Luận án Những nhân tố tác động đến ý định mua của người tiêu dùng đối với dịch vụ băng rộng di động tại khu vực Hà Nội

Nhà cung cấp cần chú trọng những chương trình tư vấn, hướng dẫn, hỗ trợ khách hàng về kỹ năng sử dụng thiết bị đầu cuối và dịch vụ sao cho thiết bị và dịch vụ trở nên thân thiện, dễ sử dụng để những khách hàng đang có ý định sử dụng dịch vụ này sẽ sử dụng dịch vụ của nhà cung cấp. Bên cạnh đó, nhà cung cấp cần tiếp tục nghiên cứu và phát triển những dịch vụ mới, hấp dẫn để thu hút người tiêu dùng truy cập dịch vụ nhiều hơn nữa nhằm tăng lưu lượng dữ liệu sử dụng trên mỗi thuê bao.

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