6 7 
 thành công của tôi. 
 Khi tôi nói về thương hiệu trường 
 1 2 3 4 5 6 7 
Q37 đại học này, tôi thường nói là chúng 
 tôi, chứ không phải là họ. 
 171 
 Khi ai đó khen ngợi thương hiệu 
 trường đại học này, nó cảm thấy 1 2 3 4 5 6 7 
Q38 
 như một lời khen cá nhân dành cho 
 tôi. 
Q39 Tôi cam kết với thương hiệu trường 1 2 3 4 5 6 7 
 đại học này. 
 Tôi tự hào thuộc về thương hiệu 
Q40 
 trường đại học này. 1 2 3 4 5 6 7 
Q41 Tôi là một khách hàng trung thành 1 2 3 4 5 6 7 
 của thương hiệu đại học này . 
 Tôi quan tâm đến sự thành công lâu 1 2 3 4 5 6 7 
Q42 
 dài của thương hiệu đại học này . 
 Tôi cam kết với thái độ và hành vi 
Q43 
 tích cực đến những sinh viên của 1 2 3 4 5 6 7 
 trường đại học này. 
 Tôi có dự định học các khóa học có 
Q44 liên quan đến chương trình thạc sĩ 1 2 3 4 5 6 7 
 từ trường đại học này trong tương 
 lai. 
 Tôi xem xét trường đại học này là 
 lựa chọn đầu tiên của tôi khi đề cập 
Q45 1 2 3 4 5 6 7 
 đến nơi để học chương trình thạc sĩ 
 của tôi. 
 Tôi dự định học chương trình thạc sĩ 
Q46 của trường đại học này trong vài 1 2 3 4 5 6 7 
 năm tới. 
 Trường đại học của tôi có uy tín cao 1 2 3 4 5 6 7 
Q47 
 trong cộng đồng. 
 172 
 Trường đại học của tôi là một 
 Q48 
 trường đại học rất được tôn trọng 1 2 3 4 5 6 7 
 Danh tiếng của trường đại học có 
 Q49 ảnh hưởng tích cực đến giá trị bằng 
 cấp của tôi. 
 Bạn có nhận xét thêm về các yếu tố khác ảnh hưởng đến ý định hành vi trong 
giáo dục đại học không? Hãy chia sẻ với chúng tôi ý tưởng của bạn. 
 Cảm ơn bạn rất nhiều vì sự đóng góp của bạn! 
 173 
 APPENDIX B – DISCUSSION LIST WITH EXPERTS OF VIETNAM 
 NATIONAL ACADEMY OF EDUCATION MANAGEMENT 
 Discussion Location: Industrial University of HCM City, 12 Nguyen Van Bao Street, 
 Ward 4, Govap Dist, Ho Chi Minh City. 
 Time Discussing content EXPERTS Room 
 9h-9h30 
 Univesity reputation and Ph.D. Le Viet Khuyen 
Saturday, V9.01 
 its factors 
17/3/2018 
 Prof. PhD 
 9h-9h30 
 Univesity reputation and 
Saturday, Pham Quang Trinh V9.02 
 its factors 
31/3/2018 
 Prof. PhD 
 9h-9h30 
 Univesity reputation and 
Saturday, Do Thi Thuy Hang V9.02 
 its factors 
07/4/2018 
 9h-9h30 
 Univesity reputation and Ph.D. Cao Xuan Lieu 
Saturday, V9.02 
 its factors 
14/4/2018 
 Prof. PhD 
 9h-9h30 
 Univesity reputation and 
Saturday, Ha The Truyen V9.02 
 its factors 
21/4/2018 
 174 
 APPENDIX C – DISCUSSION LIST WITH SPECIALISTS OF 
 INDUSTRIAL UNIVERSITY OF HCM CITY 
 Discussion Location: Industrial University of HCM City, 12 Nguyen Van Bao Street, 
 Ward 4, Govap Dist, Ho Chi Minh City. 
 Time Discussing content SPECIALISTS Room 
13h-14h30 
 Univesity reputation and Prof. PhD 
 Tuesday, Research 
 behavioral intention 
24/12/2018 Pham Xuan Giang 
13h-14h30 
 Univesity reputation and PhD 
 Tuesday, Research 
 behavioral intention 
24/12/2018 Nguyen Thanh Long 
13h-14h30 
 Univesity reputation and PhD 
 Tuesday, Research 
 behavioral intention 
24/12/2018 Nguyen Van Hung 
13h-14h30 
 Univesity reputation and Ph.D 
 Tuesday, Research 
 behavioral intention 
24/12/2018 Nguyen Thi Thu Trang 
 175 
 APPENDIX D – SEMINAR WITH LECTURERS AT FACULTY OF 
BUSINESS ADMINISTRATION IN INDUSTRIAL UNIVERSITY OF HCM 
 CITY 
 Seminar Location: Room D3.01, E3.2, B2.10, Industrial University of HCM 
 City, 12 Nguyen Van Bao Street, Ward 4, Govap Dist, Ho Chi Minh City. 
Unit Name Research Field 
 1 Ph.D. Dam Tri Cuong Business Administration; Marketing 
 Business Administration; Marketing; 
 2 Prof. Ph.D. Nguyen Minh Tuan Human resource management; Strategic 
 management 
 Business Administration; Marketing; 
 3 Ph.D. Huynh Quang Minh Human resource management; Strategic 
 management 
 4 Ph.D. Bui Van Quang Marketing; Business Administration 
 5 Nguyen Van Phu E-commerce; Personnel; Goods and 
 services 
 Personnel management; Bán hàng; 
 6 Ha Trong Quang 
 Marketing; Business Administration 
 E-commerce; Marketing online; 
 7 Nguyen Minh Toan 
 Management system in business 
8 Nguyen Thi Ngan Human resource management; Marketing 
9 Nguyen Tan Minh Brand; Personnel; Finance 
10 Ngo Cao Hoai Linh Personnel; Import-Export 
 Sale management ; Marketing 
11 Le Duc Lam 
 management; Personnel management 
12 Doan Hung Cuong Business Administration; Marketing 
13 Luu Xuan Danh Sale management; Marketing 
 176 
14 Phung Tien Dung E-Marketing; Sale Service; Behavior 
15 Huynh Dat Hung Personnel management; Marketing 
16 Ho Nhat Hung Marketing; Sales 
17 Cao Hoang Huy Sales; Marketing 
18 Do Thi Thanh Huyen Marketing; Personnel management 
19 Le Hoang Viet Phuong E-commerce; Real estate; Marketing 
 Personnel management; Customer 
20 Dang Minh Thu 
 satisfaction; Competitiveness 
21 Pham Van Quyet Project; Sales; Personnel management; 
 Marketing 
22 Nguyen Anh Tuan Personnel management; Sales; Marketing 
 177 
 APPENDIX E – SEMINARS WITH GRADUATED INDIVIDUALS 
 Seminar Location: Room V9.01, Industrial University of HCM City, 12 
 Nguyen Van Bao Street, Ward 4, Govap Dist, Ho Chi Minh City. 
 BITH GRADUATE UNIVERSITY 
Unit NAME COMPANY 
 YEAR YEAR CODE 
 1 LE PHAM DAN THANH 1992 2014 IUH HD BANK 
 2 LE NHAT THU 1984 2012 VNU BIDV BANK 
 VIEN KHOA HOC VA 
 3 TRAN THI CAM GIANG 1986 2009 TDTU CONG NGHE TINH 
 TOAN HCM 
 TONG CTY TM KT 
 1997 UEH 
 4 HOANG ANH TUAN 1974 VÀ DAU TU (PETEC) 
 KHO BAC NN TRI 
 2009 AGU 
 5 TRAN VAN BI 1975 TON - AN GIANG 
 6 1991 2012 IUH SACOMBANK 
 VO PHUC TRUONG THANH 
 7 NGUYEN LE QUOC TU 1992 2016 FPTU TNHH TM&NK THIEN 
 KIM 
 CTY HOA DAU ME 
 2014 FPTU 
 8 LE MINH ANH 1991 CONG 
 9 PHAM THI MY TIEN 1991 2013 IUH CHI CUC THUE CU 
 178 
 CHI 
 AGRIBANK TAY SAI 
 2014 IUH 
10 PHAM TRUNG PHUOC 1991 GON 
11 LE BA LOC 1991 2013 IUH TMCP QUAN DOI 
12 NGUYEN TRAM HAI LY 1993 2015 IUH 
13 HOAI DUY 1994 2016 IUH 
14 BUI THI BICH DUYEN 1991 2013 IUH 
 NGUYEN THANH KIM 
 2009 UEH 
15 NGAN 1986 
16 BUI HOANG NHAN 1994 2015 IUH 
17 NGUYEN VAN SANG 1989 2012 IUH 
18 NGUYEN HONG DUC 1994 2016 IUH 
19 NGUYEN TAN QUANG 1988 2013 HCMUAF 
20 DANG THUY DUNG 1992 2015 DNTU 
21 NGUYEN MINH NGOC 1993 2015 IUH 
22 TRAN MINH DAI 1991 2014 DNTU 
23 NGO THI PHUONG THUY 1984 2006 BDU 
24 DANG HOANG SAM 1994 2016 IUH 
25 LE QUANG DAI 1991 2013 UEH 
26 NGUYEN THANH TRUNG 1994 2016 IUH 
27 HUYENH NGOC DIEP 1991 2014 SGU 
28 TRUONG CONG HAU 1993 2015 
29 NGUYEN THI THANH TAM 1994 2016 
30 NGUYEN HONG LINH 1991 2014 
 179 
APPENDIX F – DISCUSSION OUTLINE 
 Part 1: Introduction 
 Hello everyone, I am a Ph.D. student at University of Economics Ho Chi 
Minh City. We are researching the relationship between university reputation and 
behavioral intention. First of all, we would like to thank you for taking the time to 
join us on this topic. We hope for your active participation, and please note that 
there is no right or wrong view. All of your ideas contributed to the success of this 
study. 
 For the discussion to proceed, we (introduce the name) and please introduce 
your name... 
 Part 2: Discover the components that create a university reputation 
 With the question: “According to you, which factors impact university 
reputation in higher education?” 
 Part 3: The roles of student trust, student identification, and student 
commitment in the relationship between university reputation and student 
behavioral intention. 
 “What do you think about the relationship between university reputation and 
student behavioral intention? 
 “What do you think about the roles of student trust, student identity, and 
student commitment in the relationship between university reputation and student 
behavioral intention? 
 180 
APPENDIX G – SAMPLE OF QUANTITATIVE 
 Unit Name of University Amount 
 1 An Giang University 107 
 2 Binh Duong University 143 
 3 Dong Nai Technology University 104 
 4 FPT University 162 
 5 Ho Chi Minh City University of Economics and Finance 68 
 6 Industrial University of Ho Chi Minh City 355 
 7 Sai Gon University 166 
 8 Ton Duc Thang University 159 
 9 University of Economics Ho Chi Minh City 154 
 10 Vietnam National University Ho Chi Minh City 120 
 Total 1538 
APPENDIX H – DATA OUTPUT 
 SEX 
 Frequency Percent Valid Percent Cumulative 
 Percent 
 0 801 52.1 52.1 52.1 
 Valid 1 737 47.9 47.9 100.0 
 Total 1538 100.0 100.0 
 UNIVERSITY 
 Frequency Percent Valid Percent Cumulative 
 Percent 
 AGU 107 7.0 7.0 7.0 
 BDU 143 9.3 9.3 16.3 
 DNTU 104 6.8 6.8 23.0 
 FPTU 162 10.5 10.5 33.6 
 Valid 
 HCMUEF 68 4.4 4.4 38.0 
 IUH 355 23.1 23.1 61.1 
 SGU 166 10.8 10.8 71.8 
 TDTU 159 10.3 10.3 82.2 
 181 
 UEH 154 10.0 10.0 92.2 
 VNU 120 7.8 7.8 100.0 
 Total 1538 100.0 100.0 
Outer Loadings 
 Number of Predefined 
 Construct Type of measurement model indicators reliability 
 SCN factor (Mode A) 5 1.0000 
 EN factor (Mode A) 5 1.0000 
 LE factor (Mode A) 5 1.0000 
 FU factor (Mode A) 5 1.0000 
 RD factor (Mode A) 5 1.0000 
 SG factor (Mode A) 5 1.0000 
 ST factor (Mode A) 4 1.0000 
 SI factor (Mode A) 4 1.0000 
 SC factor (Mode A) 5 1.0000 
 BI factor (Mode A) 3 1.0000 
 UR factor (Mode A) 3 1.0000 
 Cronbach's 
 Construct Dijkstra-Henseler's rho (ρA) Jöreskog's rho (ρc) alpha(α) 
 SCN 0.8291 0.8576 0.8002 
 EN 0.7939 0.8246 0.7472 
 LE 0.8151 0.8641 0.8030 
 FU 0.7618 0.7833 0.6908 
 RD 0.8389 0.8408 0.7780 
 SG 0.7676 0.8193 0.7400 
 ST 0.8899 0.9167 0.8788 
 SI 0.7205 0.7945 0.6630 
 SC 0.9299 0.8913 0.8552 
 BI 0.8183 0.8870 0.8100 
 UR 0.7239 0.7790 0.5941 
 Construct Average variance extracted (AVE) 
 SCN 0.5494 
 EN 0.4905 
 LE 0.5615 
 FU 0.4389 
 RD 0.5204 
 SG 0.4789 
 ST 0.7337 
 SI 0.4961 
 SC 0.6270 
 BI 0.7236 
 UR 0.5558 
 182 
Construct SCN EN LE FU RD SG ST SI SC BI UR 
SCN 
EN 0.6160 
LE 0.4915 0.5290 
FU 0.5451 0.4762 0.6013 
RD 0.3512 0.2116 0.4188 0.3900 
SG 0.4492 0.4568 0.6095 0.4894 0.4482 
ST 0.1424 0.1208 0.2064 0.1774 0.0888 0.1259 
SI 0.2105 0.1584 0.2846 0.2402 0.1645 0.2294 1.0455 
 SC 0.1394 0.1335 0.1505 0.1167 0.1384 0.1540 0.1159 0.1675 
BI 0.2287 0.2331 0.2350 0.2338 0.1835 0.2765 0.1835 0.2565 0.6644 
UR 0.6946 0.5778 0.7545 0.6709 0.4843 0.6425 0.5432 0.7319 0.1990 0.3337 
Indicator SCN EN LE FU RD SG ST SI SC BI UR 
Q21 0.8056 
Q22 0.6250 
Q23 0.5328 
Q24 0.8518 
Q25 0.7435 
Q16 0.7524 
Q17 0.8477 
Q18 0.3873 
Q19 0.4528 
Q20 0.7447 
Q1 0.8520 
Q2 0.7975 
Q3 0.6625 
Q4 0.6275 
Q5 0.7434 
Q6 0.7855 
Q7 0.8479 
Q8 0.5683 
Q9 0.6044 
Q10 0.6545 
Q26 0.5640 
Q27 0.6417 
Q28 0.6993 
Q29 0.7966 
Q30 0.7357 
Q11 0.6281 
Q12 0.7437 
Q13 0.7602 
Q14 0.7899 
Q15 0.8114 
Q47 0.8879 
Q48 0.8130 
Q49 0.4668 
Q31 0.8804 
Q32 0.8018 
 183 
Q33 0.8918 
Q34 0.8494 
Q35 0.6444 
Q36 0.7101 
Q37 0.8444 
Q38 0.5930 
Q44 0.8364 
Q45 0.8393 
Q46 0.8756 
Q39 0.8850 
Q40 0.8248 
Q41 0.8559 
Q42 0.8067 
Q43 0.5369 
 Hypotheses Beta SE T-value P 
 EN  UR 0.089 0.024 3.700 0.005 
 FU  UR 0.150 0.028 5.361 0.000 
 LE  UR 0.265 0.027 9.830 0.000 
 RD  UR 0.104 0.022 4.714 0.000 
 SC  BI 0.597 0.017 35.135 0.000 
 SCN  UR 0.237 0.025 9.464 0.000 
 SG  UR 0.138 0.024 5.733 0.000 
 SI  BI 0.107 0.021 5.110 0.000 
 SC  SI 0.151 0.026 5.788 0.000 
 ST  SC 0.075 0.015 4.980 0.000 
 UR  SC 0.132 0.021 6.281 0.000 
 UR  ST 0.295 0.025 11.808 0.000 
 Dependent variable 
Independent 
variable ST SI SC BI UR 
SCN 0.0699 0.0055 0.0364 0.0223 0.2366 
EN 0.0262 0.0021 0.0137 0.0084 0.0888 
LE 0.0783 0.0061 0.0409 0.0251 0.2654 
FU 0.0443 0.0035 0.0231 0.0142 0.1501 
RD 0.0306 0.0024 0.0160 0.0098 0.1037 
SG 0.0406 0.0032 0.0212 0.0130 0.1376 
ST 0.0112 0.0747 0.0458 
SI 0.1073 
 184 
 SC 0.1505 0.6134 
UR 0.2952 0.0232 0.1539 0.0944 
Independent Dependent variable 
variable ST SI SC BI UR 
SCN 0.0699 0.0055 0.0364 0.0223 
EN 0.0262 0.0021 0.0137 0.0084 
LE 0.0783 0.0061 0.0409 0.0251 
FU 0.0443 0.0035 0.0231 0.0142 
RD 0.0306 0.0024 0.0160 0.0098 
SG 0.0406 0.0032 0.0212 0.0130 
ST 0.0112 0.0458 
SI 
 SC 0.0161 
UR 0.0232 0.0220 0.0944 
 Indirect Total Cohen's 
Effect Beta effects effect f2 
SCN -> ST 0.070 0.070 
SCN -> SI 0.005 0.005 
SCN -> 
SC 0.036 0.036 
SCN -> BI 0.022 0.022 
SCN -> 
UR 0.237 0.237 0.069 
EN -> ST 0.026 0.026 
EN -> SI 0.002 0.002 
EN -> SC 0.014 0.014 
EN -> BI 0.008 0.008 
EN -> UR 0.089 0.089 0.010 
LE -> ST 0.078 0.078 
LE -> SI 0.006 0.006 
LE -> SC 0.041 0.041 
LE -> BI 0.025 0.025 
LE -> UR 0.265 0.265 0.085 
FU -> ST 0.044 0.044 
FU -> SI 0.003 0.003 
FU -> SC 0.023 0.023 
FU -> BI 0.014 0.014 
FU -> UR 0.150 0.150 0.030 
RD -> ST 0.031 0.031 
RD -> SI 0.002 0.002 
RD -> SC 0.016 0.016 
RD -> BI 0.010 0.010 
RD -> UR 0.104 0.104 0.018 
SG -> ST 0.041 0.041 
SG -> SI 0.003 0.003 
SG -> SC 0.021 0.021 
SG -> BI 0.013 0.013 
SG -> UR 0.138 0.138 0.026 
 185 
 ST -> SI 0.011 0.011 
 ST -> SC 0.075 0.075 0.005 
 ST -> BI 0.046 0.046 
 SI -> BI 0.107 0.107 0.018 
 SC -> SI 0.151 0.151 0.023 
 SC -> BI 0.597 0.016 0.613 0.569 
 UR -> ST 0.295 0.295 0.095 
 UR -> SI 0.023 0.023 
 UR -> SC 0.132 0.022 0.154 0.016 
 UR -> BI 0.094 0.094 
 Construct SCN EN LE FU RD SG ST SI SC BI UR 
 SCN 1.0000 
 EN 0.5443 1.0000 
 LE 0.4234 0.4471 1.0000 
 FU 0.4653 0.4163 0.4989 1.0000 
 RD 0.3217 0.1915 0.3447 0.3264 1.0000 
 SG 0.3951 0.3801 0.5121 0.3998 0.3651 1.0000 
 ST 0.1203 0.1082 0.1750 0.1337 0.0753 0.1055 1.0000 
 SI 0.1627 0.1236 0.2063 0.1683 0.1256 0.1630 0.7814 1.0000 
 SC 0.1312 0.1247 0.1397 0.1123 0.1056 0.1344 0.1136 0.1505 1.0000 
 BI 0.1940 0.1957 0.1925 0.1752 0.1388 0.2161 0.1542 0.1972 0.6134 1.0000 
 UR 0.5549 0.4709 0.5864 0.5185 0.3875 0.4987 0.2952 0.3521 0.1539 0.2301 1.0000 
Factor BI EN FU LE RD SC SCN SG SI ST UR 
BI 
EN 1.598 
FU 1.550 
LE 1.699 
RD 1.258 
SC 1.019 
SCN 1.663 
SG 1.519 
SI 1.019 1.000 
ST 1.212 
UR 1.212 1.000 
 Value 
 SRMR 0.0697 
 d_ULS 6.204 
 d_G1 2.164 
 d_G2 1.734 
 Chi- 14,104
 Square .71 
186 
187